SVKM’s NMIMS ASMSOC – Course Outline
Course
Code
Course Business Analytics and Visualization
Title
Course Dr. Yogesh Funde, Mr. Nandip Vaidya, Mr. Veerendra Anchan
Instructor/s
Course 4
Credit
Program T.Y.B.B.A./ T.Y.BSc (Finance) –Semester V
and
Semester
Pre- Students should be well versed with the basic concepts of
Requisite descriptive statistics and hypothesis testing.
Learning The course familiarizes learners with a role of statistical methods
Objectives to develop actionable insights for formulating strategies.
Demonstrating ability to evolve strategies for organizational
benefits using business analytics
Demonstrate the ability to develop models / frameworks to reflect
critically on specific business contexts
Developing skills for analysis and interpretation of the data which
is used in business decision making
Learning Student should be able –
Outcomes To examine and clean the data for further processing
To identify correct statistical tools to apply to solve business
problems
To learn the process of building model using historical data
To compare different model and choose the most appropriate
model for predictions
Course Business analytics introduces students to the role of analytics in
Description business decision making and different statistical tools aid in
formulating business decisions.
Evaluation Specific % AOL Intended CLOs to be
Pattern Assessment Weightage Instrument Assessed
Methods / s
Task
CL CL CL CL CL
O1 O2 O3 O4 O5
Class 30 Assignment
activities/ s, Test,
QUIZ/Test Quiz
/Continuo
us
assessment
Project 20 Project
work
Course Session Plan
Session Topics / Module Chapters (Mention
Page Numbers) /
Articles / Cases /
Material and
Activities
Introduction to Statistics TB1
1-8 • Discussing fundamental statistical concepts Chapter 1.2, 2.1, 2.2,
• Examining sampling distributions 2.3, 3.1, 3.2, 3.3, 3.4,
• Describing categorical data 3.5, 6.2, 7.5, 8.1, 8.2,
• Constructing confidence intervals 9.3, 9.4, 10.1, 10.2
• Performing simple tests of hypothesis
Class Discussion and
Outcome:- Students should be able to clean data and online practice
understand the concepts of parametric testing. sessions
9-16 Analysis of Variance (ANOVA) TB1
• Performing one-way ANOVA Chapter 13.1, 13.2,
• Performing multiple comparisons 13.4
• Performing two-way ANOVA with and
without interactions Case Study,
Presentation and
Outcome:- Students should be able to comprehend online practice
different ANOVA techniques and apply the correct sessions
technique.
17-32 Regression TB1
• Using exploratory data analysis Chapter 14.1-14.6,
• Producing correlations 15.1-15.7, 16.1-16.6
• Fitting a simple linear regression model
• Understanding the concepts of multiple regression TB2
• Building and interpreting models Chapter
• Describing all regression techniques 1.1-1.7
• Exploring stepwise selection techniques
Case Study,
Outcome: - Students should be able to learn features Presentation and
selection and build regression model. online practice
sessions
33-40 Regression Diagnostics TB1
• Examining residuals Chapter 14.8, 14.9,
• Investigating influential observations and 15.8
collinearity
TB2
Outcome:- Students should be able to evaluate Chapter 4.1-4.4, 5.1-
assumptions for regression model. 5.4, 6.2-6.3, 7.6
Case Study,
Presentation and
online practice
sessions
41-44 Categorical Data Analysis TB1
• Describing categorical data Chapter 15.9
• Examining tests for general and linear association
• Understanding the concepts of logistic regression TB2
and multiple logistic regression 8.3,8.4,9.2
• Performing backward elimination with logistic
regression Case Study,
Presentation and
Outcome: - Students should be able to apply online practice
classification technique such as logistics regression. sessions,
Instructor Notes
45-46 Accessing and Assaying Prepared Data Presentation and
Creating project, library, and diagram online practice
Defining a data source sessions,
Exploring a data source Instructor Notes
Outcome:- Students should be able to set up data
source in SAS E-Miner
47-54 Introduction to Predictive Modelling Case Study,
Logistics Regression Presentation and
Decision trees online practice
Neural networks sessions,
Instructor Notes
Outcome:- Students should be able to compare
performance of different classification models in SAS
E-miner
55-57 Administering the Environment and Managing online demo,
Data Instructor Notes
• Data building and exploration
• Data Administration
• Exploring data sets
• Selecting data and defining data item properties
• Creating data based visualizations
• Enhancing visualizations with advanced analytics
• Interacting with visualizations and explorations
Outcome::- Students should be able to learn the
graphical representation of information and data using
visual elements like charts, and graphs.
58-60 Designing and Viewing Business Intelligence online demo,
Reports Instructor Notes
• Creating a simple report
• Working with graphs
• Working with tables
• Working with other objects
• Viewing reports
Outcome::- Students should be able to present the data
to create actionable insights.
Prescribed Text Books:
1. Statistics for Business and Economics – Anderson, Sweeny, Williams,
Reading Camm and Cochran
List and 2. Econometrics by Examples – Damodar Gujarathi
References
Web based References:
1. SAS support and statistics resources
2. Real statistics on MS-Excel
3. https://bookdown.org/
Any other information:
Software Requirements:
SAS Enterprise Guide / R/ Python/SPSS/MS Excel with Real
Statistics addin/Jamovi
SAS Enterprise Miner
SAS Visual Analytics
Note: Latest edition of text books may be used.
Prepared by Faculty Approved by Program Approved by Associate
Members Chairperson Deans
Dr. Yogesh Funde
Mr. Nandip Vaidya
Mr. Veerendra Anchan
Approved by I/C Dean –
ASM SOC
