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Computer Programming Code

Netflix is a media service provider that utilizes a sophisticated recommendation system (NRE) to personalize movie and show suggestions based on user behavior and preferences. The system analyzes various factors, including viewing history and similar user choices, to enhance user engagement and satisfaction. While it offers significant benefits in content discovery and user retention, there are also challenges and risks associated with its implementation.

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9 views3 pages

Computer Programming Code

Netflix is a media service provider that utilizes a sophisticated recommendation system (NRE) to personalize movie and show suggestions based on user behavior and preferences. The system analyzes various factors, including viewing history and similar user choices, to enhance user engagement and satisfaction. While it offers significant benefits in content discovery and user retention, there are also challenges and risks associated with its implementation.

Uploaded by

Queen Vhan Daya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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1.

OVERVIEW
Netflix is a media service provider that is based out of America.
It provides movie streaming through a subscription model.
It includes television shows and in-house produced content
along with movies.
A Netflix recommender system is basically a tool that helps
streaming media platforms recommend users’ favorite movies
on the basis of their interests and behavior
The main task of recommender system at Netflix is to
help members discover content that they will watch
and enjoy to maximize their long-term satisfaction.
2. EXPLANATION
The algorithms employed by the NRE aren’t randomly guessing,
they are using data science to analyze habits.
A Netflix recommender system is basically a tool that helps
streaming media platforms recommend users’ favorite movies
on the basis of their interests and behavior. It creates a list of
favorite movies according to the user profile.
Using an AI-based algorithm that analyzes the data, it goes
through various possible options, and creates a customized list
of items that are interesting and relevant to an individual.This
recommendation system of netflix has helped the users find
movies and shows that are aligned with their interests.
users are asked to select titles they like when setting up an account
Netflix’s system shows personalized recommendations based
on several factors, including:

•Each user’s previous interactions (e.g., viewing history,


searches, and ratings)
•Other members’ choices (especially those with similar tastes
and preferences)
•Information about the specific title (genre, category, the year
of release, etc.)
•The device used to watch videos on Netflix
•The watching time
Netflix has an incredibly intelligent recommendation algorithm. In fact, they have a system built
for the streaming platform. It’s called the Netflix Recommendation Algorithm, NRE for short. This
software is a key player in Netflix’s success.

The algorithms employed by the NRE aren’t randomly guessing, they are using data science to
analyze habits.

3. BENEFITS AND IMPACTS


Reduce the amount of time and frustration to find something
great content to watch
Can help the users discover or be interested in a new movie or
shows which keeps them subscribed and engaged to the app
Analyzes the past preferences of the user concerned, and then
it uses this information to try to find similar movies
It can also enhance content promotion, Netflix can use its
recommendation system to promote its own original content
which may be also interesting for some users.

4. CHALLENGES OR RISKS

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