IMD

PROGRAM
GUIDE
2020
IMD PROGRAM GUIDE
2020
IMD PROGRAM GUIDE 2020

IMD OPEN PROGRAMS WHAT MAKES US UNIQUE?

IMD Open Programs enable internationally diverse groups IMD is different. Unlike traditional business schools
of individuals and teams from a wide variety of ind­ustries or consultancies, IMD is an independent, not-for-profit
to develop a range of new capabilities. The Open Programs institution, born from business for business.
portfolio includes over 50 internationally recognized
programs focusing on leadership, general management, At IMD, we combine a deep understanding of your needs
digital know-how and functions such as finance and and context with robust thought leadership and research
marketing. to provide you the best academic and business insights
through our state-of-the-art pedagogy and interactions.
Delivered worldwide, our executive development programs
are uniquely devised to support managers, executives and We assess your needs, co-create a journey with you,
junior talents alike. Our programs challenge the way leaders engage your relevant stakeholders to find tailored solutions,
think and work, and expose them to new tools, and networks and empower YOU to own the outcome.
to create an environment for truly transformational learning.
Through individual and team project work, IMD Open
Programs deliver concrete business impact by bringing CERTIFICATION AND DIPLOMA
forth new capabilities, insights and breakthrough ideas,
and by changing mindsets across organizations. IMD’s Digital Transformation Programs can lead
to a Digital Excellence Diploma.
All of IMD’s Open and Online Learning programs are
available for teams and individual executives. Your IMD IMD’s offering for board members can lead to
representative is available to guide you through the program the Board Director Diploma and the Board Practice
portfolio and help you choose the program that meets Series Certificate.
your business needs and challenges.
IMD’s Online Programs can lead to an Advanced
Online Program Certification in Leadership, Strategy
Talk with us and Innovation.
+41 21 618 07 00
[email protected]
www.imd.org/pf 3
IMD PROGRAM GUIDE 2020

PROGRAMS FOR INDIVIDUALS AND TEAMS

GENERAL MANAGEMENT PROGRAMS 6 FOCUSED PROGRAMS 22

Building on Talent (BOT) BOARD GOVERNANCE

Foundations for Business Leadership (FBL) High Performance Boards (HPB)
Transition to Business Leadership (TBL) Digital Transformation for Boards (DTB)
Program for Executive Development (PED) Team Dynamics for Boards (TDB)
Advanced Management Program (AMP) Finance for Boards (FFB)
Breakthrough Program for Senior Executives (BPSE) Board and Strategy for Boards (BSB)
Orchestrating Winning Performance (OWP) 45+ New Topics Setting Up the Board (SUB)
Board and Risk for Boards (BRB)

LEADERSHIP PROGRAMS 10 FAMILY BUSINESS

Leading the Family Business (LFB)
Leading the Family Office (LFO)
Cultivating Leadership Energy through Awareness and Reflection (CLEAR)
Mobilizing People (MP) FINANCE
Strategies for Leadership (SL) For Women Only Strategic Finance (SF)
High Performance Leadership (HPL) Business Finance (BF)
Advanced High Performance Leadership (AHPL) HPL Alumni Only
The First 90 Days® (F90D) NEGOTIATION
Changing Employee Behavior (CEB) Negotiating for Value Creation (NVC)
Complex Problem Solving (CPS) New
Leadership Essentials (LE) INNOVATION
Inspirational Leadership (IL) Driving Strategic Innovation (DSI)
Disruptive Innovation (DI)
Lean Intrapreneurship (LI)
DIGITAL TRANSFORMATION PROGRAMS 16
ORGANIZATIONAL LEARNING
Organizational Learning in Action (OLA)
Artificial Intelligence (AI) New
Digital Analytics (DA) MARKETING
Digital Execution (DE) B2B Pricing Strategy – in partnership with EMERITUS (PS)
Digital Finance (DF) Marketing Management (MM)
Digital Marketing Strategies (DMS)
Digital Strategy (DS) STRATEGY
Digital Supply Chain Management (DSCM) Business Growth Strategies (BGS) New
Digital Strategy & Analytics (DSA) Strategic Partnerships (SP)
Leading Digital Business Transformation (LDBT) Strategic Thinking (ST)
Leading in the Digital Age (LDA) Strategy Execution (SE)
TransformTECH (TT) Winning Sustainability Strategies (WSS) New
Business Analytics for Leaders – In partnership with EMERITUS (BAL)
Digital Disruption (DD)
IoT for Business (IoT) New
DEGREE PROGRAMS 30

Master of Business Administration (MBA)

Executive Master of Business Administration (EMBA)

Talk with us
+41 21 618 07 00
[email protected] Online Programs
www.imd.org/pf Cloud indicates online programs 5
6
IMD PROGRAM GUIDE 2020

GENERAL MANAGEMENT
7

PROGRAMS
GENERAL MANAGEMENT

General Management Building on Talent (BOT) 12 days Transition to Business Leadership (TBL) 2 x 2 weeks Advanced Management Program (AMP) 3 weeks

Programs prepare high- Developing the next generation Turning experienced managers Shift your perspective, unlock your
of leaders into business leaders potential
potential, middle and
senior level leaders For functional experts or managers with around 5-10 years For experienced functional managers moving into business For seasoned leaders, either individually or as a team, with proven
of experience: leadership positions: management experience, possibly overseeing multiple products
for the next step of their — Accelerate your career and strengthen your business acumen: — Assess your strengths and development priorities relative or countries:
finance, marketing, operations, strategy and innovation to leading a business — Rethink your company’s strategic possibilities in changing
management responsibility, — Enhance your leadership skills: self-awareness, team — Design business unit strategy, structure, systems and skills times
building, conflict management and resilience to deliver results — Reframe your organizational roadmap
help lead teams more — Understand the challenges of tomorrow: digital transformation, — Cultivate your executive presence and ability to communicate — Seize new opportunities
disruption and sustainability and inspire — Boost your leadership skills to lead large-scale organizational
effectively, and give the — Work with professional, executive coaches to master and — Be ready to lead change and organizational transformations transformations
implement what you learn back at work more effectively — Catapult your career to new heights
latest tools to deliver better
www.imd.org/bot www.imd.org/tbl www.imd.org/amp
business strategies.
Foundations for Business Leadership (FBL) 20 days Program for Executive Development (PED = FBL + TBL) Breakthrough Program for Senior Executives (BPSE) 10 days

Accelerating mastery of cross-functional Transforming managers Do what matters

capabilities into leaders

For experienced functional managers aspiring to move into For experienced functional managers moving into business For senior managers at executive committee, group or divisional
business leadership positions: leadership positions: level:
— Get confident in marketing, operations, finance, strategy, — Get up to speed with the concepts and capabilities you need to — Drive large-scale change and organizational transformation
industry analysis, business models and entrepreneurship successfully transition to general management and business — Create a high-performance organizational culture
— Understand how value is created by integrating functions, leadership — Refresh your global mindset
and apply your new and enhanced capabilities to complex — Understand how to provide a guiding vision, to pull together — Harness self-awareness in your leadership
business issues various functions, businesses or country teams to create value — Build resilient leadership
— Get assessed on your understanding of business fundamen- — Leverage the strengths of your different team members — Bolster your complex decision-making ability
tals, and your effectiveness as a team member to create an integrated whole that is focused on winning
— Get ready for IMD’s Program for Executive Development — Become a confident, fulfilled general manager and business www.imd.org/bpse
or Executive MBA leader
— Qualify for your PED Diploma
www.imd.org/fbl IMD Signature Program – 45+ New Topics
www.imd.org/ped
Orchestrating Winning Performance (OWP) 5 days

Rethink, refresh and transform your

business – discover the latest hot topics
and trends in the business world
For individuals and teams at all career stages in every industry:
— Solve your management and leadership challenges with
face-to-face learning from world-class faculty
— Join as a team and build the right dynamics, get clarity and
turn your strategy into action
— Get maximum exposure to top executives and business
leaders, and make new contacts to help you create winning
performances.
Online Programs
8 Cloud indicates online programs www.imd.org/owp 9
IMD PROGRAM GUIDE 2020

LEADERSHIP
PROGRAMS
10 11
LEADERSHIP

For HPL Alumni only

Leadership Programs Cultivating Leadership Energy through 20 days Strategies for Leadership (SL) – Program for Women Leaders Advanced High Performance Leadership (AHPL) 5 days
Awareness and Reflection (CLEAR)
enable the full potential Empowering women leaders 4 days A unique next step for HPL alumni
Bridges the gap between knowing
of individuals and teams. and doing, by providing an opportunity
Participants explore how to take time out to develop yourself For upper mid-level to senior female executives: For leaders looking to refocus, reflect and renew in order
and explore your personal and collective — Improve performance and lead more effectively to supercharge their performance at an individual, team and
to become a better leader, responsibility as a leader — Prepare to take on top-level management roles and board company-wide level:
positions — Refocus your “mind’s eye” on updated goals and ensure
discover how to energize — Build a network of women in business to serve as mentors you are playing to win versus playing not to lose
For leaders who operate at, or near, the top of their organizations. and role models — Gain new insights to implement your vision of high perfor-
and mobilize people Already successful, you know that what got you here will not — Be a competitive advantage for your company contributing mance leadership
necessarily get you there: to leadership diversity — Leave with a renewed action plan and a clear understanding
to reach a common goal, — Bridge the knowing-doing gap with a multi-level, integrated of how to continue your leadership development and inspire
and holistic approach www.imd.org/sl the people you lead
and prepare for greater — Work with a personal coach during your whole journey
to facilitate and accelerate your learning www.imd.org/ahpl
leadership responsibilities. — Global perspective by connecting with a truly international
peer group
— Experience lasting results
— Cultivate your leadership energy over 10 months to ensure High Performance Leadership (HPL) 6 days The First 90 Days® (F90D) 2 days
you engage in truly transformative change
Listen, influence, impact Accelerate your leadership
www.imd.org/clear
transition

For experienced executives and teams: For leaders who have recently taken on a challenging new role
Mobilizing People (MP) 9 days — Discover your leadership patterns and foundations, or will do so shortly—ideally, you should take the program within
diagnose your leadership tasks four months of formally starting your new job:
Leading with impact — Develop your own leadership style, learn effective dialogue, — Match your strategy to your situation, so you can lead the right
revitalize your vision and build on your strengths changes in the right ways
— Boost your capacity to change and move to a higher level — Align with your new managers and superiors
of your leadership performance — Identify key stakeholders and build an alliance to support your
For experienced executives in either managerial or specialist roles: — Develop a personal leadership path that ensures you remain key initiatives
— Experience team leadership situations and experiment inspired and resilient for the future — Assess, reshape, align and accelerate the team you inherited
with your role as a leader — Establish direction for yourself and your organization, plus
— Receive intense individual feedback and coaching www.imd.org/hpl the momentum to secure early wins
— Develop strong team leadership qualities and team
management skills www.imd.org/f90d
— Renew your energy and learn to mobilize people toward
key business goals

www.imd.org/mp

Online Programs
12 Cloud indicates online programs 13
LEADERSHIP

Changing Employee Behavior (CEB) 8 weeks Leadership Essentials (LE) 5 weeks

Inspire your employees to make positive Jumpstart your journey to top We see IMD’s positive impact
changes and improve their performance leadership
by how IMD manages to spark
This course is delivered online and applied to your business
context with one-to-one professional coaching.
This course is delivered online and applied to your business
context with one-to-one professional coaching.
the curiosity of our executives.
For managers of start-ups or established businesses who want For executives who are looking to take the next step into a lea-
their employees to thrive: dership role:
VALERIA BALASTEGUIM Vice President, HR Global Talent Management,
— Understand what really motivates your employees — Understand where your power comes from and how Electrolux AB
— Discover how behavioral change improves individual to influence and persuade others
performance and can transform companies — Be a more effective leader through understanding
— Embed a culture of self-development, motivation how to manage others
and positivity at every level of your organization — Enhance the creativity and innovation of your teams
— Learn practical techniques you can use daily — Know yourself and identify the values that guide your life

www.imd.org/ceb www.imd.org/le

New

Complex Problem Solving (CPS) 5 weeks Inspirational Leadership (IL) 8 weeks

Generate innovative, evidence-based Maximize your leadership

solutions potential

This course is delivered online and applied to your business This course is delivered online and applied to your business
context with one-to-one professional coaching. For managers and context with one-to-one professional coaching. For executives
leaders looking for a process and tools to drive clarity: taking on greater leadership responsibilities who need to work
— Frame the problem through others to build personal and team success:
— Diagnose the current state — Understand your individual leadership strengths and
— Create innovative solutions and identify key stakeholders’ weaknesses
needs, reframing as needed — Improve interactions with your team members by building
— Decide on the best solution and support it with aligned strong bonds
decisions — Master new ways of approaching challenges and overcoming
— Engage stakeholders throughout and, eventually, obstacles
convince them to support the solution — Manage conflicts through successful leadership transactions
— Coach your team members to help them develop their potential
www.imd.org/cps
www.imd.org/il

Online Programs
Cloud indicates online programs 15
16
IMD PROGRAM GUIDE 2020

DIGITAL
TRANSFORMATION
17

PROGRAMS
DIGITAL TRANSFORMATION

New

IMD’s Digital Transformation Artificial Intelligence (AI) 2.5 days Digital Execution (DE) 2.5 days Digital Strategy (DS) 2.5 days

Programs develop the Harness your business strategy Bringing digital strategy to life Using digital transformation to boost
and growth with AI your competitive advantage
capabilities of executives
on how to use the latest For senior executives dealing with artificial intelligence and For business leaders who have defined preliminary digital For business leaders responsible for developing and implementing
machine learning questions: strategy goals, and now need to verify their key assumptions a digital strategy for their organization:
in technology to transform — Discover how AI is changing and accelerating corporate and develop an execution plan: — Understand how to launch multi-sided platforms and digital
innovation and machine learning — Identify fast and effective experimentation methodologies ecosystems
their business. Leaders — Learn how to address AI and machine learning challenges — Develop a roadmap to execute your digital business — Develop your Internet-of-Things strategy to connect with
inside your organization transformation strategy other platforms
develop in-demand skills — Understand the adoption and ethics of AI — Plan for future iterations and frequent adjustment processes — Monetize your platforms, and derive the greatest possible
— Get your own toolkit to demystify AI and gain a strategic advantage — Acquire the capabilities to partner with other organizations value from big data and artificial intelligence
to plan their digital business to succeed in your digital journey — Sharpen your digital strategy by anticipating and responding
www.imd.org/ai to strategic moves from your competitors and internet giants
transformation and unlock www.imd.org/de
www.imd.org/ds
new business opportunities.
All digital programs can lead to the Digital Excellence Digital Analytics (DA) 2.5 days Digital Finance (DF) 2.5 days Digital Supply Chain Management (DSCM) 5 days
Diploma. Visit www.imd.org/dtp/digital-diploma
for more details. Leverage big data and analytics Discover how technology is transforming Get maximum value from
in your business the financial landscape your supply chain

For managers who make complex decisions in areas related For finance executives or business leaders looking to differentiate For experienced executives working in procurement, supply-chain
to digital transformation and strategy, and would like to gain themselves from the pack: management and operations:
a stronger understanding of the underlying concepts behind big — Develop your leadership capabilities for the digital age — Develop a digital strategy that embeds the right technologies
data and analytical techniques: — Learn how to build, collaborate, motivate and influence teams for your business
— Understand big data and analytics, how they have evolved in the virtual space — Understand and manage global supply-chain complexity
and what they mean for business in the future — Learn how to lead across generations in an evolving workplace and risks
— Immerse yourself in the latest social media and mobile — Optimize your global material, information and financial flows
landscape trends www.imd.org/df — Lead organizational change and SC transformation
— Evaluate your capabilities and strategies for data analytics
— See how data analytics is impacting every aspect of your www.imd.org/dscm
business and prepare your response

www.imd.org/da
Digital Marketing Strategies (DMS) 5 days Digital Strategy & Analytics (DSA) 5 days

Master the skills of online-offline Connecting digital strategy

marketing with data analytics

For senior or mid-level managers with strategic, marketing For managers looking to dive deeper into the topics of data analytics
or commercial responsibilities who need to strengthen their and platform strategy and connect these topics together:
marketing skills in the digital landscape: — Discover diverse strategy frameworks and how they require
— Let timeless marketing fundamentals guide your decision- different analytic models and strategies
making, online and offline — See how the findings you infer have a fundamental impact
— Understand how digitalization changes customer decision- on your strategy choices
making and what this means for your brand — Get the latest analytic tools and practise data visualization
— Become familiar with emerging business models and new exercises which you can quickly apply to your own data
approaches to market strategy — Understand how to make your data strategic and turn your
— Master new technologies to connect with your customers company’s strategic models into concrete implementations
Online Programs
18 Cloud indicates online programs www.imd.org/dms www.imd.org/dsa 19
DIGITAL TRANSFORMATION

TransformTECH (TT) 5 days Business Analytics for Leaders (BAL) 8 weeks Leading in the Digital Age (LDA) 2.5 days Leading Digital Business Transformation (LDBT) 5 days
partnership with EMERITUS
Leading your team through Leveraging digital innovations
Inspiring technologies that create new Chart your path to analytical digital change to transform your business
business opportunities excellence
For executives responsible for managing other people and who For business leaders and senior managers looking to improve
For experienced executives wanting to transform their business For executives or managers looking for a practical understanding need guidance on how to lead effectively in the digital age: company performance through the use of digital technologies:
with technology: of the fundamentals of digital analytics and big data—you are — Recognize your capabilities and strengths to become — Understand how digital technologies and business models
— Open up new opportunities for your business by exploring keen to use digital analytics as a catalyst for business innovation: an effective leader in the digital age are radically changing competitive dynamics across industries
the latest technologies and their impact for your business — Learn how big data can give you and your company a strategic — Identify your weaknesses in the digital leadership space — See into the mindset of digital disruptors, like Google,
and industry advantage and how to improve them Amazon, Alibaba, and Silicon Valley “unicorns”
— Become familiar with nimble innovation practices, the venturing — Discover the various sources of data, both within and outside — Get hands-on practice with the skills and capabilities to lead — Understand how to become a much more agile organization
world, design thinking as well as rapid prototyping your organization in disruptive environments — Define a plan of action for digitization across your organiza-
— Develop a beta-prototype with experts in technology, innovation — Understand the different types of analytics and which is best — Understand how to collaborate and build teams in new ways tional value chain that allows you to both preserve your core
and entrepreneurship that you can immediately apply to your suited to your needs — Leave the program with a personal leadership plan for business and compete in new markets
business — Investigate the different levels of data analytics maturity and leading in the digital age
where your organization stands www.imd.org/ldbt
www.imd.org/tt www.imd.org/lda
www.imd.org/bal

New

IoT for Business (IoT) 5 weeks Digital Disruption (DD) 8 weeks

Transform your company with IoT Competing in the Digital Vortex

For executives or managers looking for an understanding of IoT Delivered online and applied to your business context with one-
to develop solutions: to-one professional coaching. For executives who want to know
— Gain understanding and confidence in IOT technologies more about digital opportunities and threats and are involved in
to develop solutions that can help transform your company navigating the digital transformation in their organization:
— Gain understanding on how to ensure customer centric — Drive disruption in your industry, don’t drown in it
approaches to yield IOT solutions that will be adopted — Identify changes in the business environment and take
by internal users and/or external customers advantage of them
— Learn how to do fast prototyping
— Learn how to verify feasibility/viability/desirability of the
— Analyze and overcome obstacles to rapid execution
— Create a successful digital transformation plan for your If you are looking at new technology
business model underlying the IOT solution organization

www.imd.org/iot www.imd.org/dd
and how to use it in your business to
lead change in the future, IMD is ahead
of the curve.
MICHAEL JUHLER Global Head of Special Cargo,
Maersk

Online Programs
Cloud indicates online programs 21
IMD PROGRAM GUIDE 2020

PROGRAMS
FOCUSED
22 23
FOCUSED PROGRAMS

Programs with a focus on board governance Program with a focus on negotiation skills

Focused Programs provide High Performance Boards (HPB) 3.5 days Finance for Boards (FFB) 1 day Negotiating for Value Creation (NVC) 3 days

the opportunity to develop How board directors make a real Gain the confidence to make smart Leverage complexity to build win-win
difference finance decisions partnerships
in-depth expertise in
specific areas, critical for For supervisory board members and chairpersons: For HPB Alumni, board member, chairperson, board secretary, For dealmakers, executives, and entrepreneurs who want
— Identify what makes best practice boards and drive positive aspiring board member or professional working closely with to sharpen their negotiation skills and accumulate a wealth
each individual and the board culture boards: of experience in a realistic and time-effective way:
— Evaluate and mitigate risk, and maximize opportunities, — Empowers you to make smart strategic decisions based on — Manage complex and challenging negotiations
organization they are through strategic board involvement hard finance data — Prepare to deal with different types of negotiation situations
— Learn how to manage a board in crisis and ensure the best — Master the main financial valuation methods and their meaning — Gain further real world experience through negotiation
working for. Leaders can succession planning — Be at ease reviewing and challenging financial reports simulations
presented to you — Drive value creation in your organization
choose from many topics www.imd.org/hpb — Understand the risk framework put in place by companies
— Grasp the value behind mergers and acquisitions www.imd.org/nvc
including innovation,
www.imd.org/ffb
finance, negotiation, strategy,
Digital Transformation for Boards (DTB) 2 days
marketing, sustainability, Programs with a focus on family business

Get the right digital vocabulary Leading the Family Business (LFB) 4-5 days Leading the Family Office (LFO) 3 days
organizational learning, and toolkit
Assure the continuity of your family Creating it, governing it, preserving it
governance and family business
For HPB Alumni, board member, chairperson, board secretary,
business. aspiring board member or professional working closely with boards:
— Grasp the potential impact of digital technologies For all members of business-owning families as well as senior For all members of business-owning families exclusively:
on your company’s performance non-family executives and board members: — Learn how to make informed and educated choices regarding
BOARD DIRECTOR DIPLOMA — Understand the new competitive dynamics disrupting — Navigate specific challenges and critical issues in your family the structure and objective of your Single Family Office
Combine the High Performance Boards program with three your industry business — Create a sustainable platform to preserve and transfer your
Board Practice Series programs to qualify for the IMD Board — Identify the competencies and behaviours needed to lead — Probe key issues facing family businesses: growth, family wealth, values and heritage to future generations
Director Diploma. You may take these four programs in any successfully in a digital age governance, succession and culture — Build family unity and develop long-term objectives for the
order and once completed, you will then complete a 3-step — Be prepared to advise and support your management — Benchmark best practices to broaden your understanding family, the wealth and the business assets
assessment process to obtain the Board Director Diploma. on digital transformation of successful family businesses
— Get concrete take-home value to drive overall performance www.imd.org/lfo
www.imd.org/dtb
BOARD PRACTICE SERIES www.imd.org/lfb
Choose one or several of our focused Board Practice Series
programs depending on your area(s) of interest. They are
offered back to back, allowing you to acquire a broad range Team Dynamics for Boards (TDB) 2 days Programs with a focus on finance
of new skills in one week. Combine three of six available
board programs and gain your Board Practice Series Build a high performing board team Strategic Finance (SF) 5 days Business Finance (BF) 8 weeks
Certificate in 5 days.
Creating value through financial Develop confidence in analysis
Discover three new Board Practice Series programs
excellence and managerial finance
coming in 2020: For HPB Alumni, board member, chairperson, board secretary,
— Board and Strategy for Boards (BSB) aspiring board member or professional working closely with boards:
— Setting Up the Board (SUB) — Understand the formal behavior dictated to board members by For senior financial and business executives: Delivered online and applied to your business context with one-to-
— Board and Risk for Boards (BRB) governance frameworks compared to informal team dynamics — Complete a strategic review of your financial capabilities one professional coaching. For non-financial managers who want
— Explore unconscious assumptions and hidden motivations and share best practices for immediate action to grasp the fundamentals of strategic finance issues:
that can derail board work — Benchmark your financial skills and gain confidence — Refresh and broaden your understanding of fundamental
— Find the right balance for your board between supporting as you apply new strategic tools financial concepts and tools
and challenging the CEO and top team — Participate in a mergers and acquisitions simulation — Understand the keys of long-term value creation
— Gain insights into your board’s team dynamics and the behaviors to improve your strategic thinking, decision making and — Contribute to enhanced value creation in your organization
required to improve team effectiveness problem solving in a competitive environment — Make better-informed decisions

24 www.imd.org/tdb www.imd.org/sf www.imd.org/bf 25

IMD PROGRAM GUIDE 2020

Programs with a focus on innovation Programs with a focus on marketing

Driving Strategic Innovation (DSI) 6 days Lean Intrapreneurship (LI) 10 weeks Marketing Management (MM) 5 weeks B2B Pricing Strategy (PS) 5 weeks
in collaboration with MIT (Unique team program) in partnership with EMERITUS

Achieving high performance throughout Build business resilience by leveraging A value-based approach Optimize your pricing to maximize
the value chain the power of the intrapreneur your profits

For senior executives and entrepreneurs who develop innovation Delivered online and applied to your business context with one- Delivered online and applied to your business context with one-to- Delivered online and applied to your business context with one-to-
strategies and put them into action: to-one professional coaching. For organizations of all shapes and one professional coaching. For executives experiencing increased one professional coaching. For individuals, teams and B2B
— Successfully manage the (often unclear) front-end of the sizes that are confronted with needs and challenges that hinder pressure on contribution margins and competing in a demanding companies who want to gain a deeper understanding of
innovation process and navigate increasingly unpredictable resilience and adaptation in today’s business landscape. This pro- market: value-based pricing and develop their critical pricing capabilities:
value chains gram enables teams within organizations to navigate and manage — Employ data and insights to calculate your customer — Understand what customers really want and sell them value
— Foster innovative ideas, practice rapid prototyping and engage the most common of these business challenges: life-cycle value rather than attributes
in business model innovation — Develop intrapreneurs within your organization — Use evidence-based analysis to make better team decisions — Evaluate the total cost of ownership
— Achieve a more innovative organizational culture and become — Build resilience and adaptability amidst disruptive market forces — Learn how to co-create value with your customers — Identify early wins and improve consistency
an effective leader of innovation — Foster an entrepreneurial mindset and culture within and capture it — Improve your pricing capabilities and benchmarking
your organization — Create a value-based action plan ready to deploy in your competencies
www.imd.org/dsi — Nurture a habit of innovation within your teams business
www.imd.org/ps
www.imd.org/li www.imd.org/mm

Program with a focus on organizational learning New Programs with a focus on strategy

Disruptive Innovation (DI) 5 weeks Organizational Learning in Action (OLA) 5 days Business Growth Strategies (BGS) 5 weeks Strategic Partnerships (SP) 8 weeks

Grow your business through Executing strategy through world-class Create long-term growth by reinventing Build the right partnerships
innovation learning and development your business for your business

Delivered online and applied to your business context with one-to- For senior learning leaders: Delivered online and applied to your business context with Delivered online and applied to your business context with one-
one professional coaching. For leaders who are struggling to think — Develop a strategy for corporate learning that is aligned with one-to-one professional coaching. For entrepreneurs or to-one professional coaching. For executives responsible for
strategically in a fast-moving world and need to find innovative your business strategy mid-level managers responsible for driving the development setting up or managing strategic partnerships or alliances in their
solutions to new and evolving scenarios: — Discover the latest trends in executive learning including the of new ideas and innovative practices in their organizations: organizations:
— Understand why traditional, familiar business models use of state-of-the-art technologies — Ensure innovation projects build new knowledge — Search, screen and select strategic partners
are no longer reliable in today’s business context — Acquire techniques to become more effective in influencing and capabilities for the future — Find the right structure to establish a strategic partnership
— Master new approaches to innovation, to craft better your key stakeholders — Explore how strategic planning can help to quickly test — Start up the strategic partnership to maximize trust
strategy in the face of uncertainty — Refine your approach to marketing and branding your learning your ideas on the market — Steer a portfolio of strategic partnerships for best practice
— Identify partners who will be influential in creating entity and its offer — Discover the potential of Artifical Intelligence and Smart sharing
the future you will be competing in Machines for your firm or business unit
— Hone your personal idea-hunting skills www.imd.org/ola — Develop a business strategy and an action plan www.imd.org/sp
— Maximize the talent contributions of those around you for implementation

www.imd.org/di www.imd.org/bgs

Online Programs
Cloud indicates online programs 27
FOCUSED PROGRAMS

New

Strategic Thinking (ST) 8 weeks Winning Sustainability Strategies (WSS) 8 weeks

Make smart moves that drive your Develop sustainability strategies that This program far exceeded
business forward drive performance and innovation
my expectations… I appreciated
Delivered online and applied to your business context with one-
to-one professional coaching. For executives who are taking-over
Delivered online and applied to your business context with
one-to-one professional coaching. For executives interested
the interactive element designed
increasingly significant strategic responsibilities within their
organization and who are grappling with the challenges of thinking
in sustainability strategies:
— Compose a sustainability strategy that brings into the online course.
strategically: value to your business core
— Make a habit of thinking strategically — Create sustainability programs valued by investors MAIJA KARHUSAARI Senior Vice President,
— Evaluate how internal and external forces might affect your — Drive innovation from sustainability ABB
strategic moves — Build effective value chain partnerships
— Identify opportunities to improve your top and bottom line
— Design a strategic roadmap and 60-day action plan for your www.imd.org/wss
business

www.imd.org/st

Strategy Execution (SE) 8 weeks

Drive your strategy to successful

execution

Delivered online and applied to your business context with

one-to-one professional coaching. For executives currently
responsible for leading and successfully implementing a strategic
initiative within their organization:
— Gain insights into drivers of successful execution
— Link your initiative to your company’s overall strategy
— Create a compelling vision for your initiative
— Assess and manage crucial stakeholder relationships
— Build momentum for change
— Establish a rigorous execution plan

www.imd.org/se

Online Programs
Cloud indicates online programs 29
IMD PROGRAM GUIDE 2020

PROGRAMS
DEGREE
30 31
DEGREE PROGRAMS

IMD’s exclusive MBA and Master of Business Administration (MBA)

Executive MBA Degree The skills to know, the confidence to act, The IMD MBA program provided
the humility to lead
Programs will accelerate me with direction, experience and
your career and create For young professionals with strong career progression and
high-powered networking.
leadership potential:
a lasting impact on your — Ensure that you master the fundamentals needed in business
FAY LI APAC Regional Director,
today
business and personal — Increase your self-awareness to select adequate responses Camper
to business challenges
life. Prepare the future — Recognize your moral compass when navigating organizational
contexts
you want. — Acquire confidence by addressing real issues and interacting
with IMD’s network

www.imd.org/mba

Executive Master of Business Administration (EMBA)

Create real impact in your career

For fast-rising, internationally experienced executives:

— Master management skills in highly diversified business,
social and political environments
— Develop the mindset of an entrepreneur: be creative, take
risks and manage the unknown with confidence
— Become a more reflective, self-aware and strategic member
of a general management team
— Create new value for your organization and discover more
career options

STEP 1 – Foundation Stage

Foundations for Business Leadership
Choose one (from five intakes each year)

STEP 2 – Advanced Management Concepts

Advanced Management Concepts
Choose one (from three intakes each year)

STEP 3 – Mastery Stage

Choose one (from three intakes each year)

www.imd.org/emba

32 33
IMD PROGRAM GUIDE 2020

IMD ONLINE LEARNING OVERVIEW OF OUR ONLINE PROGRAMS

IMD’s award-winning and fully customizable Online DIGITAL

Learning delivers an immersive and interactive experience

Business Analytics for Leaders (BAL) – in partnership with EMERITUS
covering more than 15 business topics. Digital Disruption (DD)
IoT for Business (IoT) New

Designed for busy executives, IMD Online Learning enables MARKETING

you to construct a tailored journey to meet both individual

B2B Pricing Strategy (PS) – in partnership with EMERITUS
and organizational needs. You can upskill yourself and your Marketing Management (MM)

workforce at scale and accelerate cultural change, all

FINANCE
without leaving the office.
Business Finance (BF)

Here is IMD’s approach to online learning, from knowledge

INNOVATION
dissemination to learning application:
Disruptive Innovation (DI)
Lean Intrapreneurship (LI) – team program
Re-calibrate – challenge your assumptions
through impactful faculty videos LEADERSHIP

Changing Employee Behavior (CEB) New

Interact – collaborate with global leaders Complex Problem Solving (CPS)
Leadership Essentials (LE)
in group projects Inspirational Leadership (IL)

STRATEGY
Practice – apply your learning immediately
in your daily work Business Growth Strategies (BGS) New
Strategic Partnerships (SP)
Strategic Thinking (ST)
Strategy Execution (SE)
Improve – receive personalized feedback through Winning Sustainability Strategies (WSS) New

one-on-one coaching to drive impact at work

Want to know which programs are right for you?
Visit our program finder: www.imd.org/pf
Online Programs
34 Cloud indicates online programs 35
20 20
PROGRAM OVERVIEW
FOR INDIVIDUALS AND TEAMS
Program Fee CHF* Length Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

GENERAL MANAGEMENT PROGRAMS

Building on Talent (BOT) 19 900 12 Days 20.01–28.02 09–20.03 13.04–22.05 01–12.06 31.08–09.10 19–30.10
Foundations for Business Leadership (FBL) 25 000 20 Days 26.01–14.02 15.03–03.04 26.04–15.05 16.08–04.09 01–20.11
Transition to Business Leadership (TBL) 30 000 2 x 2 Weeks Mod 1 20–31.01 Mod 2 02–13.03 Mod 1 23.03–03.04 Mod 2 18–29.05 Mod 1 21.09–02.10 Mod 2 16–27.11
Program for Executive Development (PED = FBL + TBL) 55 000
Advanced Management Program (AMP) 30 000 3 Weeks 24.02–13.03 25.05–12.06 02–20.11
Breakthrough Program for Senior Executives (BPSE) 25 500 10 Days 24.03–02.04 01–10.09 01–10.12
Orchestrating Winning Performance (OWP) 10 900 5 Days 22–26.06 15–19.11 (Dubai)

Program Fee CHF* Length Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

DIGITAL TRANSFORMATION PROGRAMS

Leading Digital Business Transformation (LDBT) 9 900 5 Days 27–31.01 09–13.03 (Sing.) 30.03–03.04 08–12.06 14–18.09 05–09.10 09–13.11 30.11–04.12
TransformTECH (TT) 7 900 5 Days 27–31.01 07–11.09
Digital Strategy (DS) 4 950 2.5 Days 15–17.06
Digital Execution (DE) 4 950 2.5 Days 15–17.06 12–14.10
Leading in the Digital Age (LDA) 4 950 2.5 Days 18–20.03 14–16.10
Digital Strategy & Analytics (DSA) 9 900 5 Days 20–24.01 19–23.10
Digital Marketing Strategies (DMS) 9 900 5 Days 16–20.03 05–09.10
Digital Supply Chain Management (DSCM) 9 900 5 Days 30.03–03.04 16–20.11
Digital Analytics (DA) 4 950 2.5 Days 17–19.06
Digital Finance (DF) 4 950 2.5 Days 16–18.03 16–18.11
Artificial Intelligence (AI) New 4 950 2.5 Days 05–07.02
IoT for Business (IOT) New 1 950 5 Weeks 25.05–28.06 05.10–08.11
Digital Disruption (DD)
2 950 8 Weeks 17.02–12.04 27.04–21.06 12.10–06.12
Business Analytics for Leaders (BAL) 2 950 8 Weeks 06.02–10.04 23.04–27.06 30.06–03.09

Program Fee CHF* Length Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

LEADERSHIP PROGRAMS

Cultivating Leadership Energy through 45 000 20 Days

Awareness and Reflection (CLEAR) 09–18.11 Mod 1 (Mod2 03.21/Mod3 06.21)
Mobilizing People (MP) 23 000 9 Days 25.05–02.06 24.08–01.09 17–25.10
Strategies for Leadership (SL) 9 900 4 Days 16–19.06 22–25.09
High Performance Leadership (HPL) 13 500 6 Days 09–14.02 01–06.03 (Sing.) 22–27.03 10–15.05 06–11.09 04–09.10 18–23.10 (Sing.) 06–11.12
Advanced High Performance Leadership (AHPL) 9 500 5 Days 25–29.05 02–06.11
The First 90 Days® (F90D) 3 900 2 Days 26–27.02 27–28.05 (Zürich) 24–25.09 23–24.11 (Zürich)
Changing Employee Behavior (CEB) 2 950 8 Weeks 27.04–21.06 28.09–22.11
Complex Problem Solving (CPS) New 1 950 5 Weeks 25.05–28.06
Leadership Essentials (LE) 1 950 5 Weeks 02.03–05.04 25.05–28.06 31.08–04.10 09.11–13.12
Inspirational Leadership (IL) 2 950 8 Weeks 17.02–12.04 27.04–21.06 12.10–06.12

Program Fee CHF* Length Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

FOCUSED PROGRAMS

High Performance Boards (HPB) 11 500 3.5 Days 10–13.02 04–07.05 15–18.06 05–08.10 23–26.11
Digital Transformation for Boards (DTB) 6 600 2 Days 28–29.09
Team Dynamics for Boards (TDB) 6 600 2 Days 08–09.06
Finance for Boards (FFB) 3 300 1 Day 02–02.10
Board and Strategy for Boards (BSB) New 6 600 2 Days 10–11.06
Setting Up the Board (SB) New 3 300 1 Day 12–12.06
Board and Risk for Boards (BRB) New 6 600 2 Days 30.09–01.10
Leading the Family Business (LFB)
10 500 4–5 Days 28.09–02.10
Leading the Family Office (LFO) 11 000 3 Days 27–29.05
Navigating Your Family Enterprise into the Future (NFE/OWP) 10 900 5 Days 22–26.06
Strategic Finance (SF) 9 900 5 Days 20–24.04 12–16.10
Business Finance (BF) 2 950 8 / 5 Weeks 04.05–28.06 28.09–01.11
Negotiating for Value Creation (NVC) 6 000 3 Days 28–30.04 15–17.09
Driving Strategic Innovation (DSI) 11 500 6 Days 23–28.02 20–25.09 (Boston)
All fees are exclusive of any value-added or other indirect taxes that may be due in any country.

Disruptive Innovation (DI) 1 950 5 Weeks 25.05–28.06 09.11–13.12

Lean Intrapreneurship (LI) (Price per team) 8 900 10 Weeks
Organizational Learning in Action (OLA) 9 000 5 Days 06–10.07
* IMD reserves the right to modify the program dates, location and fee at any time.

B2B Pricing Strategy (in partnership with EMERITUS) (PS) 1 950 5 Weeks 04.03–17.04 06.05–19.06 01.07–14.08
Marketing Management (MM) 1 950 5 Weeks 04.05–07.06 05.10–08.11
Business Growth Strategies (BGS) New 1 950 5 Weeks 17.02–22.03
Strategic Partnerships (SP)
2 950 8 Weeks 04.05–28.06 28.09-22.11
Strategic Thinking (ST) 2 950 8 Weeks 04.05–28.06 12.10–06.12
Strategy Execution (SE) 2 950 8 Weeks 04.05–28.06 28.09–22.11
Winning Sustainability Strategies (WSS) New 2 950 8 Weeks 21.09–15.11

Program Fee CHF* Length Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

DEGREE PROGRAMS

Master of Business Administration (MBA) 85 000 1 Year

Executive Master of Business Administration (EMBA) 105 000 1 Year Consult imd.org/emba for dates
(Flexible modular approach, 5 intakes per year)
Real Learning
Real Impact

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