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Literature Review 2

Meal Match provides personalized meal suggestions based on users' tastes, health goals, and dietary restrictions, aiming to make healthy eating accessible and enjoyable, particularly for urban and semi-urban customers. Current trends in the meal matching market include AI-based personalization, a growing demand for health-focused meals, integration with fitness apps, and the rise of cloud kitchens. Additional trends involve subscription meal plans, sustainable packaging, quick delivery demands, gamification for user engagement, and expansion into Tier 2 and Tier 3 cities.

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0% found this document useful (0 votes)
6 views4 pages

Literature Review 2

Meal Match provides personalized meal suggestions based on users' tastes, health goals, and dietary restrictions, aiming to make healthy eating accessible and enjoyable, particularly for urban and semi-urban customers. Current trends in the meal matching market include AI-based personalization, a growing demand for health-focused meals, integration with fitness apps, and the rise of cloud kitchens. Additional trends involve subscription meal plans, sustainable packaging, quick delivery demands, gamification for user engagement, and expansion into Tier 2 and Tier 3 cities.

Uploaded by

mohdaffan78100
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We take content rights seriously. If you suspect this is your content, claim it here.
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Overview of Meal Match service

The focus of Meal Match services is to provides users


with personalized meal suggestions on the basis of their
taste, preferences, health goals, dietary restrictions and
daily routines.

It bridge the gap between nutrition, technology, and


convenience in the modern food industry.
To provide smart Meal matching that considers health
conditions, allergies, diet plans(keto, vegan, diabetic
friendly), and taste preferences.

To make healthy eating accessible, affordable, and


enjoyable for all, especially in urban and semi-urban
markets.

It mainly focuses on :
• Health conscious individuals.
• Busy professionals and students.
• Individuals with dietary restrictions.
• Urban and semi-urban tech-savvy customers.
Current Trends in the Match Meal market

1.AI Based Meal Personalization

• Use of AI and machine learning to recommend meals


based on:
1. Health goals such as weight loss, diabetes.
2. Past orders.
3. Calorie needs, allergies, and taste preferences.
4. Data-driven personalization enhance
customer satisfaction and retention.
2.Growing Demand for Health and wellness Meals
• Rise in demand for low-carb, high protein,
vegan,glutenfree,keto,and diabetic-friendly meals.
• Post-COVID,conscious and mindful of their diets.
3.Integration with fitness and health apps
• Platforms now integrates with apps like Google fit,
Apple Health, or wearable Fitbit, smartwatch.
• Syncing calorie intake with physical activity data
allows smarter recommendations.
4.Rise of Cloud Kitchens
• Cloud or ghost Kitchens support cost-effective,
location flexible operations.
• Enables Platforms like Match meal to scale quickly
without setting up physical restaurants.
5.Subscription based meal Plana
• Users opt for weekly or monthly meal boxes/plans
based on their dietary goals.
• Helps in Revenue predictability and increase
customer loyalty.
6.Sustainable Packaging and Eco-friendly Meals
• Focus on biodegradable, reusable, or minimal
packaging.
• Growing preferences for plant -based diets and
environmentally responsible brands.
7.Quick and Fast Delivery

• Demand for 30-minutes or less Delivery has pushed


platform to adopt zone-based Kitchens and micro-
fulfilment strategies.

8. Gamification and Beyond Urban


• Apps are using gamification point streaks and
badges to encourage healthy eating habits and daily
meal tracking.
• Loyalty programs user engagement.
9. Expansion Beyond Urban Cities •
Increasing acceptance in Tier 2 and Tier 3
cities.
• Rising digital awareness and fitness culture expanding
the target market.

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