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I. BEHAVIORISM
❖ Ivan Pavlov
- Russian Physiologist
- Studied on the digestive system of dogs
- “Conditioning”
- Stimulus (input) and response (output)
- Pairing of stimulus and response
- ex. Before: Dog doesn’t salivate with food in front of it.
During: Owner whistles with food in front of the dog for it to salivate.
After: Owner whistles with the in front of it, dog automatically salivated.
- ex. Hearing a bell automatically reminds you of an ice cream truck.
Classic Conditioning
❖ Repeated pairing of an unconditional stimulus that elicits an unconditioned response and a neutral stimulus,
the previously neutral stimulus can come to elicit the same response as the unconditioned response.
Behavioral Patterns as Result of Conditioning
❖ Parties
❖ Result of natural pairing of stimulus and automatic response.
❖ Therapy-VR therapy for soldiers
❖ Gaming
❖ Desensitization - repeated exposure to a certain stimulus loses its potency
❖ Habituation - lesser form of desensitization, where we get used to our environment.
Operant Conditioning
❖ The changing of behavior by manipulating its consequences
❖ B.F. Skinner
- Experimented on pigeons
- American Psychologist
- Taught the pigeons how to receive a food reward by pecking onto the lever.
Reinforcement and Punishment
❖ An event that strengthens a behavior and increases the likelihood of repeating the behavior in the future.
❖ Reinforcement encourages behavior. (±)
❖ Punishment tries to stop behavior. (±)
❖ Positive - has stimulus to introduce.
❖ Negative - has something to remove.
Some Assumptions by Behaviorism
❖ Thoughts and emotions cannot be measured and manipulated.
❖ Reaction to psychoanalysis.
❖ Individuals are controlled absolutely by the environment.
Tips and Thoughts
❖ The power of small behaviors
Ex. When you meet people…
❖ If you’re establishing a habit, reward yourself
❖ Question of reward and punishment
❖ On a societal level
❖ Intrinsically rewarding activities
❖ One place must be dedicated to a certain behavior.
Ex. A workplace, a place to relax.
❖ Be careful: Stimulus that you allow in your mind/self.