IBS Hyderabad (Academic Year – 2023-24)
Course Handout
Program : MBA Sessions: 33 :
Course Code : SHRM-501
Course Title : Business Analytics -I Semester: I
Faculty Name : Siva Gabbita Room No: C203
Email: : [email protected]
Course Description:
This course is designed to provide a broad foundation on Business Analytics to MBA students. The course begins with various descriptive analytics and
visualization techniques to handle and analyze various data forms relating to business. At the next level, the course deals with hypothesis testing which
helps in business decision making. Each session will help the students to understand the concepts, techniques and their applications using Excel.
Course Objectives:
The successful completion of the course intends to convey the following to students:
Demonstrate conceptual knowledge of analytical techniques and tools as applied to business environment.
Develop skills and competencies in applying the above knowledge to business problems.
Demonstrate relevant analytical capabilities in frameworks, tools and techniques for objective decision making.
Think through a problem creatively, generate a set of alternatives and select the best alternative for better business outcomes through data
analysis.
Interpret the research output of different research analysis in the business context.
Develop ability to apply analytical tools in related disciplines such as Managerial Economics, Operations Management, Business Analytics II,
Marketing Analytics, Marketing Research, Portfolio Management, Financial Econometrics etc.
Learning Outcomes:
The course is expected to lead to:
Conceptual understanding necessary to meaningfully analyze data.
Ability to apply different analytical techniques in solving research and business problems.
IBS Hyderabad (Academic Year – 2023-24)
Ability to identify appropriate analytical tools and techniques for a given situation to arrive at decision making.
Ability to evaluate different alternatives based on available data and select the best alternative.
Prescribed Text Book (PTB):
Introduction to Business Analytics (Adapted book for IBS), Cengage, 2023.
Suggested reference books:
Business Analytics: Data Analysis and Decision Making by Albright & Winston, Cengage Learning, 7e.
Statistics for Business & Economics (SB&E) by Anderson et. al., Cengage Learning, 12e.
Essentials of Business Analytics by Camm et. Al., Cengage, 8e.
Electronic and Web resources:
Swayam, NPTEL, youtube & other videos, Syndicated Databases etc. indicated in this course handout.
ourse Outline
Case /Reading NPTEL/ Tech Tools
Session Chap
Topic Learning Outcomes article/ Lecture / Swamyam
No. ters
Activity Links
1 Introduction to Business To introduce the 1 https://
Analytics concept of business www.youtube.co
analytics (BA) and m/watch?
• Evolution of Business the frame work of v=jr0KpLCH2gs
Analytics BA &list=PLPjSqIT
•Framework of Business yvDeXCMNtscl
Analytics HYFeQmYoEK
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IBS Hyderabad (Academic Year – 2023-24)
https://
www.youtube.co
m/watch?
v=BoFztRQxBQ
M&list=PLPjSqI
TyvDeXCMNts
clHYFeQmYoE
KmAG-
&index=2
To https:// Excel
understand www.youtube.co
the concepts m/watch?
Exploring Data of v=Ppv8IXvSUk
Types of Data and sources Populations o&list=PLPjSqI
•Quantitative and Qualitative and Samples, TyvDeXCMNts
Data Data, clHYFeQmYoE
• Cross Sectional, Variables, 2 KmAG-
2-3
longitudinal data and Time Types of &index=3
series data Data.
•Collection and Preparation To learn
of data about
•Scales of Measurement Nominal,
Ordinal,
Interval &
Ratio scales
4-6 Visualization Analytics To understand: Case: Heavenly 2, 3 https:// Excel
using Excel • Idea of Distribution Chocolates Website www.youtube.co
• Outliers & Missing Transactions m/watch?
v=8LgR42WCR
Descriptive Values (PTB, p.109)
l0&list=PLRueF
Analytics • Measuring (PTB: Prescribed Text
tKLr0QN7MmQ
IBS Hyderabad (Academic Year – 2023-24)
8pdpQerOe_s8v
GJG4&index=4
Creating frequency https://
www.youtube.co
distributions-
m/watch?
relative and v=XaHFNhHfX
cumulative. wQ&list=PLRue
Location and
Summary measures FtKLr0QN7Mm
Variability
of data. Book) Q8pdpQerOe_s8
• The focus will be vGJG4&index=
Measures of
on Tabulation of Classroom exercise & 5
Association between
data useful for numerical problems
two variables
visualization
(Pearson https://
Correlation). www.youtube.co
Associated visual m/watch?
analytics in Excel v=tyfrT0cSZKo
&list=PLRueFt
KLr0QN7MmQ
8pdpQerOe_s8v
GJG4&index=6
7-11 Introduction to Random • To Classroom exercise & 4, 5 https://
Variables, Expected value understand random numerical problems &6 www.youtube.co
and Variance variable, studying Case: Specialty Toys m/watch?
Binomial, Poisson & random behavior (PTB, p.239) v=WSANiPbatH
Normal Distributions • c
understanding https://
distributions and www.youtube.co
drawing inferences m/watch?
IBS Hyderabad (Academic Year – 2023-24)
v=Vpoi5W6a3lo
https://
www.youtube.co
m/watch?
v=I2_7kb_R7SY
Syllabus: From
12 Test 1 start to Normal
Distribution
NPTEL video on
Sampling - 1
• To understand the
Sampling NPTEL video on
concept of Sampling, Classroom exercise &
•Various Sampling Methods Sampling - 2
Sampling numerical problems
13-15 Sampling Distribution 7
Distributions,
Point Estimation & Criteria NPTEL video on
Estimation
of good estimator Sampling - 3
NPTEL video on
Sampling - 4
16-17 Interval Estimation * To estimate the Classroom exercise & 8 NPTEL video on
population numerical problems Interval
Concepts of interval parameters Case: Gulf Real Estate Estimation – 1
estimations Properties
(PTB, p.329) NPTEL video on
To develop confidence Interval
interval for mean, Estimation – 2
proportion for one and two
populations NPTEL video on
Interval
IBS Hyderabad (Academic Year – 2023-24)
Estimation – 3
18-21 Hypothesis Testing To understand… Cases: 9
- 1 Carrying out of a. Quality Associates, 1. https://
To learn the Basic Concepts testing of hypothesis Inc. (PTB, p.387) nptel.ac.i
of Testing of Hypothesis in one sample b. Care Hygiene n/
Testing for Mean, Proportion managerial contexts (ICMR Case) courses/
(One Population) 110/107/
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IBS Hyderabad (Academic Year – 2023-24)
Syllabus:
Sampling to
22 TEST – 2 Hypothesis Testing
-1
23-26 Hypothesis Testing To understand 10
- 2 carrying out of Cases: 1. https://
Testing for differences in testing of hypothesis a. Par, Inc. nptel.ac.in/
Means, in two sample (PTB, p.430) courses/
Testing for difference in managerial contexts 110/107/110
Proportions (Two 107114/
Populations) 2. https://
nptel.ac.in/
courses/
110/107/110
107114/
3. https://
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courses/
110/107/110
107114/
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courses/
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107114/
5. https://
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IBS Hyderabad (Academic Year – 2023-24)
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6. https://
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courses/
110/107/110
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https://
www.youtube.co
Chi-square Distribution Cases:
m/watch?
based Tests •Understanding these a. A Study of Soap
v=ohquDY3fZq
•Test for SD/Variance important tests Segment in Indian
k&list=PLPjSqI
• Test of Independence •Managerial FMCG Market 11 &
27-30 TyvDeWBBaFU
• Test of Homogeneity Applications of these (IBSCDC: QM0023) 12
bkLDJ0egyEYu
• Goodness of Fit tests b. A Bipartisan
NeR1&index=2
Agenda for change
2
(PTB, p.497)
Syllabus:
Hypothesis Testing
31 TEST – 3
– 2 to Chi-square &
Variance test
32-33 Testing for equality 13 https://
of several population Cases: www.youtube.co
Analysis of Variance means (with a. Compensation for m/watch?
managerial Sales Professionals v=TrvPwzzQCq
Testing equality of means of applications) (PTB, p.550) Q&list=PLRueF
several Populations •Multiple tKLr0QN7MmQ
comparison of 8pdpQerOe_s8v
means to arrive at GJG4&index=1
IBS Hyderabad (Academic Year – 2023-24)
meaningful 5
managerial
conclusions
IBS Hyderabad (Academic Year – 2023-24)
Expectations from Students
a. Students must report to the respective sessions well before the announced time. Latecomers
will not be permitted to join the class after the scheduled time. If late, the attendance for that
session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to
read the chapter indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual
and group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines
given in the section below. Absence from these evaluations will mean non awarding of marks
in that particular component
e. Wherever applicable, group assignments require each student to contribute to the group
effort. This enhances group effectiveness and leads to greater appreciation of working in
groups.
f. Formal dressing is suggested for all students. Do not roam in the academic area/ attend
classes in chappals / shorts / informal t shirts
g. Students are expected to show high regard and appreciation for in class discipline and desist
from using mobile phones. This disturbs the class ambience and unnecessarily diverts
attention of other students as well as the faculty member.
h. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the
faculty and clarify doubts if any, seek explanations and get mentored if needed.
i. Attendance is compulsory in all sessions. However refer to guidelines in your academic
handbook for exceptions.
Evaluation Timelines
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been
drawn. Students are expected to go through the dates / sessions mentioned and prepare
accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 Session 30 Session 33 10
Test I 2 Session 12 Session 15 20
Test II 3 Session 22 Session 25 20
Test III 4 Session 31 Session 33 10
End exam End semester Examination 40
Total 100
