Market Analytics

Name:-
Mohit amrutkar - 21330024573
Shriya Dubey - 21330024541
Vaibhav Gandhi - 21330024450

Meesho sales Data

1. Introduction E-commerce platforms like Meesho generate vast amounts of sales data
daily. Analyzing this data effectively can help businesses enhance profitability, improve
customer satisfaction, and optimize operational efficiencies. This report examines Meesho's
sales data using analytical methods to identify key business challenges and recommend
solutions for informed decision-making. The study focuses on factors such as marketing
costs, delivery times, return rates, and their impact on profitability and customer
satisfaction.
2. Problem Identification Through the analysis of Meesho's sales data, five key business
challenges have been identified:
1. Impact of Marketing Cost on Profit – Determining whether higher marketing
expenditure results in increased profitability.
2. Effect of Delivery Time on Customer Rating – Assessing the influence of delivery
time on customer satisfaction.
3. Product Category with Highest Return Rate – Identifying product categories with the
highest return rates and understanding the reasons.
4. Relationship Between Number of Orders and Profit – Analyzing if an increase in
order volume correlates with higher profitability.
5. Impact of High Return Rate on Profit – Examining how frequent product returns
affect overall profitability.
3. Marketing Functional Domain and Its Relevance Marketing plays a crucial role in business
success, involving customer insights, product promotions, and sales optimization. The
relevant marketing activities for this analysis include:
 Advertising and Promotions: Enhancing brand visibility and customer acquisition.
 Pricing Strategies: Competitive pricing to maximize sales and profit margins.
 Customer Relationship Management (CRM): Improving customer satisfaction and
retention.
  Market Research: Understanding customer behavior and industry trends.
 Product Positioning: Ensuring products reach the right audience effectively.
Mapping business problems to marketing strategies:
 Marketing cost vs. profit – Related to promotional spending efficiency.
 Delivery time vs. customer ratings – Influences brand perception and satisfaction.
 High return rates – Affects customer trust and product positioning.
 Number of orders vs. profit correlation – Impacted by pricing and promotional
campaigns.
 Return rate vs. profitability – Influences revenue and brand loyalty.
4. Techniques to Solve Business Problems To address these challenges, various analytical
techniques can be applied:
 Regression Analysis: Examining the relationship between marketing costs and
profits.
 Correlation Analysis: Understanding the impact of delivery time on customer ratings.
 Classification Models: Identifying product categories with high return rates.
 Time Series Forecasting: Predicting sales trends based on historical data.
 Cluster Analysis: Segmenting customers for targeted marketing strategies.
5. Systems Thinking Approach Using a systems-thinking approach allows for a holistic view
of interconnected business problems:
 Delayed deliveries lead to negative reviews, affecting sales.
 High return rates reduce profit margins and increase logistics costs.
 Inefficient marketing strategies result in wasted budgets and low ROI.
To mitigate these challenges, businesses should:
 Optimize supply chain operations to ensure timely deliveries.
 Improve product quality and descriptions to reduce return rates.
 Leverage data-driven marketing for better customer targeting.
6. Solving Business Problems Using Analytical Techniques
6.1 Impact of Marketing Cost on Profit
 Technique: Regression Analysis
 Findings: A weak correlation between marketing cost and profit, indicating that
increased ad spending does not necessarily translate into higher profits.
  Solution: Optimize advertising budgets and focus on high-ROI campaigns.
6.2 Effect of Delivery Time on Customer Ratings
 Technique: Correlation Analysis
 Findings: Low correlation suggests other factors, such as product quality and
customer service, play a larger role in ratings.
 Solution: Improve logistics efficiency and communication with customers.
6.3 Product Category with Highest Return Rate
 Technique: Classification Model
 Findings: Categories like clothing and electronics have higher return rates compared
to home essentials and groceries.
 Solution: Enhance product descriptions, improve quality control, and offer better
sizing guides.
6.4 Relationship Between Number of Orders and Profit
 Technique: Time Series Forecasting
 Findings: Weak correlation suggests profitability is influenced by factors other than
order volume.
 Solution: Implement bulk discounts and upselling strategies.
6.5 Impact of High Return Rate on Profit
 Technique: Cluster Analysis
 Findings: High return rates significantly reduce profit margins.
 Solution: Strengthen return policies and introduce stricter quality control measures.
7. Visual Representations
 Scatter Plot: Analyzing marketing cost vs. profit and order volume vs. profitability.
 Bar Chart: Evaluating return rates across different product categories.
 Histogram: Examining the distribution of customer ratings.
8. Conclusion The analysis of Meesho's sales data provides key insights for business
improvement:
 Optimize marketing budgets for better ROI.
 Reduce delivery times to enhance customer satisfaction.
 Improve product quality to minimize return rates.
 Implement strategic promotions to boost sales.
  Strengthen return management strategies to protect profits.
9. Recommendations
 Marketing Optimization: Invest in targeted digital marketing and influencer
collaborations.
 Logistics Improvement: Strengthen last-mile delivery partnerships.
 Product Quality Enhancement: Work with suppliers to improve product standards.
 Sales Growth Strategies: Introduce loyalty programs and customer engagement
initiatives.
 Return Policy Refinement: Enforce quality checks and provide clear product
descriptions.
10. Data Source This analysis is based on Meesho's Sales Dataset collected for this study.
11. Tools Used
 Statistical Software: For data analysis and visualization.
 Excel & BI Tools: For data preprocessing and insights generation.
12. Future Scope
 Customer Behavior Analysis: Understanding purchasing trends and preferences.
 Sales Forecasting: Predicting demand using advanced analytics.
 Machine Learning Applications: Personalization and demand prediction for
enhanced user experience.