22MB51C5: BUSINESS ENVIRONMENT
Course Code 22MB51C5
L-T-P-S 3-0-0-0
Credits 3
Contact Hours 3
Pre requisite Nil
Mapping of Course Outcomes with PO/ PSO:
CO#. Course Outcome PO BTL
1 Understand concepts and components of Business Environment 2 2
2 Analyze the impact of business environment on business activities in 2 4
decision making
3 Analyze the impact of International Business Environment elements 3 4
and international institutions on the business operations of MNC's.
4 Analyze the role of regional blocks on the promotion of international 3 4
trade and performance of MNC's
SYLLABUS
Business Environment Introduction: Concepts, Significance and Nature of Business
Environment; Elements of environment: Internal and External. Techniques of Environmental
Scanning and Monitoring;
Economic Environment of Business: Significance and Elements of Economic Environment;
Economic Systems, Economic Planning in India; Government Policies: Industrial & licensing
Policy, Monetary Policy, Fiscal Policy, Foreign Trade Policy, Demonetization; Consumer
Protection Act.
An Overview of Globalization: International Business-Modes of entry. International
business environmental factors: The cultural environment; Political Environment & Legal
Environment, Govt. influence on trade & investment, Cross national co-operation
agreements- Tariff & Non-tariff barriers;
International Institutions: World Bank, WTO, IMF, Regional Blocks, Post-Covid effects
on global business.
RECOMMENDED TEXTBOOK(S):
1. Justin Paul, Business Environment Text and Cases, 3e TMH.
2. Charles W Hill, International Business, 2012, McGraw-Hill,NewDelhi.
REFERENCE BOOKS:
1. Shaik Saleem, Business Environment, 2E, Pearson, 2010
2. Fernando, Business Environment, IE, Pearson, 2011
3. Misra S. K &Puri V. K, Economic Environment of Business, 6E, Himalaya
publishing house, 2010.
4. Justin & Paul, International Business, 2005 Prentice Hall, New Delhi
5. Francis Cherunilam, International Business, Fourth edition 2014, Prentice-Hall of
India private ltd, New Delhi.
6. John D Daniel et.al., International Business- Environments & Operations, 14 th ed.
Pearson Education,