WALMART

Introduction
Walmart started off as a little discount store in Rogers, Arkansas, and since then, it has grown to
build thousands more locations across and abroad. We're using innovation to provide a seamless
online and in-store shopping experience for customers at any time, anyplace. It is generating
possibilities and adding value for clients and local communities globally. In 19 countries, Walmart
runs around 10,500 shops, clubs, and eCommerce websites. Almost 1.6 million of our 2.1 million
associates are employed in the United States alone.

History
Since the opening of its first shop in 1962, Walmart has been revolutionising the retail industry with
the pursuit of integrating technology into retail has not abated in order to provide customers with an
effortless shopping experience. There are a tonne of things at a Walmart store, but since more and
more shoppers are using both physical and digital storefronts, Walmart has made it simpler for you
to locate what you need quickly. It is also giving customers new opportunities to save time and
money while reinventing how online and in-store shopping interact with innovations like Curbside
Pickup, Mobile Scan & Go, and a plethora of applications.

It is not only one of the biggest physical shops in the world but also one of the most dynamic and
rapidly expanding online businesses. 90% of Americans reside within ten miles of one of our stores,
so it is well-positioned to combine our physical sites with our e-commerce business to provide a
degree of convenience that has never been seen before. Walmart is developing a shopping
experience that enables customers to get precisely what they want when they want it, and from
anywhere at any time.

Customer satisfaction
A wide range of features are available on Walmart.com to meet the demands of our connected
customers. No matter how you shop, it's all part of our pledge to provide convenience at the best
price. Here are just a handful of the ways Walmart helps clients cut costs and save time:
 Walmart App: With just a few taps, you can do more with Walmart Pay, Mobile Express
Returns, prescription refills, and same-day grocery delivery.
 Mobile Scan & Go: Use your phone to shop and pay in-store.
 Curbside Pickup: Place an online order for in-store pickup.
 NextDay Delivery: For qualifying orders over $35, consumers in numerous markets can take
advantage of quick, free shipment.
 Walmart+ is a membership programme that combines online and in-store advantages.

Competition
Walmart competes with businesses from a variety of industries, including retail, e-commerce,
logistics, and technology, due to its very diverse operation. Walmart's primary rivals differ depending
on the market niche, however, some noteworthy ones are Amazon, Costco, Target, Kroger, The Home
Depot, and Alibaba.
Walmart's motto, "Save people money so they can live better," is reflected in their business
approach. Offering everyday cheap pricing, a wide selection of goods, the greatest possible shopping
experience for customers, and being a resource and partner in the communities it serves are all part
of the company's goal.

Walmart makes significant investments in innovation and technology to meet these objectives. For
instance, it tests driverless cars for food delivery and uses robots to assist with order fulfilment in its

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warehouses. In order to provide clients with even more goods and services, the business is also
growing its web footprint and forming alliances with other businesses.

Below is a detailed Walmart SWOT analysis:

 Walmart's sound financial standing enables it to finance share repurchases, weather

Weaknesses:

 Compared to its rivals, Walmart has very low profit margins, which restricts its capacity to
make greater investments in expansion projects.
 Due to its heavy reliance on the US market, the corporation is susceptible to changes in the
nation's economy.
 Walmart has faced backlash for its labour policies and is embroiled in multiple legal disputes
concerning how it treats its workers.
 Walmart faces difficulties in managing its sizable workforce as it attempts to increase worker
satisfaction and efficiency.

Opportunities:

 Walmart can increase its revenue significantly by taking advantage of the worldwide retail
sector.
 By developing its e-commerce capabilities and breaking into new areas, the business can
boost its income.
 By emphasising sustainability programmes and being more socially responsible, Walmart
may enhance its reputation.
 Walmart may draw in more affluent customers by raising its standards of quality.

Threats:

 The fierce rivalry that Amazon and other retailers present is a serious risk to Walmart's
expansion
 The business runs the risk of losing clients to competitors that provide more convenient
shopping options.
 Walmart is susceptible to supply chain disruptions because of its reliance on physical
locations.
 The company's brand image exposes it to further reputational concerns.
 Uncertainty in the economy may cause consumers to spend less, which would hurt
Walmart's performance.
 Tensions in international commerce may raise tariffs and have an impact on Walmart's
sourcing expenses.

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Motto and Future aims
Walmart President and CEO Doug McMillon stated, "We are in a unique position to serve our
customers and members however they want to shop, which will fuel continued growth." "We will
drive returns through operating margin expansion and capital prioritisation as we grow, and we will
improve our operating margin through productivity advancements and our category and business
mix."

To Conclude
Walmart began the new year with a strong omnichannel model and by consistently pursuing its
mission. This gave them momentum throughout the entire company.
Walmart continues to cater to their customers' and members' expectations by allowing them to shop
with Walmart whenever and however they desire. It is appreciative of its staff for delivering a
flawless, distinctively Walmart experience.