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MC Donald's

In Q1 2023, McDonald's achieved a total revenue of $61,626.29 from 5,370 orders, with the Big Mac as the top-selling item. Valentine's Day saw a sales spike, generating $683.76, primarily from dessert orders. Recommendations include focusing on weekday promotions and introducing meal combos to enhance sales strategies.

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12 views4 pages

MC Donald's

In Q1 2023, McDonald's achieved a total revenue of $61,626.29 from 5,370 orders, with the Big Mac as the top-selling item. Valentine's Day saw a sales spike, generating $683.76, primarily from dessert orders. Recommendations include focusing on weekday promotions and introducing meal combos to enhance sales strategies.

Uploaded by

amar35855555
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Screenshot of the dashboard with the executive summary

summarizing key findings and insights


Executive Summary
McDonald's Sales Dashboard Analysis
Report Period: Q1 2023 (January – March)

During the first quarter of 2023, McDonald's recorded significant sales performance with a total revenue
of $61,626.29 from 5370 orders, averaging 2.28 items per order. The Big Mac emerged as the most
frequently ordered item, reinforcing its popularity among customers.

Key Highlights
 Total Revenue: $61,626.29

 Total Orders: 5370

 Average Items per Order: 2.28

 Top Selling Item: Big Mac

Category-Wise Performance
 Top Performing Categories:

o Burger

o Chicken

o Pasta

 Low Performing Categories:

o Salad

o Shakes

Special Day Highlight: Valentine's Day (14th February) ❤️

Valentine's Day saw a noticeable spike in sales, generating $683.76 from 57 orders. The Chocolate Shake
(Large) was the top-selling item, with all orders placed on a weekday, reflecting increased dessert demand
on special occasions.

Monthly Highlights
 January: High demand for Breakfast Burrito ($471.51 revenue)

 February: Dessert spike on Valentine's Day with Chocolate Shake (Large)

 March: Consistent sales across categories with total revenue of $21,123.02 from 1840 orders,
maintaining the average of 2.28 items per order. The Big Mac remained the top-ordered item,
while Meatball Marinara and Bulgogi Burger also performed well.

Top 5 Dishes by Sales


1. Meatball Marinara

2. Angus Third Pounder


3. Quarter Pounder with Cheese

4. Bulgogi Burger

5. Big Mac

Order Trends
 Peak Hours: 12 PM – 2 PM, 6 PM – 8 PM

 Sales by Day Type:

o Weekdays: 72%

o Weekends: 28%

Conclusion & Recommendations


 Focus marketing campaigns on Weekday Promotions for steady sales.

 Introduce Dessert Combos during special occasions like Valentine's Day.

 Create Meal Combos (Burger + Fries + Shake) to boost item-per-order count.

 Target Weekend Offers to balance weekday-heavy sales trends.

This summary provides actionable insights to optimize sales strategies and enhance customer experience
for future quarters.

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