Name: Best Coffee
Address: Kelela Town
Date: December 2017 E.C
Executive Summary
This business plan is prepared for the establishment of a coffee shop in Kelela,
located in the center of Town. The shop will offer high-quality coffee. The target
customers are individuals looking for premium coffee, and the shop aims to
provide a unique experience by serving the best coffee in a convenient location.
Given that the center of the Town is situated in a high-traffic area, it is an ideal
spot for a coffee shop. The coffee shop will operates in a busy area, attracting a
diverse clientele. The initial investment required for the coffee shop is 50,000
birr, which will covers three months of rent, basic furniture, equipment, and
other necessary expenses. The business is expected to generate significant
revenue within the first three months.
Background and History
The business is new and aims to serve the community with high-quality coffee.
The coffee shop will officially start operations in Decembert 2017 E.C, offering
fresh coffee to customers. However, the first three months will focus on
establishing a strong customer base and ensuring quality service.
Description of Products
The coffee shop will offer a variety of coffee types, known for their unique
flavors. The products will be sourced locally, and the shop will provide a
selection of coffee options to cater to different tastes. The coffee will be served
fresh daily, and special promotions will be available on specific days.
Market Competition
The coffee shop will compete with other local coffee shops, hotels, and cafes.
The market is saturated with coffee vendors, but the shop aims to differentiate
itself by providing high-quality coffee and excellent customer service. The price
range for coffee in the area is between 10 to 15 birr, and the shop will offer its
premium coffee at a competitive price of 10 birr.
Marketing Strategies
The coffee shop will focus on peak hours, particularly in the morning and during
lunch, to maximize sales. Marketing efforts will include promotions and special
offers to attract customers. The shop will also utilize social media to reach a
broader audience and engage with potential customers.
Manufacturing Plans
The coffee will be prepared using high-quality ingredients, ensuring that the
final product meets customer expectations. The shop will maintain cleanliness
and hygiene standards to provide a safe environment for customers.
Human Resource Plan
The shop will employ two female staff members to assist with operations and
customer service. The initial expenses will include salaries and other operational
costs.
Sales/Revenue Projections
The coffee shop aims to sell an average of 80 cups of coffee daily at a price of 10
birr, generating significant revenue over the first three months.
Cash Flow Statement
The projected sales for the first three months are 20800 birr, with operational
costs estimated at 4\31,200 birr. The business anticipates a positive cash flow as
it establishes itself in the market.
Assumptions
The projections are based on operating 26 days a month, with coffee priced at
15 birr in the third month. The average cost of coffee and sugar is expected to
remain stable, and employee salaries are set at 3,000 birr per month.
