MBA
Business Analytics -I
Course Details
Course Title Business Analytics -I
Course Code SHRM-501
Academic Year 2025-2026
Semester I
Credits 3
Core/Elective Core
Instructor Details
Instructor Name Dr Bijeta Shaw
Office Location E-008
Consultation Hours Thursday 4:35 PM - 5:50 PM
Email ID [email protected]
Course Description:
This course is designed to provide a broad foundation on Business Analytics to MBA students. The
course begins with various descriptive analytics and visualization techniques to handle and analyze
various data forms relating to business. At the next level, the course deals with hypothesis testing which
helps in business decision-making. Each session will help the students understand the concepts,
techniques, and applications of Excel.
Course Objectives:
The course aims to:
1. Demonstrate conceptual knowledge of analytical techniques and tools as applied to the business
environment.
2. Develop skills and competencies in applying the above knowledge to business problems.
3. Demonstrate relevant analytical capabilities in frameworks, tools and techniques for objective
decision-making.
4. Think through a problem creatively, generate a set of alternatives and select the best alternative for
better business outcomes through data analysis.
5. Interpret the research output of different research analyses in the business context.
6. Develop an ability to apply analytical tools in related disciplines such as Managerial Economics,
Operations Management, Business Analytics II, Marketing Analytics, Marketing Research,
Portfolio Management, Financial Econometrics, etc.
Expected Learning Outcomes:
The course is expected to lead to:
1. Conceptual understanding is necessary to meaningfully analyze data.
2. Apply descriptive analytics and visualization techniques to interpret business data.
3. Ability to apply different analytical techniques in solving research and business problems.
4. Ability to identify appropriate analytical tools and techniques for a given situation to arrive at
decision-making.
5. Ability to evaluate different alternatives based on available data and select the best alternative.
Assurance of Learning (AoL)
Program Learning Course Learning Outcome (CLO) Assessment Method
Goal (PLG)
PLC-1: Conceptual CLO 1: Conceptual understanding is Quizzes, assignments
Knowledge necessary to analyze data meaningfully.
PLC-2: Critical CLO 2: Apply descriptive analytics and Classroom assessment during
Thinking visualization techniques to interpret business the sessions, class tests
data.
CLO 3: Ability to apply different analytical
techniques in solving research and business
problems.
CLO 5: Ability to evaluate different
alternatives based on available data and
select the best alternative.
PLC-5: Digital CLO 4: Ability to identify appropriate project presentations, and
Proficiency analytical tools and techniques for a given assignments
situation to arrive at a decision.
Recommended Textbooks and Resources
● Introduction to Business Analytics (Adapted book for IBS), Cengage, 2023.
● Data Visualization – Storytelling Using Data
● Selected Harvard Business School Cases and Articles.
Detailed Course Schedule:
Activity (Case / Key Concepts
Cases/ Notes/
Discussion / Covered
Session Articles
Topics Covered Roleplay / Chapter
No. (Source and
Analysis
details)
exercise)
Evolution of
Business
Analytics, types
1 Introduction to Business Discussion and applications Ch-1
Analytics
in Finance,
Marketing, HR
and Operations
Storytelling with Data Classroom Sources of data,
2-4 Visualization (using exercise using Quantitative and Ch-2
Excel/Power BI) Excel/Power BI Qualitative Data
& numerical Cross-sectional,
problems longitudinal data,
and Time series
data;
Variables &
Scales of
Measurement
Bar plot, line plot,
pie chart,
histogram, box
plot, scatter
diagram, cross-
tabulation. Heat-
map; Identifying
appropriate
diagram/chart for
the given data
Creating
frequency
distributions-
relative and
cumulative (using
pivot table and
excel functions).
Measures of
Classroom central tendency
exercise using and dispersion.
Storytelling with Descriptive Excel/Power BI (including cross
5-7 Analytics (using Excel/Power Ch-2, 3
& numerical tabulated data)
BI) problems Measures of
Association
between two
variables
(Covariance,
Pearson
Correlation).
Measure of Shape
(skewness and
Kurtosis)
Basics of
Classroom
probability, types
exercise &
Specialty Toys of probability,
Probability & Probability numerical
8-13 (Prescribed Text addition and Ch-4, 5, 6
Distribution problems
Book, p.239) multiplication
Case Discussion
rules (1 Session),
Discrete
Probability
distributions -
Uniform,
Binomial, and
Poisson;
Continuous
probability
distributions -
Normal and
Exponential;
Basic concepts of
Triangular and
Lognormal
distributions
14 Test-1
Concept of
sampling, various
sampling
methods, and
Classroom sampling
Sampling and Sampling exercise & distributions and
15-17 Ch-7
distribution numerical CLT; Concept of
problems point estimators
(Mean(s), SD and
Proportion);
Properties of
good estimator.
Concepts of
interval
estimations,
developing
Classroom
confidence
exercise & Gulf Real Estate
Confidence Interval interval estimates
numerical Properties
18-21 Estimation for mean(s) and Ch-8
problems (Prescribed Text
proportion(s), and
Book, p.329)
SD;
Case Discussion
Sample size
determination
(Mean and
Proportion)
22 Test-2
Classroom Quality Fundamentals of
exercise & Associates, Inc. hypothesis
numerical (Prescribed Text testing. Type I
23-25 Ch-9
problems Book, p.387) and Type II
Hypothesis Testing – One
Sample errors. Testing for
Case Discussion ICMR Case mean, SD and
Care Hygiene proportion with
one population
(Small and Large
samples for
Means)
Classroom Testing for
exercise & means, SDs and
Par, Inc.
numerical proportions
Hypothesis Testing – Two (Prescribed Text Ch-10 &
26-29 problems (Small and Large
Samples Book, p.430) 12
samples for
Case Discussion Means);
Classroom Tests of
exercise & Independence and
30 Chi-Square Test Ch-12
numerical Goodness of Fit
problems
Classroom Testing of
exercise & hypothesis for
ANOVA using Excel numerical variance (F-test),
31-32 Ch-13
problems One-way
ANOVA and
Case Discussion Two using Excel
33 Test-3/Project Report
Evaluation Timelines:
Keeping in line with continuous evaluation at IBS, the following schedules have been drawn. Students
are expected to go through the dates/sessions mentioned and prepare accordingly.
Component Planned Weightage (%) PLC to be assessed
Test 1 Session 12 15% PLC-1: Conceptual knowledge
Test 2 Session 22 15% PLC-2: Critical thinking
Test 3 / Story Session 31 20% PLC-2: Critical thinking
telling using data PLC-5: Digital competency
Class Ongoing 10%
Participation (Throughout
Course)
Comprehensive End of Semester 20% - Lab based PLC-1: Conceptual knowledge
Exam 20% - Theory PLC-2: Critical thinking
PLC-5: Digital competency
Total - 100% -
