Module1-3 reviewer
### 1. What is Business Analytics (BA)?
- A) A set of data entry practices to manage financial records.
- B) A collection of automated data analysis tools and services to improve business decision-
making.
- C) A marketing strategy to promote products on social media.
- D) A system for tracking inventory and sales.
**Answer:** B
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### 2. Business analytics uses the following EXCEPT:
- A) Data
- B) Information Technology
- C) Mathematical or computer-based models
- D) Psychological analysis
**Answer:** D
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### 3. Which of the following is a unit of information equal to one sextillion bytes?
- A) Exabyte
- B) Terabyte
- C) Zettabyte
- D) Gigabyte
**Answer:** C
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### 4. In what year did Cisco Systems declare the Zettabyte Era a reality?
- A) 2012
- B) 2014
- C) 2016
- D) 2020
**Answer:** C
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### 5. Which of the following is NOT a key competency needed to compete in the BA
world?
- A) Information management skills
- B) Analytics skills and tools
- C) Data-oriented culture
- D) Product management skills
**Answer:** D
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### 6. Which tool is primarily used for statistical analysis in Business Analytics?
- A) Python
- B) JavaScript
- C) SPSS
- D) C++
**Answer:** C
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### 7. Which type of analytics answers the question "What has happened?"
- A) Predictive Analytics
- B) Prescriptive Analytics
- C) Descriptive Analytics
- D) Diagnostic Analytics
**Answer:** C
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### 8. What type of analytics helps determine the cause behind business problems?
- A) Descriptive Analytics
- B) Diagnostic Analytics
- C) Predictive Analytics
- D) Prescriptive Analytics
**Answer:** B
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### 9. What type of analytics uses optimization techniques to determine what should be
done?
- A) Descriptive Analytics
- B) Diagnostic Analytics
- C) Predictive Analytics
- D) Prescriptive Analytics
**Answer:** D
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### 10. A common application of business analytics in the airline industry is:
- A) Managing pilot schedules
- B) Customer price segmentation based on timing of booking
- C) Tracking luggage
- D) Designing airplanes
**Answer:** B
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### 11. Big Data is characterized by which of the following three Vs?
- A) Volume, Variety, Velocity
- B) Value, Variability, Velocity
- C) Volume, Veracity, Visibility
- D) Veracity, Volume, Value
**Answer:** A
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### 12. Which of the following describes “Velocity” in Big Data?
- A) The type of data being analyzed.
- B) The speed at which data is generated.
- C) The value of the data collected.
- D) The variety of data collected.
**Answer:** B
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### 13. Which type of analytics helps identify the best solutions through optimization?
- A) Predictive Analytics
- B) Prescriptive Analytics
- C) Descriptive Analytics
- D) Diagnostic Analytics
**Answer:** B
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### 14. What is the process of categorizing data by turning them into bins or groups?
- A) Dummy Variable creation
- B) Binning
- C) Imputation
- D) Sampling
**Answer:** B
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### 15. Which data management process involves organizing, storing, and distributing
data within an organization?
- A) Data Wrangling
- B) Data Inspection
- C) Data Retrieval
- D) Data Management
**Answer:** D
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### 16. In a relational database, the columns are known as:
- A) Fields
- B) Records
- C) Rows
- D) Tables
**Answer:** A
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### 17. Which process involves transforming raw data into a format more appropriate for
analysis?
- A) Data Wrangling
- B) Data Merging
- C) Data Modeling
- D) Data Interpretation
**Answer:** A
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### 18. What is a database management system (DBMS)?
- A) A system for managing employee records
- B) A software for managing databases
- C) A tool for social media management
- D) A system for monitoring financial transactions
**Answer:** B
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### 19. A visual representation of the structure of a database is called:
- A) Data Wrangling
- B) Data Mining
- C) Entity-Relationship Diagram (ERD)
- D) Data Modeling
**Answer:** C
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### 20. In a database, what is an entity?
- A) A specific tool for data retrieval
- B) A general category representing persons, places, things, or events
- C) A software for database management
- D) A graphical representation of data flow
**Answer:** B
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### 21. A key feature of SQL is its ability to:
- A) Create graphs and charts
- B) Analyze big data sets in real-time
- C) Manipulate data in relational databases
- D) Perform predictive analytics
**Answer:** C
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### 22. What is a data warehouse?
- A) A system used for storing employee records
- B) A central repository of data from various departments within an organization
- C) A software used for analyzing customer feedback
- D) A type of database designed for marketing analysis
**Answer:** B
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### 23. Which process retrieves, transforms, and loads data into a data warehouse?
- A) Extraction, Transformation, and Loading (ETL)
- B) Data Mining
- C) Binning
- D) Imputation
**Answer:** A
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### 24. What is a data mart?
- A) A system for customer relationship management
- B) A small-scale data warehouse focused on a specific subject
- C) A storage system for big data analytics
- D) A method for data wrangling
**Answer:** B
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### 25. What is the main purpose of data inspection?
- A) To analyze customer behaviors
- B) To assess data quality before analysis
- C) To create data visualizations
- D) To perform predictive analytics
**Answer:** B
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### 26. The omission strategy for handling missing values recommends:
- A) Replacing missing values with average values
- B) Excluding observations with missing values
- C) Ignoring all missing values
- D) Replacing missing values with zeroes
**Answer:** B
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### 27. What is a subset of data used for?
- A) To reduce the size of a database
- B) For extracting relevant portions of data for analysis
- C) To organize data into different tables
- D) To create more efficient database queries
**Answer:** B
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### 28. Which of the following is an example of structured data?
- A) Emails
- B) Social media posts
- C) Database records in rows and columns
- D) Audio recordings
**Answer:** C
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### 29. A dummy variable is most often used for:
- A) Converting categorical variables into binary form
- B) Sorting numerical data
- C) Binning large data sets
- D) Visualizing trends over time
**Answer:** A
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### 30. What is the term for data collected over several time periods?
- A) Cross-sectional data
- B) Longitudinal data
- C) Structured data
- D) Funnel data
**Answer:** B
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### 31. What does "SQL" stand for?
- A) Structured Query Language
- B) Simplified Query Language
- C) Statistical Query Language
- D) Sequential Query Language
**Answer:** A
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### 32. Which technique is used to convert numerical data into percentages, logarithms, or
standardized forms?
- A) Data Sampling
- B) Mathematical Transformations
- C) Imputation
- D) Subsetting
**Answer:** B
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### 33. The method of replacing missing values with average values is called:
- A) Omission Strategy
- B) Imputation Strategy
- C) Data Sampling
- D) Data Transformation
**Answer:** B
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### 34. What type of data is primarily collected through observation and does not follow a
structured format?
- A) Time-Series Data
- B) Structured Data
- C) Unstructured Data
- D) Cross-sectional Data
**Answer:** C
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### 35. Which of the following is a continuous data metric?
- A) Number of products sold
- B) Delivery status (on-time or late)
- C) Order completion status
- D) Total sales revenue
**Answer:** D
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### 36. A histogram is used to visualize:
- A) Categorical data
- B) Numerical data
- C) Time-series data
- D) Textual data
**Answer:** B
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### 37. What is a box plot used for?
- A) Displaying the distribution of numerical data
- B) Visualizing categorical data
- C) Analyzing time-series data
- D) Summarizing sales reports
**Answer:** A
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### 38. A time-series graph primarily displays:
- A) Categorical variables
- B) Time-based trends
- C) Social media analysis
- D) Customer segmentation
**Answer:** B
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### 39. Which of the following describes skewness?
- A) A measure of how spread out the data is
- B) A measure of the asymmetry of data distribution
- C) A metric for the central tendency of data
- D) A calculation for determining sample size
**Answer:** B
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### 40. What does a positive skewness value indicate?
- A) Data is normally distributed.
- B) Data is skewed to the left.
- C) Data is skewed to the right.
- D) Data has no skewness.
**Answer:** C
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### 41. A large kurtosis value indicates:
- A) The data is skewed to the right.
- B) The data has long tails with many extreme values.
- C) The data is evenly distributed.
- D) The data has no outliers.
**Answer:** B
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### 42. An outlier is:
- A) A data point that represents the median value
- B) A value that lies significantly outside the range of the data set
- C) A missing value in a data set
- D) A common value in a distribution
**Answer:** B
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### 43. The IQR (Interquartile Range) measures:
- A) The difference between the mean and the median
- B) The range of values between the first and third quartiles
- C) The standard deviation of the data set
- D) The overall range of values in the data
**Answer:** B
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### 44. What is the primary purpose of a data mart?
- A) To reduce missing values in data sets
- B) To store detailed transactional data
- C) To focus on a specific subject area within a larger data warehouse
- D) To optimize storage space for big data
**Answer:** C
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### 45. In the context of Business Analytics, “Optimization” refers to:
- A) Finding values of decision variables that minimize or maximize something, like cost or
profit
- B) Removing outliers from a data set
- C) Simplifying a data model to avoid errors
- D) Increasing the speed of data processing
**Answer:** A
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### 46. What does “standardization” in data transformation typically aim to do?
- A) Make all variables take on a common scale
- B) Reduce the number of variables
- C) Handle missing values by imputation
- D) Remove outliers from the data set
**Answer:** A
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### 47. A marketing analyst interested in finding optimal pricing strategies is using which
type of analytics?
- A) Predictive Analytics
- B) Descriptive Analytics
- C) Prescriptive Analytics
- D) Diagnostic Analytics
**Answer:** C
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### 48. How is missing data handled using imputation?
- A) Data with missing values are ignored.
- B) Missing values are replaced with reasonable estimates.
- C) The entire dataset is discarded.
- D) The missing data is filled with zeroes.
**Answer:** B
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### 49. What is the purpose of the ETL process in data management?
- A) To create a predictive model
- B) To enhance visualization of data
- C) To extract, transform, and load data into a data warehouse
- D) To manage real-time data processing
**Answer:** C
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### 50. Which of the following techniques is most suitable for visualizing a variable over
time?
- A) Pie Chart
- B) Histogram
- C) Time Series Graph
- D) Box Plot
**Answer:** C
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