# UX Research: Understanding User Needs
### The Foundation of Good Design
Without research, UX design is just **guesswork**. UX research is the process of studying
users to understand their **needs, behaviors, and pain points**, ensuring that products are
designed with the user in mind.
### Types of UX Research
1. **User Interviews** – One-on-one conversations to gather deep insights into user
motivations and frustrations.
2. **Surveys & Questionnaires** – Quick, scalable methods to collect opinions from a large
audience.
3. **Usability Testing** – Observing users as they interact with a product to identify issues.
4. **Heatmaps & Analytics** – Tracking user behavior to see where they click, scroll, or drop
off.
5. **A/B Testing** – Comparing two design versions to determine which performs better.
### Why UX Research Matters
Without proper research, businesses risk designing products that don’t meet user
expectations. Investing in UX research leads to **higher user satisfaction, better conversion
rates, and reduced development costs**, making it a crucial step in the design process.