INDIAN INSTITUTE OF MANAGEMENT RANCHI

MBA-HRM
2024-25
CORE
COURSE NAME: MANAGERIAL COMMUNICATION
TERM: 1
CREDITS: 3

FACULTY DETAILS
Name Faculty Office Address Email
Shilpee A Dasgupta Room No. 511, Birsa Block [email protected]

Prashant Maurya Room No. 712, Birsa Bloakc [email protected]

CONSULTATION TIME FOR STUDENTS: By email appointment

COURSE DESCRIPTION

Effective communication is the lifeblood of a successful organisation. Managers can create

an environment through communication where employees feel happier and more passionate about
their jobs and exhibit attitudes and behaviours necessary for improved organisational performance.
Managerial Communication is designed to be relevant to the broad spectrum of contemporary
business issues that are faced by managers and professionals. It aims to hone oral, visual and written
communication skills as well as interpersonal, and intercultural communication skills of students. It
provides the students with the skills to analyse complex communication issues in organisations;
enhances their critical thinking, presentation, oral advocacy skills, and written communication; and
trains them to appreciate diverse perspectives and solutions with a global outlook. With an emphasis
on skill development, students derive their learning from observation, readings, cases, activities,
individual and group-based presentations, videos, and feedback.

COURSE OBJECTIVE

● To demonstrate the use of oral and presentation skills

 ● To develop effective interpersonal communication skills that would help students build
relationships in the business world and adopt a bias-free and flexible attitude towards
differences between cultures.
● To demonstrate the key characteristics of effective business writing to the students.

● Assist the students in developing mastery in crafting influential and persuasive professional
emails, business letters, reports, and proposals.

CLO – PLT – ASSESSMENT TOOL MAPPING:

Sr.n Course Learning Outcome Program Level Trait Assessment
o. (CLO) (PLT) Tool(s)
1 Students would understand the basic To demonstrate an understanding of Embedded within the
theories and principles of key HRM concepts, theories, and various evaluation
communication that drive practice. frameworks (T1) components of the
course: Class
To be acquainted with concepts and
Participation,
theories in different management
quizzes, Group
disciplines (T2)
activities,
2 Students would understand the To identify the interlinkages between Presentations, and
building blocks of communication management disciplines (T3) End-Term
(verbal and non-verbal) Examination.
To make meaningful and effective
contribution in team projects (T9) The case studies are:

3 Students would learn to analyse To be able to write and speak in a Maruti Suzuki India
audiences in terms of message grammatically correct manner (T8) Limited: Marketing
benefits, learning styles, and W13012-PDF-ENG
To make meaningful and effective
communicator styles. HCL Technologies
contribution in team projects (T9)
(A) 408004-PDF-
ENG
4 Students would learn to establish To identify the interlinkages between
credibility through ethical business management disciplines (T3) Vineet Nayar, Vice
communication and assertiveness. Chairman & CEO,
To propose practical solutions for HCL Technologies
HRM problems (T7) Unstructure 2008
Distributed by
5 Students would understand the To propose practical solutions for
Harvard Business
major cultural dimensions and HRM problems (T7)
School 6553-AVO-
related communication practices
To be able to write and speak in a ENG
grammatically correct manner (T8)
O'Desi Meals: A
To make meaningful and effective Socially Responsible
contribution in team projects (T9) Brand W25390-PDF-
ENG
6 Understand key categories of To identify the interlinkages between
business etiquette in the intercultural management disciplines (T3)
communication process.
To make meaningful and effective
 contribution in team projects (T9)

7 Students would understand the To make meaningful and effective

interpersonal communication contribution in team projects (T9)
process and barriers to effective
communication.

8 Understand the principles of writing To be able to write and speak in a

that help improve ease of reading: grammatically correct manner (T8)
clarity, conciseness, unity,
To make meaningful and effective
coherence, appropriate tone, and
contribution in team projects (T9)
reader-friendliness

9 Compose effective bad news To propose practical solutions for

messages in person and in writing HRM problems (T7)
for various audiences, including
To be able to write and speak in a
colleagues, external partners, and
grammatically correct manner (T8)
customers.

10 Construct influential internal and To be able to write and speak in a

external persuasive messages. grammatically correct manner (T8)

11 Create persuasive business To design innovative frameworks to

proposals. solve HRM problems (T6)
To make meaningful and effective
contribution in team projects (T9)

12 Create effective written messages To design innovative frameworks to

during a crisis situation. solve HRM problems (T6)
To make meaningful and effective
contribution in team projects (T9)

PRESCRIBED TEXTBOOK:
1. Monippally, M. M. (2013). Business Communication: From Principles to Practice. New
Delhi: McGraw-Hill Education.

2. Cardon, P. W. (2015). Business communication: Developing leaders for a networked world.

New Delhi: McGraw-Hill Education (Indian Edition).

EVALUATION SCHEME:

Evaluation Components as per Program Weightage (%)

Manual Rules
Pre Mid Term (I)
Mid Term Exam 25
Group activities 10
 Presentations 10

Class Participation 5
Total (I) 50 %
Post Mid Term (II)
End Term Exam 30
Assignments & Presentations 10
Class Participation 5
Quizzes 5
Total (II) 50 %
Total (I) + (II) 100%

INDIVIDUAL ASSIGNMENT DETAILS: Details will be provided during lectures.

GROUP ASSIGNMENT DETAILS: Details will be provided during lectures.
SOFTWARE(S) USED (Yes/No) (If yes, please provide details): No
FIELD TRIPS / WORKSHOPS PLANNED (Yes/No) (If yes, please provide details): No
ACADEMIC MISCONDUCT: Please refer to the latest program manual (MBA/MBA-BA/MBA-
HRM/IPM/MBA-Executive) provided to you.

DETAILED SESSION PLAN:

Session Topics and Sub-Topics Chapter Details Additional
No. Readings
(Case,
Article etc.)
1 The importance of Chapter 1 Establishing Credibility by Embedded
establishing credibility for Peter Cardon within the
Business Communications various
evaluation
2 Interpersonal Chapter 2 components
Communication and Introduction to Interpersonal of the
Communication Barriers Communication by Peter Cardon and course: Class
Chapter 4 Common Barriers to Participation,
Communication by M M Monippally quizzes
3 Nonverbal Chapter 3 The Building Blocks of Group
Communication Communication activities,
by M M Monippally Presentations
4 Communicating Across Chapter 4 Communicating Across , Written
Cultures Cultures assignments,
by Peter Cardon Mid-term,
and End-
 5 Meetings and Group Chapter 13 Meetings and Group Term
Discussions Discussions Examination.
by M M Monippally
6 Assertive Communication Chapter 8 Assertive Communication
by M M Monippally
7 Persuasive Strategies in Chapter 9 Persuasive
Communication Communication by M M Monippally

8 Effective Business Chapter 12

Presentations Business Presentations
by M M Monippally
9& 10 Project Presentations

MID-TERM EXAM

11 Introduction to Business ‘Business writing: Core qualities’, Embedded

Writing Chapter 16, by M. M. within the
Monippally various
12 Routine Messages Chapter 9, by P. Cardon evaluation
components
13 Persuasive Messages Chapter 10, by P. Cardon of the
course: Class
14 Bad-News Messages Chapter 11, by P. Cardon; Participation,
quizzes
Group
15 & Email and social media for Chapters 7 & 8, by P. Cardon activities,
16 Business Communication ‘Professional Email’ and ‘The way of Presentations
the eWorld’, , Written
Chapters 18 & 22, by M. assignments,
M. Monippally Mid-term,
17 Reports & Proposals Chapters 12 & 13, by P. Cardon and End-
‘Business proposals’, Term
Chapter 20, by M. M. Monippally Examination.
18 Crisis Communication and Chapter 17, by P. Cardon
PR Communication

19 & Quiz & Project Presentations

20

END-TERM EXAM

Note: 1) Case details in the above table should include Product ID and source 2) Complete reference
should be provided for any article or other additional reading material mentioned in the above table.
ELEMENTS OF SOCIAL IMPACT IN COURSE CURRICULUM (YES/NO) (If yes, please
mention session details/case details/other reading material details which have implications to social
impact): Yes
Session 1: The importance of Establishing Credibility
Dasgupta, S. A. (2021). O’Desi meals: a socially responsible brand. Product Number: W25390.
London: Ivey Publishing