AN OPINION SURVEY ON CONSUMER BEHAVIOUR TOWARDS

ONLINE SHOPPING AMONG STUDENTS IN PUC

A Project Report

Submitted

in Partial Fulfillment of the Degree of

Bachelor of Science
in
Statistics

Submitted by
Amos Malsawmtluanga
6th Semester
2025
Roll No. 2201BS003
Registration No. - 2202649

Supervisor
Dr. Anupam Kumar
Associate Professor
DEPARTMENT Of STATISTICS
PACHHUNGA UNIVERSITY COLLEGE
AIZAWL, MIZORAM

1
 CERTIFICATE

This is to certify that the data relating to the project report on the topic, "Consumer Behaviour towards online
shopping among students in PUC" has been collected, tabulated, analysed and the report is submitted by
Amos Malsawmtluanga student of B.Sc, Department of Statistics during the session 2025.

This project relating to consumer behaviour among students of PUC has been completed under my guidance
and supervision.

(Dr. Anupam Kumar)

Associate Professor
Department of Statistics
Pachhunga University College

2
 FORWARDED

I feel pleasure in fowarding the project report entitled “An opinion on consumer behaviour
towards online shopping among students in PUC” submitted by Amos Malsawmtluanga , student
of B.Sc (Hons) Statistics, supervised by Dr. Anupam Kumar, Associated Professor, Department of
Statistics, Pachhunga University College.

This project report titled “Consumer Behaviour on Online Shopping Among College Students” is
submitted as part of the curriculum for the undergraduate program in Statistics. The project
explores patterns, preferences, and psychological factors that influence college students' online
shopping habits.

With the increasing penetration of internet and mobile technology, e-commerce has become a
prominent platform for consumers, especially among the youth. This study attempts to analyze
these behavioral trends through statistical tools and methods, providing insights into the
spending habits, preferences, and influencing factors of students in the digital marketplace.

We hope this report serves as a useful resource for understanding how online shopping
behaviors are shaped in the college demographic and encourages further research in this
field.The reports submitted as partial fulfillment of the degree of Bachelor of Science in
Statistics.

Prof. H. LALTHANZARA
Principal
Pachhunga University College

3
 CONTENTS

Chapters Pg No.
1. ACKNOWLEDGEMENTS 6

2. INTRODUCTION 8

3. METHODOLOGY OF SURVEY 11

a) AIMS and OBJECTIVES

b) RESEARCH DESIGN
c) SAMPLING METHOD
d) DATA COLLECTION
e) DATA ANALYSIS
f) DATA
g) DATA USED
h) OUTLINE OF PRESENT SURVEY
i) QUESTIONNAIRE
j) DURATION OF SURVEY
k) DIFFICULTIES FACED

4. RESULTS & ANALYSIS 15

5. SUMMARY AND CONCLUSIONS 28

LIMITATIONS 28

APPENDIX: QUESTIONNAIRE USED 29

REFERENCE 31

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 Chapter - I

5
 ACKNOWLEDGEMENT:
I would like to express my heartfelt gratitude to everyone who supported me throughout the
completion of this project titled “Consumer Behaviour on Online Shopping Among College
Students.”

First and foremost, I extend my sincere thanks to Dr Anupam Kumar, my project guide, for
their continuous guidance, valuable suggestions, and constant encouragement throughout the
research and analysis process.

I am also thankful to the Department of Statistics, Pachhunga University College, for

providing me with the opportunity to carry out this project.

Special thanks to all the students who participated in the survey and contributed their time
and honest responses, which were instrumental in the successful completion of this study.

Amos Malsawmtluanga
Student of B.Sc(Hons)
Department of Statistics,
6th Semester

6
 Chapter - II

7
Statistical Project: "An Opinion Survey on Consumer Behavior Towards Online Shopping Among College
Students"

1. Introduction

In the past two decades, the world has witnessed a paradigm shift in consumer behavior, with e-commerce becoming one of the most prevalent
ways to shop. The rise of online shopping platforms has dramatically impacted how people purchase products, particularly among college
students. This demographic is particularly interesting as it represents the future workforce and is increasingly shaping the future of e-commerce.
With the growing access to the internet and mobile phones, online shopping has become the go-to method for purchasing everything from
textbooks to clothing and electronics.

The goal of this project is to explore how consumer behavior impacts the online shopping habits of college students, to identify factors that
influence their buying decisions, and to examine any challenges they face while shopping online. By understanding these behaviors, e-commerce
platforms can tailor their offerings, and marketers can more effectively target this demographic.

2. Definition of Consumer Behavior

Consumer behavior refers to the study of the buying decisions and actions of individuals or groups in selecting, purchasing, using, and disposing
of goods and services. Consumer behavior incorporates various psychological, social, cultural, and personal factors that drive purchasing
decisions.

Key aspects of consumer behavior:

 Psychological factors: These include perception, motivation, learning, beliefs, and attitudes that influence consumer choices.
 Social factors: Influence from family, peers, and social media can play a critical role in purchasing decisions.
 Cultural and personal factors: These include values, traditions, lifestyle, and personal preferences that shape purchasing behavior.

In the case of online shopping, consumer behavior also includes the evaluation of digital platforms, ease of use, product reviews, return policies,
and delivery options.

3. What is Online Shopping?

Online shopping refers to the process of purchasing goods and services through the internet. Consumers browse
through websites or apps, compare products, read reviews, and make purchases without ever visiting a physical
store. With the advent of secure payment systems, fast shipping, and increasingly sophisticated e-commerce
websites, online shopping has seen exponential growth.

Advantages of Online Shopping:

 Convenience: Consumers can shop from anywhere, at any time.

 Variety and Selection: A wide range of products is available, often with options from multiple sellers.
 Comparative Pricing: Prices are transparent, allowing consumers to compare prices easily across different platforms.
 Personalized Experiences: Online platforms provide recommendations based on past purchases and browsing behavior.

Popular platforms like Amazon, eBay, Flipkart, and Alibaba have revolutionized the way consumers shop by offering vast product selections and
seamless purchasing processes.

4. How Consumer Behavior Impacts Buying Patterns in Online Shopping

Consumer behavior significantly influences the buying patterns of individuals in online shopping. A few examples of how this influence manifests
include:

 Impulsive Purchases: Promotions such as flash sales, discounts, or the "limited-time offer" phenomenon can encourage spontaneous
buying behavior.
 Brand Loyalty: Many consumers are loyal to certain brands and are more likely to purchase from websites they trust, even when other
platforms offer lower prices.
 Product Recommendations: Based on browsing history, consumers are presented with product suggestions that may align with their
preferences, leading to higher sales conversion.

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  Social Influence: Reviews, ratings, and social media posts can strongly influence buying decisions, with many students relying on peer
opinions or influencers they follow.

Moreover, college students, being more budget-conscious, may often look for discounts, deals, and seasonal sales, influencing their online
shopping patterns.

5. Importance of Studying Consumer Behavior

Studying consumer behavior allows businesses and marketers to develop strategies that effectively engage consumers, foster brand loyalty, and
increase sales. Specifically, for online retailers targeting college students, understanding consumer behavior can:

 Enhance User Experience: By knowing what students want, websites and apps can be optimized to provide an enjoyable, efficient
shopping experience.
 Targeted Marketing: Businesses can create personalized advertisements and campaigns that speak directly to students' preferences.
 Competitive Advantage: Understanding the specific needs of college students, such as budget constraints, product preferences, and
convenience factors, can give businesses an edge over competitors.

6. Objectives of the Study

The main objectives of this study are:

1. To investigate the factors that influence online shopping decisions among college students.
2. To explore the role of digital marketing in shaping the online shopping behaviors of college students.
3. To identify the impact of socio-economic factors, such as income and gender, on the frequency and type of products purchased.
4. To assess the challenges faced by students while shopping online, including issues like product quality, delivery delays, and security
concerns.

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 Chapter - III

10
1. METHODOLOGY
Methodology refers to the way of doing things in every field. In statistical surveys, the methodology typically refers to the systematic
process of collecting, analyzing, and interpreting data. It includes the design of the survey, sampling methods, data collection techniques,
and statistical analysis procedures. The methodology section of a survey report or research paper outlines how the survey was conducted and
provides a framework for evaluating the validity and reliability of the results. It often includes details such as the sampling frame, sample
size, survey instrument, data collection procedures, and data analysis methods.
Statistical surveys are a crucial tool in collecting and analyzing data to understand populations and make informed decisions. The
methodology of statistical surveys involves a systematic process of designing, conducting, and analyzing surveys to ensure the accuracy and
reliability of the results.

a. Research Design

The study will follow a descriptive research design, where the aim is to describe and analyze the online shopping behaviors of college students.
The research will focus on collecting quantitative data through surveys to explore trends and patterns in online shopping among students.

b. Sampling Method

We will use convenience sampling to gather responses from 200 students across various colleges. This method is suitable for this research as it
ensures the availability of a large number of participants.

c. Data Collection

Data will be collected through a structured questionnaire designed to capture information on:

 Demographics (age, gender, income level)

 Shopping habits (frequency, categories of items bought)
 Motivation factors (price sensitivity, convenience, brand loyalty)
 Barriers or issues faced (security concerns, delivery issues, etc.)

The survey will be distributed digitally via Google Forms to ensure accessibility and efficiency.

d. Data Analysis

The data will be analyzed using descriptive statistics (mean, frequency distribution) to identify trends. Statistical software like SPSS or Excel will
be used to generate visual charts and graphs to represent the findings more effectively.

Survey Design: The first step in conducting a statistical survey is designing the survey. This includes defining the target population,
selecting a sampling method, and designing survey questions. The design phase is crucial as it sets the foundation for the entire survey
process.
Sampling Methods: Sampling is a critical aspect of survey methodology. Different sampling methods, such as random sampling, stratified
sampling, and cluster sampling, are used to select a representative sample from the target population. The choice of sampling method
depends on the research objectives and the characteristics of the population.
Data Collection: Once the survey is designed and the sample is selected, data collection begins. Data can be collected through various
methods, including face-to-face interviews, telephone surveys, online surveys, and mailed questionnaires. It is essential to ensure that data
collection methods are standardized to minimize bias and ensure data quality.
Data Analysis: After data collection, the next step is data analysis. Statistical techniques are used to analyze the data and draw conclusions
about the population. Descriptive statistics are used to summarize the data, while inferential statistics are used to make inferences and test
hypotheses.
Validity and Reliability: Validity and reliability are essential considerations in survey methodology. Validity refers to the extent to which a
survey measures what it intends to measure, while reliability refers to the consistency of the survey results. Researchers use various
techniques to ensure the validity and reliability of survey results, such as pilot testing, pretesting survey questions, and using validated
instruments.
Ethical Considerations: Ethical considerations are also paramount in survey methodology. Researchers must obtain informed consent from
participants, protect the privacy and confidentiality of respondents, and ensure that surveys are conducted in an ethical manner.

In conclusion, the methodology of statistical surveys is a systematic process that involves careful planning, execution, and analysis to
ensure the accuracy and reliability of the results. By following a rigorous methodology, researchers can obtain valuable insights into
populations and make informed decisions based on sound data.

e. DATA
Data refers to a systematic record of a specific quantity. It is the diverse values of that quantity together which the sets represent. In other
words, it is a set of facts and figures which are useful in a particular purpose like a survey or an analysis. Moreover, when you arrange them
in an organized form, they refer to as information. Moreover, the source of data primary or secondary is also an essential factor.

Types of Data:
Data may be qualitative or quantitative.

11
 Qualitative Data: They represent some characteristics or attributes. They depict descriptions that may be observed but cannot be
computed or calculated. For example, data on attributes such as intelligence, honesty, wisdom, cleanliness, and creativity collected using the
students of your class a sample would be classified as qualitative. They are more exploratory than conclusive in nature.

 Quantitative Data: These can be measured and not simply observed. They can be numerically represented and calculations can be
performed on them. For example, data on the number of students playing different sports from your class gives an estimate of how many of
the total students play which sport. This information is numerical and can be classified as quantitative.

Data Collection:
Depending on the data collected, the data may be classified as Primary data, Secondary Data, Descrete Data and Continuous Data. They
are as follows:
 Primary Data: These are the data that are collected for the first time by an investigator for a specific purpose. Primary data are
‘pure’ in the sense that no statistical operations have been performed on them and they are original. An example of primary data is
the Census of India.

 Secondary Data: They are the data that are sourced from someplace that has originally collected it. This means that this kind of data
has already been collected by some researchers or investigators in the past and is available either in published or unpublished form.
This information is impure as statistical operations may have been performed on them already. An example is an information
available on the Government of India, the Department of Finance’s website or in other repositories, books, journals, etc.

The questionnaire will include both multiple-choice and Likert scale questions to capture various aspects of students' online shopping behaviors.
Examples of survey questions include:

 How often do you shop online? (Daily, Weekly, Monthly, Rarely)

 What type of products do you buy most often online? (Electronics, Clothing, Books, Groceries, Other)
 Which factors most influence your decision to shop online? (Price, Discounts, Convenience, Product Reviews, Brand Reputation)
 Have you encountered any issues when shopping online? (Yes, No; If yes, specify)

 Discrete Data: These are data that can take only certain specific values rather than a range of values. For example, data on the blood
group of a certain population or on their genders is termed as discrete data. A usual way to represent this is by using bar charts.

 Continuous Data: These are data that can take values between a certain range with the highest and lowest values. The difference
between the highest and lowest value is called the range of data. For example, the age of persons can take values even in decimals or
so is the case of the height and weights of the students of your school. These are classified as continuous data.

In summary, data encompasses a wide range of information types, formats, and sources, and plays a critical role in decision-making,
problem-solving, and innovation across various domains

f. Data Used

The survey will collect responses on the following data points:

 Frequency of online shopping

 Types of products purchased (e.g., electronics, clothing, groceries)
 Factors influencing shopping decisions (e.g., price, reviews, convenience)
 Common challenges faced while shopping online (e.g., delivery issues, poor product quality)

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g. OUTLINE OF PRESENT SURVEY:
The survey on “Opinion poll on the performance of the new government among the residents of Aizawl city” was carried out which contains
data collected from six different localities in Aizawl, Mizoram, India. A questionnaire was prepared which contains twenty questions from
which data was collected. The survey is characterized by its approach, involving the opinion of people about the new government involving
the satisfaction of the economy of Mizoram.
The survey outline is as follows:
Survey period : 23rd March-5thApril,2025
Survey subjects: Atleast 50 individuals
Subjects were selected from 14 departments collectively from science,arts,commerce and managements and the survey was carried out
among 50 men and women. From science stream 36 data were collected and 10,2,2 data from arts,commerce and management respectively
and each data contains 24 questions. Overall 50 data’s were collected.
Survey method: Each members of the group shared the data through google form to different departments through online to collect the data
from 50 subjects. The surveyors collect the data through different measures by interviewing individuals ,etc.

h. Questionnaire (Appendix)

Demographic Information

 Age: _______
 Gender: Male / Female / Other
 Monthly income/allowance: _______
 Name:________________
 Department:_____________
 Family(father/mother) occupation: ____________

Shopping Behavior

 Have you ever had online shopping?

o Yes
o No
 If No, then it is because
o I don’t know about it
o Money transaction risk
o Lack of internet availability
o Others
 If Yes, which is your most preferred site?
o Flipkart
o Amazon
o Jabong
o Snapdeal
o Myntra
o Ebay
o Others
 How many times you had online shopping in last one year :
o 0-2
o 2-4
o 4-6
o 6 and above
 Did you visit local retail stores first before purchasing online ?
o Yes
o No
 Did you use price comparison website before purchasing product/item online ?
o Yes
o No
 When would you like to do online shopping ?
o In festival season
o Heavy discount time period
o Non availability in local market
o When needed
 In your family , which age group mostly use online shopping ?
o 18-25
o 26-35
o 36-45
o 46-65
 What did you buy on online shopping ?
o Apparel/Cosmetics
o Electronics/Gazettes
o Groceries
o Accessories/Appliances
o Others

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  Did you reduce the frequency of traditional shopping due to online shopping ?
o Yes
o No
 What are the main reason you use online shopping ?
o Wide variety of goods
o Less price
o 24 hours accessibility
o Time saving
o Non availability in market
 What is your preferred payment method ?
o Cash on Delivery
o Credit/Debit Card
o Bank transfer
o Online wallet
 According to you , how much reliable is online shopping ?
o 100% reliable
o 50% reliable
o Unreliable
o Can’t say
 How much satisfied are you on online shopping ?
o 100% satisfied
o 50% satisfied
o Unsatisfied
o Can’t say
 If a product has the same price both in local store and on the internet , where will you prefer to buy it ?
o Local store
o Online
 Have you ever faced any problem in online shopping:
o Yes
o No
 What kinds of problems you faced in online shopping ?
o Delay/Non delivery
o Cheap quality
o Damaged item
o Difficulty in returning
o Others
 Your opinion about customer service feedback, based on your experience about online shopping ?
o Very Good
o Good
o Not Good
 Will you recommend others to use online shopping ?
o Yes
o No

i. Duration of Survey

The survey will be conducted over a two-week period, giving students ample time to respond. After this, data cleaning and analysis will take an
additional one week to process and analyze the responses.

j. Difficulties Faced

Some of the challenges encountered during the survey include:

 Sample Bias: Convenience sampling could limit the diversity of respondents, possibly skewing results toward a particular group of
students.
 Response Rate: Getting a sufficient number of respondents who provide thoughtful, accurate answers.
 Data Interpretation: Analyzing qualitative responses and identifying meaningful patterns in open-ended answers.

14
 Chapter - IV

15
1. Results & Analysis

Percent distribution of the students according to sex

Sex No. of Students Percentage

Male 52 52
Female 48 48
Total 100 100

Sex

Male
Female

Pie chart showing percent distribution of students according to sex

Conclusion: From the above table ,it is observed that the majority of respondents constituting 52% are male while the other 48% are female.

Monthly Family Income

A bar chart representing the monthly family income of students in PUC:

Family income No. of Students Percentage

Less than 1 Lakhs 32 32.7
1 to 5 Lakhs 44 44.9
5 to 10 Lakhs 18 18.4
More than 10 Lakhs 4 4.1
Total 98 100

Chart
50
45
40
35
30
Chart
25
20
15
3%
10
5
0
Less than 1 Lakh 1 to 5 Lakhs 5 to 10 lakhs More than10 lakhs

Conclusion: From the above table ,it is observed that the majority of respondents constituting 44.9% have the monthly family income of 1 to 5
Lakhs, 32.7% have the monthly family income of less than 1 Lakh, 18.4% have the monthly family income of 5 to 10 Lakhs and the rest 4.1% have
the monthly family income of more than 10 Lakhs.

Family(Father/Mother) Occupation:

A bar chart showing the occupations of family (father/mother):

Family occupations No. of Students Percentage

Govt. Employed 45 45
Self Employed 34 34

16
 Agriculture 6 6
Others 15 15
Total 100 100

Chart
50
45
40
35
30
Chart
25
20
15
10
5
0
Govt. Employed Self Employed Agriculture Others

Conclusion: From the above table ,it is observed that the majority of respondents constituting 45% are from family of Government employees,
34% are from family of self employees, 15% are from family of other occupations and the rest 6% are from family working in Agriculture
departments.
Pie Chart: categories showing percentages of respondents semesters

Chart

2nd Sem
4th Sem
6th Sem

Have you ever had online shopping

A bar chart showing if students have ever shop online:

Have students shopped online No. of Students Percentage

Yes 94 94
No 6 6
Total 100 100
Bar Chart: Percentage of students having shopped online and those who have not

Chart
100
90
80
70
60
Chart
50
40
30
20
10
0
Yes No

17
Conclusion: From the above table ,it is observed that the majority of respondents constituting 94% have shopped online while the rest 6% have
not.

If No, then it is because

A bar graph showing students reason of not using online shopping

Reasons No. of Students Percentage

I don’t know about it 2 6.7
Money transaction risk 15 50
Lack of internet availability 6 20
Others 7 23.3
Total 30 100

Chart
60

50

40

Chart
30

20

10

0
I don't know about it Money transaction Lack of internet Others
risk availability

Conclusion: From the above table ,it is observed that the majority of respondents constituting 50% don’t use online shop due to money
transaction risk, 23.3% don’t use online shopping due to other reasons, 20% don’t use online shopping due to lack of internet availability while
the rest 6.7% don’t know about it.

If Yes, which is your most preferred site

A bar graph showing students preferred online shopping site:

Students preferred sites No. of Students Percentage

Flipkart 32 33
Amazon 39 39
Jabong 4 4.1
Snapdeal 4 4.1
Myntra 9 9.3
Ebay 1 1
Others 8 8.2
Total 97 100

Chart
45

40

35

30

25 Chart

20

15

10

0
Flipkart Amazon Jabong Snapdeal Myntra Ebay Others

Conclusion: From the above table ,it is observed that the majority of respondents constituting 39% prefer Amazon to shop online, 33% prefer
Flipkart, 9.3% prefer Myntra, 8.2% prefer other sites, 4.1% prefer Jabong, 4.1% prefer Snapdeal nd only 1% prefer Ebay for shopping online.

18
How many times you had online shopping in last one year?

A bar graph showing how the frequency of online shopping last one year:

Frequency of students online shopping habit in one year No. of Percentage

Students
0-2 19 19.2
2-4 31 31.3
4-6 24 24.2
6 and above 25 25.3
Total 99 100

Chart
35

30

25

20 Chart

15

10

0
0--2 2--4 4--6 6 and above

Conclusion: From the above table ,it is observed that the majority of respondents constituting 31.3% had the frequency of shopping online 2-4
times in the last one year, 25.3% shopped online 6 or more then 6 times in the last one year, 24.2% shopped online 4-6 times in the last one year
while the rest 19.2% shopped online 0-2 times in the last one year.

Did you visit local retail stores first before purchasing online?

Bar graph showing frequency of students visiting retail stores before purchasing online

Did students visit local stores No. of Students Percentage

before online shopping
Yes 42 42.9
No 56 57.1
Total 98

Chart
60

50

40
Chart
30

20

10

0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 57.1% visit local retail stores before purchasing
online while the rest 42.9% do not visit local retail market before shopping online.

Did you use price comparison website before purchasing product/item online ?

Bar graph showing if students use price comparison website before purchasing product/item online?

Did students use price comparisons No. of Students Percentage

19
 Yes 71 71.7
No 28 28.3
Total 99 100

Chart
80

70

60

50
Chart
40

30

20

10

0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 71.7% admit to using price comparison website
before purchasing items/products online while the rest 28.3% do not use.

When would you like to do online shopping ?

Bar graph showing the time students usually shop online

Time students shop online No. of Students Percentage

In festival season 15 15.2
Heavy discount time period 36 36.4
Non availability in local market 11 11.1
When needed 37 37.4
Total 99 100

Chart
40

35

30

25
Chart
20

15

10

0
In festival season Heavy discount time Non availabilty in local When needed
period market

Conclusion: From the above table ,it is observed that the majority of respondents constituting 37.4% like to do online shopping when needed,
36.4% like shopping online during heavy discount time period, 15.2% like shopping online during festival while the rest 11.1% like shopping
online if the item is not available in local market. recommends online shopping to others while 10% does not.

In your family , which age group mostly use online shopping ?

Bar graph showing age group usage of online shopping among the family

Age group usage of online shopping No. of Students Percentage

among families
18-25 58 59.2
26-35 25 25.5
36-45 10 10.2
46-65 5 5.1
Total 98 100

20
 Chart
70

60

50

40 Chart

30

20

10

0
18-25 26-35 36-45 46-65

Conclusion: From the above table ,it is observed that the majority of respondents constituting 59.2% the age group 18-25 mostly use online
shopping among their family, 25.5% choose the age group 26-35 that mostly use online shopping among their family, 10.2% choose the age
group 36-45 and the rest 5.1% choose 46-65 age group

What did you buy on online shopping ?

Bar graph showing what students usually buy when shopping online

Materials students buy No. of Students Percentage

Apparel/Cosmetics 31 31.6
Electronics/Gazettes 22 22.4
Groceries 10 10.2
Accessories/Appliances 15 15.3
Others 20 20.4
Total 98 100

Chart
35

30

25

20 Chart

15

10

0
Apparel/Cosmet- Electronics/ Groceries Accessories/ Others
ics Gazettes Appliances

Conclusion: From the above table ,it is observed that the majority of respondents constituting 31.6% buy mostly apparel/cosmetic items on
online shop, 22.4% buy electronics/gazettes, 20.4% buy other items, 15.3% buy accessories/appliances while 10.2% buy groceries.

Did you reduce the frequency of traditional shopping due to online shopping ?
Bar graph showing whether students reduce the traditional shopping due to online shopping?

Reduction of traditional shopping No. of students Percentage

due to online shopping
Yes 51 52
No 47 48
Total 98 100

21
 Chart
53

52

51

50 Chart

49

48

47

46
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 52% reduce the use of traditional shopping due to
online shopping while the other 48% do not.

What are the main reason you use online shopping ?

Bar graph showing the main reason students used online shopping

Main reasons of students using No. of students Percentage

online shopping
Wide variety of goods 19 19.4
Less price 47 48
24 hours accessibility 12 12.2
Time saving 7 7.1
Non availability in market 13 13.3
Total 98 100

Chart
60

50

40
Chart
30

20

10

0
Wide variety of goods Less price 24 hours accessibilty Time savingNon availabilty in market

Conclusion: From the above table ,it is observed that the majority of respondents constituting 48% use online shopping due to less price, 19.4%
use it due to the wide variety of goods, 13.3% use it due to the non availability in market, 12.2% use it due to the 24 hours accessibility and 7.1%
use it due to time saving.

What is your preferred payment method ?

Bar graph showing students preferred payment method

Preferred payment method No. of students Percentage

Cash on delivery 53 53.5
Credit/Debit card 23 23.2
Bank transfer 10 10.1
Online wallet 13 13.1
Total 99 100

22
 Chart
60

50

40
Chart
30

20

10

0
Cash on delivery Credit/Debit card Bank transfer Online wallet

Conclusion: From the above table ,it is observed that the majority of respondents constituting 53.5% prefer cash on delivery during online
shopping, 23.2% prefer payment through credit/debit card, 13.1% prefer payment through online wallet and 10.1% prefer payment through bank
transfer.

According to you , how much reliable is online shopping ?

Bar graph showing students opinion on reliability of online shopping

Students opinion No. of students Percentage

100% Reliable 24 24.5
50% Reliable 52 53.1
Unreliable 2 2
Can’t say 20 20.4
Total 98 100

Chart
60

50

40
Chart
30

20

10

0
100% Reliable 50% Reliable Unreliable Can't say

Conclusion: From the above table ,it is observed that the majority of respondents constituting 53.1% find online shopping 50% reliable, 24.5%
find it 100% reliable, 20.4% don’t have an opinion and the other 2% find it unreliable.

How much satisfied are you on online shopping ?

Bar graph showing students satisfication on online shopping

Students satisfaction No. of students Percentage

100% Satisfied 29 29.3
50% Satisfied 52 52.5
Unsatisfied 6 6.1
Can’t say 12 12.1
Total 99 100

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 Chart
60

50

40
Chart
30

20

10

0
100% Satisfied 50% Satisfied Unsatisfied Can't say

Conclusion: From the above table ,it is observed that the majority of respondents constituting 52.5% are 50% satisfied on online shopping, 29.3%
are 100% satisfied ,12.1% don’t have any opinion while the other 6.1% are unsatisfied.

If a product has the same price both in local store and on the internet , where will you prefer to buy it ?

Bar graph showing students preference of local store or the internet if both have the same product

Students preference No. of students Percentage

Local store 80 80.8
Online 19 19.2
Total 99 100

Chart
90

80

70

60

50 Chart

40

30

20

10

0
Local store Online

Conclusion: From the above table ,it is observed that the majority of respondents constituting 80.8% prefer local stores over online if the items
have the same price.

Have you ever faced any problem in online shopping:

Bar graph showing if students had faced any problem in online shopping

Response No. of response Percentage

Yes 54 54.5
No 45 45.5
Total 99 100

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 Chart
56

54

52

50
Chart
48

46

44

42

40
Yes No
Conclusion: From the above table ,it is observed that the majority of respondents constituting 54.5% have faced problem during online shopping
while the other 45.5% have not .

What kinds of problems you faced in online shopping ?

Bar graph showing the kind of problems students usually faced in online shopping

Problems faced No. of students Percentage

Delay/Non delivery 15 18.1
Cheap quality 32 38.6
Damaged item 15 18.1
Difficulty in returning 9 10.8
Others 12 14.5
Total 83 100

Chart
45

40

35

30

25 Chart

20

15

10

0
Delay/Non delivery Cheap quality Damaged item Difficulty in returning Others

Conclusion: From the above table ,it is observed that the majority of respondents constituting 38.6% faced problem during online shopping
because of cheap quality, 18.1% faced the problem of delay/non delivery, 18.1% faced the problem of damaged item, 14.5% faced the problem
of difficulty in returning items while 10.8% faced other problems .

Your opinion about customer service feedback, based on your experience about online shopping ?

Bar graph showing students opinion about customer service feedback

Feedback results No. of students Percentage

Very good 17 17.2
Good 76 76.8
Not good 6 6.1
Total 99 100

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 Chart
90

80

70

60

50 Chart

40

30

20

10

0
Very good Good Not good

Conclusion: From the above table ,it is observed that the majority of respondents constituting 76.8% find the customer feedback helpful and
17.2% find it very helpful while 6.1% do not find it helpful .

Will you recommend others to use online shopping ?

Bar graph showing students opinion on recommending others to use online shopping

Recommendation No. of students Percentage

Yes 90 90
No 10 10
Total 100 100

Chart
100
90
80
70
60
Chart
50
40
30
20
10
0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 90% recommends online shopping to others while
10% does not. So we can conclude that online shopping has good reputation among PUC students

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 Chapter - V

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1. Limitations of the Study
 The study is conducted on a very few sample as compared to the population. Hence, it may not be a true representation of the
population.
 The researcher is still in the initial research phase and the findings may not be at par.
 Among the respondents, a few of them were not interested to go in detail about the study because of their busy schedule.
 Some of the respondents have not filled the questionnaire completely because they had a fear that their details may be disclosed, so the
accuracy of the data may be hampere because of the unavailability of full information.

2. Summary and Conclusion

This study reveals that online shopping is an essential part of college students' lives. The majority of students shop at least once a week, with
clothing and electronics being the most purchased items. Price sensitivity is the strongest factor influencing purchasing decisions, followed by
discounts and product reviews. However, challenges like product quality issues and delivery delays remain prominent.

The insights gained from this survey can help online retailers and marketers target college students more effectively, ensuring that their needs
and preferences are met. By offering better customer service, discounts, and efficient delivery, companies can boost customer loyalty within this
growing demographic. Following is the list of major conclusions drawn from the data collected:

 Majority of the respondents are male.

 Majority of the respondents’ family income is between 1 to 5 lakhs.
 Majority of the respondents have shopped online.
 Majority of the respondents choose Amazon as their preferred website for online shopping.
 Majority of the respondents have the habit of shopping online 2-4 times a year.
 Majority of the respondents do not visit local retail stores before purchasing online.
 Majority of the respondents used price comparisons website before online shopping.
 Majority of the respondents like to shop online when needed.
 Majority of the respondents buy apparel/cosmetics when shopping online.
 Majority of the respondents reduced the use of traditional shopping due to online shopping.
 Majority of the respondents use online shop because of less price.
 Majority of the respondents choose cash on delivery as their preferred payment method.
 Majority of the respondents choose online shopping as 50% reliable.
 Majority of the respondents faced cheap quality problem when shopping online.
 Majority of the respondents would recommend online shopping to others.

3. Questionnaire (Appendix)

Demographic Information

 Age: _______
 Gender: Male / Female / Other
 Monthly income/allowance: _______
 Name:________________
 Department:_____________
 Family(father/mother) occupation: ____________

Shopping Behavior

 Have you ever had online shopping?

o Yes
o No
 If No, then it is because
o I don’t know about it
o Money transaction risk
o Lack of internet availability
o Others
 If Yes, which is your most preferred site?
o Flipkart
o Amazon
o Jabong

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 o Snapdeal
o Myntra
o Ebay
o Others
 How many times you had online shopping in last one year :
o 0-2
o 2-4
o 4-6
o 6 and above
 Did you visit local retail stores first before purchasing online ?
o Yes
o No
 Did you use price comparison website before purchasing product/item online ?
o Yes
o No
 When would you like to do online shopping ?
o In festival season
o Heavy discount time period
o Non availability in local market
o When needed
 In your family , which age group mostly use online shopping ?
o 18-25
o 26-35
o 36-45
o 46-65
 What did you buy on online shopping ?
o Apparel/Cosmetics
o Electronics/Gazettes
o Groceries
o Accessories/Appliances
o Others
 Did you reduce the frequency of traditional shopping due to online shopping ?
o Yes
o No
 What are the main reason you use online shopping ?
o Wide variety of goods
o Less price
o 24 hours accessibility
o Time saving
o Non availability in market
 What is your preferred payment method ?
o Cash on Delivery
o Credit/Debit Card
o Bank transfer
o Online wallet
 According to you , how much reliable is online shopping ?
o 100% reliable
o 50% reliable
o Unreliable
o Can’t say
 How much satisfied are you on online shopping ?
o 100% satisfied
o 50% satisfied
o Unsatisfied
o Can’t say
 If a product has the same price both in local store and on the internet , where will you prefer to buy it ?
o Local store
o Online
 Have you ever faced any problem in online shopping:
o Yes
o No
 What kinds of problems you faced in online shopping ?
o Delay/Non delivery
o Cheap quality
o Damaged item
o Difficulty in returning
o Others
 Your opinion about customer service feedback, based on your experience about online shopping ?
o Very Good
o Good
o Not Good
 Will you recommend others to use online shopping ?

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 o Yes
o No

4. References

 Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
 Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson Education.
 Chaffey, D. (2021). Digital Marketing: Strategy, Implementation, and Practice (8th ed.). Pearson Education.
 Harvard Business Review (2020). "The Science of Consumer Behavior." HBR. Link

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