UNDER ARMOUR

UA ALL DAY UA - ALL NIGHT

SHOT BREAKDOWN

SPOT STORYBOARD SHOT DESCRIPTION SHOOT DAY TIME OF DAY LOCATION TALENT EQUIPMENT NOTES

INTERIOR - DAY- APARTMENT RUNNER APARTMENT THE RUNNER Key Set Dressing:
Alarm Clock
Open with camera panning right to a tight BEDROOM
shot of a nightstand surface. An alarm clock
in the foreground goes off an our runners
THE RUNNER hand comes forth from the sleeping gure in 1 MORNING AS YOU DETERMINE LOCATIONS
the bg to turn it off. ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT

INTERIOR - DAY- APARTMENT RUNNER APARTMENT THE RUNNER

Cut to a wide of the runners in the living room LIVING ROOM

where they are putting the nal touches on
their gear before heading out.
THE RUNNER 2 MORNING

EXTERIOR - DAY- APARTMENT BLDG APARTMENT BLDG STEPS THE RUNNER Steadicam

Cut to an exterior shot of their building steps

camera pans down as our runner heads AS YOU DETERMINE LOCATIONS
down them and out into the neighborhood ADD THE EXACT PLACE HERE
THE RUNNER 3 DAY
(ADDRESS, ETC) FOR EACH SHOT

EXTERIOR DAY- NEIGHBORHOOD AS YOU DETERMINE LOCATIONS THE RUNNER EV with jib arm is usually the
ADD THE EXACT PLACE HERE best way to pace with a runner
Wide shot, camera follows our Runner as (ADDRESS, ETC) FOR EACH SHOT Extras?- If so de ne the and keep nimble and consistent
they begin their run through the neighborhood amount in tight spaces.

THE RUNNER QUESTION: Is the runner just walking here? 4 DAY

If so amend shot description.

EXTERIOR - DAY - NEIGHBORHOOD AS YOU DETERMINE LOCATIONS THE RUNNER EV with jib arm
STREET ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT Extras?- If so de ne the
Camera pans with runner from street to amount
sidewalk POV as the runner runs at pace,
THE RUNNER listening to their music as they go. 5 DAY

EXTERIOR - DAY - BODEGA BODEGA THE RUNNER ART DEPT- will need to dress Bodega Exterior- Potentially a bodega by Axel's
select areas of bodega to house. So, not necessarily the bodega used in the
Over the shoulder shot behind runner follows AS YOU DETERMINE LOCATIONS Extras?- If so de ne the minimize need for replacing earlier scenes.
them towards the bodega entrance. ADD THE EXACT PLACE HERE amount brand items for generic.
(ADDRESS, ETC) FOR EACH SHOT
THE RUNNER 6 DAY
Lighting

INTERIOR- DAY- BODEGA BODEGA THE RUNNER ART DEPT- will need to dress Bodega Interior-Question for client is for what you
select areas of bodega to can see in terms of product in bodega- they may
Wide of Runner behind the counter at the AS YOU DETERMINE LOCATIONS Extras?- If so de ne the minimize need for replacing have issues with certain kinds of junk food, booze,
bodega ADD THE EXACT PLACE HERE amount brand items for generic. etc.
(ADDRESS, ETC) FOR EACH SHOT
THE RUNNER 7 DAY Lighting

EXTERIOR - EVENING- BODEGA BODEGA THE RUNNER

Medium shot as runner meets up with a friend AS YOU DETERMINE LOCATIONS FRIEND
after work. ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT Extras?- If so de ne the
THE RUNNER 8
DAY?
DUSK? amount
EVENING?

EXTERIOR - DAY - BUILDING STEPS APARTMENT BLDG STEPS THE DANCER Portable radio and pre-selected
track to give them a consistent
Wide shot of the Dancer with two friends. FRIENDS x 2 beat to dance to that will match
AS YOU DETERMINE LOCATIONS nal track so that editorial wont
ADD THE EXACT PLACE HERE Extras?- If so de ne the be funky. Use this track through
THE DANCER 9
MORNING? (ADDRESS, ETC) FOR EACH SHOT amount all shots.
DAY?

INTERIOR - DAY - SUBWAY CAR SUBWAY CAR THE DANCER Blockers Shoot in morning on M train at Knickerbocker.
Shoot around crowd. Crowd control/Location
Medium wide of the dancer holding a rail on Extras?- If so de ne the control to keep stray people out of frame to avoid
the subway car AS YOU DETERMINE LOCATIONS amount needing to blur r obfuscate them in post.
ADD THE EXACT PLACE HERE
THE DANCER 10 DAY (ADDRESS, ETC) FOR EACH SHOT

INTERIOR - DAY - SUBWAY CAR SUBWAY CAR THE DANCER Blockers Shoot in train station- exiting train OR outside of
station, exiting up the stairs to street
Wide side angle of subway car, a friend has FRIEND
joined the dancer AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE Extras?- If so de ne the
THE DANCER 11 DAY (ADDRESS, ETC) FOR EACH SHOT amount

EXTERIOR - DAY - SUBWAY ENTRANCE SUBWAY EXIT THE DANCER Exterior- Brooklyn Bridge skate park?
Interiror- train station?
Wide as the Dancer and their friend exit the FRIEND
subway onto into the neighborhood AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE Extras?- If so de ne the
THE DANCER 12 DAY
(ADDRESS, ETC) FOR EACH SHOT amount

EXTERIOR - DAY - NEIGHBORHOOD PARK CITY PARK? THE DANCER

PARKING LOT?
Wide shot, the dance meets up with friends to FRIENDS/DANCERS x ??
dance.
AS YOU DETERMINE LOCATIONS Extras?- If so de ne the
THE DANCER 13
AFTERNOON? ADD THE EXACT PLACE HERE amount
DUSK? (ADDRESS, ETC) FOR EACH SHOT

INTERIOR - DAY - APARTMENT ARTIST APARTMENT THE ARTIST

Camera dollies in slowly from a wide, the

Artist has fallen asleep on the couch AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT
THE ARTIST 14 MORNING

EXTERIOR - DAY - STREET CURB/PARKING SPACE THE ARTIST Vehicle and vehicle rigging. Older, drop top car.

Cut to camera OTS following the artist into Extras?- If so de ne the

their vehicle. AS YOU DETERMINE LOCATIONS amount
ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT
THE ARTIST 15 DAY

INTERIOR- VEHICLE - DAY VEHICLE DRIVING THE ARTIST Vehicle and vehicle rigging.

Cut to tight shot of the Artist driving …

AS YOU DETERMINE LOCATIONS
Camera in back, shooting down/side pro le of ADD THE ROUTE YOU PLAN TO
driver TRAVEL
THE ARTIST 16 DAY

INTERIOR - DAY - STUDIO MUSIC STUDIO THE ARTIST Steadicam or Dolly Spacious location- keyboard, mixer, stool. Very
minimal.
Cut to camera OTS following the Artist into FRIEND/CREW x ??
the studio where their crew is waiting. AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT
THE ARTIST 17 DAY

INTERIOR - DAY - STUDIO MUSIC STUDIO THE ARTIST

Cut to medium of the Artist jamming on the FRIEND/CREW x ??

guitar…. AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
(ADDRESS, ETC) FOR EACH SHOT
THE ARTIST 18 DAY

INTERIOR- DAY - APARTMENT CREATOR BEDROOM THE CREATOR

Medium shot of the Creator waking up and

getting out of bed? AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
THE 19 DAY (ADDRESS, ETC) FOR EACH SHOT
CREATOR

EXTERIOR - DAY - APARTMENT BLDG BUILDING EXIT THE CREATOR Steadicam

Camera tracks back to lead the Creator as

they leave the building front doors. AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
THE 20 MORNING
(ADDRESS, ETC) FOR EACH SHOT
CREATOR

INTERIOR - DAY - SUBWAY PLATFORM SUBWAY PLATFORM THE CREATOR

Wide side angle of the Creator waiting for a Extras?- If so de ne the

train. AS YOU DETERMINE LOCATIONS amount
ADD THE EXACT PLACE HERE
THE 21 DAY
(ADDRESS, ETC) FOR EACH SHOT
CREATOR

INTERIOR - DAY - FABRIC SHOP FABRIC SHOP? THE CREATOR The person playing the Creator will have a space
(STUDIO?) CREATOR STUDIO? we can shoot in. Trying to think of ways to use
different spots of one or two shops to make it look
Medium OTS of the Creator selecting fabrics. like a longer journey. Consider shots in and out of
AS YOU DETERMINE LOCATIONS doorways while adding bags etc to make it look like
THE 22 DAY
ADD THE EXACT PLACE HERE they cover more ground.
(ADDRESS, ETC) FOR EACH SHOT
CREATOR

INTERIOR - DAY - CREATOR STUDIO CREATOR STUDIO THE CREATOR

Medium shot of Creator measuring the fabric FRIEND/MODEL

against their friend/model. AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
THE 23 DAY
(ADDRESS, ETC) FOR EACH SHOT
CREATOR

INTERIOR - DAY - CREATOR STUDIO CREATOR STUDIO THE CREATOR Steadicam or Dolly

Camera dollies in slowly from medium to tight

shot of Creator at work on the sewing AS YOU DETERMINE LOCATIONS
machine. ADD THE EXACT PLACE HERE
THE 24 DAY
(ADDRESS, ETC) FOR EACH SHOT
CREATOR

EXTERIOR - DUSK - ROOFTOP ROOFTOP THE CREATOR Axel has rooftop location

The creator and their friend/model climb up to FRIEND/MODEL

a rooftop. AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
THE 25 DUSK (ADDRESS, ETC) FOR EACH SHOT
CREATOR

EXTERIOR - DUSK - ROOFTOP ROOFTOP THE CREATOR

Camera pans as the Creator and their Friend/ FRIEND/MODEL

Model enjoy the twilight. AS YOU DETERMINE LOCATIONS
ADD THE EXACT PLACE HERE
THE 26 DUSK/TWILIGHT
(ADDRESS, ETC) FOR EACH SHOT
CREATOR
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 UNDER ARMOUR
UA ALL DAY UA - ALL NIGHT
SHOOT CONSIDERATIONS

DEPARTMENT NOTES

5 OCPS

?? EXTRAS- Wardrobe for extras would include a couple of shirts to quickly change their look for re-
use in the various scenes at same locations

COST CONSIDERATIONS-
Is client paying talent?
TALENT Casting
Wardrobe for extras/additional talent

You will need to obtain releases from everyone in each frame. In the treatment there are scenes like
train rides etc where there may be public, you would need to obtain permission from the locations to
control people in frame and/or post giant release posters that clearly state that if they are entering this
area they are consenting to release their image to under armor for perpetual unlimited use… all of the
release language.
MORNING- APARTMENTS- Create shots that isolate activity to a certain areas of the home (Bedroom/
Living room/Kitchen) so that you can use one apartment and light/dress it a bit differently but use for
max amount to characters. For any exit shots just consider using different street doorways to sell that
they are in different areas.
LOCATIONS
DAY- STREETS-

ART DEPT

EQUIPMENT