Introduction to
Search Engine
Optimization
(SEO)
SEO is the practice of improving a website's visibility and ranking in
search engine results. By optimizing content, structure, and off-site
factors, businesses can attract more organic traffic and increase their
online presence.
Ma by Mahesh Tolanur
Understanding Search Engine
Algorithms
1 Crawling
Search engines use web crawlers to discover and index new web pages by
following links across the internet.
2 Indexing
Crawled pages are added to the search engine's index, where their content,
structure, and other factors are analyzed.
3 Ranking
Proprietary algorithms then evaluate the indexed pages to determine their
relevance and authority, and rank them accordingly in search results.
On-Page Optimization Strategies
Content HTML Structure Technical Factors
Create high-quality, relevant, Optimize page titles, meta Ensure fast page loading
and engaging content that descriptions, headings, and speeds, mobile-friendliness,
addresses user search intent. other HTML elements to and clean URL structures.
enhance search visibility.
Off-Page Optimization Techniques
Link Building Social Signals
Earn high-quality, relevant backlinks from Leverage social media platforms to increase
authoritative websites to improve domain brand visibility and engagement.
authority.
Local SEO
Online Reputation
Optimize for local search results by claiming
Monitor and manage your online reputation to
and optimizing your Google My Business
build trust and credibility.
listing.
Keyword Research and Targeting
1 Identify Relevant Keywords 2 Analyze Search Intent
Use keyword research tools to find the Understand the user's purpose behind each
most promising search terms for your keyword to create content that meets their
business. needs.
3 Prioritize and Target 4 Monitor and Adjust
Focus your efforts on the keywords with Continuously track your keyword
the highest search volume and relevance. performance and adjust your strategy as
needed.
Google Rankings
Search Ranking Featured Local Pack Paid Ads
Improve your
Snippets Optimize your local Complement your
website's position in Optimize your content SEO strategy to organic SEO efforts
the organic search to appear in Google's appear in the Google with targeted paid
results to increase featured snippets, local pack for relevant search campaigns to
visibility and click- which can boost your searches. reach even more
through rates. brand's credibility. potential customers.
Link Building
Outreach
Reach out to relevant websites and influencers to earn high-quality backlinks.
Content Creation
Develop valuable, shareable content that other sites will want to link to.
Link Prospecting
Identify and target the most promising link-earning opportunities in your
industry.
Steps to Optimize Website
1 Technical Audit
Identify and fix any technical issues that could be impacting your website's
performance.
2 On-Page Optimization
Optimize your website's content, structure, and other on-page elements to
improve search visibility.
3 Off-Page Strategies
Implement link building, social media, and other off-page tactics to build
authority and credibility.
Measuring and Analyzing SEO
Performance
Organic Traffic Track the number of visitors coming to your
website from organic search.
Keyword Rankings Monitor your website's rankings for your target
keywords.
Backlink Profile Analyze the quality and quantity of your
website's backlinks.
Conversion Rate Measure the percentage of visitors who take a
desired action on your website.
