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Sem 2 - Syllabus

The document outlines the course objectives, learning outcomes, contents, and suggested references for various MBA courses in the second semester, including Human Resource Management, Business Research Methods, Financial Management, Operations and Supply Chain Management, Business Environment, and Management Accounting. Each course includes specific objectives and outcomes aimed at equipping students with essential skills and knowledge in their respective fields. Additionally, the document provides detailed unit breakdowns and recommended textbooks and readings for each course.

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Nashra Ansari
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0% found this document useful (0 votes)
59 views13 pages

Sem 2 - Syllabus

The document outlines the course objectives, learning outcomes, contents, and suggested references for various MBA courses in the second semester, including Human Resource Management, Business Research Methods, Financial Management, Operations and Supply Chain Management, Business Environment, and Management Accounting. Each course includes specific objectives and outcomes aimed at equipping students with essential skills and knowledge in their respective fields. Additionally, the document provides detailed unit breakdowns and recommended textbooks and readings for each course.

Uploaded by

Nashra Ansari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Objectives, Learning Outcomes,

Contents and Suggested Reference of Core


Papers/ Lab/Workshops

SECOND SEMESTER

MBA-102: Human Resource Management


Credits -4

Course Objectives:

1. To Critically assess existing theory and practice in the field of HRM.

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2. To evaluate HRM related social, cultural, ethical and environmental responsibilities and
issues.
3. To understand the human resource skills and the ability to assess the challenges and
opportunities in managing employees in different contexts.
4. To understand the responsibilities of HRM specialists and managers in managing the
employment relationship.

Course Outcomes:

Upon successful completion of the course the student should be able to:

1. Understand the basic concepts, functions and processes of human resource


management.
2. Examine the role, functions and functioning of the human resource department of the
organizations.
3. Respond positively to problems in familiar and unfamiliar contexts in the field of
Human Resource management.
4. Identify and apply new ideas, methods and ways of thinking to enhance effectiveness
in employee performance.

Unit 1: Introduction
Human Resources Systems- Historical Evolution of the field; Role of Human Resource
management in a competitive business environment; Factors influencing Human Resource
Management; Strategic Human Resource Management; Business excellence through HRM;
Creating high performance work systems, Practices and applications of HRM, International
Human Resources Management.

Unit 2: Human Resource planning


Objectives, Importance & Problems of HR Planning Job analysis – concept and
Techniques, Job Description & Job specification Determining Human Resource
Requirements; Hiring and Developing Human Resources, The process of forecasting-
concept & techniques, Human Resource Auditing, Human Resource Accounting.

Unit 3: Recruitment and Selection


Concept, identifying job recruitments, recruitment resources and efficacy. Selection, process
and methods, Psychometric tests & its relevance, interview Technique, induction &
placement, Introduction to software for selection

Unit 4: Training and Development


Training and development concept, need, strategy, Identification of needs, designing &
implementing training programmes Management Development, Evaluation of Training &
development

Unit 5: Performance and Reward Management


Performance Management – Concept and Practices Principle and objectives of Performance
Appraisal and potential Evaluation, Feedback. Career planning, Succession Planning &
Retention – Scope, concept Principles & Practices Competency mapping; Talent
Management. The problems in managing & advantages. Compensation Management, Job
evaluation, Transfer, Promotion and Reward Policies; Code on wages 2019

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Unit 6: Industrial Relations
Definition, concept, context of Industrial Relation, Discipline (Red hot stove principle of
discipline, counselling, collective bargaining, Quality of work life; Safety and Health,
Employee Welfare, Employee Assistance Programmes, Separation, Attrition,

Text Books:
● Dessler, G. &Varkkey B., (2015), Human Resource Management, 14/e, Pearson
Education.
● Denisi, A., Griffin, R. and Sarkar, A. (2014), HR, Cengage Learning (India Edition)
Reference Books:
● DeCenzo, D. A. and Robbins, S. P. (10th ed., 2011). Fundamentals of Human Resource
Management. John Wiley.
● Torrington et al (2014), Human Resource Management 9/e, Pearson Education.
Suggested Readings:
● Lepak, D. &Gowan M. (2009), Human Resource Management, Pearson Education.
● Ivancevich, J.M. (2014), Human Resource Management, 10/e, Tata Mc Graw Hill.
● Byars, L.L. & Rue, L.W. (2014), Human Resource Management, 10/e, Tata Mc Graw
Hill.

MBA-104: Business Research Methods


Credits: 4
Course Objective
1. To understand meaning, role and scope of business research.
2. To familiarize students with the process of research problem identification and
definition.
3. To provide a hands-on session on key data analysis techniques commonly used in
business research.
Course Outcomes
1. Apply the major types of research designs, methodologies and analysis methods (both
qualitative and quantitative).
2. Design a questionnaire.
3. Comprehend data using various Univariate analysis, Bivariate and Multivariate
techniques.
4. Be able to write a formal research report and research paper.

Unit I: Introduction

Introduction to business research-types of research, process of research, Formulation of the


research problem, development of the research hypotheses, Types of Hypotheses.
Unit II: Research Design
Definition, functions, exploratory, descriptive, experimental; Experimental research
designs-pre-experimental, quasi-experimental, true experimental, statistical; Validity of
research instruments-face and content, construct validity; Reliability of research
instruments internal consistency procedures; Methods of data collection-primary and
secondary sources; Attitudinal scales- Likert, Thurstone, Guttman scales; Questionnaire
designing.

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Unit III: Sampling and Data Analysis

Concept, designs; Types of sampling designs- probability, non- probability, mixed


sampling designs; sampling frame; Sample size determination; Data processing- editing,
coding and tabulating; Data analysis-univariate, bivariate, multivariate.

Unit IV: Quantitative Analysis Techniques


Advanced data analysis techniques: factor analysis, Cluster analysis and Conjoint analysis
simple and multiple regression and discriminant analysis.

Unit-V: Qualitative Analysis Techniques


Content analysis, narrative analysis, discourse analysis, thematic analysis,
grounded theory, Interpretative Phenomenological Analysis (IPA), writing
research reports: executive summary, abstract, referencing style.

Text Books:
● Cooper Donald, Schindler Pamela, Sharma J K (2014), Business Research Methods,
12/e, McGraw Hill Education
● Malhotra K. Naresh, Dash Satyabhushan (2015), Marketing Research 7/e, Pearson
Education Ltd.
Reference Books:

● Bryman Alan, Bell Emma (2015), Business Research Methods, 4/e, Oxford
University Press
● Saunders Mark, Lewis Philip, Thornhill Adrian (2011), Research Method for
Business Student, 5/e, Pearson Education.

● Hair F. Joseph, Black C. William, Babin Barry J. Anderson E. Rolph (2015),


Multivariate Data Analysis, 7/e, Pearson Education

MBA-106: Financial Management and Policy


Credit - 4

Course Objectives:

1) To examine the role of finance managers of modern corporate firms in order to


achieve the objective of wealth maximisation.
2) This course will familiarize students with the financial concepts, techniques, tools
and decision making in business enterprises
3) To enable students to compute the price, yield, coupon, and time to maturity for bonds
and return for stocks and understand cost of capital
4) To enable students to describe how people analyze the corporate leverage under
different conditions.
5) Implement various investment criteria and demonstrate how risk is assessed.

Course Outcomes:
Upon successful completion of the course the student should be able to:

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1. Understand the evolution and growth of finance function and the objective function of
Financial decision making
2. Apply techniques for estimating the cost of each component of the cost of capital to
incorporate it into investment decision making and also to analyse the criteria for
deciding the optimal finance mix.
3. Apply the appropriate capital budgeting techniques for evaluating projects and
investments.
4. Understand the concept of working capital and the working capital policies to manage
cash and account receivable for a company.
5. Evaluate the Dividend decisions of a company and also apply the concepts of financial
management to contemporary financial events.

Unit 1: Overview of Finance Functions


Financial management: Functions, scope and objectives, Environment of Financial
Management; Time Value of Money – Annuity and present value of different types of cash
flows, concept of Risk and Return, Equity & Bonds - YTM.

Unit 2: Financing Decision


Capital Structure; The concept of Operating, Financial and Combined Leverage; Designing
the capital structure- Net Income Approach; Net Operating Income Approach; Traditional
Approach and MM Hypothesis with and without Corporate Taxes; EBIT-EPS analysis,
Concepts and estimation of Cost of Capital- WACC, levered/unlevered cost of capital, Cost
of Capital in practice, Dynamic cost of capital.

Unit 3: Investment Decision


Need for Investment Decision; Estimation of Cash Flows, Project evaluation techniques:
Discounting Methods and non-Discounting techniques , Factoring Risk and Price change;
Risk Analysis in Investment Decisions-Certainty Equivalent; Risk Adjusted Discount Rate;
Decision Tree Approach.

Unit 4: Working Capital Decision


Concept of Working Capital - Fixed and Fluctuating, Gross vs Net, Factors affecting Working
Capital Management; Working Capital gap, Management of Cash, Inventories, Receivables
and Trade Liabilities.

Unit 5: Dividend Decision


Retained Earnings and Dividend Decision; Gordon Model; Walter Model; MM Approach;
Lintner Model; Dividend Policy Decision, ESOP and Bonus Shares.

Unit 6: Special Issues in Finance


Structured Finance, Infrastructure Financing, Crowd funding

Text Books:

● Brealey, R. R., Myers. S., Allen, F., & Mohanty, P. Principles of corporate finance
(8th ed.) New Delhi: Tata Mc-Graw Hill.
● I.M.Pandey – Financial Management (Vikas),( 11th Edition)

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Refrence Books:

● E. F. Brigham , Financial Management, Theory and Practice, Cengage publication.


● J.C. Van Horne, Financial Management and Policy, Pearson publication.
● Aswath Damodaran, Corporate Finance Theory and Practice, 2ed (WSE) Paperback,
Wiley publication
● Robert C. Higgins , Analysis for Financial Management, (XX Edition) ,McGraw
Hill/Irwin Series.
● Ross, Westerfield & Jaffe, Principles of Corporate Finance, McGrawHill Education.
● Damodaran, Aswath , Applied Corporate Finance

MBA-108: Operations and Supply Chain Management


Credits- 4

Course Objectives: The course introduces students to the foundations of operations and
supply chain management and helps them to understand its importance in business
functioning

Course Outcomes: Upon successful completion of the course the student should be able to:
1. Understand the foundations of operations management
2. Identify issues related to managing operations processes and implement controls
3. Understand the criticality of resource planning in ensuring effectiveness of operations
4. Appreciate the important role of supply chain management in ensuring business
operations both within and outside of organizations
5. Learn about the foundation concepts of distribution and logistics management

Unit 1 : Introduction to Operations Management

Operations Management: Objectives, Types of Production Systems, Operations Strategy,


Product Life – Cycle, Functions and Scope, Design of Products and Services: Product
Development Process, Value Engineering Concepts, Project Management : Network-Planning
Models, Contemporary issues in OM

Unit 2 : Operation Processes & Control

Process planning : Manufacturing, Services, Process Analysis, Facility Planning : Location,


Layout, Production Planning : Loading, Routing, Sequencing, dispatching, Expediting ,
Concept of Quality : Total Quality Management (TQM), Total Productive Maintenance
(TPM), Quality Control tools, Emerging approaches in operations control

Unit 3 : Resource Planning & Management

Forecasting : Qualitative and Quantitative methods, Time Series Analysis, Inventory


Management : Inventory Control, Economic Order Quantity (EOQ) Models, Problems,
Production Quantity Model, Classification of inventory, Risk pooling, Sales and Operations

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Planning, Material Planning: Aggregate Production Planning, Capacity Planning, Material
Requirement Planning (MRP), Enterprise Resource Planning (ERP), Use of advanced tools &
techniques in resource planning

Unit 4 : Introduction to Supply Chain Management

Objective and importance of SCM, Evolution of SCM, Process views of SCM, Decision
phases in SCM, Value of Information and supply chain integration : Managing uncertainties
in SCM, Bullwhip effect, Key issues in Supply Chain Management, Distribution and logistics
in supply chains

Unit 5 : Performance Measurement of Supply Chain

SCM Drivers and Metrics, Performance Measurement System in SCM : Balance Scorecard,
SCORE, Procurement and Outsourcing strategies, Role of IT in SCM

Unit 6 : Application of Supply Chain Management

Contemporary issues and sectoral analysis from SC perspective

Text Books :
● Operations and Supply chain management by Richard B. Chase, Ravi Shankar
● Operations management : Theory and practice by B. Mahadevan
● Supply chain management by Sunil Chopra, Peter Meindl, D.V. Kalra

References :
● Operation Management: K. N. Dervitsiotis, McGraw-Hill International Company.
● Operations Management: R.S. Russell, and B.W. Taylor, Pearson Education
● Lean Supply Chain and Logistics Management by Paul Myerson

MBA-110: Business Environment


Credits: 4

Course Objectives:
1. To introduce students to the changing dynamics of the business environment
comprising the Indian Business Environment in a global context.
2. To understand the factors contributing to the diverse and complex international
business environment
3. To understand how multinational enterprises manage competition in response to the
varying business environment.

Course Learning Outcomes:


1. Understanding the components of Business Environment;
2. Understanding how business is affected by different types of environments (i.e. economic,
political, social, cultural, financial, and technological) in which it operates;
3. Understanding international trade policy, regional economic integration, and the global
regulation of international trade, multilateral institutions;

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4. Understanding the foreign market entry mode strategies, organizational structure and how
firms achieve global competitiveness;
5. Understanding the sustainability issues in global business.

Unit 1 Introduction to Indian Business Environment


Business Environment and its contours, Analysis of Sectors, Economic Planning in India;
Structural adjustment and Economic reforms: Industrial policy, Sectoral reforms, Agriculture
Policy; Liberalization.

Unit 2: Components of Business Environment


Political environment and Business: Types of Political Systems, Political Risks
Socio-Cultural environment of Business: Elements of Culture, Doing Business in India- A
cultural Perspective, Demographic Environmental Factors, Legal Environment and Business:
Indian Legal System.

Unit 3 Global Business Environment


Globalization and its impact, Theories of International Trade, Political Economy of
International Trade – Tariff and Non -Tariff Barriers, Global Regulation of International
Trade – WTO, UNCTAD; Regional Economic Blocs.

Unit 4: Global Business Operations


Theories of Foreign Direct Investment, Traditional and Modern theories of FDI, Modes of
FDI - Greenfield, Mergers and Acquisitions and Brownfield Investment, Motives of FDI, FDI
contrasted with FPI, Modes of Foreign Market Entry, Country Evaluation and Selection,
Entry and Expansion Strategies, Direct Investment versus Collaborative Arrangements,
Organizational Structure in the global context, Global Competitiveness.

Unit 5: Emerging Issues in Global Business


Technology and Innovation, Production, Outsourcing and Global Value chains,
Environmental Issues in International Business, Sustainability issues in international
business, International Entrepreneurship, Dynamics in Multinational Enterprises

Textbooks:

● Paul J., Business Environment-Text and Cases, Tata McGraw Hill


● Varma, S. (2012). International Business (1st ed.). Pearson.

Suggesting Readings:

● Paul J. and Gupta P., Economic Environment and Policies for Business, Tata McGraw
Hill Education Private Ltd
● Adekola, A., & Sergi, B.S. (2007). Global Business Management: A Cross-Cultural
Perspective (1st ed.). Routledge.
● Hill, C. W., & Arun, K. (2017) International Business: Competing in the Global
Marketplace (10thed). McGraw Hill Education
● Daniels, John D, Lee H Radenbaugh, Daniel P Sullivan, Prashant Salwan (2010)
International Business – Environments and Operations, (12th ed.), Pearson Ltd.
● Michael R. Czinkota, Ilka A. Ronkainen and Michael H. Moffett, International
Business, John Wiley & Sons Inc., eighth edition, 2011.

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● Griffin, Ricky R and Michael W Pustay (2007) International Business: A Managerial
Perspective, Prentice Hall.
● Morrison, Janet (2012) International Business: Challenges in a Changing World,
Palgrave Macmillan

MBA-112: Management Accounting

Credits – 2

Course Objective:

1) To give students a good understanding about the concepts and techniques of management
accounting.
2) It will also develop the Student’s ability to collect, analyze, and communicate quantitative
and non-quantitative information to assist management in making more effective planning
and control decisions.
3) To understand cost behavior and perform cost-volume-profit analysis and profit planning;
4) Prepare budgets: sales budget, production budget, direct material budget, direct labor
budget, manufacturing overhead budget, cash budget, and budgeted financial statements

Course Outcomes:
Upon successful completion of this course students will be able to:
1. Describe the role and importance of management accounting
2. Critically analyse and provide recommendations to improve the operations of
organisations through the application of management accounting techniques.
3. Evaluate different costing systems, cost management systems, budgeting systems and
performance measurement systems.
4. Evaluate complex ideas and tolerate ambiguity in managerial and organisational
problem-solving.
Unit 1: Introduction to Management Accounting:
Concepts, uses and changing scenario, Foundations of Management Accounting, Role of
Management Accountant – controllership function.

Unit 2: Cost analysis


Variable vs Absorption Costing, Marginal Costing and its application in Decision-Making,
Cost-Volume-Profifit Analysis - Break-Even Analysis, Profit Volume graph, multi product
BEP.
Unit 3: Approaches to Cost Management
Activity based approaches to management, Analysis of common costs in manufacturing and
service industry, Life cycle costing, , Back flush costing, Quality Costing.

Unit 4: Budgetary Control & Performance measurement


Fixed vs. Flexible Budget, Performance Budgets, Zero based Budgets; Responsibility
accounting - Cost, Expense and Profit centers. Standard Costing and Variance Analysis.
Cash budgeting - Numericals
Unit 5: Alternative choice decisions
Cost concepts for decision making – Sunk cost, Relevant vs Irrelevant cost, non-cost factors
in decision making, Make or Buy, shut down decision

Text Books:

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● Atkinson, A. A. (latest Edition). Management Accounting (4th ed.). New Delhi:
Pearson Education.
● Horngren, T. C., Datar, S. M., Foster, G., Rajan, M. V., & Ittner, C. Cost
Accounting: A Managerial Emphasis (13th ed.). New Delhi: Prentice Hall of India.

Reference Books:

● Khan and Jain, Management Accounting, TMH education


● M.N.Arora, “Cost Accounting” Vikas publishing House, Delhi
● I.M. Pandey, Management Accounting, Vikas publishing House, Delhi

MBA-114: Information Technology Management


Credits – 03

Course Objective: To familiarize students with the application of Information Technology


for operational excellence and competitive strategies and, the associated issues and
challenges in the management of IT

Course Outcomes:
Upon successful completion of this course students will be able to:

1. Analyze the components of Information Systems and IS based competitive strategies in


the context of organizations
2. Critically analyze the requirements of IT infrastructure in organizations and the
associated management issues
3. Identify issues related to the management of databases and knowledge in organizations
4. Analyze the impact of social computing on organizations, employees and customers
5. Understand IT based enterprise systems
6. Understand system development process and management
Unit-I Introduction to Information Systems
Overview of information systems; competitive strategies using information systems –
Porter’s competitive forces, value chain model; ethical, social and political issues raised by
information systems; recent advances such as cloud computing, big data, block chain,
artificial intelligence; machine learning; IoT
Unit -II Information Technology Infrastructure
Overview of IT infrastructure; current trends in computer hardware and software platforms;
challenges of managing IT infrastructure; types of networks; working of internet; wireless
computer networking; Information systems vulnerability
Unit- III Data and knowledge management
Overview of data; difficulties of managing data; data governance; type of databases –
relational, non-relational; information policy, data administration, and data quality assurance;
data warehouse and data marts; knowledge management concepts and definition; knowledge
management systems
Unit IV Social Computing
Overview of social computing; Enterprise social networks; social computing in Business;
Social shopping; Social advertising; Social computing and CRM, Social computing and
HRM

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Unit-V Enterprise applications
Overview of enterprise systems; supply chain management systems; customer relationship
management systems; challenges of enterprise systems; e-governance; overview of
e-commerce, decision support systems; business intelligence and analytics
Unit-VI Building and managing systems
System development process; importance of project management in information systems
development; overview of information system project; global information systems

Text books

● Laudon K. & Laudon J. (2017). Management Information Systems: Managing the


Digital Firm (15th ed.). Pearson.
● Rainer K., Prince B. and Watson H. (2015). Management Information Systems:
Moving Business Forward (1st ed.). Wiley India.
● Suri P.K. & Sushil (2017), Strategic Planning and Implementation of E-governance,
Springer: Singapore.

Reference Books

● De R. (2018). MIS: Managing Information Systems in Business, Government and


Society (2nd ed.). Wiley India.
● Turban, Volonino, Wood, Wali O.P. (2021). Information Technology for Management:
Advancing Sustainable, Profitable Business Growth, (2nd e.), Wiley India.

MBA-116: Managing Start-ups


Credits-2

Course Objectives:
The objectives of this course are:
1. To inspire students and help them imbibe an entrepreneurial mind-set.
2. To develop an understanding of transforming an innovative idea into a usable product.
3. To prepare students to create, run and sustain a new venture.

Learning Outcomes: Upon successful completion of the course the student should be able
to:

1. Develop an entrepreneurial mind-set by learning key skills


2. Create and validate a business model and business plan for their idea
3. Make a growth plan and pitch it to all stakeholders
4. Understand the basics of organization and team building

Unit 1 – Start-ups and Entrepreneurship: Concept and definitions, Start-ups


characteristics, Entrepreneurship vs. start-ups, Start-up and entrepreneurship eco-system,
Business start-up ideation, Methods of generating ideas, Methods of innovation and
creativity, Start-up equation, Stories of start-ups, Feasibility analysis, Customer discovery-
Identifying the suitable market, Common mistakes in investors’ pitch, Product life cycle –
product road map, Basics of networking for success, Discovering entrepreneurs within you.

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Unit 2- Venture Launch, Survival, and Expansion Opportunities: Venture funding, Entry
strategies for start-ups, Choosing the legal form of new venture, Protection of intellectual
property, Marketing the new venture, Managing new ventures, Venture ability to execute:
organizing, staffing, leading, operational management considerations, Lessons on managing
team and team expectations.

Unit 3- Action Based Learning on Market research & customer feedback, Developing a
business plan, Dummy business & service portfolio build.
Workshops/certification/awards in areas like:
Ideation, Business model canvas, Design innovation, Technological innovation & designing,
entrepreneurship, Start-up ecosystem management, Enterprise development, Negotiation,
Marketing & research, Lean start-up models, Venture funding, Government support for
star-ups, etc.

Reference books:

● Vozikis, Mescon, Feldman, & Ligouri, Entrepreneurship: Venture Initiation,


Management and Development, Routledge
● Robert Hisrich, Michael Peters, Dean Shepherd; Entrepreneurship; McGraw Hill
● Kendall, Paul, The New Entrepreneur's Guide to Setting Up and Running a Successful
Business, Taylor & Francis
● Szycher, Michael, Szycher’s Practical Handbook of Entrepreneurship and Innovation,
Taylor & Francis
● Alejandro Cremades, The Art of Startup Fundraising: Pitching Investors, Negotiating
the Deal, and Everything Else Entrepreneurs Need to Know, Wiley
● Batra, The startup launch book: A practical guide for launching customer centric
ventures, Wiley
● Malcolm Gladwell; Outliers: The Story of Success ; Little, Brown and Company.

MBA-118: Data Visualization Lab


Credits-1

The objectives of this course are:

1. To discuss the importance of data visualization


2. To demonstrate basic and advanced data visualization tools
3. To compare and illustrate charts and maps for data visualization
4. To explain the steps of visual data storytelling
5. To describe the process of creating interactive dashboards

Course outcomes

Upon successful completion of the course, the student will be able to:
1. Describe the importance of data visualization in today’s business environment
2. Differentiate between single and multiple variable visualizations

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3. Select the most appropriate charts and maps
4. List and apply data visualization tools
5. Explain the steps of visual data storytelling
6. Design interactive dashboards

Unit-I Introduction to data visualization

Evolution of data visualization; graphical literacy; graphical landscapes; the science of


storytelling; importance of context in storytelling; exploratory vs explanatory analysis;
structuring stories; audience analysis for storytelling; overview of data visualization, basic
and advanced visualization tools.

Unit-II Building blocks of data visualization

Single variable vs multiple variable visualization, Bar chart; line chart; Pie and donut charts;
scatter plot; tree map; heat map; proportional symbol map; task-based chart classification;
visual design; visual perception

Unit-III Visual data story telling

Data interpreter; data cleaning; Visualizing pattern over time, Trends and Seasonality in Data,
story boarding process; story building; time lines; bar-in-bar charts; word clouds; steps of
visual data story telling

Unit-IV Interactive Dashboards

Creating a new dashboard; placing charts on dashboards; dashboard pane; dashboard actions;
filter actions; dashboard best practices; case studies

Note – The data visualization tool (Power BI/Tableau/R/Python/Excel) for this lab shall be
used for equipping students with practical skills.

Reference books

1. Knaflic, N. C. (2015). Storytelling with Data: A Data Visualization Guide for


Business Professionals (1st ed.). Wiley.
2. Camões, Jorge (2016). Data at Work: Best practices for creating effective charts and
information graphics in Microsoft Excel, New Riders.
3. Scott Berinato; Good Charts: The HBR Guide to Making Smarter, More Persuasive
Data Visualizations; HBR press
4. Ryan, L. (2018). Visual Data Storytelling with Tableau. PEARSON INDIA.
5. Loth, A. (2019). Visual Analytics with Tableau (1st ed.). Wiley.
6. Ferrari, A., & Russo, M. (2017). Analyzing data with power BI and Power Pivot for
Excel.

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