‘LOOM’ VIDEO SCRIPT TEMPLATE
Intro
“ Hello, thank you for taking the time out of your day to watch this video. My name is Myran/Joe
from LB Digital; and to be honest I don’t want to bore you, or waste any of your time, so let me
explain the reason as to why you’ve received this video in the first place.
Now our team, specialises in generating businesses, like yours - a constant flow of leads in an
automated manner, so that you don’t even need to worry about going out and getting leads
yourself. Now the reason we’ve approached you in particular, is because we’ve noticed the vast
potential your business holds, when it comes to killing it online. However, functionally, you’re still
leaving a lot of money on the table, and there’s a lot of lead generation opportunities your
currently not utilising.
Over the past couple years, we’ve managed to generate our clients and businesses like yours,
thousands and thousands of pounds/dollars in profit, through social media; Instagram, Facebook
and in particular Facebook and Google Advertising. And after viewing your current online
presence, I felt it was only right for me to reach out and introduce myself.
Now I know you’re probably very busy so I’m not going to keep you too long, I’m just going to
mention a couple of things I noticed off the bat here … and you know - if you’re interested and
you want to find out some more information, I’d be more than happy to set up a call, and discuss
everything in further detail. So feel free to email me back, and we can get talking. “
Website
Pixel
“ So the first thing I noticed on your website, was that you you don’t currently have a Facebook
Pixel installed. Now, as you know you’re in the ____ industry, so you’re selling higher ticket
services/products to your audience. So having a Facebook Pixel installed is going to be
absolutely essential. Now if you don’t know what a Facebook Pixel does or what it is, it’s
essentially a piece of code that you put on your website, that tracks the certain actions that
people take throughout your funnel, or sales process. So for example, if somebody lands on your
website the Facebook pixel, will track it and then it will allow us to re-target that person. Now, I
not gonna bore you too much, as the Facebook Pixel, does go a lot further in depth. But, by not
having this installed, you’re leaving a lot, A LOT of money on the table. And this is something that
I noticed right away, that needs to be changed. “
VERY Briefly Scroll Website * Things You Can Pick Up On (Positive Or Negative) *
Easy to navigate through website?:
- Call to action buttons throughout?
- Fluid/Effective sales funnel
- Contact page?
- Links to social media - easy to find?
- Aesthetically pleasing?
- Awards? - commendable service
Facebook
“ From your website I can clearly tell that you’ve got a successful company that provides great
services, and if I’m being honest, you’re social media presence isn’t really congruent and doesn’t
really match this. You know, if you really want to have success online with social media and digital
marketing - you need to become a figure of authority, you need more social proof of your high
quality services, to help build not only a following but online credibility, in your niche. Clearly you
have a high quality business, with a lot authority in your industry, this NEEDS translating onto your
social profiles.”
Briefly Scroll Facebook * Things You Can Pick Up On (Positive Or Negative) *
- ____ amount of followers/likes on your page - substantial or not?
- Consistently Posting? - “ Important to constantly be getting in front of your following, as it helps
build a rapport between your brand and your audience. Also shows that you’re still active and
that the page isn’t just dormant. This is something that our team could definitely take off your
hands, with our social media management services.
- High Quality Profile Photo & Cover Photo? - Rebrand needed on page?
Instagram
*Don’t want to make video too long, so extremely brief analysis on Instagram, IF need be *
- ____ amount of followers/likes on your page - substantial or not?
- Consistently Posting?
- High Quality Pictures?
- Engaging Captions?
Ending
“ There’s a lot of potential for your business on Facebook and Instagram. Again, I’d love to set up
a call, there’s a million and one things to discuss - I won’t obviously bore you with over this video.
But if you are interested and you want to discuss some more then feel free to reply to this email,
as I mentioned we have generated thousands and thousands in profit for our clients, using
Facebook and Instagram advertising. So along side this, I’m also going to be attaching some
results, case studies, and testimonials, so you can check out the kind of potential we’re taking
about here. So, yeah feel free to respond to this email, with a time and date you’re free, and we
can set up a meeting over a video call, to discuss potentially working together going forward.
So, I hope you’re well, I hope this reaches you well, and I’m excited to hear back from you, take
care. “
