R23 Subject Code: 23BS22T5
BUSINESS ENVIRONMENT
(Common to ECE,EEE,CE,CSE,& AI&DS)
Course Humanities Credits: 2
Category:
Course Type: Theory Lecture-Tutorial-Practical: 2-0-0
Pre-requisite: NIL Sessional Evaluation: 30
External Exam Evaluation: 70
Total Marks: 100
Students undergoing this course are expected to
To learn about the business environment
To know the importance of fiscal and monitory policy
To learn about the export policy of the country
Course To know about the functioning and role of WTO
Objectives To know the structure of stock markets
Upon successful completion of the course , the students will be able to
CO1 Define Business Environment and its Importance. (L2) & also
Course Understand various types of business environment. (L2)
Outcomes CO3 Knowledge of Money markets in future investment (L3)
CO4 Analyse India’s Trade Policy (L4)
CO5 Evaluate fiscal and monitory policy (L5)
CO6 Develop a personal synthesis and approach for identifying business
opportunities (L5)
UNIT – I
Overview of Business Environment
Introduction – meaning Nature, Scope, significance, functions and advantages.
Types- Internal & External, Micro and Macro. Competitive structure of industries -
Environmental analysis- advantages & limitations of environmental analysis.
UNIT – II
Fiscal & Monetary Policy
Introduction – Nature, meaning, significance, functions and advantages. Public
Revenues - Public Expenditure - Evaluation of recent fiscal policy of GOI.
Course Content
Highlights of Budget- Monetary Policy - Demand and Supply of Money –RBI -
Objectives of monetary and credit policy - Recent trends- Role of Finance
Commission.
UNIT-III
India’s Trade Policy
Introduction – Nature, meaning, significance, functions and advantages.
Magnitude and direction of Indian International Trade - Bilateral and Multilateral
Trade Agreements - EXIM policy and role of EXIM bank -Balance of Payments–
Structure & Major components - Causes for Disequilibrium in Balance of
Payments - Correction measures.
UNIT-IV
World Trade Organization
Introduction – Nature, significance, functions and advantages. Organization and
Structure - Role and functions of WTO in promoting world trade - GATT -
Agreements in the Uruguay Round –TRIPS, TRIMS - Disputes Settlement
Mechanism - Dumping and Anti-dumping Measures.
UNIT-V
Money Markets and Capital Markets
Introduction – Nature, meaning, significance, functions and advantages.
Features and components of Indian financial systems - Objectives, features
and structure of money markets and capital markets - Reforms and recent
development – SEBI – Stock Exchanges- Investor protection and role of SEBI,
Introduction to international finance.
.
TEXT BOOKS:
1. Francis Cherunilam, International Business: Text and Cases, Prentice Hall
of India.
2. K. Aswathappa, Essentials of Business Environment: Texts and Cases &
Text Exercises 13th Revised Edition.HPH
Books ,Referen REFERENCE BOOKS:
ce Books & 1. K. V. Sivayya, V. B. M Das, Indian Industrial Economy, Sultan
Online Chand Publishers, New Delhi, India.
Learning 2. Sundaram, Black, International Business Environment Text and Cases,
Resources Prentice Hall of India, New Delhi, India.
3. Chari. S. N, International Business, Wiley India.
4. E. Bhattacharya, International Business, Excel Publications, New Delhi.
Online Learning Resources:
https://www.slideshare.net/ShompaDhali/business-environment-
53111245 https://www.slideshare.net/rbalsells/fiscal-policy-ppt
https://www.slideshare.net/aguness/monetary-policy-
presentationppt
https://www.slideshare.net/DaudRizwan/monetary-policy-of-
india-69561982
https://www.slideshare.net/ShikhaGupta31/indias-trade-
policyppt https://www.slideshare.net/viking2690/wto-ppt-
60260883
https://www.slideshare.net/prateeknepal3/ppt-mo
