Photo taken from: https://red-website-design.co.

uk/impact-infographics-social-
media/
 Evaluate the infographics based on the following rubric.

Salient points Comments or Suggestions

for improvement
A. Clarity of Purpose The main message is The main message could be emphasized
1. Is the main message or topic immediately clear; the even more by using a striking
immediately clear? infographic focuses well on the introductory statement.
impact of infographics in social
media.
2. Is there a headline or title The headline/title clearly tells The title could be made larger or styled
that tells you what it’s about? what the infographic is about. It more boldly to grab attention faster.
is placed visibly at the top.
B. Content Accuracy and The information appears correct Some of the data points could be
Relevance and relevant based on current updated with the latest 2024 statistics to
1. Is the information correct social media trends. keep it more current.
and up to date?

2. Are sources cited or The infographic does not It include sources or references would
mentioned? mention any specific sources for improve credibility and reliability.
its data or statements
3. Is the content relevant to The content stays focused and is Adding a few examples of how
the topic and audience? highly relevant for people infographics impact actual businesses
interested in social media could make it even more relevant.
marketing.
C. Visual Appeal The design is colorful, Some colors could be toned down
1. Is the design attractive and attractive, and immediately slightly to improve text readability.
eye-catching? draws the eye.

2. Are the colors, fonts, and Fonts, styles, and colors are . A little more variation in font weight
styles used consistently and used consistently throughout. (bold/light) could better emphasize key
effectively? points.

3. Does it look professional and Overall, the layout looks clean Adding subtle background patterns
polished? designed. could make it look even more polished.

D. Organization and Layout The flow of information is Numbering the sections could make
1. Is the flow of information logical, and the sequence is easy following the points even easier.
logical and easy to to understand.
follow?
2. Are sections clearly Headings and boxes help Making section dividers slightly thicker
defined (e.g., with headings, separate each part of the would better distinguish the sections.
boxes, or dividers)? infographic.

3. 3. Is the layout clean, not . The layout is clean, and there Slightly increasing the margin spaces
cluttered? is no overwhelming clutter. could enhance the clean look.

E. Data Visualization Charts, graphs, and icons are Some icons could be paired with a short
1. Are charts, graphs, icons, used to simplify and explain text label for clarity.
or illustrations used to ideas well.
enhance understanding?

2. Are the visuals accurate Visuals are accurate and match A legend or brief explanation for any
and not misleading? the information they represent chart would make interpretation quicker.
 3. Is it easy to interpret the The visuals are easy to Using color-coded keys for categories
visuals? understand at a glance. would make reading even faster.

F. Brevity and Clarity of Text The text is concise, using short Breaking key points into bulleted lists
1. Is the text concise and to sentences and clear points. could make reading quicker.
the point?

2. Are technical terms No complicated technical terms A glossary section could be added if
explained if needed? are used, making it accessible to technical words are needed in the future.
most readers

3. Does it avoid There is no information Must be in 7 by 7

information overload? overload; each section is
balanced.

G. Engagement and Impact The design grabs attention Adding a hook or bold statistic at the
1. Does it capture attention quickly with strong visuals. start could make it even more
and make you want to captivating.
read?

2. Does it leave a strong It leaves a strong impression A motivating call-to-action like “Start
impression or clearly about how infographics boost designing your infographic now!” would
communicate its social media engagement. leave a stronger impact.
message?

H. Audience Appropriateness The tone and style are suitable A slightly more casual tone could be
1. Is the tone, style, and for social media marketers and tested depending on audience age group.
content suitable for the students.
intended audience?

2. Is it accessible (readable . Font size, color contrast, and Checking color contrast standards
font size, color contrast, layout make it readable and (WCAG) could ensure full accessibility
etc.)? accessible. for visually impaired readers.

P.S.
1. Read and analyze the infographic material provided then give your suggestions based on the criteria given.
2.On the ‘Salient points’ column, do not answer with yes or no. Instead, write about the good points (if there
are any) as observed in the infographic.
3. For your comments and suggestions, (areas of improvement) write them in the last column.
4. You can read more references online for the guidelines in making multimodal texts like infographic.