LIST OF CONTENTS
CHAPTER TITLE PAGE NO.
LIST OF TABLES
LIST OF CHARTS
INTRODUCTION TO THE STUDY
1.1 INTRODUCTION 1
1.2 OBJECTIVES OF THE STUDY 5
I
1.3 SCOPE OF THE STUDY 6
1.4 LIMITATIONS OF THE STUDY 7
1.5 RESEARCH METHODOLOGY 8
II REVIEW OF LITERATURE 11
INTRODUCTION TO THE COMPANY
III (PRODUCT PROFILE)
18
IV ANALYSIS AND INTERPRETATION 25
SIMPLE PERCENTAGE ANALYSIS 29
GARRET’S RANKING ANALYSIS 74
FINDINGS, SUGGESTIONS AND
V CONCLUSION
5.1 FINDINGS OF THE STUDY 75
5.2 SUGGESTIONS OF THE STUDY 77
5.3 CONCLUSION 78
BIBLIOGRAPHY
APPENDIX
LIST OF TABLES
TABLE
TITLE PAGE NO.
NO.
TABLE SHOWING THE RESPONDENTS OF AGE
4.1
GROUP
32
TABLE SHOWING THE RESPONDENTS OF
4.2
GENDER
34
TABLE SHOWING THE RESPONDENTS OF
4.3
MARITAL STATUS
36
TABLE SHOWING THE RESPONDENTS OF
4.4
EDUCATIONAL QUALIFICATION
38
TABLE SHOWING THE RESPONDENTS OF
4.5
OCCUPATION
40
TABLE SHOWING THE RESPONDENTS OF
4.6
EARNING MEMBERS IN FAMILY
42
TABLE SHOWING THE RESPONDENTS OF
4.7
MONTHLY INCOME
44
TABLE SHOWING THE RESPONDENTS OF
4.8
AREA
46
TABLE SHOWING THE RESPONDENTS HOW
4.9 CONSUMERS COME TO KNOW ABOUT THE 48
ORGANIC FOOD PRODUCTS
TABLE SHOWING THE RESPONDENTS
4.10
DURATION OF USAGE
50
TABLE SHOWING THE RESPONDENTS
4.11 RECOMMEND ORGANIC FOOD PRODUCTS TO 52
OTHERS
TABLE SHOWING THE RESPONDENTS
4.12
EXAMINE EXPIRY DATE OF FOOD ITEMS
54
TABLE SHOWING THE RESPONDENTS
4.13 ENVIRONMENTAL CHANGES PERSUADE YOU 56
TO BUY ORGANIC FOOD PRODUCTS
TABLE SHOWING THE RESPONDENTS
4.14 ORGANIC FOODS ARE TASTIER THAN 58
CONVENTIONAL FOODS
TABLE SHOWING THE RESPONDENTS
4.15
USUALLY BUY ORGANIC FOOD PRODUCTS
60
TABLE SHOWING THE RESPONDENTS MOST
4.16
BUYING ORGANIC FOOD PRODUCTS
62
TABLE SHOWING THE RESPONDENTS
4.17
CONSUME ORGANIC FOOD PRODUCTS
64
TABLE SHOWING THE RESPONDENTS OPINION
4.18
ABOUT THE USAGE OF ORGANIC PRODUCTS
66
TABLE SHOWING THE RESPONDENTS REASON
4.19
TO PREFER THE PRODUCTS
68
TABLE SHOWING THE RESPONDENTS FACED
4.20 ANY PROBLEMS WHILE CONSUMING 70
ORGANIC FOOD PRODUCTS
TABLE SHOWING THE RESPONDENTS THE
4.21 FACTORS INFLUENCED THE MOST TO 72
PURCHASE ORGANIC FOOD PRODUCTS
TABLE SHOWING THE RATING OF FACTORS
4.22 WHILE PURCHASING ORGANIC FOOD 74
PRODUCTS
LIST OF CHARTS
CHART NO. TITLE PAGE NO.
CHART SHOWING THE RESPONDENTS OF
4.1
AGE GROUP
33
CHART SHOWING THE RESPONDENTS OF
4.2
GENDER
35
CHART SHOWING THE RESPONDENTS OF
4.3
MARITAL STATUS
37
CHART SHOWING THE RESPONDENTS OF
4.4
EDUCATIONAL QUALIFICATION
39
CHART SHOWING THE RESPONDENTS OF
4.5
OCCUPATION
41
CHART SHOWING THE RESPONDENTS OF
4.6
EARNING MEMBERS IN FAMILY
43
CHART SHOWING THE RESPONDENTS OF
4.7
MONTHLY INCOME
45
CHART SHOWING THE RESPONDENTS OF
4.8
AREA
47
CHART SHOWING THE RESPONDENTS HOW
4.9 CONSUMERS COME TO KNOW ABOUT THE 49
ORGANIC FOOD PRODUCTS
CHART SHOWING THE RESPONDENTS
4.10
DURATION OF USAGE
51
CHART SHOWING THE RESPONDENTS
4.11 RECOMMEND ORGANIC FOOD PRODUCTS TO 53
OTHERS
CHART SHOWING THE RESPONDENTS
4.12
EXAMINE EXPIRY DATE OF FOOD ITEMS
55
CHART SHOWING THE RESPONDENTS
4.13 ENVIRONMENTAL CHANGES PERSUADE YOU 57
TO BUY ORGANIC FOOD PRODUCTS
CHART SHOWING THE RESPONDENTS
4.14 ORGANIC FOODS ARE TASTIER THAN 59
CONVENTIONAL FOODS
CHART SHOWING THE RESPONDENTS
4.15
USUALLY BUY ORGANIC FOOD PRODUCTS
61
CHART SHOWING THE RESPONDENTS MOST
4.16
BUYING ORGANIC FOOD PRODUCTS
63
CHART SHOWING THE RESPONDENTS
4.17
CONSUME ORGANIC FOOD PRODUCTS
65
CHART SHOWING THE RESPONDENTS
4.18 OPINION ABOUT THE USAGE OF ORGANIC 67
PRODUCTS
CHART SHOWING THE RESPONDENTS
4.19
REASON TO PREFER THE PRODUCTS
69
CHART SHOWING THE RESPONDENTS FACED
4.20 ANY PROBLEMS WHILE CONSUMING 71
ORGANIC FOOD PRODUCTS
CHART SHOWING THE RESPONDENTS THE
4.21 FACTORS INFLUENCED THE MOST TO 73
PURCHASE ORGANIC FOOD PRODUCTS
CHAPTER - I
INTRODUCTION TO THE STUDY
CHAPTER - II
REVIEW OF LITERATURE
CHAPTER - III
INTRODUCTION TO THE COMPANY
(PRODUCT PROFILE)
CHAPTER - IV
ANALYSIS AND INTERPRETATION
CHAPTER - V
FINDINGS, SUGGESTIONS AND CONCLUSION
BIBLIOGRAPHY
JOURNALS
✓ Anuradha and Dr. Kavitha (2023) “CONSUMER SATISFACTION TOWARDS
ORGANIC FOOD PRODUCTS”.
✓ Chitra (2018)” MARKET AWARENESS OF ORGANIC CERTIFICATION OF
FOOD IS POOR”.
✓ IHSAN EFFENDI1 (2018) “ANALYSIS OF CONSUMER BEHAVIOUR OF
ORGANIC FOOD IN NORTH SUMATRA PROVINCE, INDONESIA”.
✓ Balsamy (2018) “INVESTIGATED THE INFLUENCE OF CUSTOMER’S
ATTITUDES TOWARDS ORGANIC FOODS”.
✓ Ranna (2017) “CONSUMER BEHAVIOUR AND THE INTENTION TO
PURCHASE ORGANIC FOOD”.
✓ HERU IRIANTO (2015), “CONSUMERS ATTITUDE AND INTENTION
TOWARDS ORGANIC FOOD PURCHASE”.
BOOKS
▪ Kothari, CR., Research Methodology, New Delhi, Wishwa Prakashan,
1985.
▪ Chand’s Research Methodology Rajendra Ravindra Printers Private
Ltd.
▪ Marketing Management – S. A. Sherlekar Himalaya Publishing
House, 2005.
WEBSITES
http://www.organicshop.in
http://www.amazon.com
http://www.farm2kitchen.com
http://www.organicgarden.co.in
ANNEXURE
ANNEXURE
QUESTIONNAIRE
1. Name ………………………………...
2. Age
a) Below 20 b) 20-30 c) 30-60 d) Above 60
3. Gender
a) Male b) Female
4. Marital status
a) Married b) Unmarried
5. Educational qualification
a) SSLC b) HSC c) UG d) PG e) Others
6. Occupation
a) Student b) Self-employed c)Private employee d) Govt. employee
e) Home maker
7. Earning members in your family?
a) One b)Two c)Three d)More than three
8. Monthly income
a) Below Rs.20000 b) Rs.20000 to 40000 c)Rs. 40000 to 60000 d)Above 60000
e) None
9. Which area do you belong to?
a) Rural b) Urban c) Semi urban
10. How did you come to know about organic food products?
a) Television b) Friends c) Family d)Social media e) Others…………
11. How long you have been consuming organic food products?
a) One year b) Two years c) Three years d) More than three years
12. Do you recommend organic food products to others?
a) Yes b) No
13. Do you examine the expiry date of food items when you buy them?
a) Yes b) No
14. Do the environmental changes persuade you to buy organic food products?
a) Yes b) No
15. Do you think organic foods are tastier than conventional foods?
a) Yes b) No
16. Where do you usually buy organic food products?
a) Organic shop b) local Market c) Generic Super Market
d) Online Shopping e) Others
17. Which of these organic food products do you buy the most?
a) Fresh fruits & Vegetables b) Milk Products c) Spinach
d) Others
18. How often do you consume organic food products?
a) Everyday b) Once in a week c) Once in a month d) Others……
19. What’s your opinion about the usage of organic products?
a) Satisfied b) Highly Satisfied c) Not Satisfied d) Highly Dissatisfied
20. Reason to prefer the products?
a) Prevent health b) Prefer taste c) Protect environment d) Quality
e) Ethical reasons
21. Have you faced any problems while consuming organic food products?
a) Yes b) No
(a) What’s your opinion about the usage of organic products?
a) Digestion b) Allergy c) More fat content d)Other
22. Which factor influenced you the most to purchase organic food products?
a) Health b) Taste c) Quality d) Price e) Others
23. Kindly specify your satisfaction level (please rank the following factors)
FACTORS Rank I Rank II Rank III Rank IV Rank V
Quality
Price
Taste
Availability
Variety
24. Give, if any suggestions
---------------------------------------------------------
