Unit 1
Unit 1
TOURISM
Structure
1.0 Objectives
1.1 Introduction
1.2 Historical Background of Travel at Global Level
1.2.1 Ancient Period
1.2.2 Medieval Period
1.2.3 Modern Period
1.3 Travels in Bharat
1.3.1 Teerthatana
1.3.2 Paryatan
1.3.3 Deshatan
1.4 Historical Background of Global Travellers
1.5 Renaissance
1.6 Missionaries
1.7 Growth and Development of Travelling in Modern Period
1.7.1 Paid Holidays
1.7.2 Railways
1.7.3 Sea Transport
1.7.4 Road Transport
1.7.5 Air Transport
1.8 Industrialisation and Modern Tourism
1.9 Emergence of Modern Tourism in India
1.10 Let Us Sum Up
1.11 Key Words
1.12 Answers to Check Your Progress
1.13 Terminal Questions
1.0 OBJECTIVES
After studying this unit, you should be able to:
understand the concept of travelling in ancient era;
describe what terms were used for tourism in ancient Bharat;
know the emergence of tourism on global level;
comprehend the relationship between industrialisation and tourism business;
and;
know the emergence of Modern Tourism in India.
1.1 INTRODUCTION
Tourism is now becoming popular day by day not only in our country but across
the globe. But, we had been using term Deshatan, Teerthatana and Paryatan in
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Concept and Impacts of our ancient Bharat. Though it was not commercialised in ancient society as is
Tourism
now a days. In our day-to-day life, quite often we use words tourism and its
various forms like health tourism, space tourism, religious tourism, etc. In this
introductory unit, you will learn historical perspectives of tourism - Globally
and Nationally, Industrialisation and tourism development, Renaissance and
tourism. You will also learn the historical background of tourism in ancient society
of Bharat. You will be familiar with the terms Deshatan, Teerthatana and Paryatan
commonly used for tourism.
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Concept and Impacts of 1.3.1 Teerthantana
Tourism
Literary it means Teertha (Pilgrim centre) + Atana (going out). It means going
out and visiting places of religious merit. In Hinduism, People used to go to four
dhamas and other shrines.
1.3.2 Paryatana
As name suggests, it means paritah (around) + Atana (going out). It means going
out for pleasure and knowledge. Example may be quoted from the old era when
elite class was going out for hunting etc.
1.3.3 Deshatan
In Sanskrit, it is described as Desha (country)+Atana (going out). It means
going out of the country primarily for trade and commerce. The basic objective
was economic gain. In simple terms Tourism is the act of travel for the purposes
of leisure, pleasure or business and the provision of services for this act.
There are two important components that make up tourism:
1) The practice of travelling for pleasure.
2) The business of providing tours and services for persons travelling.
Here we are discussing the features of above two components.
The following are required, to make travel possible:
1) Discretionary income, i.e. money to spend on non-essentials.
2) Time
3) Infrastructure in the form of accommodation facilities and means of
transport
Individually, sufficient health is also a condition, and of course the inclination to
travel. Furthermore, in some countries there are legal restrictions on travelling,
especially abroad. Communist states restrict foreign travel only to “trustworthy”
citizens. The United States prohibits its citizens from travelling some countries,
for example, Cuba.
There are four basic services to be provided for Tourists:
1) Travel Arrangements
2) Boarding and Lodging
3) Food
4) Entertainment
Tourism is travel for recreational or leisure purpose. The UN World Tourism
Organisation defines tourists as who “Travel to and stay in places outside their
usual environment for not more than one consecutive year for leisure, business
and other purpose not related to the exercise of an activity remunerated from
within the places visited”. Tourism has become a popular global leisure activity.
During 6th Century BC Buddhist pilgrimage centres or visiting places like
Nalanda University and Takshshila were the places of great importance where
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people were visiting from not within the country but abroad too. Ashoka the Historical Perspectives of
Tourism
Great, travelled a great deal in his eagerness to spread the doctrines of Buddha.
Throughout his travels, from Pataliputra to Lumbini and finally to Gaya, Emperor
Ashoka had special memorials set up at each spot as well as rest houses where
travellers could rest. Trees were planted along the roads so that the travellers
were protected from the punitive sun.
Harsha was another great emperor who was greatly influenced by the Buddhist
scriptures, he built institutions and dharamshalas for the traveller. Rest houses
were built in the villages. A number of monasteries were also built for the pilgrims.
This shows that travel facilities were very good and travel was not a cumbersome
experience. At this time the Buddhist Sanga established the tradition of pilgrimage
where monks went from village to village preaching the value of the middle
path.
The writing of Greek historians reveals that the people used cars, palanquins,
bullock-carts, horses, camels and elephants for travel. Silk trade was going on
from China to Baghdad through camels in ancient time. Early travel particularly
in India and China was also largely based on trade and commerce. Trade and
commerce were the main reasons behind the journey. India and China enjoyed
the reputation of being fabulous countries. It is on the record that long before the
Christian era, travellers visited India in search of fortune. This trend continued
and became more marked in course of time with Europeans heading towards the
Indian shores for sole purpose of trade and commerce.
India attracted many great travellers like Vasco-da-Gama etc. to the county
because of its fabulous wealth. Many foreigners, Arabs and Europeans came to
India to establish trading posts. The great explorer, Christopher Columbus set
out to find new route to India and in the process discovered the new world. No
wonder India throughout had a great fascination for foreign travellers.
Mark Twain described it as a marvellous world of splendour and rags, the one
country under the sun with an imperishable interest, the one land that all men
desire to see.
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Concept and Impacts of Romans were the first people who undertook travel for pleasure. Horse drawn
Tourism
cars and decorative boats were the means of travel during that time. The roads
and bridges highly motivated them for such travels. They undertook travels for
worshipping Gods and for participating games in Olympics.
Religion was the main motivation during that time. Most of the travellers
during this period were pilgrims, travelling for religious purposes which became
a well-established culture in many parts of the world. By the end of Middle
Ages, large number of pilgrims were travelling to the main shrines in Europe.
Thus, travelling became more popular among the people.
Muslims religious people were also not lagged behind as every Muslim had to
undertake a religious travel to Mecca once in his life time. This is mentioned in
the holy book of Islam, Quran. It is otherwise called ‘Haj Pilgrimage’.
1.5 RENAISSANCE
During the 15th century renaissance took place in Italy and quickly spread to
other European countries. It greatly increased the scientific knowledge of the
people. It attracted the European countries to come to Italy to enjoy the fruits of
Renaissance. Italy was Europe’s economic and cultural leader at that time. It led
to ‘grand tour’. The English from the 16th century visited Italy. Learning,
antiquities and social refinements of the old world were honored by these tourists.
In 1776 Samuel Johnson, the great English scholar undertook a tour to Italy and
after returning to his country he paid excellent encomium about Italy. It is referred
by Boswell in his book. From this, it is very clear that Italy was a land of art
treasure in those days.
1.6 MISSIONARIES
A missianary is a member of a religions group sent into an area to promote their
faith or perform ministries of services such as education, literacy, social justice,
health care, and economic development.
In order to spread their religion missionaries undertook tours during the 16th
century. In this context Francis Xavier came to India from Portugal.
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Historical Perspectives of
Check Your Progress A Tourism
It is the Industrial Revolution that caused for the change in the economic and
social systems. It threw up great factory towns, big and small. To escape from
long working hours and poor living conditions they need a change and so they
undertook travels for pleasure. The nineteenth century saw the development of
large scale pleasure zones at some considerable distances from the large cities
and metropolitan centers of Central Europe.
1.7.2 Railways
Introduction of railways caused drastic growth in tourism and was crucial land
mark in the travel history. Passengers were first carried by rail in 1830 in England.
The newly completed railway track between Liverpool and Manchester in England
featured special provisions for passengers. However, the birth of organised rail
travel came in the year 1841.
The Credit of mass travel goes to Thomas Cook when he made this journey with
570 passengers by the Midland Countries railway at specially reduced fare. Later
on, it became more and more popular and Thomas cook conducted circular tours
of Scotland. This encouraged many other countries in Europe to open railway
lines. Railway tracks were laid in France, Austria and Switzerland. America did
the same in later years causing an immediate expansion in European tourism.
Rail travel is still important in some parts of the world, particularly Europe and
Japan. In Europe, the rail route, thanks to the Euro rail pass, has persisted as a
primary method of travel. In Japan, the famous “Bullet” trains have become
something of a tourist attraction themselves. In Canada, too, rail travel has retained
a quality image, though utilisation has declined steadily.
In India, train was operated first time in 1854 between Thane to Mumbai.
Introduction of railway was quite important and continuous improvement in the
services and expansion of railway led to rapid growth in tourism. Railway has its
more significance in the populous country like India which is large in size and
has diversified purchasing power of the population. Now it caters the need of
every class of the society as it facilitates low income group to very high income
group providing them general coaches to luxurious coaches. Now, India has
introduced number of tourist trains like Maharaja express, Palace on Wheels,
Ramayana Express and many more along with Gatiman and Tejas.
1.7.3 Sea Transport
The shipping made significant contribution to travel during the nineteenth century.
In America a number of sailing ships were built which were considered to be
superior to those built in England or elsewhere.
In 1840 Samuel Cunard established Cunard Steamship Company in England. It
greatly improved the growth of North Atlantic Shipping. America attracted the
other countries of Europe in sea travel. A great number of people from the
continent started going to America in search of fortune. The sea travel was
increased again due to the opening of Suez Canal.
In India, the Arthashastra written by Kautilya also reveals the importance of the
travel infrastructure for the state, classification of routes and types of vehicles.
This is an indication that there was a well-developed mode of travel in India, for
the military, the commercial traveler as well as the civilian. All this was under
state protection. Travelling for pleasure on the rivers and to the hills was a tradition
started by the royal courts. However, such movements attracted all those who
had business at the court to move with it. During the rule of the Mughals, the
emperors travelled extensively and contributed to the developments of the resorts.
Road transport was very popular during the Mughal period. Many Mughal
emperors constructed cemented road for the trade and commerce. Trees were
planted on both sides of the roads. Ancient texts show that there was also provision
of the sarai, which was meant for the stay of travellers. Newer and faster roads
were built which made movement of traffic by road faster and comfortable. The
Grand Trunk Road is an excellent example of such efforts in Bharat. With the
fall of the great empires, there was a setback in trade and commerce. This reduced
the mobility of the people with the exception of the pilgrims. The sea side resorts,
hill stations and spas which were the centres of recreation and pleasure, were
hardly ever used in the early medieval period. Over the years, however the scenario
changed and the complex character of tourism emerged. The growth of modern
technology, rising incomes and improved facilities contributed to the emergence
of modern tourism.
Industrial growth leads to production of goods that further need managers to sell
in the market through whole sellers or retailers. Again these managers will have
basis to grow restaurants, hotels and travel agencies as it was in case of
manufacturing units as discussed previously. Rather, selling phase of
manufacturing sector requires more hospitality services. MICE tourism is totally
conceptualised and developed because of this reason. In MICE, ‘M’ stands for
meeting. It is a get together of small group of managers or officers for sharing
their knowledge and experiences. In private sectors it is practiced at a regular
interval like monthly, quarterly or biannual etc. ‘I’ stands for incentive. When a
company observes that there is a number of authorised dealers which can achieve
some big target if offered some incentives of family tours etc., they offer them
such incentives. ‘C’ stands for conference. It is a large congregation of any
professionals like doctors, architect, teachers, scientists etc. where they meet
and share their knowledge. ‘E’ stands for exhibition.
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Historical Perspectives of
1.9 EMERGENCE OF MODERN TOURISM IN Tourism
INDIA
From the previous discussion it is obvious that the purpose of travel to or in
India was either of religious nature or for higher education. This is in sharp
contrast to the modern day tourist who is more into leisure or experiencing new
culture.
The systematic development of tourism in India is also linked with the industrial
revolution and the change in the modes of travel with the introduction of railways.
automobiles and airlines. The air travel supplemented by the Railways brought
about a sea change in global movements and India also became a tourism partner.
Much has been achieved by way of increasing air seat capacity, increasing trains
and railway connectivity to important tourist centres and increasing availability
of accommodation by adding heritage hotels to the hotel industry and encouraging
paying guest accommodation. Road journey in the country is becoming easier
and popular among the public as much focus has been paid by recent governments.
Golden Trapezium connecting Delhi, Mumbai, Chennai and Kolkata by four
lane road, an initiative by government is an example of such efforts.
During the British period and especially in the 19th as well as the 20th centuries
India did not become a prime destination for the overseas travelers. It had mainly
domestic tourists with a prime focus on pilgrimage tourism. But this changed
when the middle class backed by higher disposable income started to travel for
leisure. Concessions were also given to the students which also prompted more
travel in the country. All this coupled with better infrastructure in terms of hotels,
roads and air connectivity to the remotest place in the country has made tourism
in the country to take off. As Leave Travel Concession (LTC) changed the earlier
picture so did the increase in the disposable income of the Indian middle class,
the explosion of the Internet, the travel convenience and introduction of low cost
airlines has changed the entire tourism business. Now, the Central Government
has given tourism in India special attention. Railway Ministry has introduced
many tourist trains in different parts of the country connecting important tourist
destinations. Nirvana Express, Ramayana Express, Palace on Wheels etc. are
among such examples catering tourists’ luxury needs. Besides these, railway has
introduced semi high speed Trains like Vande Bharat, Gatiman and Tejas reducing
travelling time between different tourist places by their high speed and
simultaneously ensuring luxury and comfort needs of the travellers.
Many State Governments like Rajasthan, Kerala and Tamilnadu etc has also
emphasized on the tourist infrastructure. Uttar Pradesh Government has
constructed two world Class expressways one connecting Delhi to Agra and
another from Agra to Lucknow. After liberalisation, globalisation and privatisation
in the country at large scale India has become a prime destination for Business
tourism including MICE tourism while cultural tourism, medical tourism and
wellness tourism etc have also become attractions for the tourists across the
globe.
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Concept and Impacts of
Tourism
Check Your Progress B
1) Describe the growth and development of travelling in Modern Period.
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Liberalisation: Different government signed agreement with World Trade Historical Perspectives of
Tourism
Organisation (WTO) for liberal policy and entry to the companies of other country
in their nation.
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