Name: Alishba Khursheed
ID:bc220426181
Answer:
Balance:
Balance is about distributing visual weight evenly in a design so it feels
stable and comfortable to look at. There are different types, like symmetrical
(even on both sides) and asymmetrical (different but still balanced). Without
balance, a design can feel awkward or off. It helps guide the viewer’s eye
and keeps the layout from feeling too heavy in one area.
Contrast:
Contrast means using differences—like light vs dark, big vs small, or rough vs
smooth—to make certain elements stand out. It’s important because it helps
grab attention and makes the design more interesting. Without contrast,
everything might blend together and become hard to read or dull to look at.
Emphasis:
Emphasis is about making one part of the design stand out more than the
rest—kind of like giving it a spotlight. This tells the viewer what to look at
first and helps communicate the main message clearly. It’s useful in things
like posters, where you might want the title or an important image to draw
attention right away.
Harmony:
Harmony happens when all the parts of a design work well together and feel
like they belong. It creates a sense of peace and cohesion. When elements
are in harmony—like matching colors, styles, or themes—the design feels
polished and pleasing to the eye, not chaotic or random.
Unity:
Unity is about the overall feeling that everything in the design fits together
as a whole. Even if the design has variety, it still feels like all the elements
are part of the same story or idea. Unity helps people connect with the
message without being distracted by inconsistencies.