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Securing
Generative AI
Netskope Special Edition
by Carmine Clementelli and
Krishna Narayanaswamy
These materials are © 2024 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited.
Securing Generative AI For Dummies®, Netskope Special Edition
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Introduction
G
enerative artificial intelligence (GenAI) exploded into the
mainstream in late 2022. Since then, it has begun to trans-
form (or promises to transform) many aspects of how
businesses operate. Tools like ChatGPT and Google Gemini are
more than just novel technologies — they’ve instigated a seismic
shift in how data is managed and secured. It’s estimated that at
least one in four corporate employees interacts with a GenAI tool
daily, mostly unseen and undetected by employers and security
personnel. That’s a concern because GenAI has a voracious appe-
tite for your data, consuming the most mundane and the most
sensitive data with equally aggressive greed.
GenAI has been around for years, to say nothing of the much
bigger category of AI itself. But because of its mushrooming pop-
ularity, we now face a new, complex, and unexpected set of data
security challenges. As these GenAI tools offer to enhance effi-
ciency and drive innovation, they’re also blurring the traditional
lines of data protection and sending sensitive information beyond
the safe confines of company networks into an expansive digital
realm, where they may reemerge anywhere and in anyone’s hands.
Effectively managing data security amidst the proliferation of
GenAI is not just about risk mitigation; it’s a strategic imperative.
When approached correctly, effective data security enables busi-
nesses to leverage GenAI for competitive advantage. Conversely,
neglecting the need for data security related to GenAI use can lead
to catastrophic consequences for your business.
About This Book
This book equips your organization with the knowledge to bal-
ance the innovative potential of GenAI tools like ChatGPT and
Google Gemini with robust data security practices. We emphasize
the importance of understanding the unique risks posed by GenAI
and advocate for advanced data loss prevention (DLP) strategies,
regular risk assessments, and the integration of modern cyber-
security tools. We also underscore the necessity of cultivating a
culture of responsible AI usage among employees. This book is a
vital resource for navigating the complexities of data security in
a landscape transformed by GenAI. It provides actionable insights
Introduction 1
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