Thanks to visit codestin.com
Credit goes to www.scribd.com

0% found this document useful (0 votes)
31 views19 pages

UX Case Study Report

Uploaded by

siddharth nayak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
31 views19 pages

UX Case Study Report

Uploaded by

siddharth nayak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 19

Saibya - Fitness App

UX Case Study

Client
My Job
Industries
Date

Brawn Bred Brand Strategy


Health & Fitness March 2024
Product Strategy

UX Research

Brand Identity

Brand Development

Product Design

App Development

ML/DL Development
Saibya - Product Intro

Saibya, your ultimate companion on the journey to holistic health and wellness. Saibya isn't just a
fitness app; it's your personal health companion designed to support your mental and physical
well-being every step of the way. With features ranging from tracking physical activities and
nutrition to monitoring, mental wellness and even sexual activity; seamlessly integrating tracking
with AI-driven insights and personalized recommendations; Saibya goes above and beyond to
cater to all aspects of your health journey.

My Research Process:

Design Process:

For the overall design process, I choose Double Diamond Method based on the project
requirement, ensuring a complete user-centric design.
Research Methodology

For the UX Case Study, a comprehensive research methodology was employed, combining both
quantitative and qualitative analysis. Surveys were utilized to gather quantitative data, while
scraping competitor app comments and employing sentiment analysis constituted the qualitative
aspect of the research.

Quantitative Analysis:

Surveys were conducted to collect user responses, encompassing demographic information such
as age, gender, and allergies, as well as their previous experience with fitness apps, preferences,
and concerns regarding health. This data provided quantitative insights into the user base and
their needs.

Qualitative Analysis:

Data from competitors' app was scraped from the comments section and then analyzed for
sentiment using sentiment analysis AI models, to identify negative feedback. These negative
feedbacks were then clustered using k-means. Later, another model was employed to summarize
these clusters, and further qualitative analysis was conducted to identify common pain points and
user concerns. This qualitative approach helped uncover nuanced insights into user experiences
and preferences.
Quantitative Data

The Survey Data includes: 124 Students (58 Engineering & 66 Medical), 42 Working Class
individuals, 7 House Wives, 14 active gym members, 19 random people; totaling about 206 data
collection.

The data, when evaluated, was about 79.6% valid and reliable. After rectifying null and invalid data,
the final actionable data was about 164.
Problem Statement & Needs:

Fitness app users face various obstacles in their quest for a

healthier lifestyle. From lacking confidence to struggling with

motivation and finding trustworthy guidance, the journey to

fitness can feel overwhelming. These include a lack of

confidence, difficulty balancing work-life activities, and

insufficient knowledge of fitness activities and nutrition. Existing

apps often fall short in providing uniquely tailored support, clear

guidance, and affordable options. Users seek a friendly &

intuitive solution that offers personalized workout plans, expert

advice, clear guidance on exercise techniques and nutrition,

motivational support, affordable options, and intuitive tracking

features along with all in one app for both physical and mental

wellness to help them overcome obstacles and stay committed

to their fitness goals.

Solution Statement:

To address the diverse needs and challenges faced by users, we

have implemented a range of solutions within the Saibya app.

Tailored workout routines cater to beginners, with adaptable

plans designed to meet individual fitness levels and preferences.

Inspirational content and progress tracking features keep users

motivated and engaged, while personalised nutrition plans and

educational resources empower informed decision-making

about diet and supplementation. Detailed instructional videos

provide clear guidance on exercises, complemented by a

supportive community and intuitive planning and tracking tools.

We've prioritized simplicity, personalization, and usefulness,

ensuring that users can easily access relevant information,

track progress, and receive tailored support. Additionally, we've

focused on usability enhancements, proposing a user-centric

redesign to streamline navigation, enhance workout

instructions, and integrate seamlessly into users' lifestyles,

ultimately providing a holistic solution for achieving health and

wellness goals.
User Persona

About
Trevor is a tech-savvy young Age

:24

professional who leads a busy


lifestyle. He enjoys working out to Gender

:Male

maintain his physical health and


Occupation

:Software Developer

relieve stress from his job.


However, he often finds it Location

:Urban

challenging to stay motivated and


lacks guidance on creating an Income :Middle Class
effective workout routine.

Goals Needs
Improve physical fitness, relieve Personalized workout plans,
stress, and maintain a healthy motivation features, and guidance
lifestyle. on exercise techniques.

Pain Points Frustration


Lack of motivation, time Feeling demotivated by generic
constraints, and uncertainty workout routines and a lack of

Trevor, 31 about effective workout routines. progress tracking.

Software Developer Personality Traits


"I want an app that can provide Intuitiv
Extrover
personalized workout plans tailored to Thinkin
my fitness goals and busy schedule." Judging

About
Margaret is a retired teacher who Age

:52

values maintaining her health and


staying active in her golden years. Gender

:Female

However, she faces challenges


Occupation

:Retired Teacher

due to age-related limitations and


lacks proper guidance on suitable Location

:Suburban

workout routines for her age


group. Income :Upper Middle Class

Goals Needs
Stay active, maintain mobility, and Senior-friendly workout routines,
improve overall health. guidance on low-impact
exercises, and accessibility
features.

Pain Points Frustration


Age-related limitations, lack of Feeling discouraged by the limited
Margaret, 52 suitable workout options, and
concerns about safety.
availability of fitness resources
tailored to older adults.
Retired Teacher
Personality Traits
"I need an app that understands my
age-related limitations and provides Observan
Introver
safe and effective workout options for Feelin
seniors like me." Perspective

About
Sarah is a new mother who Age

:28

recently gave birth to a baby and


is currently on maternity leave. Gender

:Female

She is keen on regaining her


Occupation

:Marketing Manager

strength and fitness post- (on maternity leave)

pregnancy but lacks guidance on


appropriate workout routines and Location

:Urban

nutrition for this stage.


Income :Middle Class

Goals Needs
Regain strength post-pregnancy, Post-pregnancy workout routines,
improve fitness, and maintain nutrition guidance for
overall well-being. breastfeeding mothers, and
support for new moms.

Pain Points Frustration


Sarah, 28 Lack of post-pregnancy fitness
guidance, concerns about safety,
Feeling overwhelmed by the lack
of resources tailored to post-
Marketing Manager
and energy depletion due to pregnancy fitness and nutrition
childbirth. needs.
(on maternity leave)

"As a new mom, I want an app that can Personality Traits


provide me with safe and effective
Observan
post-pregnancy workout plans and Introver
nutrition guidance to help me regain my Feelin
strength and energy." Perspective
Competitor Analysis

In the competitive arena of health and fitness apps, understanding rival offerings is crucial for
Saibya's success. Here, we provide a succinct overview of key competitors, exploring their
features, user experiences, pricing models, branding strategies, and customer feedback. This
analysis will serves a foundation for shaping Saibya's unique position in the market.

Overview:
Competitor Target Audience Market Presence

Individuals seeking holistic health


HealthifyMe Widely recognized in India
solutions

Individuals seeking holistic health


Cure.fit Established in India
solutions

Nike Training Club Fitness enthusiasts of all levels Global presence

Individuals interested in tracking

Google Fit Integrated with Google ecosystem


fitness and health

Individuals interested in tracking


MyFitnessPal Widely used globally
nutrition and fitness

Individuals looking for structured


Popular among home fitness
30-Days Fitness at Home
home workout programs enthusiasts

Brand Positioning:
30-D ays

B rand
N ike Training

HealthifyMe Cure.fit oogle Fit


G MyFitnessPal F itness at

Positioning Club
Home

Home fitness
Comprehens-
remium
P solution offering
ive health and Holistic health Integrated Leading
workout app structured
wellness and wellness health and nutrition and
offering guided workout plans
Health and platform with platform fitness tracking calorie tracking
workouts and for users
Wellness personalized offering fitness, platform within app with a
challenges for seeking
coaching and nutrition, and the Google focus on diet
fitness convenience
tracking live classes ecosystem and nutrition
enthusiasts and
features
effectiveness

Customizable P ersonalized Structured


P ersonalized P ersonalized
ersonalized
P workouts and activity and workout plans
fitness plans nutrition
diet and fitness challenges fitness tracking designed for
and live classes tracking and
Personalization plans tailored to tailored to features based home fitness
based on user meal planning
individual goals users' fitness on user enthusiasts
preferences and based on user
and preferences levels and preferences and with varying
goals input and goals
interests goals fitness levels

Offers home
Offers coaching P rovides online Offers guided Integrated with Convenient
workout plans
services and workouts, live workouts and Google services food logging
for users
tracking classes, and challenges for for seamless and meal
seeking
Convenience features for nutrition plans users looking tracking and planning
effective fitness
users seeking for users for structured monitoring of features for
solutions from
holistic health seeking fitness health and users tracking
the comfort of
solutions convenience programs fitness data nutrition
their homes
Marketing & Branding Strategi:
Marketing &
Nike Training
30-Days

Branding HealthifyMe Cure.fit Club Google Fit MyFitnessPal Fitness at

Home
Personalized All-in-one Premium
Health and Leading Home fitness
health health and workout app,
fitness tracking nutrition and solution with
Messaging solutions, wellness guided
integrated with calorie tracking structured
coaching platform, live workouts,
Google services app workout plans
services classes challenges
Promotional ✓ ✓ ✓
campaigns
Social media ✓ ✓ ✓ ✓ ✓ ✓
presence
Collaborations Digital
Online and ntegration with
I S ocial media
with Nike-sponsored marketing
Promotional offline events, Google promotions,
influencers, events, athlete campaigns,
campaigns partnerships services, influencer
social media endorsements user
with celebrities partnerships partnerships
campaigns testimonials
Strong Integrated with
Active presence Nike-sponsored Active presence Social media
presence on Google
Social media on major athletes, on social media, campaigns,
social media, services,
presence platforms, branded user user-generated
engaging Google Fit
regular updates content engagement content
content communities
Collaborations Partnerships Integration with
Integration with Partnerships
with health and with gyms, Nike-sponsored health and
Google with fitness
Partnerships fitness brands, wellness events, athlete fitness brands,
services, device influencers,
nutrition brands, endorsements nutrition
manufacturers wellness brands
partners celebrities partners
ntegrated with Well-
I
erall brand Positive and M odern and Premium and Structured and
Ov
Google established and
image trustworthy innovative professional effective
ecosystem reliable
Features & Functionality:

Features &
Nike Training 30-Days Fitness
HealthifyMe Cure.fit Google Fit MyFitnessPal
Functionality Club at Home

Personalized diet
✓ ✓ ✓
and fitness plans

Nutrition
✓ ✓ ✓
tracking

Coaching
✓ ✓
services

Online workouts ✓ ✓

Live classes ✓ ✓ ✓

Guided
✓ ✓ ✓
workouts

Workout
✓ ✓ ✓ ✓
collections

Challenges ✓ ✓

Activity tracking ✓ ✓ ✓

Workout

tracking

Calorie counting ✓ ✓ ✓

Food database ✓

Recipe logging ✓

Water Intake

Tracking

Meal Planning ✓ ✓ ✓

Structured
✓ ✓
workout plans

User-friendly
✓ ✓ ✓ ✓ ✓ ✓
interface

Workout
✓ ✓ ✓ ✓ ✓
Tracking

Goal Setting ✓ ✓ ✓ ✓ ✓ ✓

Heart Rate
✓ ✓
Monitoring

Meditation

Sessions

Community
✓ ✓
Features

Educational
✓ ✓ ✓
Content

Progress
✓ ✓ ✓ ✓ ✓ ✓
Tracking

Integration with

Ecosystem
User Experience (UX):

30-Days

Nike Training

UX Aspect HealthifyMe Cure.fit Google Fit MyFitnessPal Fitness at

Club
Home

Ease of use ✓ ✓ ✓ ✓ ✓ ✓

Personalized
recommendati- ✓ ✓
ons

Visual design ✓ ✓ ✓ ✓ ✓ ✓

Responsiveness ✓ ✓ ✓ ✓ ✓ ✓

Overall user
✓ ✓ ✓ ✓ ✓ ✓
satisfaction

User-friendly
tracking ✓ ✓ ✓
features

Clean design ✓ ✓ ✓ ✓ ✓

Easy navigation ✓ ✓ ✓ ✓ ✓ ✓

Seamless
integration with ✓ ✓
services

Variety of
✓ ✓ ✓
workout options

Structured
✓ ✓
workout plans

Ease of following
workout ✓ ✓
instructions

Intuitive
✓ ✓ ✓ ✓ ✓
interface

Responsive
✓ ✓ ✓ ✓ ✓
design
Pricing and Monetization Model:

30-Days
Pricing and Nike Training
HealthifyMe Cure.fit Google Fit MyFitnessPal Fitness at
Monetization Club
Home

✓ (Access to

Subscription- different ✓ (Premium


✓ (Tiered plans) ✓
based services and membership)

plans)

Free with

optional
✓ ✓ ✓ ✓
premium

features

Premium
✓ ✓ ✓ ✓ ✓
features

Free model ✓

In-app

purchases

Freemium
✓ ✓
model

One-time

purchases

Pay-per-use

Ads
Reviews:

30-Days

Positive
Nike Training

HealthifyMe Cure.fit Google Fit MyFitnessPal Fitness at

Reviews Club
Home

Personalized

coaching,

effective ✓ ✓

tracking

features

Variety of

workout options,
✓ ✓
live classes,

nutrition plans

Guided

workouts,

challenges, user- ✓ ✓

friendly

interface

Simplified

tracking,

minimalistic

design, ✓

integration with

Google

ecosystem

Comprehensive

food logging,

calorie tracking,

user community

Structured

workout plans,

effectiveness, ✓

progress

tracking

Comprehensive
✓ ✓ ✓ ✓ ✓
tracking

Live classes ✓ ✓

Guided
✓ ✓
workouts

Nutritional
✓ ✓ ✓
support

Structured

workout plans
SWOT Analysis:

This SWOT analysis provides a concise yet detailed assessment of Saibya's strengths,

weaknesses, opportunities, and threats based on the comparison with competitors and key

insights from the market analysis.

SWOT Analysis for Saibya:

Strengths: Opportunities:

* Personalized coaching and tailored * Opportunity to differentiate Saibya by

workout routines cater to individual user emphasizing its personalized coaching and

needs.
tailored workout routines.

* Comprehensive nutrition tracking and * Possibility to expand marketing efforts

meal planning features support users in and partnerships to increase brand

adopting healthy eating habits.


awareness and reach a broader audience.

* User-friendly interface enhances the * Room for innovation and continuous

overall user experience and ease of improvement based on user feedback and

navigation.
market trends.

* Structured workout plans provide clear

guidance and motivation for users to stay

committed to their fitness goals.

Weaknesses: Threats:

* Limited brand recognition compared to * Intense competition from established

established competitors in the market.


players in the market with similar offerings.

* May face challenges in competing with * Rapidly evolving industry trends and

well-known apps that already have a large changing consumer preferences may pose

user base.
challenges in staying ahead of the

* Potential gaps in certain features or competition.

functionalities compared to competitors. * Potential risk of user churn if Saibya fails

to meet user expectations or address

competitive threats effectively.


User Journey Mapping:

User journey map provides a comprehensive overview of the user experience with Saibya from

initial discovery to becoming a loyal advocate. It highlights key stages, interactions, and

touchpoints that contribute to a positive and engaging user experience.

Discovery:
User becomes aware of Saibya through various channels

such as social media ads, word of mouth

recommendations, or search engine results.

They are intrigued by the app's promise of providing

personalized health and wellness solutions.

Research:

User conducts further research on Saibya by visiting its

website, reading reviews, watching demo videos, and

exploring social media profiles.

They compare Saibya with other fitness apps to assess

its features, pricing, and user reviews. (As per research

paper from Austin Center for Design, Texas; 95% users

compare only these 3 factors before making serious

decisions)

Consideration:
Convinced by the positive feedback and unique features
of Saibya, the user decides to download the app

They visit the app store, read more reviews, and evaluate

the app's ratings and screenshots before making a

decision.

Sign-up:

User downloads Saibya from the app store and proceeds

-
with the sign up process

They create an account by providing basic information

such as name, email, age, gender, and fitness goals.

Onboarding:
User goes through an onboarding process where they

are guided to set up their profile and preferences.

They are introduced to key features of Saibya such as

personalized workout routines, nutrition tracking, and

progress monitoring, etc.

Exploration:

User explores the various features and functionalities of

Saibya in more detail.

They customize their workout routines, log their meals,

track their progress, and explore motivational content

and tips.

Engagement:

User starts using Saibya regularly as part of their daily

routine.

They receive personalized recommendations, reminders,

and notifications to stay motivated and engaged with

their health and fitness goals.

Feedback & Iteration:

User provides feedback on their experience with Saibya,

including likes, dislikes, and suggestions for

improvement.

Saibya team collects and analyzes user feedback to

identify areas for enhancement and iterate on the app's

features and functionalities.

Consistency:
User continues to use Saibya consistently over time,

forming a habit of logging workouts, meals, and progress

regularly.

They rely on Saibya for ongoing support, guidance, and

accountability in maintaining a healthy lifestyle.

Achievement:

User achieves their health and fitness goals with the

help of Saibya's personalized coaching and support

They celebrate their progress and milestones, feeling

proud of their achievements and the role Saibya played

in their journey.

Advocac y:
Satisfied with their experience, the user becomes an

advocate for Saibya, recommending it to friends, family,

and social media followers.

They leave positive reviews and ratings, share success

stories, and actively promote Saibya within their

community.
Empathy Mapping:

This empathy map provides insights into the thoughts, feelings, and behaviors of Saibya's target

users, helping to better understand their needs, motivations, and pain points. It serves as a

valuable tool for guiding the design and development of Saibya to create a more empathetic and

user-centered experience.

Think & Feel:

Users think about the importance of

leading a healthy lifestyle and desire

positive changes. They feel

overwhelmed by the abundance of

online information, craving clarity. They

desire convenience, simplicity, and

effectiveness in achieving their health

and fitness goals.

Hear:
See:
Users hear positive feedback from
Users witness others achieving fitness
Saibya users who achieved fitness
User: goals and aspire for similar success.
goals. They listen to recommendations
They observe challenges faced by
* Demographics: Varied
and testimonials from trusted sources,
peers in maintaining a healthy lifestyle,
demographics inclusive different
influencing their decision. They receive
seeking solutions. They view Saibya as
ages, genders, and fitness levels.

support and encouragement from the


a potential solution based on positive
* Goals: Want to improve overall
Saibya community and coaching team,
reviews and recommendations.
health and wellness, including
enhancing commitment.
physical fitness, nutrition, and

mental well-being.

Say: Do:

Users express frustration with existing Users take action by downloading

fitness apps that don't meet their Saibya, exploring its features to address

specific needs. They seek personalized health and fitness goals. They actively

guidance and support in forming engage with the app by logging

healthy habits. They voice the need for workouts, tracking nutrition, and

clear instructions, motivation, and seeking guidance. They share

accountability to stay on track with experiences and success stories with

their health and fitness journey. friends and family, encouraging others

to join.

Pain: Gain:

Users experience pain points such as lack Users gain access to personalized physical

of motivation, consistency challenges with training and workout routines, nutrition

workouts, confusion about nutrition and tracking & real-time suggestions, mental

exercise, frustration with generic fitness health support, AI based tracking and

apps, and difficulty finding trusted analysis, and motivational content, leading

guidance. to improved overall well-being.


Usability Heuristic Evaluation:

This usability heuristic evaluation provides a comprehensive assessment of Saibya's adherence to

established usability principles and guidelines, based on insights from competitor analysis. It

highlights areas where Saibya can improve its user experience to ensure greater usability and

satisfaction among its users. As the design process is not yesterday started there is no available

data on the usability of Saibya; hence, the presented data if based on all the data presented on this

UX Case Study Report so far. This helps to counter mistakes before hand.

Visibility of System Status: Match Between System and the Real

Saibya should provide clear feedback to World:

users about their actions, such as when a Saibya should use language, icons, and

workout is logged or a meal is tracked, to symbols that are familiar to users and

ensure users understand the system's represent real-world concepts related to

current state. health and fitness to enhance user

understanding and usability.

User Control and Freedom: Consistency and Standards:

Saibya should allow users to easily undo or Saibya should maintain consistency in

correct actions, such as deleting a workout design elements, terminology, and

entry or adjusting a meal log, to provide a interactions across the app to ensure a

sense of control and freedom in using the cohesive and intuitive user experience,

app. especially when compared to industry

standards and competitor apps.

Error Prevention: Recognition Rather Than Recall:

Saibya should implement measures to Saibya should present relevant information

prevent common user errors, such as and options clearly and prominently,

providing clear warnings before deleting reducing the need for users to remember

data or guiding users through error-prone specific details or actions from previous

tasks to minimize mistakes. interactions.

Flexibility and Efficiency of Use: Aesthetic and Minimalist Design:

Saibya should offer shortcuts, Saibya should prioritize simplicity and

customization options, and personalized clarity in design, using clean layouts,

features to cater to users with varying intuitive navigation, and minimalistic

levels of experience and preferences, visuals to reduce cognitive load and

allowing for efficient and flexible use of the enhance usability.

app.

Help Users Recognize, Diagnose, Help and Documentation:

and Recover from Errors: Saibya should offer easily accessible help

Saibya should provide clear error resources, tutorials, and FAQs within the
messages and instructions to help users app to assist users in learning how to use

understand and resolve issues when they features and address common questions
occur, guiding them through the error or concerns.

recovery process effectively.


MoSCoW Analysis:

MoSCoW analysis prioritizes features based on their importance and feasibility. This MoSCoW

analysis aligns the features with the problem statement and competitor analysis, ensuring

essential features are prioritized for the initial version of the app.

Must Have: Should Have:

Personalised Health Dashboard Blood Pressure Monitoring

Activity Tracking Hygiene Timer

Nutrition Log Dental Health Tracker

Sleep Analytics Hair and Skin Health Tracker

Heart Rate Monitoring Smart Grocery List

Medication Reminders Blood Sugar Monitoring

Water Intake Tracker Alternate Language Support

Weight Management Fitness Wearable Compatibility &

Mental Health Check-ins Integration

Fitness Challenges Digital Health Passport

Calorie Counter AI-based Meal Planning

Recipe Suggestions Community Challenges

Mindfulness Exercises Health Podcasts Integration

Telemedicine Integration Public Health Alerts

Health Education Hub Health Insurance Integration

Training Classes Fitness Equipment Scanner

Social Media Fitness Gear Recommendations

Fitness Tracking Plant-Based Nutrition Guide

Fitness Class Scheduler Vitamin and Supplement Tracker

In-app Doctor Consultations Corporate Wellness Programs

Workplace Wellness Integration

Could Have: W ould -Lik e to Have:


- -

Blood Oxygen Level Monitoring Temperature Monitoring

Biometric Stress Level Measurement Posture Correction - AR or other

Pulse Oximeter Integration Emotionally Intelligent Chatbot

UV Index Forecasts Virtual Reality Exposure Therapy

Muscle Group Tracker Dynamic Health Risk Assessment

Alternate Language Support AI-powered Symptom Prediction

Digital Detox Tracker Genetic Health Risk Analysis

Pregnancy Nutrition Planner Personalized Health Predictions

Post-Surgery Recovery Plan Blood Donation Reminders

Social Media Sharing Elderly Care Features

Clinical Trial Matching Mood-Enhancing Ambient Lighting

Location-Based Allergen Alerts Smart Health Predictive Alerts

Emergency SOS Virtual Health Assistant Avatars

Emergency Contact Profile Blockchain-based Health Data Security

Pharmacy Locator Augmented Reality Anatomy Lessons

Mood-Enhancing Ambient Lighting Interactive Health Challenges with AI

Nutritional DNA Testing Integration Competitors

3D Body Scanning for Fitness Tracking Ergonomic Workspace Analysis

Sleep Optimization with Binaural Beats Biofeedback-driven Relaxation Pod

Personalized Music Therapy Playlists Integration

Personalized Sleep Environment

Settings

AI-powered Health Diagnosis

Assistance
Impact–Effort Matrix:

An impact–effort matrix is a 2D-visual that plots relative user value against implementation
complexity. Variations of this matrix are used across various product-development approaches,
including Six Sigma, design thinking, and Agile.

Quick wins: include low-effort, high-impact items that are worth pursuing.
Big bets: include high-effort, high-value items; they should be carefully planned and
prototyped, and, if executed, are likely to be differentiators against competitors.
Money pit: includes low-impact, high-effort items that are not worth the business investment;
there are better places to spend time and resources.
Fill-ins: comprise low-effort, low-impact items that may be easy to implement but may not be
worth the effort as their value is minimal.

This matrix helps prioritize features based on their impact and effort required, ensuring
resources are allocated efficiently.

Quick Wins: Big Bets:


Activity Trackin Fitness Challenge
Calorie Counte Health Education Hu
Dental Health Tracke In-app Doctor Consultation
Nutrition Lo Mental Health Check-in
AI-based Meal Plannin Pregnancy Nutrition Planne
Heart Rate Monitorin Recipe Suggestion
Hygiene Time Sleep Analytic
Plant-Based Nutrition Guid Social Medi
Social Media Sharin Telemedicine Integratio
Water Intake Tracke Training Classe
Digital Detox Tracke Overall Fitness Trackin
Weight Trackin Weight Managemen
Habit Tracker (NEW) Muscle Group Tracke
Community Challenge
Emergency SOS

Money Pit: Fill-ins:


Fitness Equipment Scanne Alternate Language Suppor
Fitness Gear Recommendation Corporate Wellness Program
Health Insurance Integratio Biometric Stress Level Measuremen
Post-Surgery Recovery Pla Muscle Group Tracke
Vitamin and Supplement Tracke Blood Oxygen Level Monitorin
Emergency SOS* Blood Pressure Monitorin
Blood Sugar Monitorin
Clinical Trial Matchin
Digital Health Passpor
Emergency Contact Profil
Fitness Class Schedule
Fitness Wearable Compatibilit
Health Podcasts Integratio
Location-Based Allergen Alert
Mindfulness Exercise
Mood-Enhancing Ambient Lightin
Nutritional DNA Testing Integratio
Personalized Health Dashboar
Pulse Oximeter Integratio
Sleep Optimization with Binaural Beat
Smart Grocery Lis
UV Index Forecasts
Conclusion:

In conclusion, Saibya emerges as the ultimate health and wellness ally, our all-in-one health,

fitness and wellness app, sculpted from a meticulous blend of user insights, competitive analysis,

and iterative design finesse. Delving deep into user needs via surveys, sentiment analysis,

empathy mapping and more, we gained valuable insights into user needs, preferences, and pain

points, allowing us to craft a suite of features tailored to every health aspiration. From

personalized health monitoring and fitness tracking to nutrition planning and mental well-being

exercises, Saibya offers a holistic haven for users to thrive.

The app boasts a wide range of features, from personalized health monitoring and fitness tracking

to nutrition planning and mental well-being exercises. By integrating advanced technologies such

as AI, AR, and VR, Saibya offers innovative solutions to empower users in their journey towards

better health.

Our competitive analysis uncovered gaps in existing apps, spurring us to craft bespoke solutions.

Saibya steps in where others falter by aiming to fill these gaps, providing tailored workout

routines, educational content, and unwavering motivational support. With a user-centric approach

and a commitment to continuous improvement, Saibya is poised to make a significant impact on

the health and well-being of its users. We've prioritized usability, accessibility, privacy and

security, ensuring a seamless user experience that not only meets user expectations but exceeds

them.

Looking ahead, we have a clear roadmap for future enhancements and iterations based on user

feedback and emerging trends in the health and wellness industry, our roadmap is paved, guiding

us towards continuous enhancements and innovations.

Saibya isn't just an app; it's a holistic health companion; it's a beacon of empowerment, fostering

healthier lifestyles and brighter tomorrows for all who embark on the journey.

You might also like