FitFetch
Business Plan: FitFetch– fitting and fetching in one
1. Executive Summary
Name : FitFetch
Type : Mobile-first platform
Model : On-demand tailoring + textile reuse
Services:
Custom stitching based on customer designs
Doorstep pickup of measurements/fabrics
Delivery after tailoring completion
Collection of old/unwanted clothes
Upcycling into new outfits or home products (pillows, bags, etc.)
Decorative stone embellishment from recycled materials
Vision: To create a sustainable, customer-friendly, tech-enabled tailoring experience that
reduces textile waste and revives local craftsmanship.
Mission: Empower local tailors, simplify fashion customization, and build a circular fashion
economy.
2. Core Offerings
Stitching Services:
Custom outfits (men/women/children)
Uniforms, ethnic wear, formal wear
Alterations and fitting improvements
Decorative design (stone work, embroidery)
Pickup & Delivery:
Tailor visits home to take measurements
Collects customer’s cloth/fabric
Returns completed item in 2–5 days
Upcycling & Recycling:
Accepts unwanted clothes from customers
Good-quality clothes repurposed into custom new designs
Waste cloths used for stitching pillows, bags, etc.
Stones and embellishments reused for design accents
3. Target Audience
Segment Characteristics
Urban households Busy professionals, parents, working women
Students College/hostel residents needing fast tailoring
Sustainable buyers Eco-conscious consumers
Local designers Need stitching support for small-batch designs
4. Unique Value Proposition
On-demand, at-home tailoring
Eco-conscious clothing transformation
Connect directly with local skilled tailors
One platform for stitching, upcycling, & delivery
Builds trust through verified tailor profiles
5. Business Model
Revenue Streams:
Service fee per order (20% commission)
Subscription (free delivery, priority service)
Sales of upcycled pillows, bags, etc.
In-app purchases (premium designs, fabrics)
Partnership with fashion brands for recycling
Advertising by tailors/designers on the app
6. Platform Features
Customer App:
Select stitching or upcycling service
Upload measurements or request tailor visit
Choose embellishments, fabrics, or reuse old clothes
Schedule pickup/delivery
Track order in real time
Pay via UPI/card/COD
Earn rewards for giving old clothes
Tailor App:
Receive service requests and directions
Add notes/photos after taking measurements
Mark progress (In Progress → Ready → Dispatched)
Optional feature: buy materials/fabrics through the app
Dashboard with earnings and ratings
Delivery Module:
Assign pickup/delivery trips
Integrated routing and customer OTP
Tailor or external delivery person can manage
7. Tech Architecture
Layer Stack
Frontend (App) React Native / Flutter
Backend Node.js + Express / Django
Database MongoDB / PostgreSQL
Payments Razorpay / Stripe
Hosting AWS / Google Cloud
Location & Routing Google Maps API
Storage (images) Cloudinary / Firebase Storage
8. Implementation Plan
Phase 1 – MVP (Months 1–3)
Build basic customer & tailor app
Focus on 1 metro city (e.g., Delhi, Bangalore)
Onboard 30–50 local tailors
Pilot service with known households
Phase 2 – Growth (Months 4–12)
Add upcycling features (old cloth collection)
Introduce product line: upcycled pillows, bags
Start marketing campaigns via Instagram, WhatsApp
Local partnerships with laundry shops/fabric stores
Phase 3 – Scale (Year 2+)
Expand to multiple cities
Enable workshops/training for tailors
Launch marketplace for upcycled products
Partner with colleges/fashion schools for awareness
9. Financial Plan
Year 1 Budget
Expense Estimate (INR)
App development ₹29 , 75,000
Initial marketing (ads, PR) ₹8 , 50,000
Operations (salaries/logistics) ₹12 ,75,000
Equipment for tailors ₹2 , 55,000
Legal, hosting, contingency ₹5 , 95,000
Total ₹59 , 50,000
Year 1 Revenue (Conservative)
Metric Value
Orders/month ₹ 1 ,70,000
Avg order value ₹680
Platform revenue ₹ 1,36000/month
Yearly revenue ₹ 17 , 00,000
Upside potential increases with expansion + upcycled product line.
10. Marketing Strategy
Social Media Influencers – Partner with sustainable fashion creators
Local Events – Set up booths at housing societies, colleges
Referral Program – Rewards for customers and tailors who refer others
Eco Credits – Points for donating old clothes, redeemable in the app
Packaging & Branding – Use recycled materials and clear messaging
11. Risks & Mitigation
Risk Mitigation
Delay in delivery SLA-based timelines and buffer in app
Poor tailoring experience Ratings + training + in-app complaint handling
Inconsistent cloth quality Pre-screening and material checklist
Logistic challenges Use local delivery partners or hybrid models
Low initial adoption Pilot in tight clusters, reward early users
12. Long-Term Vision
Become the #1 platform for custom & upcycled fashion
Launch TailorLoop Originals – product line of recycled designs
Collaborate with global brands to manage textile waste
Launch tailor franchise kits in Tier 2/3 cities
Enable AI-based design suggestions + 3D fitting previews
✅ Step 1: Pitch Deck Outline
I’ll build this around a 10–12 slide structure (standard for startup pitches):
🎯 TailorLoop Pitch Deck Structure:
1. Title Slide – Logo, tagline, and your name/team
2. Problem – What's broken in the tailoring and textile reuse market?
3. Solution – On-demand tailoring + doorstep service + upcycling
4. Market Opportunity – Size of tailoring + sustainable fashion industry
5. Product Demo – App features with customer & tailor flow
6. Business Model – How TailorLoop earns revenue
7. Go-to-Market Strategy – How you plan to acquire customers and tailors
8. Traction/Roadmap – What you’ve done or plan to do in phases
9. Team – Founders, advisors, experience
10. Financial Projections – Costs and revenue (1–3 years)
11. Impact – Textile waste reduction and sustainability angle
12. Ask – Funding amount, what it's for, and expected outcomes
✅ Step 2: Financial Model (1st Year Breakdown)
Item Estimated Monthly Yearly Total (USD)
App Development – $35,000 (one-time)
Operations Staff $2,000 $24,000
Logistics Partners $1,000 $12,000
Marketing & PR $1,000 $12,000
Maintenance + Hosting $300 $3,600
Packaging/Upcycling Kits $500 $6,000
Total ~$92,600
Revenue estimates:
2,000 monthly orders x $8 avg = $16,000/month
Commission: 20% = $3,200/month = $38,400/year
Upselling + upcycled sales: $10,000 additional/year
Total Projected Year 1 Revenue: ~$48,000–50,000
✅ Step 3: Wireframe / App Flow Sketches
I can create visual wireframes for:
Customer App: Home > Service Select > Schedule > Payment > Track Order
Tailor App: Accept Request > Take Measurements > Mark Progress > Chat
Admin Panel: Manage orders, tailors, feedback, payments
Just let me know which of the following you’d like next:
1. 📊 Pitch Deck as a slide-style document (I can generate full slides for you)
2. 📉 Editable financial sheet in Excel or table format
3. 📱 Visual mockups of app UI (wireframes/screens)
4. 📃 One-page investor summary (to send over email or WhatsApp)
Let’s build this into something real 💪 Want to start with the pitch deck?
TailorLoop Pitch Deck
1. Title Slide
TailorLoop – "Tailoring. Delivered. Sustainably."
Revolutionizing fashion one doorstep at a time
[Your Name] – Founder & CEO
2. The Problem
Urban consumers struggle to find reliable, high-quality tailors
Traditional tailoring is offline, unorganized, and time-consuming
Unwanted clothes contribute to rising textile waste
3. The Solution
TailorLoop App connects customers with verified tailors
Doorstep pickup, tailoring, and delivery
Old clothes are collected and reused for new stitching or upcycled into products like
pillows and bags
Stones and embellishments from waste clothing reused for decoration
4. Market Opportunity
India’s tailoring market: $15B+ and growing
Global sustainable fashion market: $10B+ by 2030
Urban cities with 20M+ potential customers
5. Product Demo Customer App Features:
Book tailor visits for measurements
Schedule pickup/delivery
Choose custom designs or alteration services
Upload images/instructions
Earn rewards for giving old clothes
Tailor App Features:
Accept bookings
Mark order progress
Add design notes, measurements
Dashboard for earnings and ratings
6. Business Model
20% commission per service order
Subscription for priority service customers
Sales of upcycled products (pillows, cloth bags)
Ads/promotions for featured tailors/designers
7. Go-To-Market Strategy
Launch in 1 metro city (e.g., Bangalore or Delhi)
Partner with 50–100 local tailors
Offer first-time user discounts
Social media campaigns targeting busy urban households
Referral and loyalty rewards
8. Traction & Roadmap Phase 1: MVP App Launch (Q1)
Tailor and customer apps ready
Soft launch in one city
Phase 2: Growth (Q2–Q3)
Add upcycling features and product store
Expand to two more cities
Phase 3: Scale (Q4+)
Launch franchise model
Collaborate with fashion brands and colleges
9. The Team
[Your Name] – Founder & CEO
[CTO Name] – Tech & Product Lead
[Operations Lead Name] – Logistics & Tailor Onboarding
Advisors: Fashion sustainability expert, logistics consultant
10. Financial Projections Year 1 Costs:
App Development: $35,000
Operations & Staff: $24,000
Marketing: $12,000
Logistics: $12,000
Total: ~$92,600
Year 1 Revenue:
Commission + Upcycled Product Sales = ~$48,000
Break-even Point: Month 18 (with expansion)
11. Social & Environmental Impact
Reuses thousands of kg of old clothes annually
Supports income for local tailors and artisans
Reduces fast fashion dependence
12. Ask
Funding Goal: $100,000
Use of Funds: Tech development, marketing, operations, upcycling kits
Looking for strategic investors passionate about sustainable fashion and local business
