Table of Contents
1. Exclusive summary (page2)
2. Description of proposed business (page2_4)
Business Name
Products and Services
Aims and Objectives
Characteristics of the Industry
Industry Location and Structure
Production and Service Delivery Process
3. Marketing plan(page5__6)
Target Market
Customers and Market Segments
Competition and Market Share
Competitive Advantage
Marketing Mix (Product, Price, Place, Promotion)
Marketing and Promotion Strategies
Income Prediction
4. Management plan(page7__9)
Legal Requirements
Form of Ownership
Organizational Structure
Job Descriptions
Operating Plan
Administrative Policies and Procedures
5. Financial plan(page10__11)
Fixed Assets
Profit and Loss Account
Cash Flow Projection
Balance Sheet
Finance Required and Owner’s Contribution