Group 9
VŨ MẠNH HẢI - LEADER
ĐẶNG TRẦN LAN ANH
NGUYỄN NGỌC MAI
LÊ XUÂN NHẬT HUY
Problem
What is the problem for people who
want to have a healthy lifestyle?
Healthy diets in high demand to lose
weight or gain muscle, but:
Too busy to cook healthily
Most dineries offer unhealthy food with
low-quality ingredients
ABOUT OUR SERVICE
An AI-integrated app offering personalized diet plan tailored to the
customer's physical condition, lifestyle and fitness goals, tracking
and adjusting the plan based on customer progress
A restaurant offering healthy meals as well as pre-workout and
supplements customized to each customer with the app, adjusting
calories intake and the food type for every customer’s personalized
data and orders.
VALUE PROPOSITION CUSTOMER PROFILE
Gains Creators
Meal "bundles" that keep the menu exciting and varied for regular Gains
customers..
Tailored meal scheduling and delivery options, ensuring freshness Natural food from trustworthy sources with correct
and convenience.
Jobs- calorie measurement
Staff trained to inspire and support customers' health
to-be- Ability to balance between a healthy lifestyle and
and fitness journeys. done work, social life.
Education about diet & fitness as well as
AI features delivering motivational reminders and
health insights.
encouragement
Follow a healthy diet
Product Healthy restaurant offering Appealing restaurant design and style plan
and meals and pre-workout with a complementing the focus on health and
service variety of nutritious, wellness Feel healthy and happy
personalized options.
Achieve dream physique
AI-integrated mobile app
Pre-prepared, balanced meals that
monitoring dietary habits and Acquire good looks
save customers’ time and effort. Self-preparing is time - consuming
tracking body developments.
AI-powered app providing daily guidance and Fitness and diet know-hows
nutrition adjustments on calorie needs and
preferences.
Eating out is unclean and unhealthy
Structured meal management service providing Cooking know-hows
multiple healthy options.
Long-term commitment difficulties
Close to gym centers and fitness CLUBs, providing convenient meal
access before/after a workout.
Pains
Pains Relievers
Business Model Canvas
5. Key Partners 6. Key Activities 2. Value Proposition 3. Customer Relationship 1. Customer Segment
- Fitmeal app for ongoing
- Providing healthy and personalized
engagement and meal
meal services
tracking
- Physical Fitmeal store for
- Consulting and designing tailored
direct service and support
meal plans, enhancing the Fitmeal
- Active fanpage to engage
app with AI features
- Personalized healthy meals and interact with the
tailored to fitness goals and community
- Engaging with customers via social
- Clean, organic ingredient suppliers nutritional needs - Community-driven events
media and community events - Fitness enthusiasts and gymers
promoting healthy living
- Supplement providers - Long-term meal plans and
- Interested health-conscious
7. Key Resources guidance accessible via the 4. Channels
individuals
- Fitness centers Fitmeal app
- App developers and technology
infrastructure to develop good - Companies interested in
- Nutrition experts for consultation - Convenient location near gyms
customer engagement and AI advertising fitness-related
and meal planning and sports facilities
functionalities - Physical stores located products and services
near gyms
- App design and technology - 24/7 personalized nutrition advice
- Physical stores with convenient - People with health condition
partners using AI technology
location, nice decorations and - Order food from the app for (Heart disease, diabetes,...)
modern cooking appliances easy, fast and healthy meal. requiring a specific diet.
- Delivery service providers - Easy meal order customization,
supplements buying through the
- Knowledgeable employees - Fitness advertisements and
mobile app
(nutritionists, chefs) partnerships
- Brand identity and partnerships with - Available on both Appstore
fitness centers and Playstore
9. Cost Structure 8. Revenue Stream
- Marketing and promotion expenses
- Meal sales from physical stores and online orders
- Costs for ingredients, food preparation, and logistics
- Supplement sales through physical stores and app orders
- Salaries for nutrition experts, chefs, and staff
- Premium app subscriptions for advanced features
- Rental and operational expenses for physical locations
- Advertising revenue from fitness-related companies
- App development and technology maintenance costs
GET - KEEP - GROW MODEL
Personalized Nutrition
Loyalty Programs
Guidance
Digital marketing Upselling and Cross-Selling:
campaign
Fitness Center
Awareness
Referrals
Premium Subscriptions
Cross - sell
Collaborations
Consideration
Interest
Next - sell
Purchase
Upp - sell
Keep customers
Community Engagement Seasonal Promotions
Events
Fitness and Wellness
Referral Program Challenges
Exclusive Content Regular Engagement and
Feedback through the App
Channels
Order food from Fitness
Physical stores the app for easy, Appstore and
advertisements
located near gyms .
fast and healthy Playstore
and partnerships
meal
Key partners
Optimum
Kamereo, Elite Fitness, Nutrition FPT Software,
Nutrition,
Vinafood Whey Gym experts TMA Solution
Amix
Grab Express,
BEE Capital
Shopee Express
Value Chain Analysis
- Manage finances effectively, and work on fundraising initiatives
General Administration - Oversee strategic planning and business operations.
- Train sales and customer service teams and motivate them
Human Resource Management - Hire marketing experts and nutritionist
- Offer ongoing training and performance-based incentives to retain employees.
- Continuously update the Fitmeal app based on user feedback.
Technology Development - Developing more features for Fitmeal app
- Implement and maintain business management system.
- Foster relationships with suppliers
- Negotiate deals that ensure a steady supply while keeping costs manageable.
Procurement - Purchase specialized kitchen equipment
- Maintain a robust supply chain management plan.
- Procure ingredients from suppliers
and store them efficiently to
- Serve meals in-store
maintain freshness. (1) Offline:
(1) Nutrition Guidance:
+ Promote services at fitness centers
Supporting Package takeout orders using eco- + Provide 24/7 AI-driven nutrition
PROFITS
Physical - monitor ingredient levels and - Prepare and cook healthy, personalized through partnerships and physical
friendly, branded packaging. consulting through the app.
activities Stores minimize waste. meals advertising.
- Offer delivery through partner + Measuring calories, adjust the
- In-depth body analysis using In- + Direct sale at stores
services daily menu of each customer
body scans of the customer at the
store (2) Online:
(2) Customer Support:
+ Utilize fitness KOL/KOC
+ Handle customer complaints
influencers.
- Develop personalized meal plans and promptly, either through in-store
provide long-term nutritional guidance staff or app
+ Maintain an active presence on
tailored to customers’ fitness and health platforms like Facebook and
data, + Motivate customer everyday
- Provide customers with a Instagram
- Collect and store customer through notifications.
personalized diet plan on the app
information (body muscle/fat Monitor and track the customer progress (3) E-commerce:
(3) Custom Order Management:
Mobile App percentage, health condition, in real-time and update accordingly
- Provide customer with daily menus + Sell meals, supplements, and
exercise routine, dietary + Allow customers to select their
so the customer can select what to health-related products directly
preferences,...) and fitness goals. Build daily menus and send to customers meals and order from the app.
eat and order from the store through the app and fanpage.
through notification
Adjust the calories of each meal for each
customer
Inbound Logistics Operations Outbound Logistics Marketing and Sales Services
Primary activities
Key resources
- Stores
- Cooking Equipment
Physical Resource - Fitmeal App: A digital platform for customer interaction, meal customization, and order management.
- Data Storage and Management: Systems to securely store and manage customer data, including dietary preferences
and order history.
Tangible
resource
- Trade secrets
Technological Resource - Trademarks: Fitmeal’s name and logo, store design, packaging design, app design
Financial Resource - Funding and Investment from families, friends, and from venture capital fund like BEE Capital
- Trained Employees: Nutritionists, chefs, sales staff, and marketing personnel trained in health, nutrition, and customer
service.
- Customer Service Specialists: Staff knowledgeable in handling customer queries and providing personalized meal
Human Resource
recommendations.
- App developers
Intangible
- Nutritionist
resources
- Meal Plan Customization: Creative development of personalized diet plan and meals order with app
- Creative App: app could provide nutrition knowledge, motivate customer and engage with customer everyday through
Innovation and creativity
creative notification and appealing app design.
- Brand reputation
- AI-driven Support: 24/7 AI-powered customer service for nutrition guidance and real-time assistance.
Customer service - Personalized customer service through app: tailor customer diet plan and meal order base on customer require calories
intake, personal goals, exercise routine.
Organizational
capability - Personalization: Offering highly personalized meal and fitness plans, using AI and data analysis to adapt to customer
needs.
Innovativeness of product and service
- Eco-friendly Practices: Developing and implementing sustainable practices, such as using biodegradable packaging and
sourcing
REVENUE STREAM
Supplement sales through
Meal sales from physical
physical stores and app
stores and online orders
orders
Premium app subscriptions Advertising revenue from
for advanced features fitness-related companies
COST ESTIMATION
(1) Initial Set-up Cost:
Cost Category Description Estimated Cost
Lease Payment 360.000.000 VNĐ
Physical Location Setup Interior Design & Kitchen Equipment 500.000.000 VNĐ
Furniture and Dining Setup 200.000.000 VNĐ
Initial Development (Outsourcing, MVP version) 600.000.000 VNĐ
App Development
Testing and Launch 100.000.000 VNĐ
Initial Food Ingredients 150.000.000 VNĐ
Inventory & Supplies Supplements & Health Products 80.000.000 VNĐ
Packaging Materials 40.000.000 VNĐ
Initial Campaigns (Focus on digital marketing) 240.000.000 VNĐ
Marketing & Branding
Branding & Signage (Basic branding) 80.000.000 VNĐ
COST ESTIMATION
(2) Annual Costs and Investments:
Cost Category Description Estimated Cost
Utilities Electricity, Water, Internet 180.000.000 VNĐ
Chef & Kitchen Staff 840.000.000 VNĐ
Nutritionists 300.000.000 VNĐ
Salaries & Training Cost
Customer Service & Support 200.000.000 VNĐ
App Development Team (Outsourced, maintenance only) 50.000.000 VNĐ
Equipment Maintenance &
Basic maintenance 90.000.000 VNĐ
Upgrades
App Feature Development &
Essential updates only 180.000.000 VNĐ
Major Updates
Marketing Campaigns Focus on digital and seasonal promotions 360.000.000 VNĐ
THANK YOU
Do you have any questions?
