SCHEME OF EXAMINATION

&
SYLLABI
OF
2-YEAR
MASTER OF BUSINESS ADMINISTRATION
(Based on National Education Policy (NEP) - 2020)

WITH EFFECT FROM THE ACADEMIC SESSION

2024-25

MAHARSHI DAYANAND UNIVERSITY

ROHTAK (HARYANA)

2-YEAR MBA NEP- 2020 | Session 2024-25

 SCHEME OF EXAMINATION OF
2-YEAR
MASTER OF BUSINESS ADMINISTRATION
PROGRAMME
(Based on National Education Policy (NEP) - 2020)
WITH EFFECT FROM THE ACADEMIC SESSION 2024-25

PROGRAM SPECIFIC OUTCOMES

The program-specific outcomes of the 2-Year (Four Semester) MBA program are as follows:
PSO1: Graduates are expected to collaborate and lead teams across organizational boundaries
and demonstrate leadership qualities, maximize the usage of diverse skills of team
members in the related context.
PSO2: Comprehend and analyze the importance of functional and inter-functional areas.
PSO3: Recognize opportunities available and face the challenges in the national and global
business environment and adapt accordingly.
PSO4: Employ appropriate models to select suitable projects for a business enterprise and
manage firm growth through strategies such as mergers, acquisitions, international
expansion, and new venture development.
PSO5: Function as ethical, conscious, and socially responsible managers, capable of
contributing to the sustainable development of the nation.
PSO6: Preparing the students to lead a successful career in industry or pursue higher studies
or become entrepreneurs.
PSO7: Ability to offer commercially feasible and socially acceptable, managerial solutions to
technical/non-technical problems.
PSO8: Turning out graduates can demonstrate strong leadership skills, effective
communication skills, professional etiquette, and a desire to be lifelong learners.

2-YEAR MBA NEP- 2020 | Session 2024-25

 Structure for 2-Year MBA Programme
First Year of 2-Year MBA Program (NHEQF-Level 6): First Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Discipline-Specific Courses – Major (DSC 1)
Management Process and -
24IMS201DS01 70 30 100 3-1-0
Organizational Behaviour
24IMS201DS02 Finance for Managers 70 30 - 100 3-1-0
24IMS201DS03 Strategic Marketing 70 30 - 100 3-1-0
24IMS201DS04 Strategic Human Resource -
70 30 100 3-1-0
Management
24IMS201DS05 Business Research -
70 30 100 3-1-0
Methods
Skill-Enhancement Course (SEC 1)
Business Ethics and
24IMS201SE01 50 - 50 100 3-0-1
Communication Skills
Vocational Course (VOC 1)
24IMS201MV01 IT for Managers-1 50 - 50 100 3-0-1
Internship 1
24IMS201IN01 Internship Report 100 - - 100 4
Total Credits 24
Note:
1. The duration of all the end-term theory examinations shall be 3 hours.
2. The Criteria for awarding the formative assessment of 30 marks throughout the Programme shall be as under:
a) Sessional Examination : 20 marks.
b) Assignments/Presentations/Seminars and Class Participation : 5 marks
c) Attendance : 5 marks
Less than 65% : 0 marks
Upto 70% : 2 marks
Upto 75% : 3 marks
Upto 80% : 4 marks
Above 80% : 5 marks
3. The Criteria for awarding the formative assessment of 15 marks for a practicum examination of (15+35=50)
fifty marks throughout the Programme shall be as under:
a) Practicum Assignments/Practicum File : 10 marks
b) Attendance (Criteria as mentioned above in 2(c)) : 5 marks
4. The panel of examiners for end-semester theory examinations shall be prepared and approved by the PG BOS
of IMSAR of the internal/external examiners based on their expertise/specialization/area of interest.
5. The panel of examiners based on the examiners’ expertise/specialization/area of interest for practicum/viva-
voce examination shall be recommended by the PG BOS of IMSAR. In case of unavailability of external
examiners due to unavoidable circumstances, the Controller of Examinations may allow the conduct of
practicum examinations by the internal examiners.
6. The panel of examiners (ordinarily not below the rank of Associate Professor) for assessment of the Project
reports/Dissertation/Research Project/Summer Internship Reports shall be recommended by the PG BOS of
IMSAR.
7. The students are required to choose either SEC 1 or VOC 1 or Internship 1.

2-YEAR MBA NEP- 2020 | Session 2024-25

 First Year of 2-Year MBA Program (NHEQF-Level 6): Second Semester

Summative Formative Practicum/ Total Credits

Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Discipline-Specific Courses – Major (DSC 2)
24IMS202DS01 Managerial Economics 70 30 - 100 3-1-0
24IMS202DS02 Business Environment 70 30 - 100 3-1-0
24IMS202DS03 Management Information -
70 30 100 3-1-0
System
24IMS202DS04 Total Quality Management 70 30 - 100 3-1-0
24IMS202DS05 Emotional Intelligence 70 30 - 100 3-1-0
Skill-Enhancement Course (SEC 2)
Personality and Soft Skills
24IMS202SE01 50 - 50 100 3-0-1
Development
Vocational Course (VOC 2)
24IMS202MV02 IT for Managers-2 50 - 50 100 3-0-1
Internship 2
24IMS202IN01 Internship Report 100 - - 100 4
Total Credits 24
Note:
1. Students exiting the programme after the second semester i.e. after the first year on completion of 48 credits
will be awarded PG Diploma in Business Administration.
2. The students are required to choose either SEC 2 or VOC 2 or Internship 2.
3. Immediately after completing the second semester, the students shall proceed to their Summer Internship
(SI). The duration of the internship is 120 hours during summer vacation. The Summer Internship Report
(SIR) prepared after SI completion shall be assessed in the third Semester as a compulsory course. The
candidates will submit the SIR in the manner specified in the Ordinance. The SIR will be evaluated by an
external examiner.
Total Credits (24+24=48) for PG Diploma in Business Administration 48

2-YEAR MBA NEP- 2020 | Session 2024-25

Second year of 2-Year MBA Program (NHEQF Level 6.5)
(STUDENT SHOULD SELECT ANY ONE OPTION FOR THE SECOND YEAR OF 2
YEAR PG PROGRAM)

Option 1: (Only Course Work)

Second year of 2-Year MBA Program (NHEQF Level 6.5): Third Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Discipline-Specific Courses (DSC) – Major
25IMS203DS01 Strategic Management 70 30 - 100 3-1-0
Marketing
25IMS203DS02
Consumer Behavior 70 30 - 100 3-1-0
25IMS203DS03
Social Media Marketing 50 - 50 100 3-0-1
25IMS203DS04 Retail Management 70 30 - 100 3-1-0

Finance
25IMS203DS05 Indian Financial System -
70 30 100 3-1-0
and Financial Services
25IMS203DS06 Project Management -
70 30 100 3-1-0
25IMS203DS07 Business Taxation -
70 30 100 3-1-0
Human Resource Management
25IMS203DS08 Compensation 70 30 - 100 3-1-0
Management
25IMS203DS09 Management of Industrial 70 30 - 100 3-1-0
Relations
25IMS203DS10 Cross Cultural Human 70 30 - 100 3-1-0
Resource Management
Information Technology
25IMS203DS11 E-Commerce and -
70 30 100 3-1-0
Applications
25IMS203DS12 Multimedia and Web -
70 30 100 3-1-0
Development
25IMS203DS13 Advanced Database
50 50 100 2-0-2
Management System
International Business
25IMS203DS14 International Trade Theory -
70 30 100 3-1-0
And Practices
25IMS203DS15 Export Import -
Management and 70 30 100 3-1-0
Documentation
25IMS203DS16 Foreign Exchange -
70 30 100 3-1-0
Management
Agri-Business
25IMS203DS17 Agri-Business -
70 30 100 3-1-0
Environment and Policy
25IMS203DS19 Agri-Business -
70 30 100 3-1-0
Management

2-YEAR MBA NEP- 2020 | Session 2024-25

25IMS203DS19 Agri-Business -
70 30 100 3-1-0
Entrepreneurship
Operations Management
25IMS203DS20 Technology Management 70 30 - 100 3-1-0
25IMS203DS21 Supply Chain and -
70 30 100 3-1-0
Logistics Management
25IMS203DS22 Operations Research
70 30 - 100 3-1-0
Business Analytics
25IMS203DS23 Basics of Business -
70 30 100 3-1-0
Analytics
25IMS203DS24 Applied Multivariate -
70 30 100 3-1-0
Analysis
25IMS203DS25 Information Economics -
70 30 100 3-1-0
and its Applications
Public Policy
25IMS203DS26 Public Policy Formulation -
70 30 100 3-1-0
and Evaluation
25IMS203DS27 Sustainable Development -
70 30 100 3-1-0
25IMS203DS28 Rural Development -
70 30 100 3-1-0
Skill-Enhancement Course (SEC3)
25IMS203SE01 Digital Marketing 50 - 50 100 3-0-1
Internship 3
25IMS203IN01 Summer Internship Report 100 - - 100 4
Project Work 1
25IMS203PD01 Project Report 50 50 - 100 4
Note:
1. Students are required to choose any two courses from any two specialization areas offered under a dual
specialization scheme from the given three groups, selecting not more than one specialization from one
Group. A minimum of ten students are required to offer any specialization area from any two groups. The
specialization area opted for in the 3rd Semester would remain the same in the 4th semester also.
GROUP A GROUP B Group C
HUMAN RESOURCE MANAGEMENT MARKETING FINANCE
BUSINESS ANALYTICS PUBLIC POLICY INTERNATIONAL BUSINESS
INFORMATION TECHNOLOGY AGRI-BUSINESS OPERATIONS MANAGEMENT

2. Each student in the courses of Digital Marketing will be given assignments such as developing an online
business model/digital marketing strategies/employing digital marketing tactics for business expansion, etc.
and the same will be evaluated by an external examiner from academia based on his/her
expertise/specialization/area of interest recommended by the PG BOS of IMSAR for practicum/viva-voce
examination and one internal examiner recommended by the Director of IMSAR.
3. The students are required to choose either SEC3 or Internship 3 or Project Work 1.
4. In case of Project Work1, the topic of the Research Project to be submitted for evaluation in the third
Semester shall be submitted by the student along with a brief synopsis after finalization within first month of
the Semester in consultation with the faculty member allotted as Research Supervisor by the Director.
Total Credits 24

2-YEAR MBA NEP- 2020 | Session 2024-25

Second year of 2-Year MBA Program (NHEQF Level 6.5): Fourth Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Discipline-Specific Courses (DSC) – Major
Entrepreneurship
25IMS204DS01 50 - 50 100 3-0-1
Development
Marketing
25IMS204DS02 Integrated Marketing -
70 30 100 3-1-0
Communication
25IMS204DS03 Product and Brand 70 30 - 100 3-1-0
Management
25IMS204DS04 Sales and Distribution 70 30 - 100 3-1-0
Management
Finance
25IMS204DS05 Financial and -
70 30 100 3-1-0
Commodity Derivatives
25IMS204DS06 International Financial -
70 30 100 3-1-0
Management
25IMS204DS07 Investment Management -
70 30 100 3-1-0
Human Resource Management
25IMS204DS08 Training and 70 30 - 100 3-1-0
Development
25IMS204DS09 Performance 70 30 - 100 3-1-0
Management Systems
25IMS204DS10 Organizational Change 70 30 - 100 3-1-0
and Intervention
Strategies
Information Technology
25IMS204DS11 Information Security -
70 30 100 3-1-0
And Cyber Laws
25IMS204DS12 Systems Analysis and -
70 30 100 3-1-0
Design
25IMS204DS13 Programming in Visual
50 - 50 100 3-0-1
Basic
International Business
25IMS204DS14 Cross Cultural And -
70 30 100 3-1-0
Global Management
25IMS204DS15 Management Of -
Multinational 70 30 100 3-1-0
Corporations
25IMS204DS16 International Logistics -
70 30 100 3-1-0
Agri-Business
25IMS204DS17 Agricultural Input -
Marketing And Post- 70 30 100 3-1-0
Harvest Management
25IMS204DS18 Life Stock Business -
70 30 100 3-1-0
Management
25IMS204DS19 Agricultural Marketing -
70 30 100 3-1-0
Management
Operations Management

2-YEAR MBA NEP- 2020 | Session 2024-25

25IMS204DS20 Transportation -
70 30 100 3-1-0
Management
25IMS204DS21 Warehouse Management -
70 30 100 3-1-0
And Inventory Control
25IMS204DS22 Supply Chain Analytics -
70 30 100 3-1-0
Business Analytics
25IMS204DS23 Economics for Business -
70 30 100 3-1-0
Strategy
25IMS204DS24 Econometrics for -
70 30 100 3-1-0
Business Analytics
25IMS204DS25 Predictive Business -
70 30 100 3-1-0
Analytics
Public Policy
25IMS204DS26 Public Finance -
70 30 100 3-1-0
Administration
25IMS204DS27 Risk and Disaster -
70 30 100 3-1-0
Management
25IMS204DS28 Developmental 70 30 - 100 3-1-0
Economics
Skill-Enhancement Course (SEC4)
25IMS204SE01 Data Analysis using
50 - 50 100 3-0-1
Excel
Internship 4
25IMS204IN01 Summer Internship
100 - - 100 4
Report
Project Work 2
25IMS204PD01 Project Report 50 50 - 100 4
Note:
1. Students completing the programme successfully shall be awarded a 2-year PG Degree in Business
Administration upon securing 88 credits.
2. The students are required to choose either SEC 4 or Internship 4 or Project Work 2.
3. In the case of Project Work2, the topic of the Research Project to be submitted for evaluation in the fourth
Semester shall be submitted by the student along with a brief synopsis after finalization within first month
of the Semester in consultation with the faculty member allotted as Research Supervisor by the Director.
4. Each student in the course of Entrepreneurship Development will present a business idea developed during
the semester and the same will be evaluated by a panel of external examiner(s) comprising one from
industry and the other from academia recommended by the PG BOS of IMSAR along with one internal
examiner recommended by the Director of IMSAR.
Total Credits 24

2-YEAR MBA NEP- 2020 | Session 2024-25

Option 2: (Coursework and Research)
Second year of 2-Year MBA Program (NHEQF Level 6.5): Third Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Discipline-Specific Courses (DSC) – Major
25IMS203DS01 Strategic Management 70 30 - 100 3-1-0
Marketing
25IMS203DS02
Consumer Behavior 70 30 - 100 3-1-0
25IMS203DS03
Social Media Marketing 50 - 50 100 3-0-1
25IMS203DS04 Retail Management 70 30 - 100 3-1-0

Finance
25IMS203DS05 Indian Financial System -
70 30 100 3-1-0
and Financial Services
25IMS203DS06 Project Management -
70 30 100 3-1-0
25IMS203DS07 Business Taxation -
70 30 100 3-1-0
Human Resource Management
25IMS203DS08 Compensation 70 30 - 100 3-1-0
Management
25IMS203DS09 Management of Industrial 70 30 - 100 3-1-0
Relations
25IMS203DS10 Cross Cultural Human 70 30 - 100 3-1-0
Resource Management
Information Technology
25IMS203DS11 E-Commerce and -
70 30 100 3-1-0
Applications
25IMS203DS12 Multimedia and Web -
70 30 100 3-1-0
Development
25IMS203DS13 Advanced Database
50 50 100 2-0-2
Management System
International Business
25IMS203DS14 International Trade Theory -
70 30 100 3-1-0
And Practices
25IMS203DS15 Export Import -
Management and 70 30 100 3-1-0
Documentation
25IMS203DS16 Foreign Exchange -
70 30 100 3-1-0
Management
Agri-Business
25IMS203DS17 Agri-Business -
70 30 100 3-1-0
Environment and Policy
25IMS203DS19 Agri-Business -
70 30 100 3-1-0
Management
25IMS203DS19 Agri-Business -
70 30 100 3-1-0
Entrepreneurship
Operations Management
25IMS203DS20 Technology Management 70 30 - 100 3-1-0

2-YEAR MBA NEP- 2020 | Session 2024-25

25IMS203DS21 Supply Chain and -
70 30 100 3-1-0
Logistics Management
25IMS203DS22 Operations Research
70 30 - 100 3-1-0
Business Analytics
25IMS203DS23 Basics of Business -
70 30 100 3-1-0
Analytics
25IMS203DS24 Applied Multivariate -
70 30 100 3-1-0
Analysis
25IMS203DS25 Information Economics -
70 30 100 3-1-0
and its Applications
Public Policy
25IMS203DS26 Public Policy Formulation -
70 30 100 3-1-0
and Evaluation
25IMS203DS27 Sustainable Development -
70 30 100 3-1-0
25IMS203DS28 Rural Development -
70 30 100 3-1-0
Skill-Enhancement Course (SEC3)
25IMS203SE01 Digital Marketing 50 - 50 100 3-0-1
Internship 3
25IMS203IN01 Summer Internship Report 100 - - 100 4
Project Work 1
25IMS203PD01 Project Report 50 50 - 100 4
Note:
5. Students are required to choose any two courses from any two specialization areas offered under a dual
specialization scheme from the given three groups, selecting not more than one specialization from one
Group. A minimum of ten students are required to offer any specialization area from any two groups. The
specialization area opted for in the 3rd Semester would remain the same in the 4th semester also.
GROUP A GROUP B Group C
HUMAN RESOURCE MANAGEMENT MARKETING FINANCE
BUSINESS ANALYTICS PUBLIC POLICY INTERNATIONAL BUSINESS
INFORMATION TECHNOLOGY AGRI-BUSINESS OPERATIONS MANAGEMENT

6. Each student in the courses of Digital Marketing will be given assignments such as developing an online
business model/digital marketing strategies/employing digital marketing tactics for business expansion, etc.
and the same will be evaluated by an external examiner from academia based on his/her
expertise/specialization/area of interest recommended by the PG BOS of IMSAR for practicum/viva-voce
examination and one internal examiner recommended by the Director of IMSAR.
7. The students are required to choose either SEC3 or Internship 3 or Project Work 1.
8. In the case of Project Work1, the topic of the Research Project to be submitted for evaluation in the third
Semester shall be submitted by the student along with a brief synopsis after finalization within the first month
of the Semester in consultation with the faculty member allotted as Research Supervisor by the Director.
Total Credits 24

2-YEAR MBA NEP- 2020 | Session 2024-25

Second year of 2-Year MBA Program (NHEQF Level 6.5): Fourth Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Skill-Enhancement Course (SEC 4)
25IMS204SE01 Data Analysis using
50 - 50 100 3-0-1
Excel
Internship 4
25IMS204IN01 Summer Internship
100 - - 100 4
Report
Research Thesis/Project
25IMS204PD01 Research Thesis/Project 200 200 100 500 20
Note:
1. Students completing the programme successfully shall be awarded a 2-year PG Degree in Business
Administration upon securing 88 credits.
2. The viva voce in respect of the Research Thesis/Project shall be conducted by a Board of Examiners,
consisting of one internal faculty member to be appointed by the Director and two external examiners
from the Industry and Academic field (ordinarily not below the rank of Associate Professor and/or any
professional working at a senior position from industry) out of the panel recommended by the PG BOS of
IMSAR (two members shall form the quorum).
Total Credits (24+24+24+24) for 2-Year MBA 96

Option 3: (Only research work-only the students who have completed 3 years
Bachelor’s Programme)
Second year of 2-Year MBA Program (NHEQF Level 6.5): Third Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Skill-Enhancement Course (SEC 3)
25IMS203SE01 Digital Marketing 50 - 50 100 3-0-1
Internship 3
25IMS203IN01 Summer Internship
100 - - 100 4
Report
Research Thesis/Project
25IMS203PD01 Research Thesis/Project 200 200 100 500 20
Note:
1. Students completing the programme successfully shall be awarded a 2-year PG Degree in Business
Administration upon securing 88 credits.
2. Each student in the courses of Digital Marketing will be given assignments such as developing an online
business model/digital marketing strategies/employing digital marketing tactics for business expansion,
etc. and the same will be evaluated by an external examiner from academia based on his/her
expertise/specialization/area of interest recommended by the PG BOS of IMSAR for practicum/viva-voce
examination and one internal examiner recommended by the Director of IMSAR.
3. Students who opted for option 3 should submit a project report/synopsis of at least 50 pages comprising of
literature survey, identification of research problem, plan of work, methodology as well as practical work
(if any) at the end of the third semester and the same will be evaluated by internal and external examiners.
4. The viva voce in respect of the Research Thesis/Project shall be conducted by a Board of Examiners,
consisting of one internal faculty member to be appointed by the Director and two external examiners
from the Industry and Academic field (ordinarily not below the rank of Associate Professor and/or any
professional working at a senior position from industry) out of the panel recommended by the PG BOS of
IMSAR (two members shall form the quorum).

2-YEAR MBA NEP- 2020 | Session 2024-25

Second year of 2-Year MBA Program (NHEQF Level 6.5): Fourth Semester
Summative Formative Practicum/ Total Credits
Course Code Title of the Course (s)
Assessment Assessment Viva-Voce Marks (L-T-P)
Skill-Enhancement Course (SEC 4)
25IMS204SE01 Data Analysis using
50 - 50 100 3-0-1
Excel
Internship 4
25IMS204IN01 Summer Internship
100 - - 100 4
Report
Research Thesis/Project
25IMS204PD01 Research Thesis/Project 200 200 100 500 20
Note:
1. Students completing the programme successfully shall be awarded a 2-year PG Degree in Business
Administration upon securing 88 credits.
2. Students who opted for option 3 should submit a project report/synopsis of at least 50 pages
comprising of literature survey, identification of research problem, plan of work, methodology as
well as practical work (if any) at the end of the third semester and the same will be evaluated by
internal and external examiners.
3. The student should continue the research work in the fourth semester based on the project
work/synopsis submitted at the end of the third semester. The final thesis/project report will be
evaluated by the internal and external examiners.
4. The viva voce in respect of the final thesis/project report shall be conducted by a Board of
Examiners, consisting of one internal faculty member to be appointed by the Director and two
external examiners from the Industry and Academic field (ordinarily not below the rank of
Associate Professor and/or any professional working at a senior position from industry) out of the
panel recommended by the PG BOS of IMSAR (two members shall form the quorum).
Total Credits (24+24+24+24) for 2-Year MBA 96

2-YEAR MBA NEP- 2020 | Session 2024-25

 Instructions for the conduct of Practicum and Viva-Voce of the 2-Year
Master of Business Administration Programme
A Board of Examiners shall conduct computer Practicum and Viva Voce, wherever
applicable, on an invitation of the concerned Principal/Director of the affiliated
College/Institute of the University. The Practicum/viva voce examination(s) of the courses
(relating to IT/Computer or wherever specified) other than assessment of the Project
reports/Dissertation/Research Project shall be conducted by a Board of Examiners, consisting
of one internal faculty member to be appointed by the Principal/Director of the concerned
College/Institute and one external examiner out of the panel recommended by the PG BOS of
IMSAR. In case of unavailability of external examiners due to unavoidable circumstances,
the Controller of Examinations may allow the conduct of practicum examinations by the
internal examiners.

The viva voce in respect of the Research Project/Dissertation shall be conducted by a Board
of Examiners, consisting of one internal faculty member to be appointed by the Director and
two external examiners from the Industry and Academic field (ordinarily not below the rank
of Associate Professor and/or any professional working at a senior position from industry) out
of the panel proposed/recommended by the PG BOS of IMSAR (two members shall form the
quorum).

The concerned Principal/Director of the College/Institute shall request the examiner(s) at his
level and make necessary arrangements for the smooth conduct of the examinations as
stipulated in the Ordinances. The Principal/Director shall ensure to upload the marks awarded
by the examiner(s) on the University website and also submit the hard copy of the award list
along with the attendance of the candidates and eligibility proof of examiner duly signed by
both the examiner(s) and Principal/Director to the office of the Controller of Examinations
within 15 days of the conduct of examinations.

The concerned Principal/Director is also required to make payment of TA/DA, and

examination remuneration to the examiner on the spot as per University norms, and the
University will reimburse the same after submitting the bills to the Controller of
Examinations duly verified by the concerned Principal/Director of the College/Institute. The
Colleges/Institutes are also advised to invite the examiners from nearby stations only. In case
the examiner(s) is/are invited beyond 100 km distance (one way), the permission of the
Controller of Examination, Maharshi Dayanand University, may be sought.

2-YEAR MBA NEP- 2020 | Session 2024-25

 SYLLABI

OF

2-Year
MASTER OF BUSINESS ADMINISTRATION (MBA) PROGRAMME
(Based on National Education Policy (NEP) - 2020)

WITH EFFECT FROM THE ACADEMIC SESSION

2024-25

MAHARSHI DAYANAND UNIVERSITY

ROHTAK (HARYANA)

2-YEAR MBA NEP- 2020 | Session 2024-25

 MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOR
Course Code: 24IMS201DS01
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 To aid students in understanding human behavior in organizations,
 To provide students with a comprehensive exposure to organizational behavior theories, research and
workplace issues.
 The course also provides an overview of the theories and practices of management in organizational
contexts.
Course Outcomes
After completing the course students would be able to:
 CO1: analyze the behavior of individuals and groups in organizations in terms of the key factors that
influence organizational behavior.
 CO2: identify the core competencies, managerial roles and significance of emotional intelligence at work.
 CO3: assess the potential effects of organizational factors on organizational behavior.
 CO4: explain the organizational culture and describe its dimensions and to examine various
organizational designs

UNIT- I
Nature, Scope and Evolution of Management, Functions, Skills, Roles of Management; Managerial
Competencies, Core competencies, Emotional intelligence at work place, Dynamics in social Milieu.

UNIT- II
Motivation: Nature and Theories; Content and Process Theories Leadership: Nature and Theories: Trait,
Behavioral and Contingency approach, Leadership development for learning organizations.

UNIT- III
Foundations and Background of Organizational behavior, Interpersonal: Group behavior, Dynamics Formation
and stages, Team building and Intrapersonal process: Attitude, Personality, Perception

UNIT- IV
Organizational process and structure: Work Innovation and Job design, Organization climate and culture,
Organization change and development and control.

Recommended Readings:
1. Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education
2. Hellreigel, Management, Thomson Learning, Bombay
3. Koontz, H and Wechrich, H; Management, Tata McGraw Hill
4. Stoner, J et. al, Management, Pearson Education
5. Robbins and Coulter, Management, Pearson Education
6. Pravin Durai, Principles of Management, Pearson Education.
7. Satya Raju, Management – Text and Cases , PHI, New Delhi
8. Richard L. Daft, Management, Thomson South-Western
9. Nelson, Debra L and James C Quick, Organizational Behavior, Thomson Learning
10. Hellgiegel, D and J.W. Slocum, Organizational Behavior, Thomson Learning
11. Luthans, Fred, Organizational Behavior, McGraw Hill, New York
12. New Storm and Keith Davis, Organization Behavior , TMH, New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 FINANCE FOR MANAGERS
Course Code: 24IMS201DS02

L-T-P External Marks: 70

3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 To understand the role of a financial manager in business.
 To develop knowledge of various sources of finance.
 To know the significance of the time value of money in decision-making.
 To develop an ability to make certain important decisions relating to capital budgeting, cost of capital
and capital structure
Course Outcomes
After completing the course students would be able to:
 CO1: describe about various financial management concepts.
 CO2: apply the concept of time value of money.
 CO3: categorize and analyze different capital budgeting techniques.
 CO4: appraise different project proposals for decision-making.
 CO5: estimate cost of capital for long term source of finance.

UNIT-1
Meaning, advantages, and limitations of accounting, Recording of business transaction, Ledger, Trial
balance, Preparation of Financial accounts with adjustments

UNIT-2
Analysis of Financial Statements: Comparative Statements, Common Size Statements; Ratio analysis,
Funds flow statement and Cash flow statement.

UNIT -3
Classification of costs and cost sheet; CVP analysis; marginal costing and its application in
Managerial decision making; budgetary control.

UNIT-4
Investment Decisions: Methods of capital budgeting, ARR, PI, PBP, NPV and IRR; cost of capital.

Recommended Readings:
1. Anthony, R. N., Hawkins, D., & Merchant, K. A. (2019) “Accounting: Text and Cases”
McGraw- Hill Education India.
2. Narayanaswamy, R. (2020) Financial Accounting: A Managerial Perspective, 7th ed. PHI
learning
3. Goyal, B. K., & Tiwari, H. N. (2021). Financial Accounting. Taxmann Publication, New
Delhi.
4. Maheshwari, S. N., Maheshwari, S. K., & Maheshwari, S. K. (2018). Financial Accounting.
Vikas Publishing House Pvt. Ltd., New Delhi.
5. Pandey, I.M., Financial Management, Vikas Publishing House, New Delhi
6. Khan and Jain, Financial Management, Tata McGraw Hill, New Delhi
7. ThukaramRao,M.E.,CostandManagement Accounting,NewAgePublishers

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 STRATEGIC MARKETING
Course Code: 24IMS201DS03
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 Be able to investigate control mechanisms in an organization operating globally.
 Be able to produce a strategic marketing plan.
 Be able to promote and implement the marketing plan in support of the strategic objective.
Course Outcomes
After completing the course students would be able to:
CO1. Distinguish between nominal and real economic measures;
CO2. To understand behaviour of economic agents and their inter-dependence;
CO3. Explain the important measures of the aggregate performance of an economy;
CO4. Develop a critical ability to analyse public policy; and
CO5. Understand the challenges in meeting macroeconomic performance targets.

UNIT-I
Marketing Concepts, role of marketing in business, marketing mix, concept of strategic marketing, strategic
marketing process, marketing and business strategy, marketing strategy and planning, strategic issues in
marketing
UNIT-II
Nature and structure of marketing environment, environmental scanning and analysis, PEST framework
competitor analysis, customer analysis, buyer behaviour models, organizational buying behaviour, marketing
information system; marketing cost and financial analysis

UNIT-III
Segmenting markets, niche marketing, market targeting strategies, positioning strategies, relationship strategies,
inter-organisational relationships, influence of market position on strategy, new product development –
planning, process and strategies
UNIT-IV

Product strategies, branding strategies, customer service strategy, pricing strategies, advertising strategies, sales
promotion strategies, direct marketing strategies, sales force strategies, distribution strategies

Recommended Readings:
1. Colin Gilligan, Richard M.S. Wilson. Strategic Marketing Planning,
2. Cravens, D.W. and Piercy, N.F. (2013). Strategic Marketing, 10th Edition. McGraw-Hill, New York.
3. Keith John Blois, The Oxford Textbook of Marketing.
4. Kerin & Peterson. Strategic marketing problems: Cases & Comments, Pearson 2012.
5. Lal, Rajiv, John Quelch and V Rangan. Marketing Management– Text and Cases, McGraw Hill
Education.
6. Pride and Ferrell. Marketing: Planning, Implementation, Control, Cengage, 2010.
7. Ranchod & Gurau. Marketing Strategies, A contemporary approach by, Pearson India, 2012.
8. Tony Proctor. Strategic Marketing: An Introduction, Psychology Press.
9. Xavier, Strategic Marketing, Response Books, 2010.

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 STRATEGIC HUMAN RESOURCE MANAGEMENT
Course Code: 24IMS201DS04

L-T-P External Marks: 70

3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 The objective of the course is to develop a theoretical and practical understanding of the role of HR
professionals as a strategic partner in organizations.
 The course is designed to provide linkages of Business Strategy to HR Strategies – Policies & Systems.
 Provides insights on how to develop and formulate strategies and programs to introduce and sustain
competitive HR advantage in organizations
 Focuses on the best practices, tools, and models to implement an effective HRM system

Course Outcomes
After completing the course students would be able to:
CO1: understand strategic role performed by HR in business organization
CO2: understand the tools and techniques essential as a strategic contribution of HRM to organization growth.
CO3: explore the relationship between management of people and pursuit of an organization’s strategic goals
and objectives
CO4: understand the alignment of among different HR system and practices and organization outcomes

UNIT-I
Strategic HRM: introduction, components, objectives and evolution of SHRM, difference between traditional
HRM and SHRM, Investment perspective of human resource management, challenges in SHRM, barriers to
Strategic HR, SHRM approaches: The Indian Context.

UNIT-II
Human Resource Evaluation: concept, approaches, rationale for HR evaluation, linkage between HRM and firm
performance, best practices and bundles approach, distinctive HR practices, HR outsourcing and off shoring,
human resource planning: an overview, significance, perspectives and objectives of HRP, business strategy and
HRP, process of HRP.

UNIT-III
HR systems: staffing systems, reward and compensation systems, employee and career development systems,
performance management systems

UNIT-IV
Strategic options: downsizing and restructuring, outsourcing and off shoring, other HR practices/decisions

Recommended Readings:
1. Ekta Sharma, “ Strategic Human Resource Management and Development, Pearson Education
2. Jeffrey A. Mello, "Strategic Human Resources Management", Cengage Learning
3. Tanuja Agarwala . "Strategic Human Resources Management", Oxford University Press.
4. Freed R.David, "Strategic Management", Pearson Education.
5. Robert L. Mathis and John H. Jackson. "Human Resource Management", Thomson South Western.
6. K. Prasad, "Strategic Human Resource Management - Text and Cases", MacMillan India Ltd.
7. Charles R.Greer, "Strategic Human Resource Management", Pearson Education
8. Srinivas R.Kandula, "Strategic Human Resource Development", PHI
9. Sharma, Anuradha. "Strategic Human Resource Management: An Indian perspective", Sage Response
Books.
Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit).The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 BUSINESS RESEARCH METHODS
Course Code: 24IMS201DS05
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 To develop an understanding of the basic framework of the research process.
 To develop an understanding of various research designs and techniques.
 To identify multiple sources of information for literature review and data collection.
 Understand some basic concepts of research and its methodologies.

Course Outcomes
After completing the course students would be able to:
CO1: acquire knowledge on various kinds of research questions and research designs.
CO2: distinguish between qualitative, quantitative and mixed methods of research
CO2: relate ethical and philosophical considerations
CO3: design a good quantitative purpose statement and good quantitative research
CO4: understand good practices in conducting a qualitative interview and observation.

UNIT-I
Business research; its concept, nature, scope, need and managerial value of business research; components of
theory – definitions, concepts, constructs, variables, hypothesis, process of research and structure of research
proposal
UNIT-II
Research design – concept and types – exploratory, descriptive, diagnostic and experimental; sampling design;
techniques, factors influencing sample size, measurement – concept, measurement scales – types and
construction of scales and reliability and validity aspects in measurement

UNIT-III
Methods of data collection – questionnaire/ schedule; questionnaire designing, interview and observational
methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing- an
overview of parametric and non-parametric tests (Analysis of Variance, X test, Wilcoxon Matched- pairs signed-
rank test, Mann- Whitney test, Kruskal- Wallis H-test)

UNIT-IV
An overview of dependent and interdependent methods (multiple regression, discriminant analysis, conjoint
analysis, factor analysis, cluster analysis); ingredients and constructions of research report; procedure of
preparation of reference and bibliography

Recommended Readings:
1. Naval Bajpai, Business Research Methods, Pearson Education
2. Zikmund, Millian G., Business Research Methods, Thomson Learning, Bombay
3. Cooper, Donald R- and Pamels Schindler, Business Research Methods, Tata McGraw Hills, New Delhi
4. Geode, Millian J. and Paul K. Hatl, Methods in Research, McGraw Hills, New Delhi
5. Sekran, Uma, Business Research Method, Miley Education, Singapore
6. Kothari, C.R., Research Methodology

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 BUSINESS ETHICS AND COMMUNICATION SKILLS
24IMS201SE01
L-T-P External Marks: 50
3-0-1 Practicum Marks: 50
Time: 3 Hours
Course Objectives
 To make the students understand the importance of ethical behavior.
 To expose the students to the ethical practices to be followed in business.
 To sensitize the students to become responsible persons who will uphold ethics in business when they
pursue their careers.
 To make the students understand the ethical practices towards consumers and other stakeholders of
business.

Course Outcomes
After completing the course students would be able to:
CO1: Demonstrate an understanding of various ethical theories and principles, including their application to
business contexts.
CO2: Articulate the need for organizational ethics programs and develop codes of conduct.
CO3: Master the concepts, features, and importance of business communication.
CO4: Develop advanced skills in written communication.
CO5: Integrate ethical considerations into their communication practices.

UNIT-I
Business Ethics: Importance and need for Business Ethics, Theories of Ethics, Ethical Issues in Business, Ethics
and Management. Ethics and values, Norms, Beliefs, Morality; Ethical Decision Making process. Framework
for ethical decision making.

UNIT-II
Ethical Dilemma and Values: Concept of ethical dilemma, resolving ethical dilemmas, Ethical dilemmas in
different business areas. Professional values for business. Managerial values.

UNIT-III
Business Communication– Concept, Process, Importance and Limitations, Types of Communication- written,
oral and non-verbal, formal and informal communication, 7 Cs of Communication, Process of Communication;
Barriers to Communication.

UNIT-IV
Written communication: Report writing-process of report writing, structures of business reports, business letter
components and layout, types of letters; memos, notices and circulars; agenda and minutes of meeting, resume
and curriculum vitae.

Recommended Readings:
1. Murthy CSV, Business Ethics, Himalaya Publishing House
2. Hartman L, Chatterjee, A Perspectives in Business Ethics, McGraw Hill Publishing Co. Ltd
3. Ananda Das Gupta, Business Ethics –An Indian Perspective, Springer Publications
4. Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication, Pearson Education
5. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi
6. K. K. Sinha Business Communication Galgotia Publishing Company Ltd.
7. R.S.N. Pillai and Bagavathi, Commercial Correspondence and Office Management; S. Chand &
Company Ltd.

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of five short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 IT FOR MANAGERS-1
Course Code: 24IMS201MV01
L-T-P External Marks: 50
3-0-1 Practicum Marks: 50
Time: 3 Hours
Course Objectives
 To empower students with the practical application of MS Office software.
 To discuss the basic concepts of Email, Internet and websites, domains and security therein.
 To illustrate the security aspects in IT for business operations and transactions.
 To explain the basic concepts of Information Technology and its role in management facilitation.

Course Outcomes
After completing the course students would be able to:
CO1: understand computer hardware, software and computer applications, computer network, internet and office
automation tools in business.
CO2: learn applications of MS Office and Internet in businesses.
CO3: demonstrate the ease to work with MS Word and explain the fundamentals of MS Excel and manipulate
various functions and commands;
CO4: elucidate the need of MS PowerPoint, design & templates and manipulate records, creating records and
web designing using PPT.
CO5: creating the databases and handling operations on the data using MS Access.

UNIT-I
Introduction to Computers: Characteristics, capabilities, limitations and applications of computers; types of
computers; computer hardware, software; block diagram of computer and overview of working; types of
computer language; generation of computer languages; functions and types of operating system

UNIT-II
Internet: Internetworking, Concepts, Internet Protocol Addresses, WWW Pages & Browsing, Security, Internet
Applications, Analog and Digital Signals, Bandwidth, Network Topology, Packet Transmission, Long Distance
communication, E-mail.

UNIT-III
Documentation using MS-Word – Creating and Editing Document, Formatting Document, Auto-text,
Autocorrect, Spelling and Grammar Tool, Document Dictionary, Page Formatting, Bookmark, Advance Features
of MS-Word-Mail Merge, Printing Electronic Spread Sheet using MS-Excel - Introduction to MS-Excel,
Creating and Editing Worksheet, Formatting and Essential Operations, Formulas and Functions, Charts

UNIT-IV
Presentation using MS-PowerPoint: Presentations, Creating Manipulating and Enhancing Slides, Organizational
Charts, Excel Charts, Word Art, Layering Art Objects, Animations and Sounds Introduction to database:
Concept, Characteristics, Objectives, Advantages and limitations, entity, attribute, schema, subschema; Database
management using MS-Access.

Recommended Readings:
1. Microsoft Office Complete Reference. BPB Publication.
2. Rajaraman V. (Feb. 2010). Fundamentals of Computers. PHI.
3. Sinha P.K. (2004). Computer Fundamentals. BPB Publication
4. Stultz, Russell A. Learn Microsoft Office. BPB Publication.
5. Taxali, Ravi Kant. (2014). Computer Course windows 7 and Office 2010. India: McGraw Hill
Education.
6. Saxena, Computer Applications in Management, Vikas Publication, New Delhi
7. B. Ram, Computer Fundamentals, New Age Publications, New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of five short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 MANAGERIAL ECONOMICS
Course Code: 24IMS202DS01
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 Apply economic principles to management decisions.
 Understand the Nature, Scope and Significance of Managerial Economics, and its Relationship with
other Disciplines.
 Understand the Role of Managerial Economics in Decision Making.
 Understand the cardinal and ordinal approaches of consumer behavior.

Course Outcomes
After completing the course students would be able to:
CO1: define the basic elements of managerial economic aspects of firm.
CO2: forecast demand for a product.
CO3: know what to produce, where to, when to, how to, for whom to produce.
CO4: frame policy for production to minimize the cost and maximum the profit.
CO5: construct the cost function.

UNIT-I
Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of business firms;
cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer surplus; price,
income and substitution effects; demand elasticity; demand estimation and forecasting; relationship between
price elasticity and marginal revenue.
UNIT-II
Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineering cost
curves; technological change and production decisions; revenue curves of a firm; price-output decisions under
alternative market structures; shut-down points; Baumol’s sales maximization model; advertising and price-
output decisions.
UNIT-III
Product differentiation; price-output decision in multi-plant and multi-product firms; general pricing strategies;
special pricing techniques – limit pricing, peak load pricing and transfer pricing; dumping analysis; pricing of
public utilities.
UNIT-IV
Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of national
income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff analysis.

Recommended Readings:
1. Hirschey, Mark, Managerial Economics, Thomson Learning, Bangalore
2. V. Agarwal, Managerial Economics, Pearson Education.
3. Monroe, Kent B., Pricing-Making Profitable Decisions, McGraw-Hill, New York
4. Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s Decision
Makers, Pearson Education
5. Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning, Hyderabad

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 BUSINESS ENVIRONMENT
Course Code: 24IMS202DS02
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 To enable students to evaluate business and its environment.
 To allow students to understand business and society.
 To enable students to discuss the contemporary issues in business.
 To allow students to examine and evaluate business in an International Environment.
Course Outcomes
After completing the course students would be able to:
CO1: understand relationship between environment and business and applying the environmental analysis
techniques in practice
CO2: understand Economic, Socio-Cultural and Technological Environment
CO3: evaluate state policies, Economic legislations and Economic reforms laid by the government

UNIT-I
The concept of Business Environment, significance and nature. Environment Scanning: meaning, nature and
scope, the process of environmental scanning, Interaction between internal and external environments, basic
philosophies of Capitalism and Socialism with their variants. Concepts of Mixed Economy

UNIT-II
Overview of Political, Socio-cultural, Legal, Technological and Global environment. Recent developments with
regard to enactment of business laws. An introduction to MRTP, CCI, FEMA, SEBI Act, Consumer Protection
Act; The changing dimensions of these laws and their impact on business

UNIT-III
Current industrialization trends and industrial policy; Economic environment for skill development in start-ups
and the MSME sector. Infrastructure development and policy; public sector reforms and performance; public
and private partnership; intellectual property regime and the R and D environment; trends in service sector
growth; banking reforms and challenges; business opportunities in the rural sector.

UNIT-IV
Globalization trends and challenges; balance of payments trends; environment for foreign trade and investment;
exchange rate movements and their impact; India's competitiveness in the world economy; external influences
on India's business environment. Policies with regard to foreign trade and investment.

Recommended Readings:
1. Saleem Shaikh "Business Environment", Pearson Education
2. Aswathappa, K., "Essentials of Business Environment", Himalaya Publishing House, New Delhi.
3. Cherunilam, Francis, "Business Environment-Text and Cases", Himalaya Publishing House, New Delhi.
4. Pual, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi
5. Mishra S K and Puri V K - Economic Environment of Business, Himalaya Publishing House, New Delhi.
6. Adhikari M, Economic Environment of Business, Excel Books, New Delhi.
7. Dutt, Ruddra and Sundaram, K.P.M., "Indian Economy", S. Chand and Co. Ltd., New Delhi.
8. Gopal, Namita, "Business Environment", Tata McGraw Hill, New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 MANAGEMENT INFORMATION SYSTEM
Course Code: 24IMS202DS03
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 To understand and assess the importance of information and its role in business.
 To develop data analyzing skills in students to evaluate information and the tools used for information
processing.
 To imbibe theoretical knowledge of MIS in the students and prepare the students technologically
competitive and make them ready to self-upgrade with the higher technical skills, either in their post-
graduation program or in the workplace.
Course Outcomes
After completing the course students would be able to:
CO1: Demonstrate a comprehensive understanding of the need for Management Information Systems (MIS).
CO2: Explain the components and classifications of Decision Support Systems (DSS).
CO3: Analyze the strategic role of information systems in gaining competitive advantage.
CO4: Develop skills in planning, designing, and implementing MIS.
CO5: Evaluate system implementation strategies and processes.

UNIT-I
Data and Information. MIS- need and concepts, factors influencing MIS and characteristics of MIS. Technology
of MIS. Structure of MIS. Decision Making and role of MIS. Data communication. Basic H/W required,
Channel features and concept of Distributed Data bases, Decision Support System: Overview, components and
classification, steps in constructing a DSS, role in business, group decision support system

UNIT-II
Information system for strategic advantage, strategic role for information system, breaking business barriers,
business process reengineering, improving business qualities.

UNIT-III
Planning for MIS; System Development Methodologies; Conceptual and detailed designs of MIS. Information
system analysis and design, information SDLC, hardware and software acquisition, system testing,
documentation and its tools, conversion methods.

UNIT-IV
System implementation Strategies and process; System Evaluation and Maintenance. Applications– cross–
functional MIWS; ERP; CRM; SCM; Transaction Processing; Artificial Intelligence technologies in business:
neural network, fuzzy logic, virtual reality; Executive information system.

Suggested Readings:
1. Jawadekar, Management Information Systems , TMH, N Delhi.
2. Brien, James, Management Information System, Tata McGraw Hill, Delhi.
3. Stair, Principles of Management System, Thomson Learning, Bombay.
4. Mckeown, Information Technology and the Networked Economy, Thomson Learning, Bombay.
5. Brady, Cases in MIS , Thomson Learning, Bombay.
6. Murdick & Ross, Management Information System, PHI, Delhi.
7. Kanter, J., Management Information System, PHI, Delhi.

Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 TOTAL QUALITY MANAGEMENT
Course Code: 24IMS202DS04
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives
 To understand the basic concepts and theories of Total quality Management.
 To appreciate the importance of cost of quality.
 To be aware of the statistical process control.
 To develop a basic understanding of the requirements of TQM.

Course Outcomes
After completing the course students would be able to:
CO1: conceptualize Total Quality.
CO2: closely link management of quality with that of reliability and maintainability for total product assurance.
CO3: describe the Concept of Total Quality and its evolution.

UNIT-I
Basics Concepts of Quality: Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs -
Analysis Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical Review,
Principles of TQM, Leadership - Concepts, Role of Senior Management, Quality Council, Quality Statements,
Strategic Planning, Deming Philosophy, Barriers to TQM Implementation.

UNIT-II
TQM Principles: Customer satisfaction - Customer Perception of Quality, Customer Complaints, Service
Quality, Customer Retention, Employee Involvement - Motivation, Empowerment, Teams, Recognition and
Reward, Performance Appraisal, Benefits, Continuous Process Improvement - Juran Trilogy, PDCA Cycle, 5S,
Kaizen, Supplier Partnership - Partnering, sourcing, Supplier Selection, Supplier Rating, Relationship
Development, Performance Measures - Basic Concepts, Strategy, Performance Measure.

UNIT-III
Statistical Process Control: The seven tools of quality, Statistical Fundamentals - Measures of central Tendency
and Dispersion, Population and Sample, Normal Curve, Control Charts for variables and attributes, Process
capability, Concept of six sigma, New seven Management tools.

UNIT-IV
TQM Tools: Benchmarking - Reasons to Benchmark, Benchmarking Process, Quality Function Deployment
(QFD) - House of Quality, QFD Process, Benefits, Taguchi Quality Loss Function, Total Productive
Maintenance (TPM) - Concept, Improvement Needs. Quality System: Need for ISO 9000 and Other Quality
Systems, ISO 9000:2000 Quality System - Elements, Implementation of Quality System, Documentation,
Quality Auditing, TS 16949, ISO 14000 - Concept, Requirements and Benefits.

Recommended Readings:
1. Besterfield Dale H, Quality Control, Pearson Education.
2. Charantimath, P., Total Quality Management, Pearson Education.
3. Bedi, Quality Management, Oxford University Press.
4. Juran J. M. and Gryna, Jr. F.M., Quality Planning and Analysis, TMH, New Delhi
5. Ronald G Day, Quality Function Deployment, TMH, New Delhi.
6. Evan J.R., Total Quality Management, Excel Book, New Delhi.
7. Hansan B.L. and Ghare, P.M. Quality Control and Application, PHI.
8. Hagan, Management of Quality, Oxford University Press.
9. Juran J M and Frank M Gryna, Quality Planning and Analysing, TMH, New Delhi.

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 EMOTIONAL INTELLIGENCE
Paper Code: 24IMS202DS05
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objective
 Gained an insight into emotional intelligence, what it is, and how you can use it
 Developed an awareness of the Bar-On EQ-i model, used to measure emotional intelligence
 Developed self-awareness and self-management of personal emotions
 Explored ways to advance personal emotional intelligence.
 Recognized emotions in others, responding to those emotions to inspire high-performance
 Understood the consequences of behavior and weighed decisions before action.
Course Outcomes
After completing the course students would be able to:
CO1: Develop an awareness of EI models;
CO2: Expand your knowledge of emotional patterns in yourself and others;
CO3: Understand how you use emotion to facilitate thought and behaviour;
CO4: Discover how you can manage your emotions, and positively influence yourself and other.

UNIT-I
Concept and significance of emotional intelligence, emotional quotient and intelligence quotient, multiple
intelligence, emotional intelligence and personality, models of emotional intelligence, emotional intelligence
and workforce diversity, cultural intelligence

UNIT-II
Emotional competency framework, personal competencies, social competencies, emotional intelligence and
leadership, primal leadership, resonant leadership, resilient leadership, political intelligence, moral intelligence

UNIT-III
Affectivity, Empathy, emotional contagion, emotional labour, emotional dissonance, emotional tagging,
emotional burnout, emotional branding

UNIT-IV
Social intelligence, team emotional intelligence, assessing emotional intelligence, managing emotions, building
emotionally intelligent workplaces, role of emotional intelligence in decision making, applications of emotional
intelligence in HR, Marketing and Finance.

Suggested Readings:
1. Goleman, Daniel – Emotional Intelligence – Why It Can Matter More than IQ, Bloomsbury, UK
2. Goleman, Daniel – Working with Emotional Intelligence, Bloomsbury, London
3. Goleman, Daniel, R Boyatzis and Annie Mckee Primal Leadership, Harvard Business School Press,
Boston
4. Goleman, Daniel – Social Intelligence – The New Science of Human Relationships, Bantam Books,
New York.
5. Boyatzis, Richard and Annie Mckee, Resonant Leadership, Harvard Business Review Press
6. Nadler, Reldan S – Leading with Emotional Intelligence, Tata McGraw Hill, New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
Question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 PERSONALITY AND SOFT SKILLS DEVELOPMENT
Course Code: 24IMS202SE01
L-T-P External Marks: 50
3-0-1 Practicum Marks: 50
Time: 3 Hours
Course Objectives
 To encourage the all-round development of students by focusing on soft skills.
 To make the engineering students aware of the importance, the role, and the content of soft skills
through instruction, knowledge acquisition, demonstration and practice.
 To develop and nurture the soft skills of the students through individual and group activities.
 To expose students to the right attitudinal and behavioral aspects and to build the same through
activities.
Course Outcomes
After completing the course students would be able to:
CO 1: Read on Soft skills and their importance in our lives
CO 2: Explain SWOT analysis-learning to maximize success using SWOT, how to do a personal SWOT
CO 3: Determine Communication styles-types with examples, perception of each type of communication, quiz
CO 4: Focus on various communication skills/listening/ stress management etc.
CO 5: Explain Etiquette-social and corporate-Types, Presentation skills, Interview techniques etc.

UNIT -I
Personality: Introduction to Personality; Understanding Self-Concept and Self-Esteem; Emotional Intelligence;
Personal Values and Goal Setting; Stress Management and Resilience; Time Management

UNIT -II
Interpersonal Skills: Conflict Resolution and Negotiation; Teamwork and Collaboration; Leadership Skills;
Professional Etiquette; Networking and Relationship Building

UNIT -III
Essential Soft Skills: Introduction to Soft Skills; Communication Skills; Problem-Solving and Critical Thinking;
Creativity and Innovation; Work Ethics and Dependability; Emotional Intelligence and Self-Confidence,
Managing emotions, empathy, and self-regulation.

UNIT -IV
Advanced Soft Skills: Team Dynamics and Collaboration; Professionalism and Work Ethics; Career
Development and Networking; Cross-Cultural Communication; Cultivating optimism and a growth mindset.

Recommended Readings:
1. "Personality Development and Soft Skills" by Barun K. Mitra, Oxford University Press.
2. “Soft Skills and Professional Communication” by Peter S. J., Francis, Tata McGraw-Hill Education,
2011.
3. Communication and soft skill development “by Ashwini Deshpande, Career Publications.
4. Communication Skills and Soft Skills: An Integrated Approach, by Suresh Kumar, Sreehari and
Savithri, Pearson India.
5. Business Communication From Principles To Practice , by Matthukutty m. Monippally, McGraw Hill

Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of five short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25

 IT FOR MANAGERS-II
Course Code: 24IMS202MV02
L-T-P External Marks: 50
3-0-1 Practicum Marks: 50
Time: 3 Hours
Course Objectives
 To empower students with the practical application of MS Office software.
 To discuss the basic concepts of Email, Internet and websites, domains and security therein.
 To illustrate the security aspects in IT for business operations and transactions.
 To explain the basic concepts of Information Technology and its role in management facilitation.

Course Outcomes
After completing the course students would be able to:
CO1: Describe the digital technologies and channels being leveraged by businesses.
CO2: Explain the role of data governance and cloud services in determining the success or failure of a business
system.
CO3: Explain the competitive advantage of data management and business intelligence.
CO4: Identify opportunities to apply IT infrastructure to improve business efficiency.
CO5: Explain why IT infrastructure management is a business priority.

UNIT -I
Introduction to IT infrastructure: Data networks and Application Programme Interface (API) – fundamentals,
corporate network functions, business uses, wireless and mobile infrastructure, messaging and collaboration
technology, data breaches and cyber security challenges, IT risk management, mobile app and cloud security
challenges, financial crimes and fraud defenses, sustainability and the triple bottom line approach Internet
technologies and search strategies: Search technology, organic search and search engine optimization, paid
search strategies and metrics, semantic web and search

UNIT -II
Information technology in business: Digital technology transforming business processes, competitive advantage
and SWOT analysis Building business capabilities with data governance and cloud services: data governance
strategy, enterprise IT architecture, information and decision support systems, data centers and cloud computing,
cloud services delivery model
UNIT -III
Data management, Big Data, and Business Intelligence: Data management technologies and techniques,
Transaction processing and analytics processing systems, dirty data costs and consequences, data ownership and
organizational politics, data life cycle, Big Data analytics, data and text mining, data visualization, enterprise
data mashups, digital dashboards, and business intelligence

UNIT -IV
Networked economy: Impact of computer networks on business, elements of networked economy, using IS
functions to deal with business risks, privacy, health and ethical issues in networked economy, future of the
networked economy. HTML: Build a simple HTML document, tables, frames, links, adding multimedia
documents, home page.
Lab: Web Designing in HTML, Internet Surfing.

Recommended Readings:
1. Turban, Vonino and wood, Information Technology for Management, Wiley Publications, New Delhi.
2. McKeown, Information Technology and the Networked Economy, Thomson Learning
3. Miller, Data and Network Communication, Vikas Publishing House, New Delhi.
4. Hagg, Baltzan & Philips, Business Driven Technology, TMH, N. Delhi.
5. Molly, Using HTML 4, PHI, Delhi.

Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of five short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.

2-YEAR MBA NEP- 2020 | Session 2024-25