A Project Phase-I Report
on
Digital Out of Home Advertisement Recommendation System
Submitted to the
Savitribai Phule Pune University
In partial fulfillment for the award of the Degree of
Bachelor of Engineering
in
Information Technology
by
Ajay Singh 4406
Deepesh Tiwari 4417
Divya Prakash 4421
Jaskaran Singh 4425
Under the guidance of
Dr. Ashwini Sapkal
DEPARTMENT OF INFORMATION TECHNOLOGY
ARMY INSTITUTE OF TECHNOLOGY
DIGHI HILLS, PUNE, MAHARASHTRA, INDIA
(2024-2025)
CERTIFICATE
This is to certify that the project Phase-I report entitled “Digital Out of Home
Advertisement Recommendation System” being submitted by:
Ajay Singh - 4406
Deepesh Tiwari - 4417
Divya Prakash - 4421
Jaskaran Singh - 4425
is a record of Bonafide work carried out by him/her under the supervision and guidance of
Dr. Ashwini Sapkal in partial fulfillment of the requirement for BE (Information
Technology Engineering) course of Savitribai Phule Pune University, Pune in the
academic year 2024-2025.
Date:
Place:
Dr. Ashwini Sapkal Dr. Sangeeta Jadhav
Internal Guide Head of the Department
Dr. B.P. Patil
Principal
CONTENTS
Acknowledgement I
Abstract II
List of Abbreviations III
List of Tables IV
List of Figures V
S.No. Chapter Page No.
1. Introduction to Project 1
1.1 Introduction to project 1
1.2 Motivation behind the project 1
1.3 Scope of project 1
1.3 Aim and objectives of project 2
2. Literature Survey 3
2.1 Related Papers 3
2.2 Different Approaches 6
2.3 State of Art Algorithms 7
3. Problem Statement/definition 9
4 Project Requirement specification 10
5. Systems Proposed Architecture 11
5.1 Overall Architecture 11
5.2 Chitragupt 12
5.3 Valmiki 13
5.4 Vasuki 14
6. High level design of the project 17
7. System implementation 18
8. Working modules 19
9. Project Plan 20
10. Conclusions 22
11. References 23
12. Bibliography in IEEE format 25
ACKNOWLEDGEMENT
Our profound gratitude goes to our wonderful supervisor and guide, Dr. Ashwini Sapkal for
her invaluable support, patience, time and guidance in seeing us to the completion of this
research work.
I also acknowledge the great support of our project reviewers i.e. Dr. Dipika Birari and Prof.
Vaishali Ingale for their valuable reviews regarding the project. Also, my gratitude goes to my
head of department Dr. Sangeeta Jadhav who patiently saw us to the completion of this
research work.
I also extend gratitude and appreciation to my lecturers in the IT department who have taught
us at one point or the other.
This Project is done by the combined efforts of our group i.e. Ajay Singh, Deepesh Tiwari,
Divya Prakash and Jaskaran Singh.
Ajay Singh - 4406
Deepesh Tiwari - 4417
Divya Prakash - 4421
Jaskaran Singh - 4425
I
ABSTRACT
Using sophisticated object detection and demographic analysis, the system analyses video
streams from digital displays to capture user attributes, including age, gender, and emotional
state, allowing for precise product recommendations. This project introduces a real-time,
camera-enabled system that produces personalized advertisements to shoppers in mall
environments. By combining machine learning models with a hybrid recommendation system,
the solution personalizes advertisements to each shopper's unique profile, increasing
engagement with relevant content, increasing the effectiveness of ads, and providing a more
interactive shopping experience.
II
LIST OF ABBREVIATIONS
S.No. Abbreviation Referred To
1 HTTP Hyper Text Transfer Protocol
2 ANN Artificial Neural Network
3 AMQP Advanced Messaging Queuing Protocol
4 DBMS Database Management System
5 ReLU Rectified Linear Unit
6 MSE Mean Squared Error
7 CNN Convolutional Neural Network
8 FPS Frames Per Second
III
LIST OF FIGURES
Figure No. Figure Name Page No.
5.1 Sequence Diagram Overall Architecture 11
5.2.1 Sequence Diagram Chitragupt Service 12
5.2.2 Deployment Diagram Chitragupt Service 12
5.3 Sequence Diagram Valmiki Service 13
5.4.1 Component Diagram Vasuki Service 14
5.4.2 Content Based Model Architecture 15
5.4.3 Working of collaborative filtering based model 16
6.1 High Level Design of the System 17
8.1 Prototype Result 19
8.2 Vasuki Predictions 19
IV
LIST OF TABLES
Table No. Table Name Page No.
2.1 Literature survey 6
9.1 Project timeline 20
9.2 Work Breakdown Structure 20
