Name: Date:
INTERMEDIATE PLUS UNIT 6 Assessment
VOCABULARY GRAMMAR
1 Choose the correct option to complete the 3 Complete the report of the conversation.
sentences.
A: Hi Rosa! I thought you moved to Mexico City!
1 Flavia got smashed / burnt when she grabbed B: Hey Michael! I did, but I’m back in Barcelona now.
the hot pan.
A: That’s great news! Are you studying at the
2 The TV screen smashed / got seriously injured university here?
when my dad dropped it. B: No, I finished last year. I’m working at a bank now.
3 Four people got seriously injured / ruined in the A: Good to hear. Sorry, but I’m late for a meeting.
car accident. Can you meet up for a coffee tomorrow?
4 That cat isn’t very friendly. I got burnt / B: Sure. I’ll be free until eight o’clock.
a few scratches when I tried to hold it. I saw Rosa last week. I thought she
1 had moved
5 Ernesto was in pretty bad shape / clumsy after he
to Mexico City. She had, but she
fell off his horse. He had several broken bones. 2 ‘s / is / was
SCORE: /5 back in Barcelona now. I asked her if she
3 was studying
2 Complete the text with these words and at the university here. Rosa said no, but that she
4 was working / is working / ’s working
phrases. Not all of the items are needed.
at a bank. I asked if she 5 could meet up
for a coffee the next day.
burnt clumsy a few scratches
in pretty bad shape smashed spilt SCORE: /5
tripped
4 Complete the sentences using the word(s) in
Today was a terrible day! I woke up late and had to brackets and the correct form of these verbs.
rush to get ready. Because I was still tired,
clumsy Not all of the verbs are needed.
I think I was a bit 1 . When
I was carrying my coffee into the living room,
tripped be go laugh meet sleep travel wake up
I2 over a pair of shoes
and 3 spilt coffee all over always wake up
1 I at the same time every
my leg. Because the coffee was so hot, I got morning. (always)
4 burnt . Then when I left my house,
I found that my car had a flat tyre. I called my 2 We will often meet on Friday morning for
supervisor to tell her everything was going wrong a coffee. (will, often)
and said I was 5 in pretty bad shape . Fortunately,
3 She sometimes goes to the cinema on
she said I could take the day off!
Fridays. (sometimes)
SCORE: /5 4 Injuries from motorcycle accidents
tend to be pretty serious. (tend to)
5 I always know that my best friend
will laugh at my jokes. (will)
SCORE: /5
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LEARNING
INTERMEDIATE PLUS UNIT 6 Assessment
READING
Creating a ‘happy accident’ for your customer
Looking for a new way to attract and keep customers? Are you tired of trying the same strategies with
limited success? Maybe it’s time to think about the tool of the ‘happy accident’.
What is a happy accident?
Have you ever been driving down the road after a really bad day at work when a favourite song came on
the radio? Maybe you found yourself singing along and before you knew it, your terrible mood was gone,
replaced by a fond memory. Because you didn’t choose the song and it just appeared by accident, it gave
you a happy feeling.
How do consumers feel about happy accidents?
That happy feeling can be produced in the marketplace too. Research has found that customers who
receive fun surprises are more satisfied than those who make choices themselves. For example, some
consumers pay for a box of clothing to be delivered each month through a subscription service. According
to studies, they enjoy the clothing more when it seems like a random or unplanned selection than when
they choose the items themselves. The same thing is true for movie or music services.
How can marketing experts create happier accidents?
Businesses can increase consumer satisfaction through happy accidents in several ways. First, make the
number of options larger. Consumers enjoy a product or service more if it is randomly selected from one
hundred versus ten options. Second, don’t suggest that the business is somehow making the selection for
them – it needs to feel random. And finally, don’t try to make the customer an expert. When businesses
give customers a lot of information, they think they need to make better choices. That takes all the fun
out of the happy surprise!
5 Read the marketing blog post. Match the label (A–E) with the sentence (1–5). Write the letter.
A 100 vs 10
B A favourite song on the radio
C Making the consumer an expert
D A box of clothes randomly selected for you
E A happy accident
1 This is what we call something that happens without a plan and gives you a good feeling. E
2 This is an example of a happy accident from everyday life. B
3 This is an example of a fun surprise for the consumer. D
4 Consumers enjoy a product more if there are more options. A
5 This makes consumers feel they must make good choices. C
SCORE: /5
2 © Cengαge Leαrning, Inc.
INTERMEDIATE PLUS UNIT 6 Assessment
6 Read the blog post again. Complete the sentences with no more than three words from the post.
1 To attract customers, businesses should think about creating happy accidents .
2 A favourite song coming on the radio can make a terrible mood go away.
3 Consumers enjoy movies on subscription services more when they seem like a
random selection / unplanned selection .
4 Consumers enjoy a product more when it comes from a larger number of options .
5 Customers think they need to make better decisions when companies give them a
lot of information .
SCORE: /5
LISTENING
7 6.1Listen to a presentation about accidental medical discoveries. Put the topics in the order they are
mentioned. Write the letter (A–E) next to each number.
A The man drank from a puddle of water. 1 E
B The man was very thirsty. 2 C
C The man got lost in the Andes mountains. 3 B
D The man got better. 4 A
E The man had malaria and a fever. 5 D
SCORE: /5
8 6.1 Listen again. Complete the sentences with two words from the presentation.
1 The medicine quinine comes from tree bark .
2 Dr Greatbatch wanted to build a device to record heart rhythms .
3 Today about three / about 3 million people have pacemakers.
4 Alexander Fleming studied bacteria that made people ill.
5 Penicillin was developed from a blue mould.
SCORE: /5
3 © Cengαge Leαrning, Inc.
INTERMEDIATE PLUS UNIT 6 Assessment
WRITING
9 You recently bought a product (for example an appliance, such as a microwave or a piece of gym
equipment) online. You followed the instructions, but the product didn’t work correctly and there was
an accident. Write a formal email of complaint about the product and ask for compensation or a refund.
• Explain why you are writing and present the problem.
• Ask for some action to be taken.
• Use formal vocabulary.
Write your formal email of complaint in 140–190 words.
Students’ own answers.
SCORE: /10
TOTAL MARKS, ALL SECTIONS: /50
END OF TEST
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