Skills Required

Content Management: Create and curate digital marketing content for various
platforms, including websites, social media, email campaigns, and blogs, ensuring
alignment with client goals and messaging.

Social Media Management: Develop and execute social media strategies that boost
engagement, follower growth, and brand recognition across platforms such as
Facebook, Twitter, Instagram, and LinkedIn.

Email Marketing: Plan, design, and implement email marketing campaigns to nurture
leads, retain customers, and drive conversions, while adhering to best practices.

SEO and SEM: Optimize website content for search engines (SEO) and manage pay-
per-click (PPC) advertising campaigns (SEM) to enhance organic and paid search
visibility.

Analytics and Reporting: Monitor digital marketing KPIs, track campaign performance,
and provide regular reports with actionable insights to optimize ROI for clients.

Website Maintenance: Collaborate with web development teams to update and

maintain client websites, ensuring a seamless user experience and high performance.

Marketing Automation: Assist in configuring and managing marketing automation

workflows to nurture leads and improve lead conversion rates.

Digital Advertising: Coordinate digital advertising efforts, including display ads,

remarketing campaigns, and social media advertising, to increase brand exposure and
lead generation for clients.

Competitor Analysis: Stay informed about industry trends and competitors' digital
marketing strategies, identifying opportunities to stay competitive and innovative.

Qualifications:

 Bachelor's degree in Marketing, Communications, or a related field.

 Proven experience in digital marketing, with a strong grasp of digital marketing
channels and strategies.
 Proficiency in digital marketing tools and platforms, including Google Analytics,
SEO tools, and social media management tools.
 Strong written and verbal communication skills.
 Analytical mindset with the ability to interpret data and provide valuable insights.
 Excellent project management and organizational skills.
 Creative thinking and a passion for staying updated with industry trends.
 Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus
 For Sales

Proficiency in tools like Apollo.io, Lusha, Adapt, Sales Navigator, and CRM
system

We are looking for bidders (BDE) who Bids for (SEO , PPC , Digital Marketing , SMO )
have upwork knowledge and a prior 1-2 year of experience in this same field.

 Requirements :
 Should have 6 months to 2 years of experience
 SMO , PPC , SEO , Digital Marketing
 Upwork and freelance knowledge is must.
 Must be from the IT field

Key Responsibilities:

 Identify and engage international clients via LinkedIn, job boards, and networking
events.
 Implement digital marketing strategies (SEO, PPC, social media).
 Conduct client outreach, build relationships, and negotiate contracts.
 Close deals and meet sales targets.
 Collaborate with internal teams for seamless client service.

Qualifications:

 Bachelor’s in Business, Marketing, or related field

 Proven sales & business development experience (preferably in staffing)
 Strong communication, negotiation & presentation skills
 Understanding of international business practices & labor laws
 CRM & Microsoft Office proficiency
 Fluent in English (other languages a plus)

Preferred Skills:

 Email marketing & freelancing platforms (Upwork, Fiverr)

 Project management & problem-solving abilities
 Multilingual skills (advantageous)

Performance Marketing Executive

Responsibilities:

 Campaign Strategy & Execution: Plan, launch, and optimize paid campaigns
across Google Ads and Meta Platforms (Facebook & Instagram) to maximize
reach and ROI.
 Creative Collaboration: Work closely with the design and content teams to
develop compelling creatives and ad copy tailored to our target audience.
 Advanced Targeting: Utilize lookalike audiences, retargeting, and in-depth
demographic targeting for high-converting campaigns.
 Performance Analytics: Track, analyze, and report on campaign results,
providing actionable insights to refine strategies.
 A/B Testing: Run experiments on creatives, ad copy, and audience segments to
enhance campaign performance.
 Budget Management: Manage advertising budgets effectively to ensure
maximum ROI while staying within allocated resources.
 Data-Driven Optimization: Use analytics tools to uncover trends and optimize
campaigns accordingly.
 Industry Trends: Stay updated on platform changes, industry trends, and new
advertising tools to stay competitive.

Qualifications:

 Proven experience in running Google Ads and Meta Ads campaigns, preferably
within the e-commerce or beauty industry.
 Certifications in Google Ads or Meta Blueprint are a strong advantage.
 Expertise in PPC strategies, audience segmentation, and conversion
optimization.
 Proficient with analytics and ad management tools like Google Analytics, Meta
Ads Manager, SEMrush, or Hootsuite.
 Knowledge of conversion tracking, pixel setup, and attribution models.
 Strong analytical and problem-solving skills with the ability to work under
pressure.
 Experience with Shopify and email marketing platforms (e.g., Klaviyo) is a
bonus.
 Willingness to work US shifts.

 Responsibilities:

 ● Develop effective digital marketing plans to drive our products/services

awareness that align with the company's business needs.

 ● Website development on WordPress.

 ● Manage the Search Engine Marketing (SEM), Display Advertising, Website

Optimization & Conversion Rate Optimization efforts.
 ● Lead paid social media strategies & campaigns (LinkedIn, Facebook &
Instagram) and identify opportunities to leverage emerging platforms.

 ● Manage email campaigns including segmentation strategies & automation

pieces.

 ● Provide reporting on the various online performance KPIs such as CTRs,

CPMs & CPCs.

 ● Design, build, and maintain our social media presence.

 ● Design, and manage Social media and digital marketing Advertising campaigns
and implement social media strategy to align with business goals.

 ● Measures and reports the performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs).

 ● Utilizes strong analytical ability to evaluate end-to-end customer experience

across multiple channels and customer touchpoints.

 Job Qualifications and Skill Sets:

 ● Bachelor’s or master’s degree in Digital Marketing.

 ● Demonstrable 3+ years of experience leading and managing SEO/SEM,

marketing database, email, social media, and display advertising campaigns.

 ● Highly creative with experience in identifying target audiences and devising

digital campaigns that engage, inform, and motivate

 ● Experience in optimizing landing pages and user funnels.

 ● Proficiency in graphic design software including Adobe Photoshop, Adobe

Illustrator, and other visual design tools.

 ● Knowledge of both front-end and back-end languages.

 ● Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g.

Apache), and UI/UX design

 ● Solid knowledge of website and marketing analytics tools (e.g., Google

Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

 ● Experienced in any of the Website Platforms: WordPress, Wix, Shopify,

WooCommerce, PrestaShop, and Squarespace.
 ● Experience with advertisement tools (e.g., Google Ads, Facebook Ads, Bing
Ads, Instagram Ads, YouTube ads, etc.)

 ● Knowledge of Software like Mailerlite, Mailchimp, Sendinblue, Sender, Hubspot

email marketing, Omnisend, Sendpulse, Mailjet, Moosend, etc.

 ● Proficient in marketing research and statistical analysis.

 Your Benefits

 ● Work from Home Job/Completely Remote.

 ● Opportunity to grow with a Fast-Growing Startup.

 ● Exposure to International Clients.