IBS Hyderabad (Academic Year – 2019-20)
Course Handout
Program : MBA
Course Code : SHRM 502
Course Title : Business Analytics II Semester: II
Faculty Name : Dr. Bijeta P Sakarwar Room No: E008
Consultation Hours (Day/time) : 4.00 PM to 6.00PM (Friday)
Mobile No: 7799225992/7780770331 Email: [email protected]
Course Description: This course is designed to provide broad foundation to the students Business
Analytics. . The course deals with various predictive and prescriptive analytics, nonparametric and
multivariate techniques so as to handle data of various forms for decision making. Each session will help the
students to understand the concepts, techniques and analyzing the data with software’s such as SAS.
Course Objectives:
The Business Analytics-II course will deal with predictive analytics, prescriptive analytics, Multivariate and
Non parametric Analytics. The course will be providing basics of Machine learning. More specifically, the
course will enable future Managers:
• To understand the idea of business research so as to be able to generate data for analytics
applications.
• To discuss spreadsheet usage and software like SAS/R to support the above.
• With analytical modeling ability (both statistical & mathematical) for business situations.
Expected Learning Outcomes:
At the end of the course, a student is expected to
1. Equipped with capabilities to carry out appropriate quantitative analysis, and draw meaningful
conclusions with regard to the study objectives. If the situation is one of modeling, it aims at
inculcating modeling ability for the context.
2. To understand Multiple regression as an extension of simple regression, assumptions of regression,
Multiple Regression.
3. To develop an Ability to make decisions in a randomly changing environment.
4. To obtain the basic idea of Machine learning
The Business Analytics-2 course will deal with basics of business research, predictive analytics and
prescriptive analytics. More specifically, the course will enable future Managers
Recommended Text Book:
Advanced Business Analytics, Cengage
Suggested reference books:
Business Analytics Data Analytics and Decision Making Albright & Winston
Statistics for Business & Economics (SB&E) Anderson et. al., Cengage Learning, 12e.
Course Outline
Sessio Case /Reading article/
Topic Learning Outcomes Chapters
n No. Lecture / Activity
IBS Hyderabad (Academic Year – 2019-20)
Regression Analysis:
Estimating Relationships
1-2 • Scatter plots & Understanding the relation 1
Correlations between two variables
* Simple Linear Regression
Multiple Regression:
Introduction
Multiple regression as an
extension of simple
regression, assumptions of Case Problem 2:
regression, Knowing about establishing Predicting Winning for
relationship between NASCAR Drivers (SB&E)
Multiple Regression explanatory and Case Problem 3: Finding
3-5 2
* Inference and Regression independent variables and the Best Car Value (SB&E)
* Categorical Independent interpreting them
Variables Zeon Auto Research Inc.
* Modeling Non-linear (IBSCDC Case)
Regression
* Model Fitting
SAS output interpretation
Multiple Regression
-Model Building
Regression based Trend
Models, Residual analysis, Ability to develop
Dealing with Multi- appropriate regression
6-7 collinearity, Regression model – selecting significant -Do - 3
with Dummy Variables, variables, avoiding multi-
Transformation of collinearity, transforming
Variables, Addition / variables if needed etc.
deletion of variables, idea of
Autocorrelation
Logistic Regression-
Concepts Predicting categorical
Odds Ratio. Odds Estimate, variable through variables
8-9 CD File Simmons 4
Walds ChiSquare, Hosmer which are continuous or
Lemshow test for goodness categorical or a mix
gression
Time series Forecasting
Regression based trend
Ability to develop forecast
10-11 models 5
models for decision making
Moving Averages
Exponential Smoothing
TEST-1
12 TEST-1 Sessions 1 to 9
Chapters - 1, 2, 3, 4,
13-15 Optimization Modeling Ability to formulate LP Excel Solver 6
Linear Programming problems from unstructured
Two-variable Model situations
(Graphical Method) * A conceptual
understanding of LP
IBS Hyderabad (Academic Year – 2019-20)
Sensitivity Analysis
Properties of Linear Models
solution
Infeasibility &
Unboundedness
Transportation &
Assignment Problems
Transportation and
16 Assignment problems as Ability to formulate Excel Solver 7
special cases of LPP and problems and solving
solving using Solver
Decision Analysis:
Ability to analyse decision
problems that involve
17-19 Decision making under, 8
uncertainty and risk
uncertainty and Risk,
Bayesian Approach
Markov Models:
To develop an Ability to
make decisions in a
20-21 Stochastic modeling used in 9
randomly changing
randomly changing
environment
situations.
TEST-2
22 Test 2 Sessions 10-21
Chapters – 5,6,7,8,
Simulation
To provide insights in
Monte Carlo Simulation
modeling that do not
23-24 Introduction, Probability 10
incorporate uncertainty
Distributions,
explicitly
Applications
To develop an Ability for
Factor Analysis data reduction Marketing dilemma for
25-26 1Data reduction Ability for combining ‘Elan’ jeans brand (IBSCDC 11
2Combining variables variables Case)
Cluster Analysis
Corpus Electronics:
1. Segmentation tool To develop an Ability to
Decision to segment the
27-28 2. Hierarchical combine similar objects, a 12
market for Convergence
Clustering segmentation technique
Products (IBSCDC Case)
IBS Hyderabad (Academic Year – 2019-20)
Non Parametric Analytics
a) one-sample sign test
b. one-sample Wilcoxson To understand the
29-30 13
test distribution free tests
c. Kruskal-Wallis test.
d. The runs test
Basics of Machine learning
Introduction to Machine
learning
To obtain the basic idea of 14
31-32
Machine learning
Supervised learning
Unsupervised learning
TEST-3
33 TEST-3 Sessions 23-32
Chapters – 9,10,11,12, 13
Expectations from Students
a. Students must report to the respective sessions well before the announced time. Latecomers will not
be permitted to join the class after the scheduled time. If late, the attendance for that session will be
marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the
chapter indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and
group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in
the section below. Absence from these evaluations will mean non awarding of marks in that
particular component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and
clarify doubts if any, seek explanations and get mentored if needed.
Evaluation Timelines
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been
drawn. Students are expected to go through the dates / sessions mentioned and prepare
accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 10
Test I 2 10
Test II 3 20
Project report 4 20
End exam At the end of 40
the semester
Total 100
Electronic and Web resources: Swayam Videos, Syndicated Databases
