MBA Project Dissertation Guidelines

This document provides detailed guidelines for both students and faculty regarding the MBA project
dissertation. The objective is to provide clarity on the steps involved in the preparation, submission,
and evaluation of the project dissertation.

Project Proposal/Synopsis Submission

All MBA IVth semester students are required to submit a project proposal (2-3 pages) to their
assigned guides. The proposal must outline key details about the project. Please note that once the
project title and company have been finalized, they cannot be altered.

1. Project Title
(For example only)

 A Comparative Analysis of Marketing Strategies Employed by Hindustan Unilever Limited (HUL) and
Nestle India in the Indian Market, Examining their Impact on Consumer Perception and Market Share
in the Dairy and Personal Care Product Categories

2. Organization/Company
Provide the name of the industry, the company and the functional area (such as marketing, finance, or
human resources) where the project will be conducted. Include a brief description of the organization
and its business operations.

3. Objectives and Scope

Define the research questions, objectives and the scope of the study, specifying the functional areas to
be covered.
For example:
a) Objective 1
b) Objective 2

4. Methodology

 Research Design
 Sampling Technique Used
 Data Collection: Specify both primary and secondary methods for gathering data.
 Data Analysis Techniques: Outline the analytical tools and techniques that will be used, such
as Chi-Square, Correlation, Regression, T-test, ANOVA, etc.

5. Tools
Identify the software tools (such as MS Excel, SPSS, R, EViews, etc.) that will be employed for data
analysis.

Contents of the Final Dissertation Report

The final dissertation report should be structured according to the following chapters. The entire
document should consist of 80-100 double-spaced pages.

Chapter 1: Profile of the Industry and Firm/Company

 Details of the Industry and the company having contact details which include the name,
telephone no., website and address of the registered office and geographical areas of
operation of the company.
 Describe the nature of the company’s business (e.g., service, production, trading) and the
industry it belongs to.
 Include the company’s vision and mission.
 Product range and size of the organization (in terms of manpower and turnover).
 Organizational structure and leadership.
 Market share and position in the industry.
 List of people interacted with during data collection.
 Source of data collection.

Chapter 2: Literature Review and SWOT Analysis

 Provide a detailed review of relevant literature (following APA format including atleast 25
papers).
 Conduct a SWOT analysis of the company, presenting the results in a matrix format.

Chapter 3: Data Presentation and Analysis

 Research Methodology – Research Questions, Objectives, Research Design, Sampling

Technique
 Data Collection: Discuss the marketing, HR, production, operations, and finance aspects of
the company, including the use of ITeS.
 Data Presentation: Present primary and secondary data in tables, charts, graphs, and
diagrams. Ensure that the presentation is clear and well-organized.
 Data Analysis: Use tools like SPSS and MS Excel to analyze the data, interpreting the results
accordingly.

Chapter 4: Summary and Conclusions

 Findings/Results: Present key findings and support them with facts and figures derived from
Chapter 3.
 Conclusion: Provide insights gained from the project, focusing on the practical practices
followed by the company in various management functions.
 Suggestions: Offer recommendations based on the project. Discuss any difficulties
encountered during the project.
 Limitations: Outline any challenges or limitations faced during the research and analysis.

Report Structure and Format

The final report should be compiled following the sequence outlined below. The report should be
typed on high-quality A4 size executive bond paper. The chapters are to be numbered as Chapter-1,
Chapter-2 etc.
Page Specifications

 Margins:
o Left: 1.25 inches
o Right: 1.25 inches
o Top: 1 inch
o Bottom: 1 inch
 Font Style:
o Body Text: 12-point Times New Roman
o Headings: 12-point Times New Roman
o Title Page: 14-point Times New Roman
 Page Numbering: Pages should be numbered sequentially at the bottom center of each page
starting from the body of the report.

Normal Body Text:

(i) Font Size: 12, Times New Roman,

(ii) Paragraphs Heading Font Size: 12, Times New Roman.
(iii) Page/Title Font Size: 14

Report Components

The final dissertation should contain the following sections:

1. Title Page
2. Declaration by Student
3. Certificate(s) from the Institute
4. Acknowledgements
5. Executive Summary
6. List of Contents
7. List of Tables, Figures, Symbols, and Abbreviations
8. References/Bibliography
9. CD copy of the report

Body of the Report

 The main body should be 40-50 typed pages, excluding the appendices and bibliography. The
report must be formatted in double space with a 12-point font size.

References and Bibliography

Follow the APA format for citations and references. Below are a couple of examples:

 Carney, D.L., & Cochran, J.I. (1985). The 5ESS Switching System: Architectural Overview.
AT&T Technical Journal, 64(6), 1339-1356.
 Bearman, M., Smith, C. D., Carbone, A., Slade, S., Baik, C., Hughes-Warrington, M., & Neumann, D. L.
(2012). Systematic review methodology in higher education. Higher Education Research &
Development, 31(5), 625-640.
Submission and Declaration

Each student must submit their dissertation as part of the fulfillment of the MBA degree requirements.
The declaration page should state that the dissertation is the student’s original work and has not been
submitted elsewhere for academic purposes.

The final submission should include a hard copy of the dissertation along with a CD containing the
report for reference purposes.

By adhering to these guidelines, students will be able to present a comprehensive and well-organized
project dissertation. Faculty members should ensure that students follow these steps to maintain
consistency and quality across submissions.
 Project Dissertation
on

(Topic of the Project with Company Name)

(Font size = 18)

Submitted in partial fulfillment of the

requirements for the award of the degree of

Master of Business Administration (MBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Submitted by:
Guide Name: Student Name:
Roll No.:

Bhagwan Parshuram Institute of

Technology School of Business
Administration
New Delhi -110089
Batch XXXX
 Declaration

I, Mr./Ms. , Roll No. declare that

the Project Dissertation entitled “ ” is done by
me and it is an authentic work carried out by me at
(Name of the firm or company). The matter embodied in this
Report has not been submitted earlier for the award of any degree or diploma to the best of
my knowledge and belief.

Signature of the Student

Date:
 FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS

S No Topic Page No
1 Title Page
2 Declaration by Student -

3 Certificate (s) [ Institute] -

4 Acknowledgements -

5 Executive Summary -

CONTENTS
6 List Tables -
7 List of Figures -
8 List of Symbols
9 List of Abbreviation
10 Chapter-1: Profile of the Firm/Company
11 Chapter-2: SWOT Analysis of the Company
12 Chapter-3: Data Presentation & Analysis
13 Chapter-4: Summary & Conclusions
13 References/Bibliography

FORMAT FOR LIST OF TABLES/ FIGURES/ SYMBOLS/

ABBREVIATIONS

LIST OF TABLES

Table No Title Page No

1 Number of Employees in Organization ABC
2
 LIST OF FIGURES

Figure No Title Page No

1 Sales Figures of ABC Company for 2002-2006
2

LIST OF SYMBOLS

S No Symbol Nomenclature & Meaning

1  Sigma (Summation)
2 @ At the rate

LIST OF ABBREVIATIONS

S No Abbreviated Name Full Name

1 CRM Customer Relationship Management
2 EPS Earning Per Share