Complete Guide to Blog SEO & Publishing
This guide covers everything you need to know about indexing, on-page SEO, off-page SEO,
and essential tools to optimize and publish blogs effectively.
1. Checking Indexing & Crawling
✅ Google Search Console (GSC): Go to search.google.com/search-console, enter your blog
URL in the URL Inspection Tool, and check if Google has indexed it. If not, request indexing.
✅ Google Site Search: Open Google and type: site:yourblogURL.com. If it appears in search
results, it’s indexed.
✅ Google PageSpeed Insights: Use pagespeed.web.dev to check your blog's loading speed and
mobile performance.
2. On-Page SEO Optimization
✅ Title & Meta Description: Ensure the title has keywords (under 60 characters) and a meta
description (under 160 characters).
✅ Header Tags: Use H1 for the main title, H2 for subheadings, and H3 for smaller sections.
✅ Image Optimization: Add alt text with keywords and compress images using TinyPNG.
✅ Internal & External Links: Link to relevant pages on your site and credible external
sources.
✅ Mobile-Friendliness: Test with Google's Mobile-Friendly Test and optimize layout.
3. Off-Page SEO & Backlink Building
✅ Backlinks: Use Ahrefs, Moz, or SEMrush to analyze backlinks and build high-quality links.
✅ Social Media Promotion: Share on LinkedIn, Twitter, Facebook, and Reddit.
✅ Quora & Reddit: Answer relevant questions and link to your blog.
✅ Guest Posting: Contribute articles to high-authority websites and add backlinks.
4. Technical SEO & Performance Analysis
✅ Screaming Frog: Crawl your website to find SEO issues and broken links.
✅ Google Tag Manager: Manage tracking tags without editing code.
✅ Schema Markup Validator: Check structured data for rich snippets.
5. Tracking & Analytics
✅ Google Analytics: Monitor blog traffic, user behavior, and sources.
✅ Keyword Planner: Find search volume and competition for keywords.
✅ GTmetrix: Analyze site speed and get recommendations for improvement.
Conclusion
By following these steps and using the recommended tools, you can improve your blog's
visibility, traffic, and overall SEO performance.