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The document contains various URLs related to Coca-Cola's marketing strategies in rural India. It highlights how the company has successfully tapped into rural markets, addressing local needs and preferences. The links provide insights into case studies, articles, and media coverage of Coca-Cola's initiatives in this sector.

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30 views1 page

New Text Document

The document contains various URLs related to Coca-Cola's marketing strategies in rural India. It highlights how the company has successfully tapped into rural markets, addressing local needs and preferences. The links provide insights into case studies, articles, and media coverage of Coca-Cola's initiatives in this sector.

Uploaded by

myp5bsme
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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URLs

https://www.linkedin.com/pulse/how-coca-cola-became-brand-rural-india-tanaya-raut-
nxbmf#:~:text=Catering%20to%20the%20Pain%20points,to%20overall%20business%20of
%20Coca

https://www.coca-cola.com/in/en/media-center/coca-cola-indias-project-unnati

https://sdmimd.ac.in/pdfs/samplecase1.pdf

https://medium.com/@ritikakanojiya602/coca-colas-rural-revolution-tapping-into-
india-s-heartland-8edbb304e16e

https://www.scribd.com/document/477656528/Coca-Cola-Rural-Marketing-Strategy

https://timesofindia.indiatimes.com/business/india-business/for-coke-rural-market-
grows-faster-than-urban/articleshow/105195596.cms

https://www.wsj.com/video/coca-cola-tackles-rural-indian-market/46E2152A-3BFC-4FA7-
9ACC-062188281DCF

https://www.goodreturns.in/news/slowdown-blip-rural-india-opportunity-coca-cola-
president-011-1402507.html

https://www.icmrindia.org/free%20resources/casestudies/Coca%20Cola%20India%20Thirst
%20for%20the%20Rural%20Market1.htm

https://www.slideshare.net/slideshow/cocacola-in-rural-india/264546

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