Project Title: FitTrack Mobile Application Development
Project Purpose: To develop and launch a cross-platform mobile application that allows
users to track fitness activities, set goals, and monitor progress.
Business Case: The fitness app market is growing rapidly, with increased demand for
personalized tracking solutions. Our market research indicates a gap for an intuitive,
comprehensive fitness tracking application that integrates with various wearable devices.
This project aligns with our company's strategic goal to expand into the health and wellness
technology sector.
Project Description: The FitTrack app will be developed for both iOS and Android
platforms using Flutter. It will feature workout tracking, goal setting, progress visualization,
social sharing capabilities, and integration with popular fitness wearables.
Project Goals and Objectives:
Develop a user-friendly, feature-rich fitness tracking application
Launch on both app stores within 6 months
Achieve 10,000 downloads within the first month after launch
Maintain a 4.5+ star rating on app stores
Generate revenue through premium subscription features
Project Scope:
In-scope: User account management, workout tracking, goal setting, progress
visualization, social sharing, and wearable device integration
Out-of-scope: Dietary tracking, personal trainer marketplace, video content
Key Deliverables:
Functional application for iOS and Android platforms
Backend infrastructure and database
User documentation and support materials
Marketing materials for app launch
Timeline: 6 months (January 1, 2025 - June 30, 2025)
Budget: $250,000
Key Stakeholders:
Project Sponsor: Sarah Johnson, VP of Product
Project Manager: Michael Chen
Development Team: 5 developers, 2 UI/UX designers, 1 QA specialist
Marketing Team: 2 marketing specialists
End Users: Fitness enthusiasts aged 18-45
Success Criteria:
Application launched on schedule and within budget
All specified features functioning as required
Positive user feedback (4.5+ star rating)
10,000+ downloads in first month