BUSINESS

PROPOSAL
FitFuel: Empowering Your Fitness Journey
Through AI
 • SRIPADA SAI NIVEDITA

• YAMNI MD
NM IGNITE
FITFUEL • JAYALAKSHMI P

• SURENDAR S
The Problem:
In today’s fast-paced world, maintaining a balanced
diet and managing health can be overwhelming. Many
individuals struggle with:
● Lack of Time: Busy schedules make it hard to plan
and track meals.
● Nutritional Confusion: People often lack accurate
knowledge of the nutritional content in their food.
● Inconsistent Tracking: Traditional tracking methods
are tedious and often neglected.
● Limited Access to Personalized Solutions: Fitness
and dietary solutions often fail to offer individualized
plans tailored to specific health needs.
The Need for Smarter Fitness Solutions

Challenges Today:

● Lack of dietary awareness.

● Increasing demand for convenience.
● Growing health concerns and lifestyle disorders.
● Nutritional Blind Spots: Popular food delivery platforms like Swiggy and
Zomato often fail to provide detailed nutritional information about the
food, leaving users unaware of their dietary intake.

AI’s Role in Fitness:

● Brings transparency to food choices by analyzing nutrition.
● Provides smarter, personalized health solutions.
Feature 1 - Food Recognition via Camera

Visual AI for Food Recognition

● AI scans food items using the device camera.

● Benefits:
○ Quick and precise nutritional breakdown.
○ User-friendly and time-saving.
● Mockup: Show an image of food with nutritional analysis overlay
(calories, macronutrients, etc.).
Feature 2 -Nutrient-Based Food Ordering

● How It Works:
Partnered with food delivery services to recommend meals tailored to:
○ Individual calorie goals.
○ Specific dietary preferences (e.g., vegetarian, keto, low-carb).
○ Restrictions (e.g., allergies, low sodium).

● Benefits:
○ Convenience: Order directly through the app, eliminating guesswork.
○ Personalization: Helps users stay on track with dietary goals.
Feature 3 - Dietary Tracking

● Manual or Automated Logging:

○ Input meals manually or rely on food recognition.
● Visual Feedback:
○ Charts to monitor trends (e.g., daily, weekly, monthly insights).
○ Highlights deviations from goals.
● Mockup: Show a progress graph or trend visualization for calorie and
nutrient intake.
 Use Case & Market Opportunity

Real-World Impact and Growth Potential

● Use Cases:
○ Fitness Enthusiasts:
Optimize nutrition for muscle gain, fat loss, or endurance.
○ Patients with Chronic Conditions:
Manage dietary needs for diabetes, hypertension, or
cholesterol control.
○ Busy Professionals:
Maintain health and wellness despite hectic schedules.

● Market Opportunity:
○ The health & fitness app market is projected to grow to
$15.6 billion by 2030, with a CAGR of 17.6% (example data;
update as needed).
○ Increasing awareness and demand for personalized
wellness tech.
Conclusion and Future Prospects
FitFuel - The Future of Fitness

Key Features Recap: Future Prospects:

● Smart Food Recognition: ● AI Coaching:
Analyze and understand Personalized exercise
your meals effortlessly. plans and wellness
● Tailored Food Ordering: advice.
Get personalized meal ● Integration with
recommendations. Wearable Tech:
● Dietary Tracking: Monitor Comprehensive health
and optimize your insights through
nutrition with ease. real-time data from
fitness trackers.

"Join us in redefining fitness with FitFuel!"

 Market Research Analysis for
Fit Fuel

● Company Name: Fit Fuel

● Industry: Health Tech and Nutrition
● Services: AI-enabled fitness analyzer with features such as food recognition, nutrient-based
food ordering, and dietary tracking.
● Target Market: Health-conscious individuals, fitness enthusiasts, and busy professionals
seeking efficient meal tracking and personalized nutrition.
 SWOT Analysis

Strengths:
Weaknesses:
1. AI-Driven Technology:
○ Strength: Advanced AI for food recognition and nutrient 1. High Development Costs:
estimation. ○ Impact: Financial strain during initial stages.
○ Benefit: Increases user convenience and accuracy. 2. Data Privacy Concerns:
2. Integration with Delivery Services: ○ Impact: Hesitation from potential users due to
○ Strength: Seamless connection to food ordering security worries.
platforms. 3. Limited Initial Market Reach:
○ Benefit: Tailors user diets based on real-time nutritional ○ Impact: Slower adoption during the launch phase.
needs.
3. Personalized Tracking:
○ Strength: Automated and user-friendly dietary tracking.
○ Benefit: Enhances customer engagement and long-term
usage.

.
 SWOT Analysis

Opportunities:
Threats:
1. Growing Health-Conscious Market:
○ Capitalization: Target rising demand for health and fitness 1. Competitors:
tools. ○ Threat: Established apps like MyFitnessPal and
2. Integration with Wearable Devices: Noom.
○ Capitalization: Expand features to sync with fitness trackers ○ Impact: Challenges in capturing market share.
like Fitbit. 2. Regulatory Issues:
3. Corporate Wellness Programs: ○ Threat: Data compliance laws like GDPR.
○ Capitalization: Partner with companies offering employee ○ Impact: Additional costs and restrictions.
wellness benefits. 3. Economic Downturns:
○ Threat: Reduced spending on non-essential tools.
○ Impact: Lower adoption rates.

.
 PESTEL Analysis

Political:
Economic:
1. Government Health Initiatives:
○ Impact: Support for preventive health measures could 1. Growing Disposable Income in Target Regions:
boost product adoption. ○ Impact: Increases spending on health-focused
2. Regulatory Compliance: tools.
○ Impact: Data protection laws may require additional 2. Economic Fluctuations:
resources for compliance. ○ Impact: Could limit discretionary spending during
downturns.
.
 PESTEL Analysis

Social: Technological:
1. Rising Health Awareness: 1. Advances in AI and ML:
○ Impact: Encourages demand for fitness and nutrition ○ Impact: Enables higher accuracy in food
tools. recognition and nutrient estimation.
2. Convenience-Oriented Consumers: 2. Mobile Device Penetration:
○ Impact: Users prefer automated and easy-to-use ○ Impact: Broadens accessibility to app-based solutions.
solutions like Fit Fuel.

. Legal:
Environmental:
1. Food Data Regulations:
1. Sustainability Trends: ○ Impact: Compliance with nutritional labeling
○ Impact: Opportunity to promote eco-friendly food
laws may require constant updates.
choices.
2. Intellectual Property Concerns:
2. Carbon Footprint Concerns:
○ Impact: Potential risks if competitors replicate
○ Impact: Partnerships with sustainable food sources
AI algorithms.
could enhance branding.
.
.
 PESTEL Analysis

Strengths:
Weaknesses:
1. AI-Driven Technology:
○ Strength: Advanced AI for food recognition and nutrient 1. High Development Costs:
estimation. ○ Impact: Financial strain during initial stages.
○ Benefit: Increases user convenience and accuracy. 2. Data Privacy Concerns:
2. Integration with Delivery Services: ○ Impact: Hesitation from potential users due to
○ Strength: Seamless connection to food ordering security worries.
platforms. 3. Limited Initial Market Reach:
○ Benefit: Tailors user diets based on real-time nutritional ○ Impact: Slower adoption during the launch phase.
needs.
3. Personalized Tracking:
○ Strength: Automated and user-friendly dietary tracking.
○ Benefit: Enhances customer engagement and long-term
usage.

.
 Pareto Analysis

Identify Issues:
1. High development costs
2. Limited initial market reach
3. Data privacy concerns
4. Competitors with established user bases
5. Regulatory compliance costs
6. User retention challenges
7. Accuracy of AI food recognition
8. Marketing budget constraints
9. Scalability for global markets
10. Integration with external platforms

.
 Root Cause Analysis
Selected Issue: Analysis Using the 5 Whys:
Accuracy of AI Food Recognition. 1. Why is AI accuracy low? Inconsistent predictions for certain foods.
Root Causes: 2. Why are predictions inconsistent? Insufficient training data.
3. Why is training data insufficient? Lack of diverse image datasets.
1. Inadequate training data for diverse food types.
4. Why is dataset diversity limited? High cost of acquiring labeled
2. Variability in lighting or camera quality during
data.
recognition.
5. Why is data acquisition costly? Manual labeling processes and
3. Challenges in estimating complex recipes or mixed
licensing fees.
dishes.

Proposed Solutions:

1. Partner with food content creators or

. 2.
apps to gather diverse datasets.
Use synthetic data generation to expand
training datasets.
3. Develop user tools to manually verify and
improve predictions.
 Identifying and Formulating
Problem Statements

Market Research Insights:

● Increasing demand for personalized health and wellness solutions.
● Users struggle to maintain consistency in tracking their nutrition.
● Difficulty in understanding the nutritional value of food in real time.
● Limited integration between food recognition, nutritional tracking, and meal ordering services
 Identifying and Formulating
Problem Statements

Problem Statements:
1. "Users lack tools that combine accurate nutrition tracking with seamless food ordering."
○ Current solutions either focus on one aspect (nutrition tracking or meal delivery) but lack integration, resulting in
fragmented user experience.
2. "There is a need for an AI-powered solution that automatically logs meals and provides insights into consumption
trends."
○ Manual tracking is tedious and prone to errors; AI-powered automatic logging would increase accuracy and ease of
use.
3. "Users are unaware of the nutritional content of the foods they consume due to a lack of real-time recognition."
○ The absence of accurate, instant food recognition leaves users guessing about the nutritional value of their meals.
4. "Consumers struggle to find a convenient way to order meals that align with their dietary preferences and nutritional
needs."
○ Difficulty in finding food delivery services that offer personalized meals based on individual dietary goals and
preferences.
 Introduction to Zach Yadegari
and Cal AI

Background:
● 17-year-old high school senior and co-founder/CEO of Cal AI.
● Built a nutrition tracking app using AI to disrupt the stagnant health & fitness
industry.
● Key Achievements:
○ Over 1 million downloads within 6 months.
○ $12 million in annual recurring revenue.
○ Team of 17 full-time employees.
 Entrepreneurial Traits &
Mindset

Early Entrepreneurial Start:

● Started coding lessons at age 10 and scaled up quickly.
● Inspired by The Social Network and the idea of achieving financial freedom
through scalable ventures.
Growth Mindset:
● Focused on finding innovative solutions to existing problems (e.g.,
AI-powered image recognition for nutrition tracking).
● Relied on personal frustrations to create disruptive technology.
 Key Factors Behind Success

Innovative Marketing Approach:

● Focused on relationship-based influencer marketing instead of traditional advertising.
● Emphasized scrappy tactics to adapt and scale quickly.
Tech Leadership:
● Co-founder Henry Langmack, also 17, proves success without a formal degree.
Future Vision:
● Plans for AI improvements, expanding demographics, and influencer marketing
platform.
Idea Generation
Framework
Brainstorming Techniques:
SCAMPER Framework
○ Substitute: Can alternative AI algorithms improve recognition accuracy?
○ Combine: Merge with fitness apps for holistic health tracking.
○ Adapt: Tailor services for specific demographics (e.g., diabetics).
○ Modify: Add gamification for better engagement.
○ Put to another use: Expand to fitness wearables for real-time monitoring.
○ Eliminate: Remove redundant features for a leaner user experience.
○ Reverse: Offer reverse meal suggestions based on missing nutrients.
SCAMPER Framework
Mind Map
 Evaluation of Ideas
Metrics:
● Feasibility:
○ Accessible hardware (smartphone camera integration).
○ Existing AI frameworks for food recognition.
● Scalability:
○ Can expand from individuals to fitness centers, schools, and hospitals.
○ Global potential with localized food databases.
● Impact:
○ Empowers users to make informed health decisions.
○ Promotes long-term lifestyle changes for improved well-being.
Unique Selling Proposition (USP):
● Seamless integration with daily routines.
● A comprehensive AI-driven nutrition ecosystem
 Fieldwork for Design
Thinking - Overview
Goal:
Test and refine the AI-Enabled Fitness Analyzer through real-world user engagement and
feedback.

Purpose of Fieldwork:

● Understand user behavior and preferences.

● Identify pain points in food recognition, nutrient-based food ordering, and dietary tracking.
● Gather insights to iteratively improve the solution.

Key Areas for Testing:

1. Food Recognition via Camera:

○ Accuracy of AI in identifying food items.
○ User satisfaction with nutritional estimations.
2. Nutrient-Based Food Ordering:
○ Ease of ordering through integrated delivery services.
○ Relevance of suggested meal options.
3. Dietary Tracking:
○ Usability of automated logging and manual input features.
○ Clarity and utility of daily, weekly, and monthly consumption trends.
 Methodology
1. Prototype Deployment
● A functional prototype with core features (food recognition, ordering, and tracking).
● Integration with a small-scale food database and delivery service.
2. User Engagement
● Target Users:
○ Fitness enthusiasts, health-conscious individuals, and diet-specific users.
● Activities:
○ Real-world testing of food recognition using smartphone cameras.
○ Simulated food ordering based on AI recommendations.
○ Daily tracking of meals using the app.
3. Feedback Collection
● Surveys and interviews post-testing.
● Observation of user interactions with the app.
● Metrics:
○ Accuracy of food recognition (%).
○ Time spent on manual inputs.
○ Satisfaction levels with dietary tracking insights.
 Insights and Refinement
Preliminary Findings from Fieldwork:
● Food Recognition:
○ Users appreciate quick recognition but seek higher accuracy for complex meals.
● Nutrient-Based Food Ordering:
○ Need for more tailored recommendations based on allergies and preferences.
● Dietary Tracking:
○ Users find visual consumption trends motivating and actionable.

Next Steps for Refinement:

1. Enhance AI algorithms to improve recognition accuracy for mixed dishes.
2. Expand database to include regional and niche food items.
3. Simplify UI for dietary tracking to reduce learning curves.
4. Introduce personalized dietary suggestions based on user goals.

Outcome:
A more user-friendly, impactful solution that aligns with real-world needs and expectations.
 ● Development and maintenance of
AI algorithms for food
Technology Partners: AI-tailored meal plans and
recognition. ● Core Value: ○
● Fitness enthusiasts.
Cloud service providers Building and updating an recommendations based
● ●
○ Simplified, AI-driven
for AI computation.
extensive food database. on individual goals. ● Health-conscious
Partnering with delivery services, dietary and nutrition In-app chatbot for
● Fitness wearable
● ○ individuals.
healthcare providers, and fitness management. real-time assistance.
companies for data platforms.
Nutritionist consultations
● Diet-specific groups
integration. Marketing and user acquisition ● Key Benefits: ○
●
through premium plans. ● Healthcare providers.
through targeted campaigns. ○ Accurate food
Delivery Partners: ● Fitness centers and gyms.
recognition and
nutritional estimation. ● Corporate wellness
● Food delivery services for
nutrient-based food ○ Personalized meal programs.
Technological:
ordering. recommendations
●
● Mobile app for Android and iOS.
○ AI and machine learning
Food delivery platforms
Healthcare Partners:
models. and easy food ●
○ Scalable food databases. ● Fitness platforms and wearable
● Human: ordering. manufacturers.
● Nutritionists and wellness ○ Data scientists, nutritionists, ○ Automated dietary ● Social media campaigns targeting
coaches for and app developers. health-conscious communities.
Financial: tracking with
expert-backed ●
● Collaborations with influencers
recommendations.
○ Funding for marketing, R&D, actionable insights. and fitness bloggers.
and strategic partnerships.

● Fixed Costs:
● Primary Streams:
○ App development and maintenance.
○ Subscription-based plans (e.g., freemium, premium tiers).
○ Salaries for AI experts and developers.
○ Commission from food delivery partnerships.
● Variable Costs:
● Secondary Streams:
○ Database updates for new foods and regional cuisines.
○ Selling anonymized data insights to healthcare providers.
○ Marketing and user acquisition campaigns.
○ Licensing AI recognition technology to other platforms.
● Operational Costs:
○ Hosting services for app backend.
○ Customer support infrastructure.

EXAM FITFUEL 2/12/24 0.1

 Introducing the MVP

NOW BUILD YOUR MVP!

AI-Enabled Fitness Analyzer

● Core Features:
1. Instantly analyze meals with AI.
2. Get personalized meal options.
3. Track nutrition trends effortlessly.
 Introducing the MVP

NOW BUILD YOUR MVP!

MVP Roadmap
Key Milestones:
● Month 1–3: Develop core features and basic UI.
● Month 4–6: Pilot test MVP with early adopters.
● Month 7–9: Launch the app with food delivery
integration.
● Month 10–12: Expand globally and add premium
features.
 Market Opportunity

NOW BUILD YOUR MVP!

MVP Roadmap

● Target Audience:
○ Fitness Enthusiasts: Users looking to optimize their
diet for performance.
○ Health-Conscious Individuals: Those looking to
make better food choices.
○ Diet-Specific Users: Users following specific
nutrition plans
Only Our Body, Our Health !!!!!
Join Us in Shaping a Stronger Future!

Thank you very

much!