NAME ............................................................................................. NUMBER ...................................

CLASS ......................... Teacher .............................................. DATE .........................................

Enc. Educ. ....................................................................................

You are going to read a text about career planning and why it is important.

Prepare for Success

Thinking about a future career while still at high school might be overwhelming,
but career planning doesn’t have to be stressful. In fact, taking the time to properly consider your future goals is an
exciting and important opportunity that all teens should take advantage of.
Here are six top tips to achieving your dream career.

(1) The first step is to think about your likes, dislikes, interests and passions. Ask yourself some important questions: 5
What do you really care about? What motivates you? What are your strengths and weaknesses? Do you enjoy practical
activities or are you more academic? Are you good at problem solving? Do you work well as part of a team or are you
more independent? This will help you get to know yourself better.
(2) Next, start thinking about what kinds of jobs match your skills and personality. Take an online career quiz to point
you in the right direction and research the jobs that sound appealing to you. If you find an area that especially interests 10
you, take some time to find out more about the specific job role. Make lists of the advantages and disadvantages of
different positions. Remember to consider practical things like working hours, job security, salary, and work-life balance.

(3) Once you’ve decided on an area of work or a specific job, the third step is to make a plan of the steps you need to
take to work towards achieving your goals. A guidance counsellor can help you with this by advising you which school
subjects you need to focus on and what extracurricular activities you could do to gain some relevant experience. Being 15
organised, setting short-term goals, and keeping track of your progress will help you to complete important tasks such as
filling out application forms or perfecting your CV.

(4) The fourth step is to get some work experience. This will help you decide if you’ve chosen the right career path and
make you more appealing to future employers. Depending on the job, there may be specialised courses or clubs that you
could sign up for to further enhance your CV. Doing an internship, volunteer work, or having a part-time job will also help 20
you gain real-life experience and learn important transferable skills. Meeting people with similar interests will allow you to
network and improve your interpersonal skills. Being able to communicate effectively is vital in all jobs, so remember to
always be polite and respectful.

(5) The next step is to prepare the relevant documents so that you’re ready to start applying for jobs or courses. You will
definitely need a CV and cover letter, and some employers might ask for extra documentation such as a sample of writing 25
or reference letters. Ask a teacher or parent to proofread your documents before you submit them. Asking for help isn’t a
weakness – in fact, it’s the opposite! An objective opinion is always useful, and it’s vital that there aren’t any spelling or
grammar mistakes. It’s also important to clean up your social media accounts, as many employers will check these. Make
sure you are presenting yourself in the best light, both off and online.

(6) The final step is to make some choices, such as which university course to choose, or which job offer to take. While 30
big decisions like these feel very final, this doesn’t mean that they have to be. It’s important to remember that you have
control over your own future. If the career path you’ve chosen doesn’t work out, you can change it. Depending on the job,
you could branch out within the same industry and learn some new skills in your field. Or, you might decide on a complete
career change. There is no right career path, and your journey to your dream job doesn’t have to be straightforward. Just
keep an open mind and don’t be afraid of making mistakes – it’s the best way to learn and progress. 35

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Organisation is the key to success. Paragraph 1

b It’s important to understand who you are. Paragraph 2
c You can always take a different route. Paragraph 3

Paragraph 5

Paragraph 6

B For questions (1-5), chose the correct option (A, B, C or D).

1 In this text, the writer’s main purpose is to highlight

A ways to avoid getting a job you don’t like.
B how experience is more important than qualifications.
C how future generations will work differently.
D ways to plan for your future career effectively.

2 At the beginning of the text, the writer states that

A career planning is too much for teens to deal with.
B career planning is something that teens should do.
C high school students are too young to plan their careers.
D there are six rules teens must follow to get a job.

3 Which two documents will you need for any job application?
A references and CV
B cover letter and writing sample
C CV and cover letter
D writing sample and references

4 In paragraph 5, the writer expresses the belief that

A only weak people ask for help.
B all teens need help with spelling.
C not enough teens ask for help.
D asking for help is a sign of strength.

5 In the last paragraph, the writer implies that

A people’s career paths can take many different directions.
B it’s very difficult to change careers once you’ve decided on a job.
C making mistakes is the only way to find your dream job.
D once you have a job, you won’t need to learn anything new.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a This (ℓ. 8) 1 asking yourself questions

b this (ℓ. 14) 2 deciding which course to take
c this (ℓ. 31) 3 making big decisions feels final

4 gaining some work experience

5 making a plan to reach your goals

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a Take (ℓ. 9) 1 accept

b take (ℓ. 11) 2 spend
c take (ℓ. 30) 3 remove

4 bring

5 do

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about how some of the world’s most famous entrepreneurs
started out.

Reaching for the Stars

Ever wondered how some of the world’s most famous entrepreneurs became so successful? Were they just lucky?
Or do people like Elon Musk, Steve Jobs and Jeff Bezos all have something in common – a magical formula to success
that we can learn from? Let’s take a closer look at how they started out.

Elon Musk, the CEO of Tesla, SpaceX and Neuralink, and more recently the owner of Twitter, has a net worth of over
$224 billion, but he hasn’t always been so wealthy As a child, Musk loved to read. He would read anything he could get 5
his hands on, even Encyclopedia Britannica. His interest in technology began at a young age too. He was born in 1971
and saw his first computer at the age of 10. Fascinated, he begged his parents until they agreed to buy him one. When
they did, Musk figured out how to use it in only three days. In fact, he was so captivated by this new machine that he
barely slept! At the age of 16, Musk and his brother Kimbal decided to become entrepreneurs. First, they attempted to
open a video arcade next to their high school. They almost succeeded, and even had a lease and suppliers lined up. 10
However, their venture fell through when they couldn’t get a real estate permit. Clearly, however, Musk didn’t let this
initial failure stand in his way. Today, as the CEO of SpaceX - the company that aims to revolutionise space technology –
Musk’s ambition has literally taken him to the stars.

At the time of his death in 2011, Steve Jobs, the CEO of Apple, had a net worth of $7 billion. But despite this success,
Jobs didn’t always know what he wanted to do with his life. He was a highly intelligent and creative child, but as a 15
teenager he wasn’t sure where to focus his energy. When he was 17, Jobs and his friend Steve Wozniak (who later
became the co-founder of Apple) set out on their first entrepreneurial venture, however it wasn’t exactly legal! They built
devices called ‘blue boxes’ that enabled people to make long distance phone calls for free. Although Jobs later went on to
college, he dropped out before completing a degree. He moved back in with his parents and got a job as a video-game
maker that paid just $5 an hour. At the time, he just wanted to keep his options open, have fun and make a bit of money, 20
but this decision is what set him on the path to success. He soon embarked on another entrepreneurial venture with his
old partner in crime, Steve Wozniak, and this time, Apple I was born!

Jeff Bezos, the CEO of Amazon, has a net worth of around $84 billion. When he was a kid, Bezos had many dreams,
much like most young boys of his age. He wanted to be an archaeologist, or perhaps an astronaut. Bezos was
academically gifted; he became his high school’s valedictorian, before going on to study at one of America’s top 25
universities, Princeton. Initially, Bezos wanted to become a theoretical physicist, but his classmates intimidated him
because they all seemed so naturally talented. Deciding it wasn’t his calling, Bezos switched to computing science
instead. When he graduated, Bezos worked in finance, and it was during that time that he first came up with the idea of
selling books online. Fast-forward to the present day and this small idea has been transformed into the world’s biggest
online retailer. Open 24/7, Amazon ships around 1.6 million packages a day in the US alone! It seems that Bezos’s 30
decision not to become a physicist really paid off!

The success of these three men was not just down to their intelligence or abilities, but their willingness to try new
things, take chances, and create their own paths in life. None of them took a straight route to the top – they all
experienced small victories and minor setbacks, changed their minds, and started over more than once. Perhaps the
most important thing that they have in common, however, is that they all kept dreaming big and never gave up on 35
achieving their goals.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Succeeding in school. Paragraph 1

b Working his way to the top. Paragraph 2
c It all started with a machine. Paragraph 3

Paragraph 4

Paragraph 5

B For questions 1-5, choose the correct option (A, B, C or D).

1 In this text, the writer’s main purpose is to highlight

A how three men followed the same path to success.
B how money is the measure of success.
C three men’s different routes to success.
D the lack of successful female entrepreneurs.

2 At the beginning of the text, the writer states that these three entrepreneurs
A are only successful because they had good luck.
B can teach everyone the secret to success.
C have very similar personalities to one another.
D are well-known because of their great achievements.

3 How old was Elon Musk when he first became an entrepreneur?

A 10 C 17
B 16 D 19

4 The writer feels that Jeff Bezos

A made the right choice in changing his major.
B wasted his talents by studying computing science.
C shouldn’t have changed his major.
D was successful because he studied at Princeton.

5 In the last paragraph, the writer implies that these entrepreneurs

A were not that hard-working.
B didn’t fear taking risks.
C never experienced failure.
D have one thing in common.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a they (ℓ. 11) 1 Jobs and Wozniak

b They (ℓ. 17) 2 Musk, Jobs and Bezos
c they (ℓ. 35) 3 Musk’s parents

4 Bezos’s classmates

5 Musk and his brother

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a open (ℓ. 9) 1 undecided

b open (ℓ. 20) 2 outside
c Open (ℓ. 30) 3 available

4 unwrap

5 launch

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about a current trend in the world of work.

Work to Live. Don’t Live to Work.

The rapid development of communications technology has revolutionised the way people work,
and recent global health concerns have meant that more people than ever before are engaging in
hybrid working or are working remotely. But just what is the next step in the evolution of the modern
workplace? Well, many believe that it’s time the world moved on from the traditional 40-hour
working week. 5
By far the most popular belief on how to improve the average working week is to shorten it. How
exactly can employers manage this? Well, it really depends on the company and the sector. There
are different ways to achieve a shorter week for workers. One is to simply introduce a four-day
week for all staff, rather than a five-day one. This option is quite straightforward to implement, and
would reduce employees’ hours by 20%. Another way of shortening the working week could involve 10
reducing one’s overall hours while still working five days a week. These two models focus more on
reducing the overall time spent working, rather than having employees work the same number of
hours across fewer days. Furthermore, regardless of the model, employees would receive their
usual salary. This is a part of the 100:80:100 model, where workers get 100 percent of their
payment for 80% of their time, while maintaining 100% of their productivity. 15
So, what kind of benefit could we expect to see from such changes in a work environment?
There are various benefits for employees in terms of quality of life. Specifically, when working a
shorter week, they can see their families more and invest more time in their own personal
development. This kind of work-life balance promotes good mental health, and also dramatically
reduces the risk of burnout, which currently seems to be on the rise. Moreover, a shorter week can 20
improve employees’ physical well-being. Working fewer hours leaves workers more time to exercise
and ensures that they are more well-rested. Consequently, their energy and concentration levels
may be increased.
Shorter weeks can also increase employee performance beyond usual levels. A four-year study
conducted in a government office in Iceland from 2015 to 2019 showed that when employees’ 25
hours were reduced from 40 to 35, their productivity increased by as much as 6.5%. If that weren’t
enough, a company’s overall efficiency can be improved, too. This is because when staff spend
fewer hours at work, they manage their time more effectively. Unnecessary meetings are
substituted for more efficient methods of communication, and workers avoid taking long coffee
breaks while at the office. As a result, employees find they are actually able to get more work done 30
during their business hours.
In the past decade, there has been a clear shift in employees’ priorities and that is having an
impact on the decisions made by those who manage companies worldwide. Thankfully, more and
more employers seem to be prioritising their employees’ work-life balance. As a result, it seems the
idea of shorter working weeks is really starting to catch on. Workplaces are becoming healthier and 35
more staff-focused places and they will undoubtedly continue to evolve in the years to come.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a People interact more effectively when they work fewer hours. Paragraph 1

b More and more employees seem to be in a state of emotional, Paragraph 2

physical and mental exhaustion. Paragraph 3
c Work environments are placing more emphasis on the needs Paragraph 4
of their employees.
Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the text is

A to discuss how different companies organise the working week.
B to explain the pros and cons of a four-day working week.
C to outline the ideas supporting a shorter working week.
D to talk about the history of the 40-hour working week.

2 What does the author say about the various ways the working week can be shortened?
A They may vary from one industry to the next.
B They involve working the same hours across fewer work days.
C They offer slightly lower rates of pay in some cases.
D They are very difficult to put into practice.

3 In paragraph 3, the author states that

A it might be hard to convince people to switch to shorter weeks.
B a shorter week can help employees both physically and mentally.
C employees who work 40-hour weeks don’t have time for hobbies.
D workers who exercise are usually the most efficient.

4 Why does the author mention the study conducted in a government office in Iceland?
A to show employers how to reduce employees’ working hours
B to inform employers about the best way to avoid unnecessary meetings
C to explain how much employee performance can increase
D to illustrate their point about shorter weeks and employee performance

5 In the last paragraph, the author implies that

A most employers are still resisting the demand for shorter working weeks.
B employees are willing to leave their jobs if they don’t like their schedule.
C a shorter working week will soon become a popular choice for employers.
D modern employees still have the same priorities as previous generations.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a this (ℓ. 7) 1 a company’s efficiency improving

b This (ℓ. 14) 2 making the working week shorter
c This (ℓ. 27) 3 staff spending fewer hours at work

4 employees receiving their usual salary

5 employees managing their time

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a manage (ℓ. 7) 1 cope

b manage (ℓ. 28) 2 run
c manage (ℓ. 33) 3 achieve

4 shift

5 organise

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about an ongoing trend in the world of work.

The Great Resignation

Global health concerns have forced us all to adjust the way in which we live our lives over the
past few years. In the post-pandemic era, we have already witnessed a huge shift within the world
of work, as companies around the globe watch their employees quit their jobs at a record rate. This
has become known as The Great Resignation, a term coined by Anthony Klotz, a psychologist and
professor of Business Administration at Texas A&M University, who, in May 2021, predicted that 5
the COVID-19 pandemic would lead to mass resignations.
To put this issue into context, let’s look at some of the numbers involved. According to data
released by the Bureau of Labor Statistics’ Job Openings and Labor Turnover Survey (JOLTS)
over 4 million workers quit their jobs in April 2021. In June 2021, another 3.9 million American
workers handed in their resignations. These are extraordinary numbers and what’s even more 10
extraordinary is that this seems to be an ongoing trend. JOLTS’s recent data show that in February
2022, job quits in the US were more than 4 million.
When trying to understand this situation, it’s important to examine the motives behind these
resignations. For instance, it is thought that a significant number of them have come as a result of
the pandemic. Since working from home, people have had time to re-evaluate their priorities in life. 15
This has led to more people leaving their jobs to pursue new ambitions and career goals. For
others, that same experience has had the opposite effect. Living and working at home for an
extended period of time can become stressful, and a large number of resignations have taken place
as a result of burnout.
So, what could the results of this phenomenon be? Well, perhaps there is a silver lining here. 20
With so many people leaving their jobs, millions of positions have been opened up around the
world, meaning that the demand for labour will rise significantly. This will strengthen the hand of the
average job-seekers, enabling them to negotiate better salaries. Moreover, the vast majority of
those who decided to resign from their positions were either millennials or members of generation
Z. This means that The Great Resignation may actually pave the way for a kind of great return, as 25
workers over 50 who had previously struggled to find positions may be able to come out of forced
retirement and put their skills to use in the workplace once again.
On the surface, this mass resignation seems troubling. However, it’s worth considering that
while lockdowns forced people around the world to put their lives on hold, they also gave them the
time and space to make important life decisions that perhaps they wouldn’t have made otherwise. 30
Our priorities have shifted, and millions have responded by opening new and exciting chapters in
their working lives.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Some people stopped working because they suffered from Paragraph 1

physical and mental breakdown. Paragraph 2
b Our daily activities are not as they used to be. Paragraph 3
c Resignation rates have not dropped yet. Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The writer’s main purpose is to
A outline how practices have changed in modern workplaces.
B highlight specific kinds of people who have changed jobs.
C discuss the causes and effects of mass resignation.
D explain why people should consider changing jobs.

2 Why does the writer present statistics from different periods?

A to study the working conditions in the US at these times
B to prove their point that The Great Resignation is an ongoing trend
C to compare how job quits change from month to month
D to analyse employees’ behaviour over a period of time

3 According to paragraph 3, what is NOT true about those who resigned?

A Some resigned so as to start evaluating their priorities in life.
B Some resigned with the aim of changing their careers.
C Some resigned because they needed a break from work.
D Some resigned because they preferred not to work from home.

4 In paragraph 4, the writer believes that

A workers are likely to be paid less in the coming years.
B companies might not replace those who have resigned.
C older workers won’t be suited to the modern workplace.
D the Great Resignation will lead to more job openings.

5 In the last paragraph, the writer implies that

A the situation could become worse over time.
B workers might regret leaving their jobs.
C the situation is not as bad as it might seem.
D more people will start their own businesses.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a them (ℓ. 14) 1 average job-seekers

b them (ℓ. 23) 2 better salaries
c them (ℓ. 29) 3 people around the world

4 priorities in life

5 resignations

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a over (ℓ. 1) 1 extra

b over(ℓ. 9) 2 more than
c over (ℓ. 26) 3 during

4 older than

5 finished

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about a current trend in the world of work.

Putting a Face to Your Name

Thanks to technology, people can pursue career opportunities all over the globe. While this
opens up a world of possibilities for job-seekers, it also makes finding a job significantly more
challenging. Nowadays, companies take applications from lots of people, each with their own skill
set and personality, so it’s more difficult to stand out from the crowd. As a result, more and more
professionals are turning to video CVs as a better way to stand out. 5
A Modern Mentality − The recruitment process has changed dramatically in the past few years.
More and more hiring managers are deciding to take the process online. One survey indicated that
65% of companies across all industries have hired at least one new employee without having met
them face-to-face. Another online survey conducted in early 2021 showed that 79% of hiring
managers feel that video CVs have become an important part of the hiring process. The most 10
popular professional networking sites have recognised this, too, and have already added features
to allow users to upload short videos of themselves to their profile pages. So, quite clearly, the
concept of the video CV is on the rise.
Slow Starters − But how does the average candidate feel about the idea of creating a video
CV? Speaking to an absent audience can be quite awkward for a variety of reasons. It’s common to 15
experience nervousness or anxiety, as recording a video CV is similar to public speaking –
something many people have a phobia of. Moreover, it can be difficult to anticipate what an
employer’s expectations are. For this reason, candidates may struggle with the tone of the video
because they don’t know how formal they need to be. Thankfully, they also claim that recording a
video CV becomes much easier with time and experience, so although it may take some time, 20
people eventually get used to the process.
The Human Aspect − Although the concept of video CVs might still seem a bit foreign to many
of us, the benefits they offer are undeniable. Aside from showing that candidates are up-to-date
with the latest trends, a video CV demonstrates that they are confident and willing to take risks.
What’s more, it gives them the opportunity to demonstrate their verbal communication skills and 25
creativity, and to establish a personal connection with the person in charge of the recruitment
process. Think about it: one can apply for a role that they are perfectly suited to, but if the hiring
manager is unable to remember them, then the list with all their qualifications and experience is
useless. In some situations, a strong first impression is a candidate’s most valuable asset, and
video CVs can create this by putting a face to the name on the application form. 30
So, will video CVs become the new standard in recruitment? It’s difficult to say. While they offer
an important insight into a candidate’s personality and communication skills, most employers claim
that they still want to receive a traditional written document which includes details of education and
work experience. In this sense, it is perhaps best to think of the video CV as a kind of introduction
that works in a similar way to a cover letter. Rather than replacing the written CV, the two can be 35
used together. One thing is for sure though; however we end up using them, video CVs are here to
stay.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Video CVs can help candidates build a relationship with the Paragraph 1
interviewer. Paragraph 2
b Some applicants may feel uncomfortable recording a video CV. Paragraph 3
c People can apply for jobs in any part of the world nowadays. Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the article is to
A outline the advantages and disadvantages of video CVs.
B discuss the problems video CVs can create for interviewees.
C focus on the techniques involved in creating video CVs.
D talk about the industries which favour video CVs.

2 What does the writer say about hiring managers in paragraph 2?

A Most have never hired an employee without a face-to-face interview.
B Most hire almost all their staff without meeting them.
C The majority of them believe the value of video CVs has risen.
D The majority of them are now hiring through professional networking sites.

3 How do some candidates feel about recording themselves on video?

A concerned
B confused
C confident
D curious

4 In paragraph 4, the writer claims that

A some people will be unable to adjust to using video CVs.
B video CVs may be too risky to use in some situations.
C at times, qualifications are not as important as a strong first impression.
D some companies aren’t concerned about verbal communication skills.

5 Towards the end of the text, the writer implies that

A video CVs shouldn’t focus on qualifications or experience.
B video CVs are much more informative than traditional CVs.
C traditional CVs fulfil the same purpose as video CVs.
D traditional CVs have little value in the modern workplace.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a they (ℓ. 23) 1 communication skills

b they (ℓ. 24) 2 employers
c they (ℓ. 33) 3 video CVs

4 benefits

5 candidates

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a take (ℓ. 3) 1 move

b take (ℓ. 7) 2 receive
c take (ℓ. 20) 3 earn

4 choose

5 require

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about interview questions.

Talking the Talk

There are a lot of aspects of an interview which can contribute to its success (or failure) from
professional attire and time keeping to body language and facial expressions. Perhaps the most
important of all is the candidate’s ability to answer an interviewer’s questions. When these
questions relate to one’s qualifications or the experience they have, the answers usually come
quite easily to interviewees, but there are also some questions that candidates frequently struggle 5
with. Thankfully, there are ways to approach these questions that can dramatically boost your
chances of success. Read on to find out more.
“What are your weaknesses?”
For the inexperienced job applicant, this increasingly common question can be confusing. After
all, why would you want to talk about your shortcomings in a situation where the goal is to put your 10
best foot forward? Of course, the interviewer doesn’t actually want to hear about your negative
traits; what they want to know is whether you can acknowledge your flaws and find ways to address
them. Think of this question as a chance to show your passion for self-development. Mention one
slight weakness that you noticed as a result of an error you made, then discuss what you did to
improve things. Employers know that everyone is going to make a mistake at some point; what 15
matters is how they deal with it.
“Why do you want to join our company?”
That’s another question candidates often have difficulty with. On the surface, this seems a
simple question; however, candidates often have trouble responding to it as they believe that this
question relates to salary and benefits and feel that it would be inappropriate for them to say that 20
these attracted them to the role in the first place. Well, in this situation, you could tell the interviewer
what you know about the company’s mission, and how you feel it relates to you. In other words, talk
about your ambitions and how you believe you can fit into the company culture.
“What does mental health mean to you?”
Interviewers may also have you answer questions which may seem completely irrelevant to the 25
point of the interview, but they have a purpose. With so many people having been forced to work
from home in the past few years, employers have had to deal with issues related to mental well-
being, such as burnout. As a result, they want to know that you can handle the difficulties of
working remotely if necessary. Although it may feel awkward, it’s a good idea to discuss instances
where your mental health may have been affected by work, and emphasise your understanding of 30
stress management in those situations.
As times change, so too will the world of work, as business practices will continue to evolve.
While some classic questions will continue to pop up in job interviews, there will always be new and
challenging ones for candidates to tackle. They key is to try to look at the question from the
interviewer’s perspective. Work out what they’re trying to learn about you, and enlighten them as 35
best you can. With this in mind, you’ll definitely land your dream job eventually!

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Typical interview questions will still be used by interviewers. Paragraph 1

b Show that you are aware of your own failings. Paragraph 2

c Most candidates have little or no difficulty dealing with questions Paragraph 3

about their previous jobs. Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 In this text, the writer’s main purpose is to
A present the most commonly asked interview questions.
B advise interviewees about how to deal with challenging interview questions.
C introduce questions that interviewers should use more often during interviews.
D highlight the types of questions that give interviewers the best insight about the candidates.

2 In paragraph 2, the writer states that

A interviewers may ask certain questions in order to confuse applicants.
B inexperienced applicants don’t understand their own flaws.
C applicants may be reluctant to speak about their negative characteristics.
D most employers don’t want their employees to make mistakes.

3 In paragraph 3, the writer advises candidates to

A avoid talking about salary and benefits during the first interview.
B explain to the interviewer why they are a good fit for the job.
C highlight all the aspects of the job that they found attractive.
D give a detailed presentation of the company and its mission.

4 In paragraph 4, the writer claims that mental health issues

A should not be discussed during job interviews.
B have only affected people who work from home.
C can be addressed with stress management techniques.
D are increasingly being taken into consideration by employers.

5 In the last paragraph, the writer implies that

A candidates should consider the interviewer’s point of view when they respond to them.
B some interviewers will only ask classic questions during interviews.
C the advice given can guarantee immediate success.
D interview questions have been exactly the same for years.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a it (ℓ. 16) 1 a simple question

b it (ℓ. 19) 2 difficulty
c it (ℓ. 22) 3 a mistake

4 a company

5 a company’s mission

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a have (ℓ. 4) 1 perform

b have (ℓ. 18) 2 experience
c have (ℓ. 25) 3 accept

4 possess

5 make

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a teenager’s blog entry about his life in London.

Expat Life
My family and I have been in London for a few months now and I’m really enjoying it. We live in
a borough called Brent where the community is very multicultural. I read online that almost 20% of
the residents here are Indian. In London, there are around 550,000 Indians – that’s 6.6% of the
city’s population. In fact, the Indian population in England and Wales is around 1.4m people, which
is approximately 2.5% of the total population. 5
Despite the country’s multicultural face, starting school was a bit of a surprise for me. In
Mumbai, students are always on their best behaviour. At my old school, there was a uniform and
we had to look smart – if we showed up with dirty shoes or a creased shirt, we were sent home.
That would be a great embarrassment, so we all took care of our appearance. It was strict, but I
didn’t mind. I enjoyed my lessons and I respected my teachers. At my new school, things are very 10
different. A lot of the students don’t follow the rules – they have dyed hair and wear make-up and
jewellery, for example. What’s worse, they chat and mess around in class when the teacher is
talking. We’d never have got away with that sort of thing at my old school!
At the weekends, I love to explore the city. The public transport system here is fantastic – I can
get almost anywhere; I just hop on the Tube. There are some beautiful public parks and the city’s 15
architecture is really impressive, although I’m not a fan of the Shard. When we first arrived, I was
blown away by how clean London is. As much as I love Mumbai, it used to upset me to see how
dirty some areas were. Even in the wealthier neighbourhoods, I would often see people drop their
rubbish on the street. I don’t see that as much here, and even when people do litter, someone
comes along and tidies up after them. I think it’s great that Londoners take pride in their city and I 20
intend to follow their example.
The weather here is colder than what I’m used to, but not as terrible as I expected. Before I
came to the UK, everyone kept telling me how it always rains here, but that’s not the case at all.
Since we arrived, it has been warm and sunny, with lovely blue skies most days. A downside to
London is that it is very expensive. Our new flat is nice, but it’s a lot smaller than our old home. My 25
parents say the cost of living is high here, but they also told me that the wages are a lot better than
in Mumbai, so I guess it balances out.
Last weekend was Holi – the festival of spring. This has always been my favourite holiday and at
first, I was disappointed not to be celebrating it in India. That was until I discovered how many Holi
events there are in London. Our neighbours invited us to the London Holi Festival at The City 30
Pavilion in Romford. There were performances from some famous Bollywood dancers – I
recognised some of them because I follow their social media accounts. They were wearing
traditional clothes and had their faces painted in bright colours. There were also loads of food stalls
selling authentic Indian dishes. The atmosphere was wonderful and I felt very close to home
despite being thousands of miles away.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a enjoying a tradition away from home Paragraph 1

b a diverse city Paragraph 2

c a culture shock Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the purpose of the text?
A to review a famous cultural festival in London
B to persuade people to move from India to the UK
C to explain the differences between Mumbai and London
D to describe the experience of moving to a new country

2 What percentage of the local population in Brent are of Indian origin?

A 55%
B 20%
C 6.6%
D 2.5%

3 What is the writer’s opinion about London?

A It’s not as attractive as Mumbai.
B Its inhabitants care about their surroundings.
C It’s very dirty compared to Mumbai.
D All of the buildings in London are amazing.

4 What does the writer say about British weather?

A It’s similar to the weather in Mumbai.
B It’s what they expected it to be.
C It’s actually worse than they thought.
D It doesn’t conform to the stereotype.

5 Celebrating Holi made the writer feel

A familiar with London.
B grateful to their neighbours.
C connected to India.
D homesick.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a they (ℓ. 12) 1 Bollywood dancers

b they (ℓ. 26) 2 our neighbours
c They (ℓ. 32) 3 the students

4 my parents

5 the dancers’ social media accounts

D. Match each word in column A to the word/phrase in column B that can replace it in the
text. Two of the options do not apply.

A B

a follow (ℓ. 11) 1 copy

b follow (ℓ. 21) 2 obey
c follow (ℓ. 32) 3 walk behind

4 continue

5 subscribe to

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about how teens can adjust when moving to a new country.

Top Tips for Travelling Teens

Moving abroad can be tough – not only do you have to navigate an unfamiliar place and get to
grips with a different culture, you’re also expected to settle in at school and make new friends. All
this while trying to learn or brush up on a foreign language! Relocating is never going to be a piece
of cake, but there are some things you can do to ease the transition.
The scariest thing about moving somewhere new is that sense of the great unknown. But as a 5
tech-savvy teen, you’re can prepare for your new adventure in advance. Type the name of the
place you’re moving to into a search engine and have a look around. Check out forums to learn
about other people’s experiences. Better yet, reach out to your new school and ask them to put you
in touch with some students via email or social media – the modern version of a pen pal. This way,
you can ask them questions about homework and extra-curricular activities. Your peers are likely to 10
give you better answers than you’ll find on any website, and hopefully, by chatting with them, you’ll
make some friends before you even arrive.
Sometimes, when we’re in an unfamiliar place or an uncomfortable situation, our immediate
instinct is to hide away. Staying at home is all too easy these days, since we have the whole world
at our fingertips. But the best way to overcome your fear of the unknown is to face it head on. 15
Spend time getting to know your neighbourhood. Just a short walk each day will help you to
familiarise yourself with your new surroundings. Locating basic facilities like the local supermarket
will make you feel more grounded. Make use of public transport to explore further afield, too.
Knowing how to get from A to B will give you a sense of independence, and you’ll feel like a local
before you know it. 20
Learn some basic words and phrases before you arrive. There are lots of free language-learning
resources online, so you don’t need to spend much money. Investing in a pocket dictionary to have
on you when you get there is also a good idea. Don’t worry, the locals won’t expect you to speak
fluently, but saying phrases like “good morning” or “thank you” in the local language will show them
that you’re making an effort. Being able to order lunch or buy a bus ticket will also make you feel 25
more confident when you’re out and about exploring.
Take up a new hobby, join a club, strike up a conversation with a stranger and say yes to any
opportunities that come your way. Throwing yourself head first into your new life will make it easier
to make connections and find a new routine. Immerse yourself by getting involved in the community
and spending time with the locals. Look for meet-up events online to get to know people with similar 30
interests to you. You could also get a part-time job or do some volunteering – anything to get you
out there mixing with people.
While it’s important to make the most of your new life, make an effort to keep in touch with your
old friends. Sadly, geographical distance can put a strain on the best of friendships, despite all the
technology we have at our disposal. A time difference between countries, for example, can make 35
catching up tricky, and it’s easy to feel left out when your old friends post pictures of fun days out on
social media. Realistically, some people will fall through the cracks, but try to set aside some time
to talk to your closest friends, even if it’s just once a month. Sending your old friends birthday cards,
or a small gift from your new country, will let them know you’re thinking of them.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Research online to find useful information about the new place Paragraph 2
you’re moving to. Paragraph 3
b Getting to know the local people will help you adjust better. Paragraph 4
c Don’t forget your friends back home. Paragraph 5

Paragraph 6

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the purpose of the text?
A to support teens moving abroad
B to describe a teen’s experience of moving abroad
C to encourage teens to move abroad
D to highlight the disadvantages of moving abroad

2 What is the most effective way of preparing to move abroad?

A research the location
B connect with students
C join travel forums
D find a pen pal

3 Speaking some of the local language

A helps teens be independent.
B might irritate the local people.
C is a huge effort for teens.
D is only necessary when eating out.

4 In paragraph 5, the writer urges teens to

A be careful when talking to strangers.
B organise events to meet new people.
C be careful about how they spend their free time.
D be enthusiastic about new experiences.

5 What does the author imply by saying ‘some people will fall through the cracks’?
A Some teens might forget their friends’ birthdays.
B Teens should try to keep in touch with everyone.
C It’s very difficult to keep in touch with everyone.
D Some teens might not be on social media.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a them (ℓ. 10) 1 old friends

b them (ℓ. 24) 2 specific questions
c them (ℓ. 39) 3 phrases

4 some students

5 the locals

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a have (ℓ. 1) 1 carry

b have (ℓ. 7) 2 own
c have (ℓ. 22) 3 take

4 possess

5 need

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about London.

A City like No Other

Boasting more than 270 nationalities and 300 different languages, London’s vast multi-ethnic
society continues to drive it forward today. From international markets, festivals, restaurants and
entertainment, it may be difficult not to find an existing nationality or community represented in one
way or another. But how exactly did London become one of the most cosmopolitan cities in the
world? 5
For one thing, London has never had ghettos or other forms of segregation in its history. In fact,
Londinium – named by the Romans who founded the city almost 2,000 years ago – is reported to
have been made up of residents from all over the Roman empire. During the dominance of the
British empire in the 16th century, the city became an important centre for international trade and
commerce. A source of power ever since, it has a well-documented history of attracting people from 10
all over the world and, especially over the last century, it has welcomed huge numbers of
immigrants from every continent.
Today, London is the most ethnically diverse city in England, with 40.2% of its residents coming
from a wide range of backgrounds. By the mid-1980s, 50% of immigrants came from India, Kenya,
Jamaica, Cyprus and Bangladesh, as well as from Ireland. Other well-established communities 15
came from the E.U., especially from Greece and Italy, whereas more recently, new communities
including Nigerian, Turkish, Vietnamese, Somali, Iranian, Brazilian and Colombian have also
developed. Perhaps the most important factor that makes London an easy place to live and
integrate into is the sense of community. Unlike other cities, it isn’t necessary for a person to have
been born in London to see themselves as a Londoner – a view that is widely shared across 20
generations, social classes and ethnic groups. This may also explain why over 43% of foreign-born
Londoners are now British citizens. In fact, at present, most adults living there were born outside
the city.
In addition to its ever-growing population, approximately 20 million international visitors come
each year to see the sights, and the city remains one of the most popular destinations for business 25
trips and conferences. It is also a temporary home to thousands of students who come from
overseas to study at one of the city’s 48 colleges and universities. Thanks to its status as a financial
centre, London is also home to wealthy property owners and seasonal residents from places like
the Middle East, East Asia and Latin America. Whole neighbourhoods in the city centre have
become international playgrounds for the rich and famous, including the areas of Mayfair, Park 30
Lane and Belgravia. As a result, this new London, with its state-of-the-art architecture, luxurious
hotels, housing and designer shops is a wonderful blend of unity and diversity.
London is a city that never stays still. The demographics of its districts are continuously
changing as new people arrive, giving Londoners the opportunity to interact with those from
different backgrounds and develop their own cultural awareness. Historically speaking, the city’s 35
high level of migration has never weakened Londoners’ connection to the place. Quite the opposite,
in fact: it has been enhanced. Visit the city just once, and it’s easy to see the magic of the place.
London’s residents have created a shared culture together, and people of all origins can participate
in it equally. That’s what makes this city so special.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a The population of the city is constantly evolving. Paragraph 1

b Migrants have been drawn to the city of London since Paragraph 2

ancient times. Paragraph 3
c Celebrities enjoy spending time in certain parts of the city Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the text is to discuss
A how the city of London was founded.
B which nationalities make up London’s population.
C London’s history with multiculturalism.
D the most commonly spoken languages in London.

2 The writer claims that the Romans

A gave London its original name.
B first came to the city 2,000 years ago.
C were very powerful in the 2nd century.
D came to London from all over the world.

3 In paragraph 3, the writer expresses the opinion that

A all the non-native communities are quite new.
B most immigrants don’t find it very difficult to adjust to life in London.
C people born outside the city are not true Londoners.
D Londoners should be more accepting.

4 What best describes the writer’s attitude towards London in paragraph 4?

A curious
B critical
C impressed
D surprised

5 What does the writer imply in the last paragraph?

A People in other UK cities have more negative experiences.
B People assume that immigration negatively affects locals.
C People are constantly moving around London’s different districts.
D People are moving to London in greater numbers each year.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a it (ℓ. 2) 1 Londoners’ connection to the city

b it (ℓ. 37) 2 the city of London
c it (ℓ. 39) 3 a shared culture

4 the magic of the place

5 the city’s high level of migration

D. Match each word in column A to the word/phrase in column B that can replace it in the
text. Two of the options do not apply.

A B

a see (ℓ. 20) 1 recognise

b see (ℓ. 25) 2 look at
c see (ℓ. 37) 3 understand

4 meet

5 identify

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about four places in the USA.

The Great American Melting Pot

The USA is a country with a fascinating history. Founded and built by immigrants from all over the world, modern-day
America is a blend of a wide variety of cultural influences. Nowhere are these influences more powerful than in the
country’s cities; each one teeming with sights, sounds, smells and tastes that tell the story of one of the world’s youngest
nations. Here are just a few of the most vibrant cultural districts from cities around the USA.
Haight-Ashbury, San Francisco, California 5
Originally home to the Beat Generation of the 1950s, which included authors like Jack Kerouac and Allen Ginsberg,
San Francisco is considered the heart of the American counterculture. The neighbourhood of Haight-Ashbury embodies
the spirit of that culture in a way no other place does. Performers of all types, from musicians and dancers to street
artists, come from all over the world to show off their skills, so there is always something interesting to see or a show to
take in. The buildings are painted in beautifully vivid colours, and the neighbourhood is full of boutique shops selling weird 10
and wonderful trinkets from the past, from vinyl records to vintage clothing. If you’re a fan of the Beat Generation, or if
you find mainstream culture a little too ordinary, this might be the perfect place for you.
Pilsen, Chicago, Illinois
Chicago is a place with a unique mix of cultures within its population, and this is reflected in the city’s range of lively
districts. Pilsen, in particular, should not be missed. Often called an artist’s heaven, Pilsen houses Chicago’s most 15
creative people. Due to the considerable Mexican population, there are lots of cultural events happening there at various
times of the year, meaning that the atmosphere is almost always festive. The walls of the buildings are painted with
striking murals, too, a lot of which tell the story of the Mexican people. One mural in particular, Gulliver En El País De Las
Maravillas, is inspired by Jonathan Swift’s classic novel Gulliver’s Travels. It depicts Gulliver as a Mexican migrant
attempting to overcome the dangers he has to face in his search for a new life, bringing a truly authentic cultural element 20
to this part of the city.
Fenway-Kenmore, Boston, Massachusetts
Fenway-Kenmore is one of the most well-known areas of Boston, and one of great cultural significance, too. Of
course, the most famous landmark here is Fenway Park, the home of Boston’s very own Major League Baseball team,
the Red Sox. Sports are an integral part of what makes American culture what it is today, so it is no surprise that Fenway 25
Park is often considered the heartbeat of this area’s community, as it brings thousands of people together each week to
enjoy Americans’ favourite pastime. But that’s not all; visitors shouldn’t miss the chance to walk past the Fenway Garden
Society to the Cultural Museum of Fine Arts to enjoy one of the most comprehensive art collections in the US.
The French Quarter, New Orleans, Louisiana
New Orleans is a city unlike any other, with a past that is both rich and complex. The pulse of the city is located in the 30
French Quarter, the oldest neighbourhood in New Orleans. Despite the name it has been given, the district actually
displays influences various world cultures. For instance, some of the most amazing buildings in the city can be found
here, but a lot of the architecture is Spanish in style. There are plenty of opportunities to take in the local culture too, as
the area is filled with restaurants serving French, Spanish, Italian and even Caribbean food, and live music can be found
all over. The USA is often called a cultural melting pot, and the French Quarter of New Orleans is the perfect example of 35
that.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Some of the city’s buildings have a European influence. Paragraph 1

b People feel connected as a result of a specific activity. Paragraph 2

c Cultural diversity is most obvious in the country’s urban areas. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the text is to discuss
A the immigrant communities of the USA.
B the cultural importance of US cities.
C the history of how the USA was founded.
D the demographics of the USA’s population.

2 What is NOT true about Haight-Ashbury, according to the writer?

A It represents aspects of popular culture.
B International performers put on shows there.
C There are unusual souvenirs for sale there.
D The architecture there is particularly colourful.

3 What is the writer’s opinion of Pilsen?

A Only artistic people can appreciate it.
B It is an old-fashioned, traditional place.
C The Mexican population is over-represented.
D Its culture is unique and authentic.

4 What does the writer imply in paragraph 4?

A There is just one well-known landmark in Fenway-Kenmore.
B People don’t usually associate the USA with sports.
C Baseball is considered the most popular sport in the USA.
D Visitors to Boston sometimes forget to visit its museums.

5 What is the writer’s attitude towards the French Quarter?

A critical
B surprised
C appreciative
D uninterested

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a It (ℓ. 19) 1 Gulliver’s Travels

b it (ℓ. 26) 2 the French Quarter
c it (ℓ. 31) 3 New Orleans

4 Fenway Park

5 a mural

D. Match each word in column A to the word/phrase in column B that can replace it in the
text. Two of the options do not apply.

A B

a past (ℓ. 11) 1 history

b past (ℓ. 27) 2 old days
c past (ℓ. 30) 3 previous

4 on the other side of

5 old

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about humanitarian aid work.

Building Brighter Futures

Every year, millions of people worldwide are affected by humanitarian crises such as war,
famine, climate change and more. These people often find themselves displaced, with no hope for
the future. Thankfully, there are some non-profit organisations that are doing everything they can to
help them to build full, happy lives. One of these is the International Rescue Committee, or the IRC.
Let’s take a closer look at it. 5
The IRC was established in 1933 at the suggestion of Albert Einstein − one of history’s great
minds. It started out as the American branch of the International Relief Association, however, it
quickly developed into its own organisation, when, in 1942, it was officially named the International
Relief and Rescue Committee, later shortened to the International Rescue Committee. Throughout
the late 1940s and 1950s, the IRC set up a wide variety of programmes to help those affected by 10
the war in Europe. They established emergency relief programmes, set up hospitals and children’s
centres, and began efforts to help displaced refugees across the continent to get back home. In the
decades that followed, they expanded their humanitarian operations to every part of the world, in
countries such as Yemen, Somalia, Syria and Afghanistan.
Towards the end of the 20th century, the IRC also began to focus on empowering people. This is 15
the key to humanitarian work, as it helps crisis-affected people to restore their health, safety,
education and economic well-being, giving them control of their own futures. They launched job
training and healthcare programmes to provide displaced people with key skills. They also offer
agriculture extension training to provide small farmers with the necessary tools to improve their
techniques, as well as small business credit programmes to help returning refugees to start their 20
own businesses. Furthermore, they have turned their attention to human rights, establishing a
Women’s Refugee Commission to ensure that women and girls can get access to equal
opportunities and education.
The task the IRC faces is an enormous one, and there are always plenty of ways to get
involved. Professionals of every kind are needed to participate in programmes in over 40 crisis- 25
affected countries, so there is a wide range of opportunities available. Those with special skills or
knowledge, such as healthcare professionals, educators and even social media managers, can find
paid and voluntary positions within the organisation. Aside from that, people can help by donating
money, or by organising a charity event to raise funds for the cause. Even posting online about the
IRC’s various projects can help, as it increases public awareness of their work. 30
The IRC’s mission is to help those whose lives have been shattered to survive, recover and gain
control of their existence. It has been very successful so far; in 2021, more than 31.5 million people
worldwide benefitted from the organisation’s humanitarian programmes. However, the IRC needs
our help. The issues it is trying to tackle are global ones, and we all have a part to play in solving
them, regardless of whether or not we are directly affected ourselves. After all, as Albert Einstein 35
himself said, “man is here for the sake of other men.”

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a There is a large number of vacancies for unpaid work. Paragraph 1

b Affected people can learn how to earn a living on their own. Paragraph 2

c Conflicts, food shortage and extreme weather impact people Paragraph 3

around the world. Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the text is to
A discuss the history and impact of a humanitarian organisation.
B present organisations which help crisis-affected people.
C showcase different ways non-profit organisations help refugees.
D explain the causes behind the crises affecting most people today.

2 In paragraph 2, the writer states that

A Albert Einstein founded the International Rescue Committee.
B the International Relief Association was created by the International Rescue Committee.
C the International Rescue Committee became independent in 1942.
D the International Rescue Committee expanded its operations in the 1950s.

3 In paragraph 3, the writer expresses the opinion that

A empowering people is the most important aspect of aid work.
B displaced people need even more key skills training.
C credit programmes improve the lives of small farmers.
D women and girls have equal opportunities in crisis-affected places.

4 Which of the following ways to support the IRC is NOT mentioned in the text?
A take part in programmes in countries affected by crises
B volunteer to work for the organisation
C distribute money to people in need
D publicise the IRC’s work on social media

5 What does the writer imply at the end of the text?

A The IRC has achieved less than was initially expected.
B Some people don’t care about issues they haven’t experienced themselves.
C People are keen to be involved in the IRC’s humanitarian work.
D Organisations like the IRC desperately need more funds.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a them (ℓ. 4) 1 some non-profit organisations

b them (ℓ. 17) 2 displaced people
c them (ℓ. 35) 3 crisis-affected people

4 humanitarian programmes

5 global issues

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a get (ℓ. 12) 1 become

b get (ℓ. 22) 2 succeed
c get (ℓ. 24) 3 arrive

4 gain

5 prepare

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about a refugee crisis.

NEW BEGINNINGS
My name is Afif Ishaq. For the last ten years, I have been a resident of London, in the UK. I am
an active part of my local community, and I can say I feel happy. However, my life hasn’t always
been like this. You see, I was not born here. I came here as a refugee from Syria, and faced plenty
of difficulties along the way.
It all began when a civil war broke out in my country. Until that time, I lived a quiet, peaceful life 5
in Damascus, Syria’s capital city. I had a successful career as a biomedical engineer, a beautiful
home and lots of friends. Everything was going my way, or so it seemed. Then, conflict broke out,
and I everything changed; it was terrifying. Before long, it became clear that I would not be able to
continue living there, as it was simply too dangerous. As thousands of other Syrians did, I took as
many of my belongings as I could, left my home and began trekking towards the nearest border. I’ll 10
never forget turning to look at my home one last time, unsure if I would ever see it again. I had had
so many plans for the future, but they had been taken away from me, and there was nothing I could
do about it.
Of course, my problems were not over just because I was no longer in Syria. On the contrary;
they were only just beginning. I crossed the border into Lebanon and found myself at a refugee 15
camp. Little did I know that what I expected to be a several-week stay at the camp would last well
over a year. Although I no longer feared for my life, it was an extremely difficult experience to
endure. As so many people had flooded into the country, there were barely enough resources to go
around and there was always a danger of disease because space was so limited. However, the
worst part of the experience was the uncertainty I felt, not knowing how long I would be there, or 20
where I would end up next. Eventually, I received an offer to be resettled in the UK, and I took it
without hesitation.
Coming to the UK as a refugee brought its own challenges. At that time, my English wasn’t very
good, and that made my life difficult. As a result, I was forced to take a low-paying job, despite
being highly educated, which was quite disappointing. It was a frustrating time; I felt that I was 25
isolated from society, and I would have given anything to return to my previous life. Fortunately, I
didn’t give up. I soon became friends with some of my new colleagues, and they helped me to
improve my English and integrate into society. That made a big difference. Little by little, I began
participating in the local community and taking part in events with my neighbours. Gradually, I
started to feel at home and eventually, I even managed to find work which better fit my 30
qualifications.
Starting a new life was a challenging and frightening experience, but also a very worthwhile one.
It took some time, but I can safely say that I now consider myself as a Londoner. I spend my free
time volunteering with a non-profit organisation that helps refugees settle here in the UK, because I
want to help others to find the happiness and safety that I did. I will never forget my origins, though 35
and I still have hopes of going back there some day in the future.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11.o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a I want to give hope to those experiencing what I lived through. Paragraph 1

b Fleeing the war was just the start of a long journey for me. Paragraph 2

c I had a settled life in my home country. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the text is to discuss
A the different ways refugees travel to new countries.
B the extent of the refugee crisis in Syria.
C the effect of conflict on a specific country.
D the impact of a crisis on someone’s life.

2 Which word best describes Afif’s feelings at the end of paragraph 2?

A angry
B hopeless
C confused
D terrified

3 What does Afif say about the refugee camp?

A He didn’t spend much time there.
B His felt his life was in danger there.
C Flooding was a major problem there.
D Overcrowding caused various issues there.

4 When he moved to the UK, Afif realised

A he was overqualified for his first job.
B he was able to assimilate quite quickly.
C he was where he’d always wanted to be.
D he could speak English quite well.

5 What is implied at the end of the text?

A Afif regrets some of the choices he’s made.
B Afif has never managed to fully assimilate.
C Afif might never return to his home country.
D Afif has been volunteering for a long time.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11.o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a they (ℓ. 12) 1 some of my new colleagues

b they (ℓ. 15) 2 my belongings
c they (ℓ. 27) 3 my plans for the future

4 my problems

5 community events

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a took (ℓ. 9) 1 needed

b took (ℓ. 21) 2 stole
c took (ℓ. 33) 3 understood

4 accepted

5 carried

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11.o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about overpopulation and the environment.

Too Many People?

Did you know that there are now approximately 8 billion people in the world? Did you know that
this number is expected to rise to a staggering 11 billion by the year 2100? Overpopulation has
become a major global concern that affects our lives and the planet in more ways than one.
Farming
Our continuously rising population has brought about the expansion of agriculture in countries 5
around the world. Intensive farming and meat production are responsible for as much as 8.5% of
the world’s greenhouse gases. The use of chemical fertilisers, pesticides and herbicides is also
incredibly damaging to the environment, as these degrade the soil quality and contaminate
underground water resources. If this weren’t enough to be concerned about, farming is also
responsible for roughly 80% of deforestation worldwide, as we continue to chop down trees in huge 10
numbers to make space for large-scale farms.
Water
75% of the Earth’s surface is covered in water, yet only 2.5% of that is fit for us to drink. What is
more, the vast majority of the Earth’s freshwater is trapped in glaciers and ice caps, meaning that
only 0.003% of the planet’s water is both drinkable and accessible. It is a precious resource that is 15
necessary for human life, but the danger that our population will outgrow the planet’s freshwater
supply is very real. Let’s look at some numbers: approximately 40% of people in the world face
water scarcity, and this number is projected to jump to 50% by 2030. If we combine these with the
fact that industries continue to pollute our freshwater rivers and lakes, it’s easy to see that the Earth
will not be able to support our population growth in the long term. 20
Habitat Loss
There can be no doubt that human activity is the driving force behind habitat loss. In the past,
rainforests, which are home to 50% of all species, covered 14% of the planet’s surface. Now, due to
agriculture and urban expansion, that number has decreased to just 6%, and will continue to fall as
the global population increases. Our oceans are being affected, too, as an estimated 30% of our 25
ocean’s coral reefs have disappeared since 1980. These have been ruined by pollution and
acidification, factors that make them uninhabitable for marine life. In fact, experts predict that the
famous Great Barrier Reef in Australia may be dead by 2050. Overpopulation is causing huge
damage to the Earth’s most biodiverse places, and thousands of species will soon go extinct as a
result. 30
When most people think of overpopulation, they tend to think of simple things that affect their
daily routines, like traffic and overcrowding in public places. In reality, though, the rapid growth of
our population has caused a severe depletion of natural resources and permanent damage to the
environment. It is clear that the world needs to wake up to the reality of our situation because,
unless we make changes to support the world’s population in a more sustainable way, there will be 35
dire consequences for the human race as a whole.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Humans have caused the supply of natural resources Paragraph 1

to fall dramatically. Paragraph 2
b Human activity is destroying important ecosystems. Paragraph 3
c A large percentage of global emissions comes from agriculture. Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The main purpose of the text is to
A present the impact of farming on the planet.
B advise how to combat overpopulation.
C outline the negative effects of population growth.
D discuss the pros and cons of high population levels.

2 Which word best describes the writer’s attitude in paragraph 2?

A optimistic
B concerned
C determined
D doubtful

3 What does the writer say about water scarcity, in paragraph 3?

A Its main cause is water pollution.
B The problem is expected to be addressed soon.
C The problem isn’t that serious, based on the facts.
D Even more people will experience it in the near future.

4 What is true about the world’s rainforests?

A They have lost 14% of their trees.
B They cover 6% of the Earth’s surface.
C They contain 30% of all plant and animal species.
D They have been reduced in size by 30%.

5 What does the writer imply at the end of the text?

A Most people are not aware of the impact of overpopulation on the environment.
B Natural resources were depleted before overpopulation became an issue.
C The consequences of environmental issues will affect some more than others.
D It may be possible to fix all the environmental damage we’ve caused.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a these (ℓ. 8) 1 coral reefs

b these (ℓ. 18) 2 the numbers
c These (ℓ. 26) 3 water resources

4 our oceans

5 chemical fertilisers, pesticides and herbicides

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a make (ℓ. 11) 1 earn

b make (ℓ. 27) 2 leave
c make (ℓ. 35) 3 create

4 produce

5 introduce

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about Dhaka, the capital city Bangladesh.

Dhaka: The City of Magic

Since Bangladesh officially became an independent nation in 1971, a lot has changed. This is
most true of the country’s capital, Dhaka, which is currently one of the world’s fastest-growing cities.
In less than half a century, it has gone from a poor, underdeveloped place to an enormous
megacity. But how has this happened, and what does it mean for the people who live there?
Until the foundation of Bangladesh, the city of Dhaka was not considered a priority, and there 5
was little investment in the place. After 1971, however, the new state put significant effort into
boosting the local economy. The city government opened up land for new people to come and
settle in, and strongly encouraged migrants to come to Dhaka to live and work. Rural areas
surrounding the city were cleared and developed to create new neighbourhoods. New roads were
built, too, making travel and trade significantly easier. Before long, there was a noticeable upturn in 10
Dhaka’s economy. As more and more companies brought their business to Dhaka, it became a
major industrial hub.
In the following decades, more and more people moved to Dhaka, as the city became a symbol
of wealth and success for those who wanted to earn a good living. The prospect of significantly
better wages brought many Bangladeshis from rural areas. At the same time, Dhaka’s growth was 15
influenced by social issues in other countries in the region. Many people moved to Dhaka to escape
poverty, conflict or climate disaster in their home countries. As a result, Dhaka’s population
skyrocketed throughout the late 20 th century, and it is not showing any signs of decreasing. In fact,
it is estimated that as many as 500,000 people move to the city each year.
Nowadays, the Dhaka metropolitan area is home to roughly 22 million people. The place has 20
experienced a level of growth no one could have anticipated, but this has brought its own
problems. While some parts of Dhaka are filled with high-end malls and expensive restaurants to
serve the wealthy upper classes, other areas are less glamorous. Millions of people have come to
work in the numerous garment factories over in recent decades, and the city has struggled to
provide for them. As a result, a significant percentage of Dhaka’s workforce lives in slums, with 25
poor-quality housing and facilities. In addition, experts have claimed that the constant migration of
Bangladeshi people to Dhaka is harming rural communities by creating a shortage of workers in
small towns.
Experts claim that Dhaka could become the fourth most populous city in the world by the year
2030. While this growth would naturally bring a variety of benefits to Bangladesh, it presents 30
obstacles as well. The incredible rise of Dhaka as a commercial centre means that local authorities
will need to invest further in local infrastructure to ensure all residents have a good standard of
living. Moreover, Bangladesh must come up with a way to allow its capital to flourish without
restricting development in more rural areas. Overpopulation, like many other issues, is a problem of
progress, and one that Dhaka must solve if it is to continue to grow. 35

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Bangladesh’s capital is estimated to be one of the Paragraph 1

most highly-populated cities in the world. Paragraph 2
b The new government tried to boost the local economy. Paragraph 3
c People moved from the countryside to Dhaka trying to Paragraph 4
find a better job.
Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The purpose of the text is to

A present the history of Dhaka.
B describe the make-up of Dhaka’s population.
C outline the growth of Dhaka over time.
D showcase the advantages of living in Dhaka.

2 What is the writer’s attitude regarding Dhaka’s development in paragraph 2?

A positive
B negative
C uncertain
D concerned

3 What does the writer say about the city of Dhaka in paragraph 3?
A Jobs there paid slightly more than in the countryside.
B It benefitted from unfortunate events abroad.
C Its growth reached its peak in the late 20th century.
D The locals avoid living there.

4 In paragraph 4, the writer feels that Dhaka’s growth

A should only be viewed as positive.
B was a predictable event.
C has created some problems too.
D has raised living standards.

5 What is implied at the end of the text?

A Dhaka will not continue to grow for much longer.
B There has been no investment in Dhaka’s infrastructure.
C Smaller towns are more important to a country than major cities.
D Problems always arise when rapid growth occurs.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a it (ℓ. 3) 1 an enormous megacity

b it (ℓ. 18) 2 Dhaka’s growth
c it (ℓ. 30) 3 Dhaka’s rise as a commercial centre

4 Dhaka’s population

5 the city of Dhaka

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a brought (ℓ. 11) 1 caused

b brought (ℓ. 15) 2 attracted
c brought (ℓ. 21) 3 presented

4 took

5 guided

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about cloning an endangered species.

Cloning the black-footed ferret

Once there was a great number of black-footed ferrets living in North America, however their
population declined as a result of increased farming and disease. By the 1970s, it was believed that
they had become extinct. However, a small group of 18 wild black-footed ferrets were found living in
Wyoming in 1981. The U.S. Fish and Wildlife Service in Colorado placed them into a captive-
breeding programme, and since then they have been reintroduced to eight states across the Great 5
Plains. Today, their wild population is approximately 400 – 500.
The problem, though, is that the gene pool of wild black-footed ferrets alive today is very small −
their population was only able to grow as a result of inbreeding. And, since they all come from the
small family discovered in Wyoming, they are very closely related. Consequently, they are easily
harmed by disease, such as a dangerous bacterial infection spread by fleas that come in big 10
numbers during the summer months. This threatens the species’ survival, but researchers hope
that increasing the black-footed ferret’s genetic diversity through cloning will make them stronger.
To achieve that, a private pet cloning company called ViaGen in partnership with the Fish and
Wildlife Service, San Diego Zoo Global and the biotech conservation group Revive and Restore
managed to create a genetic copy of a wild female ferret named Willa who had died in the 1980s. 15
At first, researchers collected skin cells from Willa to study the species’ genetics; then these cells
were preserved. The cloning process was similar to that used to clone Dolly the sheep in 1996.
However, this time it was more complex, since genetic material had to be transferred from one
species into another. The scientists first took eggs from domestic ferrets and removed their nuclei.
They then added the genetic material from Willa’s cells to the eggs, and used an electric charge to 20
stimulate cell division. The resulting embryos were implanted into a domestic ferret, which
amazingly went on to give birth to a ferret scientists named Elizabeth Ann.
It is hoped that Elizabeth Ann will eventually go on to breed, but that time is still to come. So far,
she is healthy and developing normally. Her progress will be closely monitored over the next
months and, if everything goes according to plan, her babies will be released into the wild in 2025. 25
The scientists will closely observe them in an outdoor enclosure before releasing them, to make
sure they have the necessary hunting skills to survive outside of captivity.
Willa’s genes from 30 years ago – now being carried on through Elizabeth Ann – have three
times more genetic diversity than those of the current population of black-footed ferrets. This wider
gene pool is vital to help these ferrets become stronger and able to overcome disease. A scientific 30
achievement such as this proves that cloning can be an effective method of conservation. And,
since San Diego Zoo Global have collected cell samples from over 1000 endangered species
around the world, we may be seeing many more success stories in future.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a The future of species conservation. Paragraph 1

b How cloning works. Paragraph 2

c The last of a wild population. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the purpose of the text?
A to discuss the advantages and disadvantages of cloning
B to inform readers about a scientific achievement
C to describe how cloning brought back an extinct species
D to compare different types of cloning

2 How many wild black-footed ferrets existed in 1981?

A None, they were extinct.
B 400
C 18
D 1970

3 What is the author’s opinion about cloning?

A They are impressed by what it can achieve.
B They are worried about its negative consequences.
C They don’t believe it has much potential.
D They think it is a straight-forward process.

4 How does the author feel about the release of Elizabeth Ann’s offspring into the wild?
A concerned
B optimistic
C uncertain
D uninterested

5 What does the author imply at the end of the text?

A Cloning will become more popular as science advances.
B Scientists are currently cloning more extinct animals.
C An extinct animal’s babies can repopulate the wild.
D It is possible that other endangered species may be cloned.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a they (ℓ. 5) 1 eight states across the Great Plains

b They (ℓ. 20) 2 Elizabeth Ann’s babies
c they (ℓ. 27) 3 eggs from domestic ferrets

4 wild black-footed ferrets

5 scientists

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a come (ℓ. 8) 1 happen

b come (ℓ. 10) 2 originate
c come (ℓ. 23) 3 approach

4 arrive

5 achieve

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about a type of horse being reintroduced to the wild.

Last surviving wild horses brought back from extinction

Przewalski's horses once roamed the Gobi Desert of Mongolia, but they became extinct in the
wild in 1969 because of poaching and interbreeding with other domesticated horses. They were
named after the 19th century explorer N. M. Przewalski who first wrote about them, and were
originally believed to be the ancestor of the domestic horse. However, according to research, about
500,000 years ago, their DNA changed slightly. Przewalski's horses have 66 chromosomes, 5
whereas domestic horses have 64. When these two breed, they can produce hybrid horses with 65
chromosomes. These look very similar to Przewalski's horses, and the only way to identify them is
by testing their chromosomes.
Przewalski’s horses have short, muscular bodies and they are about 122–142 cm tall – smaller
than most domesticated horses. Their body is beige with a pale belly, and they have a white muzzle 10
and a short dark mane that stands upright like a zebra’s. A dark stripe runs from the mane down
their backbone towards their dark tail. They weigh about 300 kilograms. In the wild, these horses
live in family groups.
Fortunately, after almost disappearing in the 1960s, Przewalski’s horses were saved from dying
out completely by the impressive captive breeding programmes of various zoos in the USA and 15
Europe, and they have since been reintroduced to multiple locations throughout Mongolia.
Researchers at the Smithsonian's National Zoo and Conservation Biology Institute have carried out
extensive research into the reproduction, genetic management, and reintroduction of these horses.
Thanks to them, there are now approximately 1,900 living Przewalski's horses, all of which
descended from a group of 14 that were caught in the wild between 1910 and 1960. 20
Despite these efforts, however, Przewalski’s horses are still classified as endangered. They
remain threatened by low genetic diversity, disease transmission, hunting, and loss of habitat.
Thankfully, these horses are recognised as being an essential part of a healthy steppe ecosystem,
and preserving what remains of their population continues to be an important conservation goal.
The cruel hunting of Przewalski's horses has been banned in Mongolia since 1930, and there are 25
currently three ongoing reintroduction sites that have to be continually monitored.
If this species is to have a long, healthy life in the wild, there is still much work to be done. For
instance, the Smithsonian Conservation Biology Institute is carrying out a research programme into
the Przewalski's horse’s reproductive physiology. Better disease monitoring is also required, and
Przewalski's horses need to be kept apart from domestic horses to prevent the breed become 30
weaker again.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a The appearance of the Przewalski’s horse. Paragraph 1

b Looking to the future. Paragraph 2

c The history of the Przewalski’s horse. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the purpose of the text?
A to explain what captive breeding and reintroduction is
B to compare different types of animal conservation projects
C to encourage people to support scientific research into Przewalski’s horses
D to describe the history and current status of an endangered species

2 When was the Przewalski’s horse first mentioned in writing?

A in 1969
B in the 19th century
C in 1966
D 500,000 years ago

3 What is the author’s opinion about captive breeding programmes?

A They recognise their importance and respect them.
B They are against keeping wild animals in captivity.
C They speak of them in a neutral manner.
D They think they need to play a bigger role.

4 What’s the writer’s attitude towards the hunting of Przewalski's horses?

A They remain objective about it.
B They support it.
C They are strongly against it.
D They are undecided about it.

5 In the last paragraph, the writer implies that

A the Przewalski’s horse is not yet capable of surviving without human intervention.
B many other endangered species require similar reintroduction programmes.
C the people working on this project are not yet fully qualified.
D there are many young horses in captivity that still need to be reintroduced.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a them (ℓ. 3) 1 domesticated horses

b them (ℓ. 7) 2 zoos
c them (ℓ. 19) 3 Przewalski’s horses

4 researchers

5 hybrid horses

D. Match each word in column A to the word/phrase in column B that can replace it in the
text. Two of the options do not apply.

A B

a have (ℓ. 5) 1 experience

b have (ℓ. 26) 2 possess
c have (ℓ. 27) 3 give birth to

4 need

5 accept

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about grocery shopping and the environment.

Shopping for Tomorrow

Now that the whole world seems to understand the causes and implications of climate change, it
is crucial that we all do what we can to reduce our carbon footprint. Of course, when we use that
phrase, most of us think of cycling to work, conserving electricity and using less water, but did you
know that your grocery shopping makes up a significant part of your carbon footprint? Here are
some basic changes you can make to your shopping habits to help you reduce your impact on the 5
planet.
Switch Up Your Choices
The meat and dairy industries account for close to 60% of all greenhouse gases in the food
production industry, and are also major contributors to deforestation worldwide. That means that
one of the most beneficial changes you can make is to switch to a vegetarian or vegan diet. 10
However, if this is not possible, reducing the amount of meat and dairy products you buy is almost
as good, and it’s something you can easily achieve. Research shows that by significantly cutting
down on these foods, you can reduce your dietary emissions by as much as 80%. Of course, there
are lots of other ways to include protein in your diet; grains, beans, nuts and mushrooms all offer
healthy, low-carbon sources of natural protein that can replace animal products in your weekly 15
shop.
Do Your Research
Nowadays, there is a wide variety of options for almost every product, all of which market
themselves differently. When you are presented with such a diverse range of choices, many of you
often choose to purchase food products which are advertised as ‘organic’. You may think that this 20
term means the carbon impact of these products is lower compared to other options. However,
while this may be true for some foods, such as olive oil, for example, it is not the case with all
foods. In some cases, such as with pasta, there is often no difference in emissions between the
organic and non-organic versions. Foods marketed in this way may have other benefits, such as
being animal friendly or grown without chemicals, but the goal is to combine these with a low 25
carbon impact. That doesn’t mean you should avoid them – on the contrary – but it’s a good idea to
read up on what you buy rather than simply relying on what’s written on the label.
Consider Transport and Packaging
As a rule of thumb, it is a good idea to avoid plastic packaging when you do your grocery
shopping, however the issue is more complicated than one might think at first. For instance, you 30
could choose products sold in metal tins or glass jars, both of which are recyclable. This might
seem a better alternative, these types of packaging are far heavier, which means that it will take a
larger amount of fuel to transport a comparatively small quantity of food, which increases the
carbon impact of these items dramatically. So, it is advisable to take a look at the place where food
products originate before purchasing them. If they are transported over a long distance, the lightest 35
packaging available may actually be the one with the lowest carbon impact. Needless to say, no
packaging at all is always the best option.
Global warming is a complicated problem so it’s difficult to know if the choices we’re making are
the right ones. All in all, the goal is to take the situation seriously and come up with ways to reduce
our impact on the environment, so the best thing we can do is make informed, sustainable 40
decisions about what we include in our weekly supermarket shop. These days, it’s all about finding
a balance, and our shopping habits should reflect that.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Consumers should think about different aspects when making Paragraph 1

their decisions. Paragraph 2
b Some people get the wrong impression about certain products. Paragraph 3
c Where products come from is equally important. Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The purpose of the text is to
A discuss alternatives to traditional grocery shopping.
B criticise the way people buy their groceries in modern society.
C outline the factors which make up a person’s carbon footprint.
D highlight ways to reduce one’s carbon footprint when shopping.

2 In paragraph 2, the writer says that cutting down on meat and dairy products
A is not a realistic solution for everyone.
B can eliminate most food-related emissions.
C means having no protein in one’s diet.
D is better than cutting them out entirely.

3 The writer feels that food marketed as ‘organic’

A rarely offers any real advantages.
B might not offer the benefits people think.
C always has higher emissions than their alternatives.
D should be avoided at all costs.

4 Which option is the least preferable when it comes to food packaging?

A plastic packaging
B no packaging
C metal packaging
D glass packaging

5 What does the writer imply at the end of the text?

A Global warming is a simpler issue than it seems.
B There may not be a way to shop sustainably.
C It’s normal to feel uncertain about your choices.
D Supermarkets are primarily to blame for environmental issues.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a this (ℓ. 11) 1 purchasing foods advertised as ‘organic’

b this (ℓ. 22) 2 switching to a vegetarian or vegan diet
c This (ℓ. 31) 3 reducing the amount of meat and dairy you buy

4 the carbon impact of some items being lower

5 choosing items sold in metal tins or glass jars

D. Match each word in column A to the word/phrase in column B that can replace it in the
text. Two of the options do not apply.

A B

a take (ℓ. 32) 1 think about

b take (ℓ. 34) 2 bring
c take (ℓ. 39) 3 require

4 have

5 accept

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about a new treaty that aims to deal with plastic pollution.

The War Against Plastic Pollution

Since large-scale production became widespread in the early-twentieth century, plastic pollution
has become an increasingly important issue for the planet. In the past two decades, nations around
the world have entered global agreements and made commitments to reduce their carbon
emissions; however, the issue of plastic pollution has not featured heavily in global discussion until
now. Fortunately, things look set to change, as the United Nations has approved of a plan to create 5
the world’s first global plastic pollution treaty.
The Need for a Treaty
Some might wonder why an international treaty is necessary, since there are several nations that are
already doing what they can to address the issue. However, the problem of plastic pollution is a global
one. And while one country may have rules and regulations for dealing with it along its coastline, they 10
cannot deal with the waste that drifts towards another nation’s shores, and this is a major problem.
Similarly, plastic is a major part of international trade, but there are no universal standards for plastics,
so what is defined as biodegradable or recyclable in one country might be something completely
different in another. In essence, it is the areas between nations that need to be regulated, both in
geographical and in legal terms, and the treaty is intended to help solve that issue. 15
Taking Control
So what role will this treaty play in bringing an end to the plastic waste problem? Simply put, it
would be an agreement that would require countries to make a strong commitment to clean up the
plastic waste they produce. This would cut down the flow of plastic pollution to our oceans so that it
doesn’t get there in the first place, and hopefully help to reduce the amount of waste that already 20
exists there. The treaty will also aim to establish standards regarding the full life cycle of plastics,
from production to disposal, so that plastic waste will be dealt with in the same way across all
nations. What is interesting to note is that, unlike many environmental agreements before this, this
treaty will be legally binding. That means that all countries involved will have to follow up on their
commitment, or risk facing consequences at an international level. 25
Growing Awareness
Between 1950 and 2020, plastic production increased from around 2 million tonnes to
approximately 500 million tons. At present, only 9% of all plastic is recycled. Meanwhile,
approximately 8 million tonnes of plastic waste end up in our oceans every year. That is a
frightening thought, and that number is expected to triple by 2040. Experts have long been aware of 30
the size of the problem, and over 60 countries around the world have already introduced bans and
taxes on single-use plastic waste to combat the issue of plastic pollution. However, this UN treaty
marks the first true recognition of the problem at an international level. It is clear that the public is
increasingly concerned about the issue of plastic waste. The only question is: is it too late for this
situation to truly get better? 35
A global problem requires a global solution. To his end, heads of state and ministers for the
environment met in Nairobi in February 2022 and agreed to sign a legally binding agreement in
2024 to deal with the full lifecycle of plastic from source to the ocean. Of course, there is still a long
road ahead. So far, the UN has managed to get 175 countries to agree to take part in the
negotiations, and there will undoubtedly be objections from various industries, but the first important 40
steps have been taken. This environmental deal is already considered historic; let’s hope it will live
up to everyone’s expectations in the years to come.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a People are waking up to the effects of plastic pollution. Paragraph 1

b Countries have generally been more focused on emissions Paragraph 2

than plastic waste. Paragraph 3
c At present, one country is not responsible for its plastic waste Paragraph 4
that ends up in another country’s coastline.
Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The purpose of the text is to

A discuss the extent of the plastic pollution issue around the world.
B explain how plastic waste is dealt with in different countries.
C inform the readers about how countries will work together to reduce plastic waste.
D highlight the issues that UN has faced with regard to plastic pollution.

2 In paragraph 2, the writer says that the UN treaty

A won’t affect countries already working against plastic pollution.
B will create rules for the treatment of plastic across countries.
C will include various definitions on what is biodegradable.
D will have little to do with international trade.

3 In paragraph 3, the writer claims that the treaty

A will be just as successful as previous agreements.
B might not have any real impact on the countries involved.
C will be more effective than previous agreements.
D will have different effects in different countries.

4 What is the writer’s attitude towards plastic pollution, in paragraph 4?

A optimistic
B pessimistic
C confused
D concerned

5 What is implied at the end of the text?

A Some businesses are worried about the effects of the treaty.
B The treaty will solve the largest part of the plastic pollution problem.
C Some nations are opposing the treaty as a whole.
D The terms of the treaty may not be what we expect.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a it (ℓ. 10) 1 this treaty

b it (ℓ. 17) 2 this environmental deal
c it (ℓ. 41) 3 a strong commitment

4 the United Nations

5 the problem of plastic pollution

D. Match each word in column A to the word/phrase in column B that can replace it in the
text. Two of the options do not apply.

A B

a get (ℓ. 20) 1 persuade

b get (ℓ. 35) 2 become
c get (ℓ. 39) 3 obtain

4 end up

5 cause

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about how teens around the world spend their pocket money.

Money Makes the World Go Round

We asked some teens around the world how they spend their pocket money. Here’s what they said.
1 John, Leeds, UK
My parents give me my pocket money every Saturday after I’ve tidied my bedroom – that’s the deal.
When I was younger, my siblings and I would each get £3 a week, which we’d usually spend on
magazines and sweets. Now I’m a teenager I get £10, which I usually spend on online games and 5
books. Since I like to spend my money online, my parents put it on a preloaded contactless card.
It’s connected to an app on my phone, so it’s easy for me to buy game ad-ons or e-books. At first, I
wasn’t so sure – I’d heard stories of teens running up huge bills while they are gaming, but this
card isn’t connected to a bank account, so I can only spend what my parents put on it. The app
allows me to see how much money I have, and it’s helped me to spend responsibly. 10
2 Seo-Jun, Busan, South Korea
I receive ₩100,000 a month pocket money, but only if I get straight As at school, so it’s a good
incentive for me to study hard. I’m only allowed to spend half of it; the rest I have to save for the
future. Sometimes this is frustrating, but I know that saving is a good habit to get into. To be honest,
I don’t have much free time anyway, since I spend most of my time at school or doing homework – 15
my teachers and parents expect a lot from me. When I do spend money it’s usually on small things
like snacks and public transport, but every so often, I go to the mall or the cinema with my friends.
3 Carlos, Rio de Janeiro, Brazil
I don’t get regular pocket money but my mum gives me a bit of spending money when I go out with
my friends. I know she doesn’t earn a lot so I don’t like to ask her for much. My friends and I spend 20
most of our free time hanging out at each other’s houses playing video games, or playing soccer in
the park, which doesn’t cost anything. At weekends, we often go to parties or music festivals, so I
usually need a bit of spare change for public transport, food and drink. The cost of living here is
pretty low, so I don’t need much to have a good time. When I’m 18, I’ll get a job so I can earn my
own money and help my mum out. 25
4 Amelia, Daylesford, Australia
My parents give me $20 pocket money a week, as long as I behave and help around the house. I’m
16 now, so for the past year, I’ve been trying to save my pocket money so I can buy a car next
year. It’s difficult since my friends like to go out at weekends and they don’t get it when I tell them I
can’t afford it. I’ve been taking driving lessons and I can’t wait to pass my test. I live in a small town 30
in a remote area, so having a car will make it easier to get around and have more freedom. I’ve
already started looking at second-hand cars online, and my parents have said that if I save up
enough money to pay for half, they will help me to buy one when I pass.
5 Abeo, Lagos, Nigeria
When I turned 16, my parents opened a bank account for me. Each month, they pay my allowance 35
of N20,000 into the account, and it’s up to me to budget wisely. The problem is, we don’t have a
computer at home so I use my mobile phone to access the Internet. I use my phone all the time to
chat with friends, do school work, and stream videos, which means I spend a lot of money on data.
I’m a bit embarrassed to say I subscribe two or three times a week and spend N1,500 each time. I
also spend some money on other things like taxis and food, but data is by far my biggest expense. 40

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a I’m saving up to buy something I need in the near future. Paragraph 1

b I’m too busy to go shopping. Paragraph 2

c I use a safe way to spend my pocket money. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the purpose of this text?
A to explore different teenagers’ relationship with money
B to calculate how much money teenagers spend
C to encourage teenagers to save money
D to compare what male and female teenagers buy

2 Which teen doesn’t get pocket money if they don’t perform well at school?
A Abeo
B Carlos
C Seo-Jun
D John

3 In Carlos’ opinion,
A you can have fun in Rio without spending a lot.
B public transport in Rio is expensive.
C teenagers shouldn’t ask their parents for money.
D his mum doesn’t give him enough money.

4 What is Amelia’s attitude towards saving money?

A relaxed
B unenthusiastic
C frustrated
D determined

5 What does Abeo imply about his spending habits?

A He’s good at budgeting.
B He’d rather not spend so much.
C He wants to save to buy a computer.
D His parents don’t trust him with money.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a they (ℓ. 8) 1 my friends

b they (ℓ. 29) 2 my teachers
c they (ℓ. 35) 3 my siblings

4 my parents

5 teens

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a get (ℓ. 4) 1 move

b get (ℓ. 29) 2 achieve
c get (ℓ. 31) 3 receive

4 earn

5 understand

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about teens’ spending habits during the pandemic.

Teens Pinch Pennies during Pandemic

According to a recent report, Gen Z spent less money in 2020
than any other year of the past two decades.
A survey of 9,800 people, aged 13 to 19, explored American teens’ spending habits during the
COVID-19 pandemic. The participants were a mix of upper-income teens whose families earned an
average income of $105,800, and average-income teens whose families had an average income of 5
$55,400. The average annual amount spent per teen in 2020 was $2,150 – a 9% drop from $2,371
in 2019.
The results revealed that the pandemic affected teen spending in two key ways. Firstly, many
teens lost their part-time jobs or had their working hours significantly reduced during lockdowns. As
a result, they put less money into the bank, so the amount they spent overall decreased. 23% of 10
teens questioned said that the pandemic had affected their ability to work. Furthermore, the way
teens spent the money changed. During the pandemic, teens spent less on social activities like
concerts and eating out, and more on forms of home entertainment such as computer games and
streaming films. Also, as teens spent more time at home, food spending decreased from 25% in
2019 to 21% in 2020, while the amount spent on video games increased from 8% to 10%. 15
Interestingly, the number of teens playing games on mobile phones and tablets fell from 72% in
2019 to 66% in 2020, perhaps since more teens were using desktop or laptop computers at home
instead of mobile devices on-the-go.
Another noticeable trend was that teens spent less on clothing. The average annual amount
spent on clothes per teen in 2020 was $507 – a decrease of 11% from 2019. Similarly, the average 20
amount spent on shoes in 2020 was $275, a 6% decrease from 2019. Surprisingly, while girls spent
an average of $160 more on clothes than boys, they spent approximately $50 less on shoes than
their male peers. Also, 90% of teens said they shopped online during the pandemic, while only 33%
said they still shopped in brick-and-mortar stores. In fact, so many people turned to the
convenience of online shopping that department stores saw a dramatic decline in sales, and some 25
say they were forced to file for bankruptcy.
Teens’ favourite clothing brands stayed largely the same in 2020 as in previous years, however
teens put comfort over style during lockdowns and sports brands selling leggings and tracksuits
saw an increase in popularity over fast-fashion chains. Buying second-hand clothes also increased
in popularity – 46% of teens said they bought second-hand items online in 2020, while 58% sold 30
their own items via second-hand platforms. The number of upper-income participants to try
shopping second-hand grew from 13% to 18% of boys and 37% to 40% of girls. Teens put thrift
stores in the 13th place when listing their favourite type of retailer, a significant increase in
popularity from the 44th place the previous year. The survey also indicated that teens are becoming
more interested in the rent-and-return clothing market; 26% of male and 37% of female participants 35
said that they would pay a monthly fee for a clothing rental service.
Overall, teens’ attitude towards money and the future altered during the pandemic. Many teens
witnessed friends and family members lose their jobs or have their hours and salaries cut. As a
result, 48% of teens believed the economy was declining in 2020, an increase from 32% in 2019. It
was perhaps this sense of uncertainty about the future, rather than a change in lifestyle, that was 40
the true cause of teens pinching their pennies during the pandemic.

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Lots of teens no longer want to buy brand new things. Paragraph 1

b Home entertainment becomes more important than socialising. Paragraph 2

c E-commerce takes the lead. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the purpose of the article?
A to analyse the financial impact of the pandemic
B to compare online and high street shopping
C to discuss the results of a recent study
D to encourage teens to spend less money

2 On average, how much did teens spend in 2020?

A $105,800
B $55,400
C $2,371
D $2,150

3 Why does the author think fewer teens played games on mobile phones in 2020?
A They didn’t have enough money to buy data.
B They spent more time talking to their friends on the phone.
C They used computers instead because they were at home.
D They played fewer computer games in general.

4 What is the author’s attitude towards the comparative spending of girls and boys?
A They didn’t expect boys would spend more on shoes than girls.
B They criticise girls for spending too much on clothes in 2020.
C They encourage boys to spend more on clothes.
D They are surprised that boys bought more clothes than girls.

5 In the final paragraph, the author implies that teens are

A worried about the future.
B optimistic about life after the pandemic.
C upset about the effects of the pandemic.
D careful not to spend their pocket money.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a they (ℓ. 10) 1 some girls

b they (ℓ. 22) 2 brick-and-mortar stores
c they (ℓ. 26) 3 teens who lost their part-time jobs

4 department stores

5 boys

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a put (ℓ. 10) 1 moved

b put (ℓ. 28) 2 ranked
c put (ℓ. 32) 3 saved

4 caused

5 placed

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about digital marketing.

The Marketplace of Tomorrow

Regardless of what goods or services they provide, companies place a lot of emphasis on
making a profit. To do this, they must first establish themselves in the minds of consumers. So,
keeping up with the latest marketing trends to stay at the cutting edge of their field is important for
any business. One such trend is the use of digital marketing.
In the UK alone, it is estimated that companies place 72% of their budget in digital marketing. 5
Also, according to research, there is an annual growth of approximately 10% in digital marketing
spending and that number is expected to go up in the coming years. Moreover, 25.6% of UK
marketers consider social media to be the most successful marketing tool, and 19.4% intend to
increase their social media spending in the near future. Bill Gates once said that “the Internet is
becoming the town square for the global village of tomorrow”, and that certainly seems to be the 10
case. But just what makes digital marketing so beneficial?
Perhaps the most important upside of digital marketing is that it provides businesses with easy
access to a great audience. Nowadays, over 56% of the world’s total population has Internet
access. That’s more than 4 billion Internet users, and they are all reachable through various
methods of digital marketing. Another point in favour of digital marketing is that it enables brands to 15
target specific demographics far more easily. Internet users’ online activity provides an enormous
amount of data that, when analysed, offers marketers information about who watches their content,
and what those people’s interests are. This means that advertising the right product or service to
the right people has never been easier. Lastly, digital marketing enables a company to be
adaptable. Digital content is faster, easier and less expensive to produce than traditional marketing 20
content, such as a TV or radio ad, so it can be replaced at short notice if necessary.
On the other hand, there are some aspects of digital marketing which can be less desirable. For
instance, although a business may have the potential to market to a huge number of Internet users,
so do all their rivals. The Internet is a busy and crowded, and it can be an incredibly competitive
place when trying to get people to notice a new brand. At the same time, companies have to try not 25
to attract the wrong kind of attention. The overuse of email marketing, for example, can quickly
cause users to become annoyed by a company’s marketing strategy, and this can end up having
the opposite effect to what was initially intended. Moreover, there is a higher risk associated with
having an online presence, as negative customer reviews can rapidly destroy the public perception
of a brand. 30
All in all, it seems that the world of marketing is becoming increasingly digitalised, and for good
reason, as there are significant potential benefits to marketing products and services via digital
media. At the same time, as Internet users are becoming more and more experienced navigating
the online world, it is vital that businesses use digital marketing in the right way if they are to
achieve success. 35

© Leirilivro & Express Publishing PHOTOCOPIABLE 1 Digi Up 11o ano

A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a A company can reach more customers through online Paragraph 1

marketing tools. Paragraph 2
b A business needs to build a relationship with the public Paragraph 3
in order to make money.
Paragraph 4
c Bad publicity can spread rapidly online.
Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 The purpose of the article is to

A present the latest developments in the field of digital marketing.
B discuss the relationship of the Internet and digital marketing.
C highlight the advantages and drawbacks of digital marketing.
D present the types of companies that use digital marketing.

2 Which of the following is TRUE, according to paragraph 2?

A Digital marketing spending grew by 72% in a year.
B Digital marketing spending grows by 10% each year.
C 25.6% of all UK marketers use digital marketing.
D 19.4% of UK marketers plan to start using digital marketing.

3 What is the writer’s opinion about digital marketing, according to paragraph 3?

A It allows marketers be more precise with their advertising.
B It excludes a great percentage of the population.
C It makes things less expensive for consumers.
D It is less economical than traditional marketing.

4 What does the writer imply at the beginning of paragraph 4?

A The number of Internet users is on the rise.
B There is a lot of competition among companies.
C The number of drawbacks outweigh the advantages.
D People learn about new brands through the Internet only.

5 At the end of the article, the writer claims that companies’ attitude towards digital marketing should be
A enthusiastic.
B objective.
C critical.
D cautious.

© Leirilivro & Express Publishing PHOTOCOPIABLE 2 Digi Up 11o ano

C. Match each word in column A to the expression it refers to in column B. Two of the
options do not apply.

A B

a it (ℓ. 12) 1 an incredibly competitive place

b it (ℓ. 21) 2 digital marketing
c it (ℓ. 24) 3 the Internet

4 traditional marketing content

5 digital content

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a place (ℓ. 1) 1 area

b place (ℓ. 5) 2 building
c place (ℓ. 25) 3 put

4 invest

5 rank

© Leirilivro & Express Publishing PHOTOCOPIABLE 3 Digi Up 11o ano

 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about digital advertising.

The Ad Issue
Digital natives – including Millennials, Generation Z and Generation Alpha – have grown up in
the information age. They think of technology as a necessary part of their lives and they
communicate with their peers through devices, such as computers and mobile phones, and
experience the world through social media platforms. Through these, they are constantly exposed
to marketing campaigns, digital ads and promotional content. But how does this exposure affect 5
them?
One of the primary concerns associated with digital advertising is that it promotes poor dietary
habits. According to research, the average teen watches hundreds of online ads per day, the
majority of which promote food products. Of course, the foods that are most heavily promoted are
almost always processed, artificial or fast food rather than healthy food. Seeing so many ads of this 10
kind can have an impact on anyone, especially adolescents, as they still lack real-world
experience. The issue is that, while food ads never state it clearly, they often make teens think that
eating these kinds of food products on a regular basis is normal; the truth is quite the opposite as
their regular consumption results in obesity and various health issues.
Another problem associated with digital ads has to do with young people’s decision-making 15
ability. Nowadays, a lot of young people are fortunate enough to have more money to spend.
However, this brings a duty of responsibility. When young people have their own money, it is
essential that they learn how to manage their spending early on. Digital advertising can get in the
way of that. Social media ads, for instance, often promote products in ways that take advantage of
teens’ fear of missing out. These ads are designed in such a way so that teens are constantly 20
comparing their lives to other people’s lives causing them a feeling of panic. This may make them
spend their money unwisely in an attempt to have the same clothes, shoes or gadgets as
everybody else.
Last but not least, let’s consider self-image. Human beings develop emotionally during their
teenage years. Marketers are aware of this, and they often use it to their advantage. This is why 25
there are so many ads that promote ‘cool’ products. Marketers understand that by associating their
products with a desirable image that young people want to imitate, they can persuade them to
purchase these products. The worst part is that these ads use teenagers’ insecurities against them,
as they are essentially telling them that they cannot be trendy, likable or popular without these
products. This can have a very negative effect on a young person’s self-image, and they might 30
experience problems with their mental well-being.
Digital advertising is beneficial as it allows us to learn about interesting new products and
services, it helps brands to target their ideal market, and it boosts the economy. However, we must
consider how much advertising young people are exposed to, and do what we can to protect them
from the negative effects that this kind of content can have on them. After all, as Aristotle, the 35
ancient Greek philosopher said, “Good habits formed at youth make all the difference.”

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A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Digital advertising has several important advantages. Paragraph 1

b The younger generations have always had access to digital media. Paragraph 2

c Ads can indirectly affect physical well-being. Paragraph 3

Paragraph 4

Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the main purpose of the text?
A to present various techniques used in digital advertising
B to inform readers about the impact of digital advertising on teens
C to highlight types of advertisements used on digital media
D to focus on the advantages of digital advertising

2 What does the writer say about online food advertisements?

A They are what teens see most often.
B They never feature healthy foods.
C They usually only affect young people.
D They advise young people to eat junk food regularly.

3 What is the writer’s opinion about teen spending, in paragraph 3?

A Teens should not have so much spending money.
B Teens are lucky to have the spending money that they do.
C Teens should not be spending more than previous generations.
D Teens ought to learn money management in later life.

4 What is the writer’s attitude regarding marketers, based on paragraph 4?

A uncertain
B confused
C positive
D disapproving

5 What is implied at the end of the text?

A We should not change the way digital advertising works.
B Some young people are unaffected by digital advertising.
C Financial benefits shouldn’t be our first priority.
D It might not be possible to protect young people from digital media.

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C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a they (ℓ. 4) 1 food ads

b they (ℓ. 12) 2 marketers
c they (ℓ. 25) 3 social media platforms

4 digital natives

5 human beings

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a experience (ℓ. 4) 1 example

b experience (ℓ. 12) 2 see
c experience (ℓ. 31) 3 participation

4 face

5 knowledge

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 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about consumer protection.

Protecting Consumers Worldwide

Recently, there has been a lot of discussion about how the global economy relies on people’s
spending power, who give some of the hard-earned money in exchange for goods and services.
This discussion also raises the subject of safety, as customers are always at risk of being
exploited. Thankfully, organisations, such as the International Consumer Protection and
Enforcement Network – also known as the ICPEN – are here to help. 5
The ICPEN − a global network of consumer protection authorities – was first established in
London in 1992, with a mission to prevent consumer exploitation when buying goods and services
abroad. It primarily consists of consumer protection law professionals from over 70 countries. The
main purpose of the organisation is to provide a platform where various consumer protection
agencies can communicate with each another in order to discuss market problems and consumer 10
issues. Most importantly, the ICPEN provides a forum where these agencies can develop plans of
action to enable consumer laws and regulations to impact the way e-commerce is done between
their countries. As a result, they can ensure that individuals do not have any difficulty when
purchasing goods and services across borders.
The ICPEN’s success is the result of three straightforward principles. The first, intelligence, has 15
to do with collecting, sharing and spreading information about global commercial activities that
might affect consumers’ interests. For instance, by making full use of its online presence, ICPEN
answers consumers’ questions about possible online scams. It also provides links to government
organisations that people can contact for assistance in their countries. The second principle is best
practice; this means that the ICPEN promotes good market practices in international e-commerce 20
by establishing and publishing guidelines regarding the treatment of consumers. The third principle
is enforcement; the ICPEN communicates with consumer protection agencies and co-ordinates
practical action to safeguard consumers against unfair or unethical trading.
Recently, the ICPEN has established an initiative – the Internet Sweep Day – that raises
awareness of consumer issues and focuses on fraud and deception. In 2021, as part of it, the 25
group studied the practices of more than 500 websites selling products that were advertised as
environmentally-friendly. What they managed to uncover is that 40% of these websites were using
methods that could be considered misleading: they used unclear language when defining what is
eco-friendly, they left out important information to make their products appear green, and some
even used logos of environmental organisations without authorisation. By highlighting these issues, 30
the ICPEN helps consumers to become aware of the risks associated with online sales.
In today’s digital world, most of us engage in international e-commerce on a regular basis.
However, while this makes our world a more global, connected place, it also raises many important
problems and put consumers at risk. Now, more than ever, it is essential that consumer rights
agencies work together to make co-ordinated efforts to protect people around the world. 35

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A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a A great percentage of the companies studied were using Paragraph 1

potentially dishonest methods. Paragraph 2
b The organisation employs lawyers from all of the world. Paragraph 3
c Consumers who believe they’ve been scammed can Paragraph 4
contact ICPEN directly.
Paragraph 5

B For questions (1-5), choose the correct option (A, B, C or D).

1 What is the main purpose of the text?

A to highlight the importance of consumer protection
B to present ways consumers can protect themselves
C to focus on one organisation that helps protect consumers
D to inform readers about ways that consumers might be at risk

2 What is true about the ICPEN, according to paragraph 2?

A It does not deal with cross-border transactions.
B It connects consumer protection agencies.
C It is primarily a voluntary organisation.
D It is responsible for coming up with new laws.

3 In paragraph 3, the writer feels that

A ICPEN can do more to protect people from online scams.
B ICPEN can use its online presence even more effectively.
C ICPEN’s aim can be quite hard to understand.
D ICPEN is successful because its objectives are clear.

4 Which word best describes the writer’s attitude towards the analysis of the Internet Sweep Day initiative?
A impressed
B disappointed
C curious
D doubtful

5 What is implied at the end of the text?

A Online purchases are more risky than traditional ones.
B International commerce has recently slowed down.
C Consumer rights agencies are not enthusiastic about cooperating.
D ICPEN has influenced other similar organisations.

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C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a It (ℓ. 8) 1 ICPEN’s mission

b it (ℓ. 25) 2 international e-commerce
c it (ℓ. 33) 3 deception

4 the Internet Sweep Day initiative

5 the ICPEN

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a raises (ℓ. 3) 1 increases

b raises (ℓ. 24) 2 mentions
c raises (ℓ. 33) 3 lifts

4 creates

5 collects

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 NAME ............................................................................................. NUMBER ...................................
CLASS ......................... Teacher .............................................. DATE .........................................
Enc. Educ. ....................................................................................

You are going to read a text about marketing ethics.

A Fair Market
Marketing ethics refers to a set of principles that guides marketing practices, and it’s an
important part of how we do business. In the time of digital media, companies can gain attention
and create publicity for their products in many different ways. This makes them extremely
competitive, which in effect can tempt them to advertise in ways that are not fair. It seems that
today ethical marketing has become more important than ever; let's take a look at some of its key 5
aspects.
Perhaps the most important one is transparency. It has been noted that some companies
exclude or conceal important pieces of information when advertising a product or service in order to
make it more desirable to the public. However, this can create problems for customers. Buyers
need to have all the necessary facts about the product so that they can make an informed decision 10
about a potential purchase. To achieve this, businesses should make every effort to be honest and
objective in all forms of their marketing strategy.
Marketers should also ensure the fair treatment of their target audience. This means that they
have to take demographics into account when they make advertisements. For instance, products
cannot be marketed to adults and young people in the same way. Young children, in particular, can 15
be easily mislead by what they see and read, so advertisers should take extreme care to be clear in
the content they create so as not to give them the wrong impression or take advantage of them.
Similarly, they should avoid including topics or imagery that would be considered inappropriate for
the age of their target audience.
In the age of digital media, privacy is a major concern for the public. Marketers should not 20
violate people’s privacy through the use of various marketing communications. For instance, they
should ensure that consumers are given a clear choice with regard to whether or not they want to
receive marketing material or not. In other words, companies cannot send commercial emails
Internet users who have not subscribed to their mailing list. In addition, businesses should not –
under any circumstances – utilise consumers’ data for marketing purposes without their knowledge 25
and consent.
Whether companies are aware of this or not, it has been proven that ethical marketing not only
protects consumers’ rights; it also presents a number of benefits for businesses. Adopting ethical
marketing strategies boosts a company’s credibility over time, which results in customer loyalty,
increased brand awareness and better sales. Moreover, companies that maintain ethical marketing 30
practices often see a significant increase in their market share. All in all, it is clear that treating
customers fairly, respectfully and with honesty is the best way for a business to achieve both its
short-term and long-term goals.

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A. Match the ideas in column A to the corresponding paragraph in column B. Two of the
paragraphs do not apply.

A B

a Being ethical in marketing can improve a company’s public Paragraph 1

perception. Paragraph 2
b Businesses need to be careful about how they address their Paragraph 3
target market.
Paragraph 4
c Some companies might adopt unethical practices when trying
Paragraph 5
to outperform their competitors.

B For questions (1-5), choose the correct option (A, B, C or D).

1 The purpose of the text is to

A present the pros and cons of ethical marketing.
B highlight aspects of ethical marketing.
C explore the history of ethical marketing.
D discuss the future of ethical marketing.

2 In paragraph 2, the writer says that

A transparency is more important in some kinds of marketing.
B companies are required by law to present all the facts about a product.
C businesses can choose which information to include in ads.
D featuring only certain information in ads is not ethical.

3 What is the writer’s opinion about the way companies should target their audience?
A Special effort should be made when marketing to children.
B All consumers should be treated in exactly the same way.
C Some companies intentionally mislead young people with their ads.
D Very young children should not be targeted by advertisements at all.

4 Which word best describes the writer’s attitude regarding privacy in paragraph 4?
A unsure
B optimistic
C strict
D uninterested

5 What does the writer imply in the last paragraph?

A Some people don’t realise that ethical marketing benefits companies, too.
B Some companies value customer loyalty more than their market share.
C There is still debate about how valuable ethical marketing is.
D Brand awareness is not always related to credibility

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C. Match each word in column A to the word or expression it refers to in column B. Two of
the options do not apply.

A B

a they (ℓ. 10) 1 consumers

b they (ℓ. 18) 2 buyers
c they (ℓ. 22) 3 the necessary facts

4 advertisers

5 marketers

D. Match each word in column A to the word in column B that can replace it in the text.
Two of the options do not apply.

A B

a create (ℓ. 3) 1 invent

b create (ℓ. 9) 2 generate
c create (ℓ. 17) 3 design

4 discover

5 cause

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