Why have a nice website?
● Higher conversion rate
○ Ex: 10% better conversion rate could mean thousands of dollars
● Builds brand authority and help customers trust you.
○ Not just “more leads” but we pre-qualify them
○ How do you shop on amazon - 2 products
● Would you buy anything from a scammy looking website?
Tie everything back to building trust and them making more money… most local businesses DO
NOT CARE about their website. They need help understanding how it makes them money.
How To Build High Converting Websites
Creating a high-converting website for local businesses involves a variety of factors, from
search engine optimization (SEO) to user experience (UX) design. Here are some key tips that
local business owners can utilize to improve their website's performance:
Clear Messaging: Your homepage should clearly state what services you offer and how you can
help the visitor. Don't make visitors guess or search around to figure out what you do.
- Place Crucial Information Above the Fold: EX: get consultation, call us today, etc.
Contact Information: Make your business's contact information easy to find. This could be a
phone number at the top of every page, a contact form, or a chatbot. Ensure that the method fits
with your business model and is convenient for your potential clients.
- Embed Google Maps: Embedding Google Maps with your business location can help
local customers find you and further improve your local SEO.
Mobile-Friendly Design: As more and more people are using their mobile devices to find local
businesses, your site needs to be mobile-friendly. This means the site needs to be easy to
navigate, load quickly, and look good on smaller screens.
- Add Click-to-Call Buttons: They can call you with just one click.
- tel:716-123-1234
SEO: Optimize your website for local search. This includes using local keywords, creating
location-specific pages, optimizing your Google My Business listing, and getting local reviews. A
strong local SEO strategy can help your business rank higher in search engine results and
reach more customers.
User-friendly Navigation: The navigation of your website should be easy and intuitive. Users
should be able to find the information they are looking for in just a few clicks.
High-Quality Content: Create useful, engaging content that will interest your potential clients.
This can help you rank higher in search engine results and make visitors more likely to contact
your business. Use AI for this.
- https://chat.openai.com/
- Rephrase tool: https://quillbot.com/
- Full training on how to get content right inside GHL:
How I use AI & ChatGPT to build websites in a day
Customer Testimonials: Reviews and testimonials provide social proof, which can make
potential clients more comfortable contacting your business. Make these easy to find on your
website.
Strong Call-to-Actions: Every page of your website should have a clear call-to-action. This could
be "Request a Quote," "Call Now," "Book an Appointment," or anything else that encourages
visitors to take the next step.
Analytics: Use tools like Google Analytics to track how visitors are interacting with your website.
This can provide valuable insights into what is working and what needs improvement.
Professional Simple Design: A professional, clean design can help to build trust with potential
clients. Avoid cluttered layouts and ensure your site looks updated and well-maintained.
Service Descriptions: Clearly describe the services you offer. This helps potential clients
understand what they can expect from you and can help with SEO as well.
Remember that different industries might require different website strategies. For example, a
dentist's office might benefit from an online booking system, while a roofer might get more leads
with a free quote form. Tailor your website strategies to your industry and your clients' needs.
FAQ:
● What if client has a website?
● Can you give your website over to client
● Can a client move a website over to GHL
● What is the difference between website in a day & custom website
Custom websites: 4-6k
- $100/mo
- $50/mo
WAD: $150/mo
+ SaaS = 300/mo
Speed:
- Convert to JPG or JPEG
Tools:
- Icons: https://www.flaticon.com/search?word=person
- Stock images:
- Pexels
- Pixabay
Hire:
- HighLevel Job Network
- Fiver
