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SYLLABUS FOIT THE POST OF

ASSTSTANT I'ROFESSOR (COLLE()E CADRE)
CAdv[, r.'lo. Ltllz.zq)
SUBJECT. COMMERCE

Unit 1: Business Iinvironnrcnt {nd [ntcrnation:rl Business

I nil 2: Aecounting arrd Aurlitirrg
tinit 3: Business liconornics
Unit {: l}usirrcss F'inlnce
t.Init 5: llLrsincss St:rtisfics rrrrtl l.(ese:rlch Nlrthods
[.Jnit 6: l]usincss Managcnrenl lrrtl lluurtru l.lesourcc Nlanirgcnrent
[..Jnit 7: l]anliing antl Finanrial lnstitutions
[.] n it ti: Marlictirrg Managerrrcr,t

[.]nit 9: l.cgal 1\sl)ccts ol l]usiress

LIlit l0: Inconrc-l:r\ rnd Corporate 'l ax Planning

lJnit l: Busincss Iinvironnrcnt nnd lntcrnntional Btrsiness

. Concepts and elemenls of busitlcss environment: l]conomic environmenl- Economic

systen.ts. Ecorlonric policics(Monetary and tiscal policics): Political environment-
Rolc o1' gor clnrlcrrl in bLrsinc:s: Le gal e rrv lronrlle n1- ('onsumcr Prorcction Act,
l-EMAI Socio-cLrltLrlul ti.rctors irnd their inllLrcnce or.r bLrsiness; Corporate Social
Responsib ility (CS lt )
o Scope and inrportancc ol international businessl (ilobalization and its drivers; Modes
Ol cntr') irrto intcrnali()rxI bLrsincss
. lhcolics ol irrtelnatiorul inrrlc: (.iovcrrrrnslt irltcrvcntion in intcrnational tradc; l'arifl'
f. urrtl rtun-tut'itl hirtrie,': lr.ti;r: lirrut:ln tllrtlc 1t.llie.r
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 Foreigndirectinvestment(FDI)andForeignportfolioinvestment(FPl);Typesof
Trends in FDI; India's
FDI, Costs and benefits of FDI to home and host countries;
FDI policY
ofBOP
Balance ofpayments (BOP): Importance and components
Economic Integration; Trade
a Regional Economic Integration: Levels of Regional
European Union (EU)'
creation and diversion effects; Regional Trade Agreements:
ASEAN. SAARC, NAFTA
lnternational Economic institutions: lMF, World Bank'
UNCTAD
World Trade Organisation (WTO): Functions and objectives
of WTO; Agriculture
Agreement: CA'l-Sl IRIPS: ]'RIMS

Unit 2: Accounting and Auditing

postulates
Basic accounting principles; concepts and
Death' Dissolution and Insolvency of
Partnership Accounts: Adrnission' Retirement'
partncrship firms
reissue of shares; Liquidation of
Corporate Accounting: lssue, forfeiture and
and reconstruction ofcompanies
companies; Acquisition. merger, amalgamation
Holding comPanY accounts
and Break-even analysis;
Cost and Management Accounting: Marginal costing
Activity Based Costing (ABC);
Standard costing; Budgctary control; Procr:ss costing:
Target costing' Kaizen costing and
Cosring lor decision-making: Life cycle costing'
J I'I
Funds flow Analysis; cash flow
Financial Statements Analysis: Ratio analysis;
analysis
Environmental Accounting
Human Resources Accounting: lnflation Accounting;
lndian Accounting Standards and IFI{S
Verification ad valuation of assets
Auditing: lndcpendent financial audir: Vouching;
statements and audit report: Cost audit
and liabilitiesl Audit ol'financial
RecentTrendsinAuditing:Managementaudit;Energyaudit;Environmentaudit;
Systems audit; SafetY audit

Unit 3: Business Economics

Meaning and scope of business economics

Objectives of business firms
of demand and its measurement;
Demand analysis: Law of demand; Elasticity
RelationshiP between AR and MR
curve analysis
Consunrer beharior: Utility analysis; lndiltercnce
to Scale
Law of Variable Proportions: Law of Returns

2
 . Theory ofcost: Short-run and long-run cost curves
. Price determination under different market forms: Perfect competition; Monopolistic
competitionloligopoly-Priceleadershipmodel;Monopoly;Pricediscrimination
o Pricing strategies: Price skimming; Price penetration; Peak load pricing

Unit 4: Business Finance

. Scope and sources of finance; Lease financing

. Cost ofcapital and time value ofmoney
. Capital structure
. capital budgeting decisions: conventional and scientific techniques of capital

budgeting analYsis
. Working capital managementl Dividend decision: Theories and policies
r Risk and return analysis: Asset securitization
o lnternational monetary system
o Foreign exchange market; Exchange rate risk and hedging techniques
. International financial markets and instruments: Euro currency; GDRs; ADRs
. lnternational arbitrage; Multinational capital budgeting

Unit 5: Business Statistics and Research Methods

. Measures ofcentral tendencY

. Measures o I d ispersion
o Measures of skewness
o Correlation and regression oftwo variables
o Probability: Approaches to probability; Bayes' theorem
. Probability distributions: Binornial' poisson and normal distributions
o Research: Concept and types; Research designs
. Data: Collection and classification ofdata
o Sampling and estimation: Concepts; Methods of sampling - probability and non-

probabilitymethods;Samplingdistribution:Centrallimittheorem:Standarderror;
Statistical estimation
o Hypothesis testing: z-test; t{est: ANOVAi Chi-square tesu Mann-Whitney test (U-
test); Kruskal-Wallis test (H{est); Rank correlation test
. Report writing

Unit 6: Business Managemcnt and Human Resource Management

n
t-, o Princioles and functions ol'manaBcmcnL
1Sobes."
1JY.

HPSC
3
 Organization structure: Formal and informal organizations; Span ofcontrol
Responsibility and authority: Delegation olauthority and decentralization
a Motivation and leadership: Concept and theories
Corporate governance and business ethics
Human resource management: Concept, role and functions of HRM; Human resource
planning; Recruitment and selection; Training and development; Succession planning
Compensation management: Job evaluation; Incentives and fringe benefits
Perlbrmance appraisal including 360 degree performance appraisal
Collective bargaining and workers' participation in management
Personality: Perception; Attitudes; Emotions; Group dynamics; Power and politics;
Conflict and negotiation; Stress management
Organizational Culture: Organizational development and organizational change

Unit 7: Banking and F'inancial lnstitutions

Overview of Indian financial system

Typesofbanks:Commercialbanks;RegionalRuralBanks(RRBs):Foreignbanks;
Coqperative banks
Reserve Bank of India: Functions; Role and monetary policy management
Banking sector refbrms in India: Basel norms; Risk management;
NPA management
securities market
Financial markets: Money market; Capital marketl Covernment
Financial Institutions: Development Finance Institutions (DFts); Non-Banking
Financial Companies (NBFCs): Mutual Funds; Pension Funds
Financial Regulators in India
a Irinancial sector reforms including financial inclusion
banking; mobile
Digitisation of banking and other financial services: Internet
banking; Digital Payments sYstems
.Insurance:Typesofinsurance-Lit.eandNon.lifeinsurance;Riskclassificationand
nranagement; Factors limiting the insurability of risk; Re-insurance:
Regulatory

liamework of insurance- IRDA and its role

Unit 8: Marketing Management

o Marketing mix; Strategic

Marketing: Concept and approaches; Marketing channels;
positioning
rr1arketing planning; Markel segmentation, targeting and
o Product decisions: Concept; Product line; Product
mix decisions: Product life cycle:
New product develoPment
Pricing policies and
Pricing decisions: Factors affecting price determinationl
slrategies

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 Promotion decisions: Role of promotion in marketing; Promotion methods
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Advertising; Personal selling; Publicity; Sales promotion tools and techniques;

Promotion mix
Distribution decisions: Channels of distribution; Channel management
Consumer Behaviour; Consumer buying process; factors influencing consumer
buying decisions
Service marketing
'l'rends in marketing: Social marketing; Online marketing; Green marketing; Direct
marketing; Rural marketing; CRM
Logistics management

Unit 9: Legal Aspects of Business

lndian contract Act, 1872: Elements of a valid contracu capacity of parties; Free
consent; Discharge of a contract; Breach of contract and remedies against breach;
Quasi contracts;
Special contracts: Contracts of indemnity and guarantee; contracts of bailment
and

pledge; Contracts of agencY

SaleofGoodsAct,lg30:Saleandagreementtosell;DoctrineofCaveatEmptori
Rights of unpaid seller and rights of buyer
Negotiation and
Negotiable lnstruments Act, l88l: Types of negotiable instruments;
assignment; Dishonour and dis"harge of negotiable instruments
formation;
The companies Act, 2013: Nature and kinds of companies; company
Management, meetings and winding up of a joint stock company
LLP in lndia
l-imited Liability Partnership: Structure and procedure of formation of
I'he Competition Act' 2002: Objectives and main provisions
-['he Information Technology Act, 2000: Objectives and main provisions; Cyber
crimes and Penalties
The RTI Act, 2005: Objectives and main provisions
and copyrights; Emerging
lntellectual Property Rights (lPRs) : Patents, trademarks
issues in intellectual ProPertY
provisions; Benefits of GST;
o Goods and Services Tax (GST): Objectives and main
lmplementation mechanism; Working of dual GST

Unit l0: Income-tax and Corporate Tax Planning

tax incidence; Exempted incomes:

lncome-tax: Basic concepts: Residential status and
various heads: Deductions
Agricultural incomei Computation oftaxable income under
fiomGrosstotalincome;Assessmentoflndividuals:Clubbingofincomes
mechanism: Transfer
International Taxation: Double taxation and its avoidance
pricing

5
 planning; Tax
Corporate Tax Planning: Concepts and significance of corporate tax
avoidance versus tax evasion; Techniques of corporate tax planning; Tax

considerations in specific business situations: Make or buy decisions;

Own or lease an
asset: Retain; Renewal or replacement ofasset; Shut down or continue operations
Deduction and collection of tax at source; Advance payment of tax; E-filing of
income-tax returns

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