CALORIE
GUARD
Impact of bad-lifestyle on Health and Economies
60%
86.4%
Health problems
Prevalence of
(NCDs & Lifestyle
unhealthy lifestyles
diseases) related due
to bad lifestyle due to diet
$47 Trillion
70% Accumulated income LOSS
2011-2030 due to lifestyle
diseases and faulty diet.
Deaths due to
lifestyle
diseases Source: www.ncbi.nlm.nih.gov
Customer Persona
● Health Conscious
● Diet Conscious
● Individuals who lead busy lifestyles
● Into Fitness & Fitness Enthusiasts
Their Problem
● They are not finding simple, easy,
compatible plans match with their lifestyle.
● They struggle to track down food weight
and macronutrient breakdown
● They struggle to choose between food
options.
THE SOLUTION
1. Personalised Food 3. Easy to Understand,
Recommendation User Friendly UI
System
1. Flexible 4. Fast Nutrition
Composition Tracking
based Diet plans ‣ AI lens
‣ Weight detection
FEATURE ANALYSIS
Body Metrics Calculators AI Lens
We provide the best tools like With a single click, know your
BMI, BMR, TDEE, Fat% food nutrition.
Restaurant Connect AI Assistant
You will get nutritional breakdown of AI Assistant will guide you with any doubts
each food listed in the menu of regarding health , fitness , cooking.
different restaurants.
Physical Activity Health Community
Calorie Guard offers precise physical Connect, inspire, and support
activity tracking alongside interactive each other on your wellness
tutorials to enhance your fitness journey in a vibrant, inclusive
journey. space.
AI Nutrition Tracking
Lens
Our advanced AI food recognition system
simplifies nutrition tracking by instantly
identifying foods and providing accurate
nutritional information, streamlining the
process for users.
CG+ Food Weight
Scanner
The small, portable device, similar
to an AirTag, attaches to your
phone and quickly scans the
weight of your entire meal, making
weight detection effortless and
fast.
Founders
ARGHYADIP BISWAS PRABUDDHA CHATTERJEE
Founder & CEO Co- Founder & CTO
Sports Nutrition Consultant, 2+ years of experience
Fitness Trainer, Android Development,
An athlete in calisthenics & boxing App Building & Product developer.
Our Team
SAUMYADEEP DAS PRIYANKA GHOSH SRINJAY DAS GUPTA
Lead UI/UX Data Analyst Full Stack Developer
Designer & Developer Content Manager Production Engineer
Branding Manager
BUSINESS MODEL
FEATURES
SILVER ₹ 199 GOLD ₹ 399
❖ AI Lens
❖ AI Assistant
❖ Calorie Calculators
❖ Exercise Plans
❖ Personalised Diet Plan
❖ Restaurant Connect
Hardware per unit cost=$49
15 Days FREE Trial 10
COMPETITIVE LANDSCAPE
MARKET SIZE
THE MARKETPLACE
TAM: $150 Billion
TAM:$6.5
2.5 billion Billion
potential users globally
(Age:18-60)
In Health-Tech Industryin India
SAM: $12 Billion
SAM:
200 million ₹2000
potential Crin India
users
Age:(18-60) in WB
SOM(2%): $240 million
4 million potential users in Kolkata
SOM(10%): ₹200 Cr
Age:(18-27) in kolkata
Age(18-44 years) |Fitness
Struggling with lifestyle
Freaks | Students | Beginner
Source: www.ncbi.nlm.nih.gov Compound Annual Growth Rate (2022–2029) is 29.5%
Approach to Market
02- Interest 04- Trial
Monitor Feedback Test Run
01- Awareness 03- Evaluation 05- Adaptation
Self Exposure Wants & Needs Analytics of Daily Users
PRE-LAUNCH
Objective: Build awareness and credibility through content sharing and
community building
KPI: 10k Followers at Instagram
Timeline: 2 months
Channels Activity Resources
Blog Create a blog to educate beginners about BMI, BMR,
TDEE, health & fitness. Subject matter expert
Invite influencers to guest blog.
Instagram Create Instagram profile and repurpose blog content Video editor,
for Insta reels to build engagement. Social media Marketer
Fitness influencers
Youtube Create Youtube channel to educate them how can they Video editor
use health-tech to change their life. Social Media Marketer
LAUNCH
Objective: Drive product by announcing product via organic channels and
amplifying via paid.
KPI: 1000 active users at Calorie Guard
Timeline: 1 month
Channels Activity Resources
Organic Announce via organic channels : blog, Instagram and In house
emailing.
Influencers Sponsor 20 influencers to create insta reels and In house
youtube blogs reviewing the product and sharing them
on social media.
Paid Amplify via search ads on Google and Youtube and In house
google ads campaign
POST-LAUNCH
Objective: Optimize and scale to drive further product adoption.
KPI: 10k active users on Calorie guard
Timeline: 3 months
Channels Activity Resources
Organic Scale up to 1-2 channel: Instagram and YouTube In house
Test 1-2 new channels: Twitter(X), Snapchat
Paid Test partnerships with gyms, fitness centers and In house
nutritionists.
Product: Start working on Version 2 with feedback from existing CG(Calorie Guard)
community and existing users (improve existing product features or building
complementary products).
