Shanakkian.

K
Digital Marketing Specialist

My Contact About Me

Successful Digital Marketing Specialist skilled at

[email protected] planning, executing, and optimizing online marketing
strategies. Promotes products successfully through
+919578787437 multiple digital strategies. Achieves consistent
D/60 ramalingam nagar 2nd successes with excellent planning skills and proactive
street hms colony madurai - 10 campaign tracking.

Skills Professional Experience

Trescon Global Solution | Digital Marketing Specialist

PPC Marketing
2024 – Present
Ads Strategy
SEO
Key responsibilities:
Social Media Marketing
Site Optimization
I have worked on prominent international events such as the Dubai
ORM FinTech Summit, Future Sustainability Forum, and Dubai AI & Web3
Lead Generation event, all organized by the Dubai International Financial Centre (DIFC).
Web Analytics Additionally, I contributed to domestic events like the World CX Summit,
Time Management World AI Show, Big CIO Show, and the World Blockchain Summit
Customer Service organized by Trescon.

Through A/B testing, identified top-performing campaigns that resulted in

Education Background a 30% increase in quality leads, optimizing efforts for higher conversion
rates.

Established performance measurement and reporting systems for digital

Bachelor of engineering in mechanical campaigns, enabling continuous optimization and informed decision-
Nehru institute of engineering and making.
technology
Completed in 2016 Executed targeted digital marketing strategies that significantly boosted
marketing-sourced revenue for various events.

Coordinated with marketing managers to gather insights, ensuring

campaign strategies aligned with event objectives. Designed and
launched multi-channel digital marketing campaigns to promote the
brand, drive engagement, and achieve strategic goals.

Key Tools Utilized: Google Trends, SEMrush, Google Ad Preview, Looker

Studio, Spyfu, Google Analytics, Google Search Console, HubSpot
Page SpeedInsights, Buzzsumo, Facebook Ads Library, SEO Quake,
Wordcount, Plagiarism Checker, Answer the Public, Hotjar and
Apollo.io.
 YesOrYes private limited | Digital Marketing Specialist
Ceritification 2021 – 2023
Key responsibilities:
Advanced Digital Marketing course
(NIDM ) Conducted market research and benchmarking, optimizing client
Mobile, International, and Local SEO Test websites, resulting in a 20% average increase in website Organic
(SEMrush Academy) traffic and a 15% boost in conversion rates.
Advanced Google Analytics (Google)
Developed digital marketing strategies by creating and
SEO – Udemy
implementing plans to reach and engage target audiences.

Managed and optimized PPC campaigns across 10+ digital

channels, increasing ROI by an average of 15% to 20%.

Leveraged social media analytics and listening tools to develop

Events future campaign strategies, resulting in a 30% increase in
engagement and brand visibility.

AI-Powered Digital Business Bootcamp Created reports on digital marketing efforts using analytics tools
Attend in Chennai (Digital Scholar) to track and measure digital marketing success management.

5 days LinkedIn Growth Marketing

(Growth School)

BlackBuck (ZinkaLogistics Solutions Pvt. Ltd.) |

Sr.Associate customer operation | October 2019 -
Achievements November 2020

Key responsibilities:
Improved Ranking for Sponsor a Child on
the 1st page. Handling Zendesk(Ticketing System) tickets for solving the issues
Improved Ranking for Donate Online, and Operations from the customer.
Child Sponsorship on the 1st page.
Improved Ranking for save tax.on the 1st Handling Fastagfrom customer request to activation along with
page. FuelOperation.

Co-ordaining with the Client (IDFC Bank) for any payment-

related issues.
SPL Infrastructure Private Limited | GET (Graduate
Engineering Trainee) | April 2016 - May 2018 Received an average 85% customer satisfaction rating to date,
15% higher than the company average.

Trained and mentored 4 new employees on conflict resolution

with Zendesk and Achieved productivity targets.
Key responsibilities:

Collaborated with other departments to establish smooth

Maintained a positive work atmosphere by building relationships
implementation of operational processes and procedures.
with co-workers, customers, clients, and management.

Studied manufacturing processes to improve overall knowledge.

Smart Group Private Limited| SEO Executive| May 2018
Collaborated with senior engineers on projects and offered - May 2019
insight.
Key responsibilities:
Assisted senior engineers and management with clerical duties
to keep the department functioning and workflows running
Planned and executed web, SEO, database marketing, and social
smoothly.
media advertising campaigns.

Directed traffic growth strategies, SEO, content distribution, email

marketing, and trackbacks.

Increased brand awareness through the creation and

management of social media channels, boosting social media
engagement by 20%.

Utilized Google Analytics to set up, monitor, and analyze content

success and identify opportunities for content improvement.

Created and distributed monthly SEO reports to notify clients of

site traffic, goals, and KPIs.