Chapter 1
INTRODUCTION
Prelude:
Bharti Airtel
Bharti Airtel Limited, better known as Airtel, is an Indian multinational telecommunications
services company headquartered in New Delhi, India. Currently, Airtel operates in 18
countries across South Asia and Africa as well as the Channel Islands.
Founder- Sunil Bharti Mittal
Founded- 7th July,1995
Parent Organisation- Bharti Enterprises
Revenue- 1.01 lakh crores (INR)
Associated Companies (popular ) - Airtle digital TV, Airtle Bangladesh, Wynk
Jio
Known as Jio, Reliance Jio Infocomm Limited is an Indian telecom company headquartered
in Mumbai, Maharashtra, India. It serves 22 telecom circles with a national LTE network. The
Jio network was soft launched on 27 December 2015 with a beta for partners and
employees, and became publicly available on 5 September 2016. It is India's largest mobile
network operator and the third largest mobile network operator in the world.
Founder- Mukesh Ambani
Founded- 2007, Ahmedabad
Parent Organisation- Jio Platforms
Revenue-
Associated Companies(popular)- Reliance jio infocomm, LYF
Background Of The Study
Marketing Statergies
Market strategy is a process that can allow an organization to allocate its resources in the
optimal manner in order to achieve a sustainable competitive advantage and increase sales.
It includes all of the basic marketing activities both short term and long term. Having
an established marketing strategy is essential for keeping your company in sync and
performing well. It aligns everyone around shared market, business, and product
assumptions. This is essential for launching campaigns and promoting activities that engage
potential customers.
Telecom Sector in India
India has the second-largest telecommunications market in the world, with a subscriber
base of 1.16 billion, and has shown strong growth in recent years. India's mobile economy is
growing rapidly and will substantially contribute to its Gross Domestic Product (GDP).
The telecom sector has shown impressive growth during the past decade. At present more
than 010 million Indians are using mobile and telecom services network, and it continues to
grow even further rapidly.
In an era of entertainment throught mobile headsets. Downloading movies, songs, tracking
cricket scores, e-payments and more. Airtle and Jio have deep rooted presence in the Indian
telecom sector throught their wide range service offerings and excellent distribution
networks. Althought many tend to ignore the fact that the above mentioned companies
marketing played an important role in the GRAND success of these telecom bulls
respectively.
Major Services provide by telecom companies in India
1. Wireless communications
2. Communications equipment
3. Processing systems and products
4. Long-distance carriers
5. Domestic telecom services
6. Foreign telecom services
7. Diversified communication services
Market shares:
Company Market Shares(%)
Reliance jio 36.98
Bharti Airtle 29.82
Vodafone Idea 23.15
BSNL 9.77
Others 0.28
Literature Review
“Reliance Jio will ensure that Indians have highest quantity and quality of data connectivity
at an affordable price” – Mukesh Ambani
"People are consuming average 16GB of data per user per month. It is time that tariffs do
take a tick up to make the industry viable and, more importantly, have decent and
appropriate returns on capital to grow into more technology areas, to roll out more
networks, and become more viable model of sustainability in the future” – Mittal
Airtel will be "vigilant" and "happy to take small baby steps which could even be first and
foremost compared to others" – Mittal
Objective of the study:
1. Study the marketing strategies of the companies over the years
2. To know consumer preference for specific products
3. Identify consumer perception about the company
4. To study the type of stratergies that proved to be a success for the companies
Limitations of Study:
for UK businesses during this security and economic crisis. From 2% density in 1999, the
country has seen a tremendous increase to 9.5%.
QUESTIONNAIRE FOR THE CUSTOMERS
NAME:
GENDER:
[A] Male
[B] Female
OCCUPATION:
[A] Student
[B] Business/ Business owner
[C] Service
[E] House Wife
Your Telecom Service Provider:
[A] Airtel
[B] Vodafone Idea
[C] Jio
[D]BSNL
Type of Connection:
[A] Post Paid
[B] Pre Paid
1. Are you satisfied with the services given by your service provider?
o Satisfied
o average
o dissatisfied
2. Are you satisfied with new offer and services provided by your service provider?
o Satisfied
o average
o dissatisfied
3. Are you satisfied with charges charged by your service provider as compared with
other operator?
o Satisfied
o average
o dissatisfied
4. Are you satisfied more with current network comparatively with other network?
o Satisfied
o average
o dissatisfied
5. Are you satisfied with image of the your service provider in market?
o Satisfied
o average
o dissatisfied
6. If you are a prepaid customer, are you satisfied with the prepaid tariff
Plans/recharge coupons offered by your service provider?
o Satisfied
o average
o dissatisfied
7. If you are billing customer than are you satisfied with the postpaid billing
services?
o Satisfied
o average
o dissatisfied
8. Are you satisfied with services that much as compared to that what you expected
from your service provider?
o Satisfied
o average
o dissatisfied
9. Are you satisfied with network availability while travelling?
o Satisfied
o average
o dissatisfied
10. Rate your overall satisfaction about your service provider?
o Satisfied
o average
o dissatisfied
