Course Curriculam
Course Code: CSIT660 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level PG 2 0 0 2 0 0 0 3
Course Title Business Analytics and Modelling
Course
Description :
Course Objectives :
SN. Objectives
1 The objective of this course is to introduce the concepts and importance of business analytics
2 To understand the significance and alignment of business & analytics, leading to growth.
3 To emphasize further the role and aspects of implementation of business analytics in organizations.
Pre-Requisites : General
SN. Course Code Course Name
Course Contents / Syllabus :
SN. Module Descriptors / Topics Weightage
Module I: To introduction • Defining Business Analytics • Role of Business Analytics • Life cycle of BA and Application of BA in
1 Business Analytics and Business Environment • Skills required for Business Analyst profile • Summarizing Data • Normality Test, 20.00
Exploratory Data Analysis Homogeneity Test • Graphical Charts: Histogram, Box plots, Bar plots, Scatterplot
Module II Analytics on • Excel Formulae • Advance Excel (Sum, Sumif, Round) Functions • Row function (Vlookup, hlookup ) •
2 20.00
Spreadsheets Column function (Vlookup, hlookup) • Index & Match Function
• Measures of central tendency and dispersion • Application of Pivot Tables • Using a PivotChart to
Module III Descriptive
3 Summarize Research Surveys • Ensuring Charts Update Automatically • Using Sparklines to Summarize 20.00
Analytics
Multiple Data Series • Slicers and Crosstabulation • Decision Analysis and Decision Tree
Module IV Predictive • Multiple Regression Analysis • Multidimensional Scaling (MDS) • Linear Optimization • Time Series
4 Analytics and Monte analysis • Monte Carlo Simulation and Risk Analysis • New Product Development Model • Sensitivity 20.00
Carlo Simulation Analysis • New Vendor Model
• What is visualization • Contribution of visualization in analytics • Principles of communicating data,
Module V Visualization
5 Beautiful data & how do we achieve beauty • Importance of storytelling, Effective visualization • Data 20.00
and its role in analytics
Visualization & MS Excel and emerging trends
Course Learning Outcomes :
SN. Course Learning Outcomes
1 • Apply and show business analytics skills in their organizations
Pedagogy for Course Delivery :
SN. Pedagogy Methods
1 Lectures
2 Case studies
3 Student presentations
4 Integrated project work
Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100
Attendance+CE+EE : 5+45+50
SN. Type Component Name Marks
1 Attendance 5.00
2 End Term Examination (OMR) 50.00
3 Internal HOME ASSIGNMENT 10.00
4 Internal CLASS QUIZ 5.00
5 Internal CLASS TEST 10.00
6 Internal INTEGRATED PROJECT 20.00
Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100
N/A
List of Professional skill development activities :
No.of PSDA : 3
SN. PSDA Point
1 Explore case studies on business analytics and Use of various formulas for mathematical and statistical calculations through Excel.
2 Application of techniques learnt during class on given datasets
3 In a group , work on a real-life Data Analytics Integrated Project from any domain such as HR, Finance, Supply Chain etc. and prepare a report
Text & References :
SN. Type Title/Name Description ISBN/ URL
Evans, James (2016), Business Analytics,
1 Book
Pearson’s Publication
• Jeffrey D Camm(2015), Essentials of
2 Book
Business Analytics Cengage Learning
• Wayne L. Winston (2014), Marketing
3 Book Analytics: Data-Driven Techniques with
Microsoft Excel, John Wi
• Conrad Carlberg(2016), Business
4 Book Analysis with Microsoft Excel (5th Edition),
Pearson Education Ind
