CHAPTER 1 - INTRODUCTION

REGALIA

Effortless Eleganc

Website: https://regalia.godaddysites.com/

Introduction to the brand-

Launched on 6th October 2024, Regalia is a jewellery brand that truly captures its tagline,

"Effortless Elegance." Aimed at the unique tastes and preferences of Gen Z, Regalia is redefining

what it means to accessorize. The brand specializes in creating minimalist, delicate jewellery

pieces designed to elevate any outfit with ease, offering a subtle yet sophisticated flair. Regalia

takes a unique approach to fashion by not only focusing on the quality and style of their products

but also by deeply understanding the needs of their audience. Recognizing that today’s youth prefer

versatility, the brand has crafted jewellery that blends seamlessly with both casual and formal

looks. Whether you're dressing for a day out with friends or attending a formal event, Regalia’s

pieces add a touch of class without overpowering your ensemble. The brand believes that great

style doesn’t have to be complicated. With their thoughtful, minimalistic designs, Regalia ensures

that anyone can achieve a polished, chic appearance effortlessly. This adaptability makes Regalia

jewellery the perfect accessory for individuals seeking to express their personality without

overstatement. It's all about allowing one's unique style to shine through, with a little help from

elegantly designed pieces. Above all, Regalia is more than just jewellery; it's a statement of self-

confidence and modern grace, delivering timeless pieces that resonate with today’s fashion-

forward individuals. By offering beautiful, well-crafted designs, Regalia is poised to become a

staple in the wardrobes of those who appreciate simplicity with a touch of refinement.
USPs-

1. Tailored for specifically Gen-Z

2. Delicate and minimalistic designs

3. Anti-tarnished

4. Offers both gold and silver accessories

5. Affordable

6. Categories- Rings, Bracelets and Necklaces

Vision and Mission-

Vision:

To be a renowned and to go brand in next 5years.

Mission:

To offer delicate and minimalistic Jewellery designs that effortlessly every simple outfit.
NOTE: To know more about the brand, you can read the weekly blogs posted on blogger.com

Blog Link: https://crickettales007radhika.blogspot.com/

Get ready for a fresh wave of style because regalia is dropping its first ever collection on October

6th! A new collection is about to launch and it’s set to redefine how you wear accessories. ✨✨

What makes this even more exciting? The collection is affordable and designed to speak directly

to the style-conscious Gen-Z crowd. Whether you love bold, eye-catching pieces or prefer a subtle

touch of sparkle, this collection has something for everyone. It’s a perfect match for your

aesthetics.💫

With versatile, anti-tarnish designs, you won’t have to worry about your new favourite accessory

losing its shine. Keep your eyes peeled for exclusive offers and be ready to elevate your look with

stunning designs that reflects your style. �

Trust us, you won’t want to miss this�

Stay Tuned!✨

For more updates, follow us on instagram, facebook, twitter and pinterest 💕

Jewellery isn’t just an accessory you wear, it’s the confidence you carry that highlights who you

are and your choices. Whether you have a taste for bold, minimal or elegant, a piece of jewel

defines your overall look. It reflects the statements you stand by, the personality you have or the

way you are. With time, the appeal of simplicity has grown, and minimal jewellery has naturally

become a meaningful addition. It reflects a shift towards elegance, subtlety, and the desire to

express more with less.

If you are looking for the minimally designed and uniquely tailored accessories, we are the right

fit not only for you but for your aesthetics too. Regalia itself beliefs in effortless elegance where a

person doesn’t need to elevate its look with much thoughts rather our jewellery effortlessly
elevates a look the way you desire. Here at Regalia, we keep in mind the customer’s needs and

desire and create such anti-tarnished minimally designed accessories that can never go out of style.

If you are teenager or a gen-Z, congratulations as you have finally found a brand you can trust with

your aesthetics without having any second thoughts. We not only design minimal or delicate anti-

tarnished jewels but also have an affordable range for you to define your aesthetics.

But that’s not all. Our jewellery is designed with versatility in mind, so you can style it your way—

whether you’re dressing up for a party, hanging out with friends, or keeping it casual for a day out.

Every piece is crafted to blend effortlessly with your wardrobe, helping you make a statement

while staying true to your unique style.

What’s even better? We believe that looking great shouldn’t cost a fortune. That’s why we’ve

made it our mission to provide high-quality jewellery that fits within your budget. From classic

designs to trendy pieces, you’ll find something that reflects with your personality, without having

to compromise on quality or style.

Explore our collection and embrace the freedom to express yourself with our jewellery that’s as

vibrant and youthful as you are!

SWOT Analysis:

Strengths:

1. Gen Z-Centric Approach: The brand directly caters to Gen Z, aligning with their fashion

preferences and values.

2. Minimalist & Elegant Designs: Offers delicate, anti-tarnish jewellery that suits every day

and formal wear.

3. Affordability: Competitive pricing makes luxury-inspired jewellery accessible to a wider

audience.

4. Versatile Accessories: Can be worn with both casual and formal outfits, increasing its

appeal.

5. High-Quality Materials: Anti-tarnish properties ensure durability and long-lasting shine.

6. Diverse Offerings: Provides a range of accessories, including rings, bracelets, and

necklaces in both gold and silver.

Weaknesses:

1. Limited Product Categories: Currently focused on only rings, bracelets, and necklaces—

expanding into earrings and other accessories could attract more customers.

2. New Brand: Being a recently launched brand, it lacks market recognition and customer

loyalty.

3. Online Presence & Trust Building: Since it’s a new e-commerce brand, building

consumer trust and brand credibility might take time.

Opportunities:
 1. Expansion of Product Line: Introducing more accessories like earrings, anklets, or

personalized jewellery can enhance customer engagement.

2. Collaborations & Influencer Marketing: Partnering with Gen Z influencers and fashion

bloggers could boost visibility.

3. Sustainability Focus: Promoting eco-friendly materials and ethical sourcing could attract

conscious consumers.

4. Global Reach via E-commerce: Expanding internationally through online platforms can

help scale the business.

5. Seasonal & Limited Edition Collections: Creating exclusive collections for festive

seasons or trends can drive engagement and sales.

Threats:

1. High Competition: Competes with established jewellery brands offering similar

minimalist aesthetics.

2. Market Trends Fluctuation: Jewellery fashion trends change rapidly, requiring

continuous adaptation.

3. Customer Retention Challenge: Since Gen Z frequently switches brands based on trends,

maintaining loyalty can be difficult.

4. Economic Factors: Consumer spending habits on accessories may fluctuate based on

economic conditions.

5. Intellectual Property Risks: Design replication by competitors could be a concern in a

highly competitive industry.

SWOT Analysis of Regalia’s Top Competitors:

1. Shaya by CaratLane

Strengths:

 Backed by CaratLane, ensuring credibility and quality.

 Unique handcrafted and oxidized jewellery appeals to a niche audience.

 Strong online presence through Carat Lane’s platform.

Weaknesses:

 Higher pricing compared to fast-fashion artificial jewellery.

 Limited offline availability.

 Smaller product range than mass-market brands.

Opportunities:

 Expansion into affordable artificial jewellery.

 Social media influencer collaborations.

 International market penetration.

Threats:

 Intense competition from budget and premium artificial jewellery brands.

 Changing fashion trends could impact demand.

 Market saturation with new brands offering similar designs.

2. Salty

Strengths:

 Trendy, affordable, and minimalist jewellery appealing to Gen Z.

 Strong social media and influencer-driven marketing.

 Fast-moving inventory that adapts to fashion trends.

Weaknesses:

 Heavy reliance on social media sales.

 Limited product variety.

 Quality perception issues due to fast-fashion branding.

Opportunities:

 Expansion into premium or semi-precious jewellery.

 Eco-friendly and sustainable jewellery collections.

 Collaborations with celebrities and fashion brands.

Threats:

 Fast-changing trends could lead to high inventory turnover.

 Increasing competition from new direct-to-consumer brands.

 Customer expectations for quality may demand better materials.

3. Giva

Strengths:

 Strong branding with celebrity endorsements.

 High-quality sterling silver and artificial jewellery mix.

 Omni-channel presence with online and offline stores.

Weaknesses:

 Higher pricing than pure artificial jewellery brands.

 Limited focus on traditional and festive jewellery.

 Strong reliance on digital marketing for sales.

Opportunities:

 Expansion into artificial jewellery to compete with lower-cost brands.

 Customizable and personalized jewellery options.

 Growth in international markets.

Threats:

 Rising silver prices impacting affordability.

 Competition from both luxury and budget brands.

 Shift towards sustainable and handmade jewellery trends.

 CHAPTER 2 – FUNCTIONAL AREA

Social Media Stratergy

We undertook a collaborative project centered around building and managing the digital presence

of Regalia, a minimalist jewellery brand launched on 6th October 2024. Regalia is designed to

resonate with Gen Z, offering delicate, elegant, and modern jewellery pieces that redefine everyday

accessorizing. Our goal was to showcase the brand’s identity—Effortless Elegance—through a

compelling and engaging Instagram strategy.

Objective:

Our primary objective was to create a strong and consistent brand presence on Instagram, targeting

Gen Z audiences. We aimed to communicate Regalia’s core values of minimalism, elegance, and

affordability while maximizing reach, engagement, and follower growth.

Content Strategy:

We adopted a content-first approach, curating visually cohesive and aesthetically pleasing content

aligned with the brand's tone. Our content strategy included:

Reels: We focused heavily on short-form video content to capture attention and boost engagement.

Reels included styling tutorials, behind-the-scenes clips, product close-ups, and trending audio

formats. The goal was to showcase how Regalia jewellery fits effortlessly into everyday looks.

Posts: We designed high-quality static and carousel posts that highlighted individual products,

collection launches, and fashion inspiration. Each post maintained a soft, minimalist aesthetic with

neutral tones, ensuring brand consistency.

Captions: We crafted captions that were not only informative but also relatable and on-trend.

Hashtags were strategically used to enhance discoverability, and call-to-actions (e.g., “Which

one’s your pick?” or “Tag someone who’d love this!”) were integrated to encourage interaction.
Stories: We used Instagram Stories for real-time engagement and updates. Content included

product polls, quick styling tips, countdowns for new drops, and Q&A sessions. Highlights were

curated to provide a quick glance into the brand’s collections, customer reviews, and BTS

moments.

Brainstorming & Collaboration:

Our social media strategy was the result of multiple brainstorming sessions where we worked as a

creative team to generate innovative and relevant ideas. Each team member contributed insights

into trending formats, design layouts, storytelling angles, and ways to enhance user engagement.

These collaborative sessions helped us better understand audience behavior and tailor our content

accordingly.

Scheduling & Consistency:

We developed a weekly content calendar to ensure consistency in posting. Key days were selected

for reels, product showcases, and interactive content. This approach helped maintain audience

interest and built a sense of anticipation around regular content drops.

Target Audience Engagement:

Understanding our Gen Z audience was central to our strategy. We used popular music, slang, and

pop culture references in content to make it more relatable. We also encouraged user-generated

content by inviting followers to tag us in their photos wearing Regalia jewellery.

Conclusion:

Through a structured and creative social media strategy, we successfully enhanced the Instagram

presence of Regalia. By combining visual appeal, strategic planning, and content innovation, we

aligned our efforts with the brand’s vision and connected effectively with its target audience.
 Press Release

FOR IMMEDIATE RELEASE

Regalia: Defining Effortless Elegance Through Delicate Minimalism

[NEW DELHI, 13 MARCH, 2025] – Regalia is setting its sights on becoming a renowned and go-

to jewellery brand within the next five years, driven by a clear vision and unwavering commitment

to its customers.

At the heart of Regalia lies a distinct mission: to offer delicate and minimalistic jewellery designs

that effortlessly elevate even the simplest of outfits. This philosophy permeates every piece,

ensuring that Regalia's creations are both subtly sophisticated and remarkably versatile.

Regalia believes in the power of understated beauty. Each design is thoughtfully crafted to

complement, not overpower, the wearer's personal style. By focusing on clean lines and refined

details, Regalia offers timeless pieces that resonate with individuals who appreciate effortless

elegance.

As Regalia continues to grow and introduce new collections, its core mission remains constant: to

provide accessible, high-quality jewellery that seamlessly integrates into the everyday lives of its

customers, enhancing their style with a touch of delicate minimalism.

Discover the world of Regalia and experience effortless elegance at

https://regalia.godaddysites.com/.

Follow Regalia on Instagram, Facebook, Twitter, and Pinterest to stay updated on our journey.
FOR IMMEDIATE RELEASE

Brand Introduction & Unique Selling Propositions (USP)

Regalia: Effortless Elegance Redefining Minimalist Jewellery for Gen Z

[NEW DELHI, 15 MARCH, 2025] – Regalia, the jewellery brand launched on October 6, 2024,

is redefining the concept of accessorizing for the Gen Z audience. Built on the philosophy of

"Effortless Elegance," Regalia specializes in minimalist, anti-tarnish jewellery that seamlessly

blends with any outfit.

With a focus on delicate yet durable designs, Regalia offers affordable gold accessories that cater

to evolving fashion trends without compromising on quality. The brand is committed to providing

versatile jewellery that speaks to individuality, making it a perfect choice for those who appreciate

timeless sophistication.

As Gen Z’s go-to brand for modern accessories, Regalia is set to make its mark with aesthetic,

high-quality jewellery that never goes out of style. Stay tuned as Regalia unveils its new collection,

bringing effortless elegance to every wardrobe.

For more information, visit: [https://regalia.godaddysites.com/]

Follow Regalia on Instagram, Facebook, Twitter, and Pinterest to stay updated on our journey.
FOR IMMEDIATE RELEASE

Regalia Introduces New Collection: Elevating Everyday Style with Effortless Minimalism

[NEW DELHI, 17 MARCH, 2025] – Regalia is delighted to announce the arrival of its latest

jewellery collection, a thoughtfully curated assortment of minimalist designs created to seamlessly

enhance the modern individual's style. This new line embodies understated elegance and

versatility, offering pieces that effortlessly transition from daily wear to special occasions.

The collection showcases a range of sleek and sophisticated accessories, including delicate

necklaces perfect for layering, subtly chic earrings, timeless rings designed for stacking or solo

statements, and refined bracelets that add a touch of grace to any wrist. Each piece is crafted with

high-quality materials, ensuring both enduring style and lasting wear. Regalia's commitment to

minimalist aesthetics shines through in every design, offering pieces that are both contemporary

and timeless.

Explore the new collection and discover your next signature piece at

https://regalia.godaddysites.com/.

Stay connected with Regalia for style inspiration and updates by following us on Instagram,

Facebook, Twitter, and Pinterest.

FOR IMMEDIATE RELEASE

Regalia’s Debut Collection Sparks Massive Buzz Ahead of Launch

[NEW DELHI, 19 Mar. 2025] – The countdown is officially on! With just days to go before

Regalia’s first-ever jewellery collection launches on 22 March 2025, social media is already

buzzing with anticipation.

From teaser reels to early sneak peeks, influencers and style-savvy Gen Z creators are hyping up

Regalia’s pieces as the next big thing in affordable luxury. Crafted with an anti-tarnish finish and

designed for everyday elegance, the collection promises to bring premium quality without the

premium price.

“This is the kind of jewellery I’ve been waiting for—minimalist, bold, and doesn’t cost a fortune,”

shared influencer Aanya Kapoor.

🚨 Pieces are expected to sell fast. Get ready to shop the collection this Friday.

🛍️ Launch Date: 22 March 2025

🌐 Shop at: https://regalia.godaddysites.com/

Follow us on Instagram for styling inspo, drops, and behind-the-scenes content.

FOR IMMEDIATE RELEASE

Regalia to Launch First Jewellery Collection at MERI College on March 22

[NEW DELHI, 22 March 2025] – The wait is over! Regalia is officially unveiling its debut

jewellery collection with a grand launch event today, 22 March 2025, at MERI College, New

Delhi.

This exclusive event brings together media professionals, influencers, and jewellery lovers to

witness the start of a new chapter in modern elegance. Attendees will get a first-hand look at the

collection, meet the team behind the brand, and explore the creative vision powering Regalia.

✨ Event Highlights:

 Live product showcase

 Brand story & design philosophy presentation

 Interactive Q&A with the founders

 Media interaction and networking opportunities

Event Details:

📅 Date: 22 March 2025

🕚 Time: 11:00 AM

📍 Venue: Seminar Hall, MERI College, New Delhi

Regalia is setting new standards in minimalist, anti-tarnish jewellery—and this event marks the

beginning of something bold and beautiful.

📧 For press coverage and brand queries: https://regalia.godaddysites.com/

 CHAPTER – 3 FINAL PROJECT

Event Report: Launch of REGALIA – A Celebration of Effortless Elegance

Date: 22 March 2025

Time: 10:45 AM onwards

Venue: Seminar Hall, MERI College, New Delhi

The much-anticipated launch event of REGALIA, a premium jewelry brand embracing the theme

of effortless elegance, was successfully held with great enthusiasm and participation. The event

was graciously hosted by Ms. Radhika Sharma and Ms. Tanisha Jain, who set a warm and

welcoming tone for the proceedings.

The highlight of the event was the presence of REGALIA’s leadership and core team, including:

Ms. Mahima Rajput, Chief Executive Officer

Mr. Mohit Bharadwaj, Managing Director

Mr. Divesh Mahto, Lead Investor

The event began promptly at 10:45 AM, with opening remarks by the hosts, introducing the guests

and laying the groundwork for the exciting launch ahead.

At 10:55 AM, a promotional video was screened, offering an artistic and visually engaging glimpse

into REGALIA’s product line. The advertisement effectively conveyed the brand's essence —

refined, graceful, and timeless.

Following this, at 11:00 AM, the REGALIA team presented a stunning fashion show, unveiling

the brand’s second collection. The models elegantly displayed a variety of signature pieces,

highlighting the attention to detail and sophisticated design that define REGALIA’s identity. The
performance drew admiration from the audience and helped establish a strong visual impression

of the brand.

The event transitioned into a media interaction session at 11:10 AM, where CEO Mahima Rajput

responded to questions from attending reporters. She spoke passionately about REGALIA’s

journey, brand philosophy, and future aspirations. Her responses reflected both strategic vision

and a deep emotional investment in the brand.

Subsequently, Managing Director Mohit Bharadwaj and Investor Divesh Mahto also fielded

questions, providing insights into the operational and financial confidence behind REGALIA.

Their articulate and positive responses reinforced the brand’s credibility and long-term potential

in the luxury market.

The event concluded on a high note, with the hosts thanking the audience, guests, and media for

their presence and engagement. Their closing remarks reflected optimism and excitement for

REGALIA’s journey ahead.

Conclusion:

The launch of REGALIA was a well-organized and impactful event that successfully introduced

the brand to its audience. With a compelling mix of visual storytelling, live demonstration, and

executive insights, REGALIA made a confident entry into the market — promising both style and

substance in the world of modern jewelry.

इवेंट रिपोटट : REGALIA – सहज सुंदिता का उत्सव

तािीख: 22 मार्च 2025

समय: सुबह 10:45 बजे से

स्थान: सेममनार हॉल, MERI कॉलेज, नई मिल्ली

REGALIA एक प्रीममयम ज्वेलरी ब्ाां ड जो "effortless elegance" (सहज सुांिरता) को अपनी पहर्ान

मानता है — का बहुप्रतीमित लॉन्च इवेंट अत्यांत उत्साह और समिय भागीिारी के साथ सांपन्न हुआ।

कायचिम का सांर्ालन सुश्री रामिका शमाच और सुश्री तमनशा जैन ने मकया, मजन्ोांने अपने आत्मीय स्वागत

और आकर्चक प्रस्तुमतकरण से पूरे आयोजन का माहौल जीवां त बना मिया।

इस भव्य आयोजन की शोभा बढाने के मलए REGALIA की नेतृत्व टीम तथा मुख्य सिस्य उपस्थथत रहे :

 सश्री महहमा िाजपूत, मख्य कायटकािी अहिकािी (CEO)

 श्री मोहहत भािद्वाज, प्रबुंि हनदे शक (Managing Director)

 श्री हदवेश महतो, प्रमख हनवेशक (Lead Investor)

कायट क्रमम का क्रमम

10:45 AM – प्रारां मभक भार्ण

मेज़बानोां ने कायच िम की शु रुआत स्वागत भार्ण से की, मजसमें उन्ोांने अमतमथयोां का पररर्य मिया और

REGALIA ब्ाां ड की प्रस्तुमत की आिारमशला रखी।

10:55 AM – प्रमोशनल वीमडयो प्रस्तुमत

इसके पश्चात एक खूबसूरती से मनममचत प्रमोशनल वीमडयो प्रस्तुत मकया गया, मजसने REGALIA की ज्वेलरी

कलेक्शन की एक झलक िशचकोां को िी। इस वीमडयो ने ब्ाां ड की पररष्कृत, ग्रेसफुल और कालातीत छमव

को प्रभावी रूप से प्रस्तुत मकया।

11:00 AM – फैशन शो

REGALIA टीम द्वारा एक भव्य फैशन शो आयोमजत मकया गया मजसमें ब्ाां ड की िू सरी कलेक्शन का

अनावरण मकया गया। मॉडल्स ने REGALIA की मवमशष्ट मडज़ाइनोां को बेहि आकर्चक ढां ग से प्रस्तुत मकया,

मजससे ब्ाां ड की गुणवत्ता और मशल्पकला की झलक स्पष्ट हुई।

11:10 AM – मीमडया बातर्ीत

इसके बाि मीमडया सांवाि सत्र आयोमजत मकया गया। CEO ममहमा राजपूत ने ब्ाां ड की यात्रा, िशचन और

भमवष्य की योजनाओां के बारे में मवस्तार से र्र्ाच की। उनके मवर्ारोां से उनके रणनीमतक दृमष्टकोण और

भावनात्मक जुडाव की झलक ममली।

MD मोमहत भारद्वाज और मनवेशक मिवेश महतो ने भी पत्रकारोां के प्रश्ोां के उत्तर मिए, मजसमें उन्ोांने ब्ाां ड

के सांर्ालन, बाज़ार रणनीमत और मनवेश मवश्वास के बारे में आत्ममवश्वास से भरी जानकारी साझा की।

समापन

मेज़बानोां ने उपस्थथत सभी मेहमानोां, मीमडया प्रमतमनमियोां और टीम सिस्योां का आभार व्यक्त करते हुए

कायचिम का समापन मकया। समापन भार्ण में REGALIA के सुनहरे भमवष्य की आशा और उत्साह स्पष्ट

रूप से मिखाई मिया।

हनष्कर्ट

REGALIA का लॉन्च इवेंट एक योजनाबद्ध, प्रभावशाली और अत्यांत सफल आयोजन रहा। दृश्य प्रस्तुमत,

फैशन शो और ब्ाां ड नेतृत्व की भागीिारी ने इसे एक यािगार अनुभव बना मिया। REGALIA ने ज्वेलरी की

िु मनया में अपने प्रवेश की शुरुआत आत्ममवश्वास और गररमा के साथ की है , और यह ब्ाां ड मनमश्चत रूप से

आने वाले समय में अपनी मवशेर् पहर्ान बनाएगा।

 MY ROLE IN THE PRESS CONFERENCE/ EVENT

As the photographer and a key member of the social media team for the Regalia – Effortless

Elegance press conference, my role was focused on visually capturing and digitally amplifying the

launch of the brand’s second jewellery collection, with a spotlight on its refined silver pieces. This

milestone event was pivotal in reinforcing Regalia’s presence in the luxury jewellery space, and

my contribution helped shape how the brand’s story reached audiences beyond the venue.

In the lead-up to the event, I collaborated closely with the creative and brand teams to plan visual

content strategies aligned with Regalia’s elegant identity. I developed a shot list that emphasized

key design elements, speaker moments, behind-the-scenes preparation, and audience interactions.

Simultaneously, I helped craft a real-time social media plan to ensure live coverage and sustained

digital engagement.

On the day of the press conference, I was responsible for capturing compelling, high-quality

imagery that showcased the atmosphere, details, and emotional highlights of the event. From

candid moments to product close-ups, my lens was focused on telling a cohesive and visually rich

story. I also managed live social media updates, including Stories, reels, and posts that engaged

both in-person attendees and online followers in real time.

My dual role required agility, a keen eye for aesthetics, and a strong understanding of Regalia’s

visual tone. The content I produced and shared played a crucial role in extending the event’s

impact, creating lasting impressions, and enhancing brand visibility across platforms. Being part

of this launch allowed me to merge creativity with strategy, contributing meaningfully to the

event’s success and the brand’s digital narrative.

 COMPREHENSIVE VIVA

First Year

Semester: 1

Communication Concept and Process

The Learning outcomes of the communication concept and process include:

1. Recognize the vital role of effective communication in building and maintaining strong

personal and professional relationships.

2. Identify and utilize various communication channels, including verbal, nonverbal, written,

and visual methods.

3. Develop active listening skills and cultivate empathy to enhance the quality and clarity of

interactions.

4. Understand the impact of cultural and social differences on communication and adapt

strategies to ensure respectful and effective exchanges across diverse contexts.

5. Strengthen critical thinking abilities to effectively analyze, interpret, and evaluate

communication messages.

6. Create and apply effective communication strategies tailored to diverse audiences and

situations.

7. Understand ethical principles in communication and practice responsible, respectful

messaging.

8. Enhance persuasive communication skills, including negotiation techniques and conflict

resolution methods.
Contemporary India: An Overview

The learning outcomes of contemporary India can be broadly categorized into the following:

1. Social and Cultural Learning – India has many religions, traditions, and customs.

Students should learn about India's rich history and diverse culture.

2. Economic Learning – India’s economy is growing fast. Students should understand

industries like farming, manufacturing, and services. They should also know about

problems like poverty, unemployment, and inequality.

3. Political Learning – India is the world’s largest democracy. Students should learn how

the government works and about different political parties and their ideas.

4. Environmental Learning – India faces issues like pollution, deforestation, and climate

change. Students should understand these problems and the efforts to solve them.

5. Technological Learning – India is a leader in technology, especially in IT. Students should

learn about new technology and how it affects people and the economy.

Overall, learning about modern India should help students understand the country better and

develop useful skills.

Basics of Design and Graphics-I

1. Understanding Design Principles – Learn key design concepts like balance, contrast, and

hierarchy. These principles help create visually appealing and well-structured designs.

They ensure clarity and effectiveness in communication.

2. Proficiency in Design Software – Develop skills in tools like Photoshop, Illustrator, and

InDesign. These programs are essential for creating and editing graphics. Mastering them

helps in producing professional-quality designs.

3. Effective Visual Communication – Understand how to convey messages using colours,

fonts, images, and layouts. Good design makes information clear and engaging. This skill

is important for branding and marketing.

4. Creative Problem-Solving – Learn to think outside the box and find innovative design

solutions. Creativity helps in making unique and effective visuals. This skill is useful for

client projects and branding.

5. Typography & Layout – Understand how to choose fonts and arrange elements properly.

A well-structured design improves readability and aesthetics. Typography plays a key role

in branding and advertising.

6. Image Editing – Learn techniques to enhance and retouch images for better quality.

Editing tools help in improving colours, removing flaws, and making images more

appealing. This is useful for digital and print media.

7. Design History & Theory – Explore the evolution of graphic design and famous

designers. Understanding past styles helps in creating modern and unique designs. Design

history influences current trends.

8. Portfolio Development – Build a collection of design projects to showcase creativity and

skills. A strong portfolio helps in job applications and freelance work. It demonstrates

expertise and artistic style.

9. UX/UI Design Basics – Learn how to create user-friendly and visually appealing digital

designs. UX/UI focuses on making websites and apps easy to navigate. This ensures a

better experience for users.

10. Collaboration & Communication – Improve teamwork skills by working on group

projects. Learn to give and receive constructive feedback. Effective communication is key

in professional design work.

Writing Skills

1. Understanding Different Writing Styles – Learn to write in descriptive, narrative,

objective, and reflective styles for various media formats.

2. Strong Grammar & Vocabulary – Improve language skills through grammar exercises

based on print and electronic media.

3. Writing for Different Platforms – Develop skills to write for news, blogs, social media,

and official correspondence in both print and digital media.

4. Ethical Media Writing – Understand the importance of accuracy, fairness, and

responsibility in media content creation.

5. Mastering the Writing Process – Learn brainstorming techniques, idea organization,

structuring arguments, and formatting in APA style.

6. Online Writing & Communication – Gain expertise in writing for social media, emails,

blogs, and digital platforms while maintaining professionalism.

7. Translation & Transcreation Skills – Understand the significance of translation in Indian

media and practice translating between English and Hindi.

Communication Skills Lab

1. Better Speaking & Presentation Skills – Learn to speak clearly, structure ideas

effectively, and deliver engaging presentations with confidence.

2. Stronger Listening Skills – Develop active listening techniques to understand messages

better and respond thoughtfully in conversations.

3. Improved Writing Skills – Practice writing clear, concise, and well-structured messages

for emails, reports, and other professional communication.

4. More Confidence in Communication – Build self-assurance to express ideas confidently

in different social and professional settings.

5. Understanding Body Language – Learn to interpret and use gestures, facial expressions,

and tone to improve communication effectiveness.

6. Better Interpersonal Skills – Enhance relationship-building skills by learning how to

communicate respectfully and effectively with others.

7. Cultural Awareness – Understand different cultural perspectives and learn how to

communicate sensitively with diverse groups.

8. Using Technology in Communication – Gain knowledge of modern communication tools

like emails, video conferencing, and social media for effective interaction.

9. Problem-Solving & Conflict Resolution – Learn techniques to manage conflicts,

negotiate solutions, and communicate in challenging situations.

Contemporary India: Lab

There are several contemporary issues and debates in India that are currently being discussed

and debated. Some of these include:

1. Citizenship Law & NRC – The Citizenship Amendment Act (CAA) and National Register

of Citizens (NRC) have led to protests and discussions about who qualifies as a citizen in

India.

2. Farmers' Protests – Farmers across India have been protesting against government

policies that they believe harm their livelihoods and farming practices.

3. COVID-19 Impact – The pandemic affected India deeply, leading to debates on how the

government handled the crisis, vaccine distribution, and its effect on the economy.

4. Gender Inequality & Women's Safety – There are ongoing discussions about the need

for stronger laws and policies to protect women and promote gender equality.

5. Environmental Issues – India faces serious problems like air pollution, deforestation, and

climate change, with debates on how to balance development and environmental

protection.
Design and Graphics-I Lab

The learning outcomes of a graphics and designing lab may vary depending on the specific

course or program, but some common outcomes may include:

1. Using Design Software – Learn how to use popular design tools like Photoshop,

Illustrator, and InDesign to create professional designs.

2. Understanding Design Basics – Gain knowledge of colour theory, typography, and layout

to make designs look balanced and visually appealing.

3. Creating Graphics – Develop skills to design different types of graphics, such as logos,

posters, brochures, and advertisements.

4. Image Editing & Retouching – Learn how to enhance, modify, and improve images for

better quality and impact.

5. User Experience (UX) & Interface Design (UI) – Understand how to design websites

and apps that are easy to navigate and user-friendly.

6. Teamwork & Collaboration – Work with others on design projects, give and receive

feedback, and improve communication skills.

7. Problem-Solving with Design – Use creative thinking to solve design challenges and

make innovative visuals for different purposes.

8. Building a Portfolio – Create a collection of design projects to showcase skills and help

in securing jobs or freelance opportunities.

Writing Skills Lab

1. Better Translation Skills: Learn how to translate between languages accurately while

keeping the meaning the same.

2. Transliteration and Creative Writing: Practice converting scripts (like Hindi to English)

and learn how to adapt messages for different cultures or audiences.

3. Formal vs Informal Writing: Understand how to write in a formal tone for reports or a

casual tone for social media or blogs, depending on the situation.

4. Cultural Sensitivity: Learn how to adjust your writing to suit different cultures and

audiences.

5. Bilingual Writing: Improve your ability to write in both Hindi and English, making your

work accessible to more people.

6. Audience Awareness: Understand the importance of tailoring your message to your

audience, whether it's for a formal setting or casual conversation.

7. Practical Writing Tips: Gain tools for creating clear, engaging content in both languages.

This approach helps us in making our writing adaptable, culturally sensitive and suitable for a

range of media platforms.

 First Year

Semester: 2

Print Journalism
1. Basics of Journalism – Students will understand the key principles of journalism, such as

fairness, accuracy, objectivity, and ethics.

2. Research and Reporting – Students will learn how to gather information, conduct

interviews, and research topics to create well-informed news stories.

3. News Writing – Students will develop strong writing skills, learning to write clear,

concise, and engaging news stories using proper journalism formats like AP style.

4. Critical Thinking – Students will learn how to analyse information, fact-check sources,

and separate facts from opinions to ensure accurate and credible reporting.

5. Interviewing Skills – Students will practice effective interviewing techniques, including

asking the right questions and engaging with sources professionally.

6. Editing and Proofreading – Students will gain skills in editing and proofreading news

articles to improve clarity, accuracy, and grammar before publishing.

7. News Technology – Students will become familiar with modern tools used in journalism,

such as social media, digital recording devices, and content management systems.

8. Media Law and Ethics – Students will learn about important legal and ethical issues in

journalism, including libel, privacy, copyright, and avoiding bias.

9. Teamwork in a Newsroom – Students will understand how to collaborate with editors,

reporters, and photographers to produce quality journalism under deadlines.

Media Laws and Ethics

1. Understanding Media Laws – Learn about the legal rules that govern media, including

defamation, privacy, copyright, and freedom of speech.

2. Media Ethics – Understand key ethical principles like accuracy, fairness, objectivity, and

transparency that guide responsible journalism.

3. Critical Thinking – Develop skills to analyse media content and recognize potential legal

and ethical issues.

4. Media’s Role in Society – Understand how media influences public opinion and why

journalists must act in the public’s best interest.

5. Impact of Technology – Learn how digital platforms, social media, and online privacy

affect media laws and ethics.

6. Practical Application – Gain hands-on experience in applying legal and ethical principles

while writing, reporting, editing, and producing content.

These skills help media professionals navigate legal and ethical challenges and maintain integrity

in their work.
Still Photography

1. Photography Basics – Understand key concepts like exposure, shutter speed, aperture,

ISO, and composition.

2. Editing and Post-Processing – Learn to enhance images using software like Adobe

Photoshop or Lightroom.

3. History of Photography – Explore how photography has evolved over time.

4. Critical Analysis – Develop the ability to evaluate and analyze photographs effectively.

5. Exploring Photography Styles – Experiment with different genres such as portrait,

landscape, documentary, and conceptual photography.

6. Personal Style – Develop a unique artistic voice and photography style.

7. Ethics in Photography – Understand issues like representation, consent, and privacy in

photography.

8. Building a Portfolio – Create a collection of work showcasing technical skills, creativity,

and conceptual thinking.

9. Professional Presentation – Learn how to present and exhibit photographs in a

professional setting.

10. Photography as Communication – Appreciate the power of photography in expressing

ideas, emotions, and experiences.

Sports Journalism

1. Understanding Sports Journalism Principles – Learn the ethics, accuracy, and fairness

required in sports reporting.

2. Research and Reporting Skills – Develop the ability to gather data, conduct interviews,

and write engaging sports stories.

3. Multimedia and Digital Content Creation – Gain skills in producing and editing audio,

video, and digital sports content.

4. Knowledge of Sports History and Industry Trends – Understand the evolution of

sports, major events, and current trends shaping the industry.

Print Journalism Lab

The learning outcomes of a print journalism lab may include:

1. Developing skills in research and information gathering: Students will learn how to

find and verify information from different sources.

2. Writing and editing skills: Students will learn how to write news articles, features,

and other types of stories for print media. They will also learn how to edit their work for

accuracy, clarity, and style.

3. Interviewing skills: Students will learn how to conduct effective interviews with

sources and how to write quotes and paraphrases.

4. Understanding of news values: Students will learn how to identify news values and

how to prioritize stories based on their importance and relevance.

5. Ethics and professionalism: Students will learn about the ethical and professional

standards that apply to journalism and how to apply them in their work.

6. Layout and design: Students will learn about the principles of layout and design for

print media and how to create effective layouts for their stories.

7. Multimedia skills: Students may also learn how to incorporate multimedia elements,

such as photos and videos, into their print stories.

Still Photography Lab

The learning outcomes of a design and photography lab may include:

1. Understanding the principles of design and composition: Students will learn how to

use design elements such as colour, shape, line, texture, and space to create visual

appealing compositions.

2. Developing technical skills: Students will learn how to use cameras, lighting

equipment, and editing software to create high-quality photographs.

3. Developing creativity and problem-solving skills: Students will learn how to think

creatively and find solutions to design and photography challenges.

4. Developing communication skills: Students will learn how to effectively

communicate their ideas and concepts through visual media.

5. Understanding the role of design and photography in society: Students will learn

how design and photography can influence and shape our perceptions of the world around

us.

6. Developing a portfolio: Students will have the opportunity to create a portfolio of their

work, which can be used to showcase their skills and attract potential clients or employers.
Sports Journalism Lab

The learning outcomes of a sports journalism lab may include:

1. Sports Reporting Skills – Learn how to report on sports events, write match reports, and

interview players and coaches.

2. Understanding Media in Sports – Explore how media impacts sports, the ethics of sports

journalism, and the challenges journalists face.

3. Better Writing Skills – Learn to write engaging sports stories using the right tone,

language, and structure.

4. Multimedia Skills – Learn to use photos, videos, and podcasts to make sports stories more

engaging.

5. Hands-On Experience – Gain practical experience by covering local sports events,

creating sports content, and working on projects.

6. Critical Thinking – Develop the ability to analyse sports events, identify key issues, and

provide meaningful insights.

7. Building a Portfolio – Create a collection of work to showcase skills to future employers

in the sports journalism industry.

Design and Graphics-II Lab

1. Proficiency in Design Software – Gain hands-on experience in using design software like

CorelDraw and InDesign for layout and print media.

2. Creative Layout and Composition – Learn to create visually appealing designs for

invitations, logos, calendars, book covers, and magazines.

3. Practical Application of Design Principles – Apply design elements such as typography,

colour schemes, and alignment to produce professional-quality layouts.

4. Print Media Expertise – Understand how to design and format content specifically for

print, ensuring high-quality outputs.

5. Project-Based Learning – Develop real-world design projects like magazines, book

covers, and branding materials to build a strong portfolio.

6. Attention to Detail – Improve skills in refining layouts, ensuring precision in alignment,

spacing, and readability for print materials.

7. Time Management & Workflow – Learn to efficiently manage design projects, meeting

deadlines while maintaining creativity and quality.

 Second Year

Semester: 3

Development Communication
1. Role of Communication in Development – Understand how communication can drive

social change and contribute to development initiatives.

2. Knowledge of Development Theories – Learn about different development models and

how communication plays a role in their implementation.

3. Designing Communication Strategies – Develop the ability to create effective

communication plans tailored to different audiences for development projects.

4. Understanding Communication Technologies – Gain insights into various

communication tools and technologies used in development work, along with their

advantages and limitations.

5. Evaluating Communication Impact – Learn how to assess the effectiveness of

communication efforts in achieving development goals.

6. Ethical Considerations – Understand key ethical issues like cultural sensitivity, power

dynamics, and privacy concerns in development communication.

7. Interdisciplinary Collaboration – Build teamwork skills to work effectively with experts

from different fields in development projects.

Radio Programming and Production

1. Understanding Radio Broadcasting – Learn about the history, evolution, and societal

impact of radio as a communication medium.

2. Role of a Radio Producer – Gain insights into the responsibilities, skills, and techniques

needed to produce engaging radio programs.

3. Audio Recording & Editing – Develop technical skills in using recording equipment and

editing software for high-quality sound production.

4. Types of Radio Programs – Understand various radio formats, including news, talk

shows, music programs, and storytelling segments.

5. Scriptwriting for Radio – Learn how to craft compelling scripts with engaging dialogue

and strong storytelling techniques.

6. Audio Production Techniques – Master sound design, music selection, and audio mixing

to enhance the listening experience.

7. Audience Engagement Strategies – Explore techniques to attract and retain listeners

through interactive and engaging content.

8. Legal & Ethical Considerations – Understand copyright laws, privacy issues, and

broadcasting regulations in radio production.

9. Marketing & Promotion – Learn strategies for promoting radio shows, building an

audience, and managing advertising campaigns.

10. Collaboration in Radio Production – Develop teamwork skills to work effectively with

producers, hosts, and technical staff.

Video Camera, Lights, and Sound

1. Mastering Lighting Techniques – Understand how color temperature, intensity, and

direction influence the mood and tone of a video.

2. Using Lighting Equipment – Learn to operate tools like softboxes, reflectors, and LED

panels to create professional lighting effects.

3. Capturing High-Quality Sound – Gain knowledge of recording clear and crisp audio,

understanding the role of sound in video production.

4. Microphone & Audio Techniques – Learn to use different microphones (shotgun,

lavalier, handheld) effectively in various shooting environments.

5. Audio Editing & Post-Production – Develop skills in noise reduction, equalization, and

other post-production techniques for enhanced sound quality.

6. Troubleshooting Lighting & Sound Issues – Learn how to solve common problems like

shadows, glare, and background noise for seamless video production.

Video Editing

The learning outcomes of Video Editing include:

1. Technical Skills – Gain proficiency in using professional video editing software, learning

basic to advanced tools, shortcuts, and techniques for smooth editing.

2. Editing Principles – Understand key editing concepts such as pacing, rhythm, continuity,

and visual flow to maintain seamless transitions and engaging storytelling.

3. Creative Expression – Explore various editing techniques like transitions, effects, color

grading, and audio mixing to enhance the mood and impact of the video.

4. Narrative Structure – Learn how to organize and arrange clips logically to tell compelling

stories, whether for films, documentaries, advertisements, or social media content.

5. Visual Communication – Develop an understanding of framing, composition, and visual

hierarchy to create visually appealing and meaningful edits.

6. Collaboration – Work effectively with directors, cinematographers, sound designers, and

other team members to produce high-quality videos with a cohesive vision.

7. Problem-Solving – Troubleshoot common technical issues like poor footage quality, audio

mismatches, or rendering problems and apply creative solutions.

8. Critique & Feedback – Learn to analyze your own and others’ work, give and receive

constructive feedback, and refine your editing for better results.

9. Industry Standards – Get familiar with professional workflows, file formats, exporting

techniques, and editing practices used in the film, TV, advertising, and digital media

industries.

10. Ethical Considerations – Understand copyright laws, ethical storytelling, and responsible

editing to ensure integrity and fairness in content representation.

Radio Programming and Production Lab

1. Fundamentals of Radio Broadcasting – Learn the principles of sound, recording, editing,

and mixing for professional-quality radio content.

2. Content Creation – Develop skills in writing and producing radio segments like news,

features, interviews, and documentaries.

3. Technical Proficiency – Gain hands-on experience with radio equipment, including

microphones, mixers, and digital audio workstations (DAWs).

4. Ethical & Legal Awareness – Understand the role of radio in society and the ethical/legal

aspects of broadcasting, such as copyright and media regulations.

5. Collaboration & Teamwork – Work with producers, hosts, and technicians to create

cohesive and engaging radio programs.

6. Live Broadcasting Skills – Learn to announce, interview, and host live radio shows,

handling real-time challenges with confidence.

7. Critical Listening & Analysis – Develop the ability to assess and evaluate radio content

for quality, engagement, and audience impact.

8. Understanding Radio Formats – Explore different radio genres, such as music shows,

talk radio, sports commentary, and news programming.

Video Camera, Lights, and Sound Lab

1. Fundamentals of Video Production – Learn essential camera settings, lighting

techniques, sound recording, and editing basics.

2. Pre-Production Skills – Develop proficiency in scriptwriting, storyboarding, and

production planning for a well-structured shoot.

3. Production Techniques – Gain hands-on experience with camera operations, lighting

setups, sound recording, and directing.

4. Post-Production Mastery – Learn video editing, color grading, and sound mixing to

enhance the final output.

5. Industry Applications – Understand the role of video production in marketing,

advertising, journalism, entertainment, and other fields.

6. Critical Analysis & Evaluation – Develop the ability to assess the effectiveness of various

video production techniques.

7. Ethical & Legal Awareness – Learn about copyright laws, media ethics, and privacy

considerations in video production.

8. Teamwork & Collaboration – Work in teams on group projects to enhance cooperation

and project management skills.

9. Presentation & Communication – Improve skills in presenting and discussing video

projects effectively.

10. Creativity & Problem-Solving – Overcome production challenges with innovative

solutions to achieve high-quality results.

Video Editing Lab

1. Proficiency with Editing Software: Develop proficiency in using industry-standard

video editing software, such as Adobe Premiere Pro, Final Cut Pro to perform basic to

advanced editing tasks.

2. Practical Application of Editing Techniques: Apply various editing techniques,

including cutting, trimming, transitions, effects, color correction, audio mixing, and titling,

to manipulate video footage and professional-looking projects.

3. Workflow Efficiency: Learn efficient editing workflows and keyboard shortcuts to

streamline the editing process and maximize productivity.

4. Project Organization and Management: Practice effective project organization and

management strategies, including file management, project versioning, and backup

procedures to maintain a well-organized editing workspace and ensure project integrity.

5. Collaboration and Communication: Collaborate with other team members, such as

directors, producers, and cinematographers, to understand their roles and communicate

effectively to achieve the desired creative vision.

6. Creative Problem-Solving: Develop creative problem-solving skills by addressing

technical challenges, troubleshooting issues, and finding innovative solutions to achieve

desired visual effects or storytelling objectives.

7. Feedback and Revision: Solicit feedback on editing projects from peers and

instructors, and learn how to incorporate constructive feedback into revisions to improve

the quality and effectiveness of the final product.

Summer Training Report (STR)

Learning Summary of My Internship at News Nasha as a Content Writer, Every task I handled was

purpose-driven. A clear focus and a positive attitude proved essential for the successful execution

of my responsibilities.

• Gained practical experience in a professional media environment, fulfilling academic internship

requirements.

• Built valuable connections in the media industry that may benefit future career opportunities.

• Acquired essential knowledge, professional attitude, and practical writing skills.

• Enhanced my awareness, understanding, and information on current affairs and news reporting.
 Second Year

Semester: 4

Basics of Advertising

1. Role of Advertising in Marketing – You’ll learn why advertising is important and how

it helps in selling products or services as part of a bigger marketing strategy.

2. Knowing Your Audience – You’ll discover how to identify the right people for your

product and create ads that appeal to them.

3. Creating Powerful Ads – You’ll understand how to make eye-catching and persuasive

ads using strong headlines, convincing words, and emotional connections.

4. Picking the Right Advertising Platforms – You’ll explore different ways to advertise,

like print, TV, radio, and online, and choose the best one for your audience.

5. Checking Ad Success – You’ll learn how to measure if your ads are working by tracking

sales, gathering customer feedback, and analysing website visits.

Overall, the basics of advertising will equip you with the knowledge and skills needed to create

selective advertising campaigns that reach your target audience and drive sales.
Basics of Public Relations

1. Understand the role and importance of public relations in organizations and socially.

2. Identify and apply the key principles and best practices of effective public relations.

3. Develop and implement a basic public relations plan or campaign.4. 5. Create and deliver

effective messages to target audiences through various communication channels.

4. Analyse and evaluate the effectiveness of public relations efforts using relevant metrics

and tools.

5. Understand the ethical and legal considerations in public relations practice.

6. Apply critical thinking and problem-solving skills to real-world public relations

challenges.

7. Collaborate effectively with team members and stakeholders in a public relations context.

8. Communicate professionally and persuasively in written and oral formats.

9. Stay up-to-date with current trends and developments in the field of public relations.
Basics of Television Programming and Production
1. Educational Content – TV shows can teach subjects like history, science, and culture in

an engaging way.

2. Raising Social Awareness – Programs can highlight important social issues and different

viewpoints.

3. Creativity & Innovation – Producing TV content requires creativity in storytelling,

cinematography, and editing.

4. Technical Skills – You’ll learn camera operation, sound recording, and video editing

techniques.

5. Teamwork & Collaboration – Making a TV show requires teamwork between producers,

directors, writers, and crew members.

6. Critical Thinking – Some programs encourage viewers to think deeply about complex

topics.

7. Cultural Understanding – TV can help audiences learn about different cultures and

traditions.
Corporate Communication

1. Role of Corporate Communication – It helps organizations share clear messages to

achieve business goals and maintain a strong reputation.

2. Creating Effective Strategies – Communication strategies should align with the

company’s mission, vision, and values to ensure consistency.

3. Improving Communication Skills – Strong writing, speaking, and interpersonal skills

help convey messages effectively in a professional setting.

4. Building Strong Relationships – Engaging with employees, customers, investors, and the
media fosters trust and a positive brand image.

5. Handling Crisis Communication – A crisis plan helps organizations respond effectively

to challenges and protect their reputation.

6. Using Digital Tools – Social media, websites, and digital platforms enhance corporate
communication and audience engagement.

7. Measuring Communication Success – Analysing feedback and data helps improve future
communication strategies for better impact.

8. Global & Cultural Awareness – Understanding cultural differences ensures effective

communication in international and diverse business environments.
Advertising Lab
1. Purpose of Advertising – Advertising promotes products, services, and brands to attract

potential customers.

2. Types of Advertising – Learn about different forms of advertising, such as print, TV,

radio, online, and outdoor ads.

3. Target Audience Understanding – Knowing your audience helps in designing effective

and engaging ad campaigns.

4. Creating Impactful Messages – Advertisements should be clear, persuasive, and

memorable to capture attention.

5. Role of Creativity – Creativity makes ads stand out and ensures they leave a lasting

impression on viewers.

6. Measuring Success – Tracking the effectiveness of ads helps determine if a campaign is

successful.

7. Ethical Advertising – Ads should be truthful, ethical, and not misleading to maintain

consumer trust.
Public Relations Lab

1. Practical PR Skills – Learn essential PR techniques like handling media interactions,

managing crisis situations, planning successful events, and using social media for brand

promotion.

2. Role of PR in Organizations – Understand how public relations helps build a company's

image, maintain trust with stakeholders, and communicate effectively during both normal

and crisis situations.

3. Case Study Analysis – Examine past PR campaigns, both successful and failed, to

understand strategies, mistakes, and lessons that can be applied in real-world scenarios.

4. Creating Communication Strategies – Learn how to craft messages that suit different

audiences, ensuring clear, engaging, and persuasive communication across various

platforms.

5. Research & Evaluation – Develop skills in conducting audience research, analyzing

media coverage, and measuring the success of PR activities using key performance

indicators.

6. Team Collaboration – Work in groups to brainstorm ideas, develop PR plans, and execute

campaigns, gaining experience in teamwork and project management.

7. Critical Thinking & Problem-Solving – Learn to identify challenges in PR, think

strategically, and develop innovative solutions to manage public perception and brand

reputation.

8. Ethics & Best Practices – Understand ethical considerations in PR, including

transparency, honesty, and responsible communication to maintain credibility and public

trust.
Television Production Lab

1. Basics of TV Production – Learn fundamental skills like operating cameras, setting up

lighting, recording sound, and editing videos to create high-quality TV content.

2. Developing Technical Skills – Gain hands-on experience with industry-standard

equipment and software used in professional TV production.

3. Planning & Execution – Understand the full production process, from pre-production

(scripting and planning) to production (filming) and post-production (editing and

finalizing).

4. Collaboration & Teamwork – Work effectively with directors, producers, camera

operators, and other crew members to create a seamless production.

5. Communication Skills – Improve verbal and non-verbal communication, including active

listening, giving constructive feedback, and presenting ideas clearly.

6. Creativity & Innovation – Learn to think outside the box, experiment with storytelling

techniques, and create unique, engaging content.

7. Time Management – Develop the ability to work under deadlines, plan production

schedules efficiently, and complete projects on time.

8. Professionalism – Understand the importance of punctuality, attention to detail, and

maintaining high industry standards to build a successful career in TV production.

Corporate Communication Lab

1. Role of Communication in Corporate Settings – Learn how effective communication

supports business goals, enhances teamwork, and strengthens brand reputation.

2. Business Writing Skills – Develop the ability to write clear and professional business

documents, such as memos, reports, and emails.

3. Communication Channels – Understand how to use different platforms like social media,

emails, and face-to-face communication for corporate messaging.

4. Public Speaking & Presentation Skills – Gain confidence in delivering presentations,

speaking clearly, and engaging audiences effectively.

5. Branding & Reputation Management – Learn how corporate communication influences

a company’s image, trust, and long-term success.

6. Crisis Communication & Issues Management – Develop skills to handle crises, respond

to challenges, and maintain public trust during difficult situations.

7. Ethical Considerations – Understand ethical principles in corporate communication,

including transparency, honesty, and responsible messaging.

8. Media Relations & Journalism – Learn how to interact with journalists, craft press

releases, and manage media inquiries to maintain positive public relations.

9. Communication in Organizational Change – Understand how effective communication

helps manage changes within a company and ensures smooth transitions.

10. Engaging with Diverse Audiences – Develop strategies to communicate effectively with

employees, customers, investors, and other stakeholders.

 Third Year

Semester: 5

Basics of New Media

1. Understanding New Media – Learn what new media is, its characteristics, and how it has

evolved with digital advancements.

2. Media Convergence – Explore how traditional and digital media merge across different

platforms, changing how content is created, shared, and consumed.

3. Digital Literacy – Develop skills to critically analyze and navigate digital platforms like

websites, social media, online videos, and mobile apps.

4. Social Media & Networking – Understand the role of social media in communication,

collaboration, and community-building for individuals and businesses.

5. Content Creation & Curation – Learn how to create, edit, and manage digital content,

including text, images, audio, and video, using digital tools.

6. Audience Engagement – Discover strategies to attract and interact with online audiences

through content optimization, targeting, and user-generated content.

7. Ethics & Privacy – Examine digital ethics, including privacy issues, data security, online

harassment, misinformation, and responsible internet usage.

8. Digital Marketing & Advertising – Gain knowledge of online marketing techniques like

SEO, social media marketing, email campaigns, and digital ads.

9. Media Regulation & Policy – Understand laws and policies affecting digital content,

including copyright, censorship, net neutrality, and privacy regulations.

10. Cultural & Social Impacts – Explore how new media shapes communication, social

interactions, identity, and media consumption in modern society.

Media Research

1. Research Design – Learn how to create a structured research plan, formulating clear

questions, hypotheses, and objectives while selecting appropriate research methods.

2. Literature Review – Develop skills to analyse and evaluate existing studies, theories, and

scholarly debates to build a strong foundation for research.

3. Research Methodologies – Understand various qualitative and quantitative research

methods, such as surveys, interviews, content analysis, and experiments.

4. Data Collection – Learn techniques for gathering primary and secondary data through

sampling, surveys, interviews, and other research instruments.

5. Data Analysis – Gain expertise in analysing data using statistical tools and qualitative

techniques to interpret findings accurately.

6. Ethical Considerations – Understand ethical principles in research, including privacy,

informed consent, and data integrity, ensuring responsible research practices.

7. Critical Thinking & Analysis – Develop analytical skills to assess research questions,

evaluate findings, and engage in academic discussions.

8. Writing & Presentation Skills – Enhance the ability to communicate research findings

effectively through reports, presentations, and academic papers.

9. Research Ethics & Integrity – Learn the importance of maintaining academic honesty,

avoiding plagiarism, and upholding professional research standards.

10. Research Project Management – Acquire project management skills to organize,

execute, and manage research timelines, resources, and challenges efficiently.

Event Management

1. Event Planning & Coordination – Learn to plan, organize, and manage various events,

from corporate conferences to weddings and festivals, ensuring smooth execution.

2. Budgeting & Financial Management – Develop skills in creating budgets, negotiating

with vendors, tracking expenses, and managing event finances effectively.

3. Event Marketing & Promotion – Understand how to attract attendees using market

research, branding, advertising, social media, and PR strategies.

4. Venue Selection & Logistics – Learn how to choose venues, manage site layouts,

coordinate transportation, and handle logistics for seamless event operations.

5. Risk Management & Contingency Planning – Identify potential risks and create backup

plans to handle emergencies and unforeseen challenges.

6. Stakeholder Engagement & Communication – Build strong relationships with clients,

sponsors, vendors, and teams through effective communication and collaboration.

7. Event Design & Production – Explore elements like décor, lighting, sound, and

entertainment to craft engaging and memorable event experiences.

8. Project Management – Apply scheduling, task delegation, and timeline management to

ensure efficient and timely event execution.

9. Team Leadership & Collaboration – Develop leadership skills to motivate teams, resolve

conflicts, and foster teamwork for successful event management.

10. Evaluation & Reflection – Learn how to assess event success, gather feedback, and apply

insights for continuous improvement in future events.

Digital Media Marketing

1. Understanding Digital Marketing Landscape – Explore the digital marketing

ecosystem, key trends, technologies, and platforms shaping modern marketing strategies.

2. Digital Marketing Strategy Development – Learn to create data-driven digital marketing

plans aligned with business goals, audience needs, and market trends.

3. Content Creation & Optimization – Master content creation across text, images, and

videos, optimizing for SEO and user experience to enhance engagement.

4. Social Media Marketing – Develop skills in leveraging social media platforms (Facebook,

Instagram, LinkedIn, etc.) to boost brand awareness and audience engagement.

5. Search Engine Marketing (SEM) – Gain expertise in PPC campaigns, keyword targeting,

and Google Ads to increase search visibility and drive conversions.

6. Email Marketing – Learn to design and execute personalized email campaigns using

segmentation, automation, and performance analytics to nurture customer relationships.

7. Content Marketing – Understand storytelling, content strategy, and distribution

techniques to attract and retain target audiences with valuable digital content.

8. Data Analytics & Measurement – Use analytics tools like Google Analytics and social

media insights to measure performance and refine digital marketing strategies.

New Media Lab

1. Understanding New Media Technologies – Gain knowledge of digital platforms, social

media, VR, AR, and multimedia tools for content creation.

2. Critical Analysis – Develop skills to assess the societal, cultural, political, and

communicative impacts of new media.

3. Media Production Skills – Learn hands-on techniques for producing digital content,

including videos, podcasts, blogs, and interactive websites.

4. Media Literacy – Enhance the ability to evaluate and interpret digital content, recognize

biases, understand algorithms, and assess credibility.

5. Creative Expression – Foster innovation and creativity in leveraging new media

technologies to convey ideas and narratives effectively.

6. Ethical and Legal Issues – Understand key ethical and legal considerations, such as

privacy, copyright laws, and digital rights management.

7. Collaboration and Teamwork – Build teamwork skills through group-based digital media

projects and problem-solving activities.

8. Audience Engagement – Learn techniques to effectively engage and interact with digital

audiences across multiple platforms.

9. Research and Analysis – Conduct research on new media trends, case studies, and

theories, applying analytical skills for deeper insights.

10. Adaptation and Innovation – Cultivate an adaptive mindset to navigate evolving media

landscapes, experimenting with new digital formats and strategies.

Media Research Lab

1. Research Design – Develop the ability to design media research projects, formulating

research questions and selecting appropriate methodologies.

2. Literature Review – Gain proficiency in conducting literature reviews to identify key

research, theories, and debates in media studies.

3. Data Collection – Acquire skills in gathering qualitative (interviews, content analysis) and

quantitative (surveys, experiments) data relevant to media research.

4. Data Analysis – Learn analytical techniques, including qualitative methods (thematic and

discourse analysis) and quantitative methods (statistical analysis, data visualization).

5. Critical Thinking – Enhance critical evaluation of media research, identifying limitations,

biases, and methodological strengths in existing studies.

6. Ethical Considerations – Understand ethical guidelines in media research, covering

consent, privacy, confidentiality, and research integrity.

7. Writing and Presentation Skills – Develop strong academic writing and presentation

skills for research papers, reports, and conferences.

8. Theory Application – Apply media theories to analyse media effects, audience reception,

media production, and representation.

9. Interdisciplinary Perspectives – Integrate concepts from sociology, psychology, cultural

studies, and communication studies into media research.

10. Professional Development – Gain experience in presenting research at academic

conferences and publishing in peer-reviewed journals.

Event Management Lab

1. Event Planning – Understand key aspects of event planning, including setting

objectives, budgeting, scheduling, and logistics.

2. Event Marketing & Promotion – Learn marketing strategies, promotional materials

creation, and audience engagement using digital and traditional channels.

3. Vendor & Sponsor Management – Develop negotiation skills to secure vendors and

sponsors while managing partnerships effectively.

4. Risk Management – Identify risks, implement safety measures, and develop contingency

plans for smooth event execution.

5. Project Management – Apply project management techniques, including task delegation,

timeline management, and resource allocation.

6. Stakeholder Communication – Enhance communication skills to coordinate effectively

with clients, vendors, sponsors, and participants.

7. Event Execution – Gain hands-on experience in onsite event coordination, problem-

solving, and adaptability in dynamic event environments.

8. Evaluation & Feedback – Learn to analyze event performance through post-event

reviews, feedback collection, and success measurement.

9. Creativity & Innovation – Develop innovative event concepts to create unique, engaging,

and memorable experiences for attendees.

10. Professionalism & Ethics – Understand ethical considerations in event management,

including inclusivity, sustainability, and responsible decision-making.

Practical Assignments Completed in the Lab:

1. Gantt Chart Preparation – Created a timeline-based Gantt chart for event organization.

2. Conceptualization & Evaluation of an Event – Planned, executed, and evaluated an

event.

3. Sponsorship Proposal Writing – Drafted a sponsorship proposal for potential event

sponsors.

4. Risk & Crisis Management Plan – Developed a risk management strategy for events.

5. Event Brief Preparation – Outlined key details and objectives of an event.

6. Organized a Musical Event – Successfully managed a music event for in-house members

in the college auditorium.

7. Event Report Writing – Compiled a detailed report analyzing the event’s success and

areas for improvement.

This course provided hands-on experience in event execution, enhancing both organizational and

problem-solving skills essential for a career in event management.

Digital Marketing Lab

1. Understanding Digital Marketing – Learn core strategies, including SEO, SEM, social

media marketing, email marketing, content marketing, and influencer marketing.

2. Digital Marketing Tools & Platforms – Gain hands-on experience with tools like Google

Ads, Facebook Ads Manager, Instagram Insights, email marketing software, and analytics

platforms.

3. Audience Targeting & Segmentation – Develop skills in market research, audience

segmentation, and behavioural targeting for effective campaign personalization.

4. Content Creation & Optimization – Learn how to create engaging content across

platforms (blogs, social media, videos, visuals) and optimize it for better reach and

conversions.

5. Campaign Planning & Execution – Gain practical knowledge in designing, launching,

and managing digital marketing campaigns, including budget allocation and KPI tracking.

6. Data Analysis & Measurement – Learn to analyse campaign performance using digital

analytics tools, interpret key metrics, and improve return on investment (ROI).

7. Conversion Rate Optimization (CRO) – Understand techniques such as landing page

optimization, A/B testing, and retargeting to improve customer conversion rates.

8. Mobile Marketing – Learn mobile-first marketing strategies, including mobile content

optimization, mobile SEO, and mobile advertising techniques.

9. Social Media Management – Develop expertise in social media strategy, content creation,

community engagement, and paid social advertising to achieve business objectives.

 10. Ethical & Legal Considerations – Understand digital marketing ethics, data privacy laws,

advertising regulations, and compliance with disclosure requirements for sponsored

content.

Practical Assignments Completed in the Lab:

1. SEO Strategy Implementation – Conducted keyword research, on-page SEO

optimization, and backlink analysis.

2. Google Ads Campaign – Designed and managed a pay-per-click (PPC) campaign.

3. Social Media Campaign – Created and executed a brand awareness campaign on

platforms like Facebook and Instagram.

4. Email Marketing Campaign – Designed an email marketing sequence with segmentation

and automation.

5. Content Marketing Strategy – Developed blog posts and social media content aligned

with audience engagement goals.

6. A/B Testing & CRO – Ran split tests on ads and landing pages to determine effective

elements.

7. Analytics & Performance Reporting – Used Google Analytics and social media insights

to measure and report on campaign performance.

8. Influencer Marketing Collaboration – Designed an influencer outreach strategy and

monitored engagement metrics.

This course provided real-world digital marketing exposure, enhancing analytical, strategic, and

execution skills essential for a successful career in the field.

Functional Exposure Report (FER)

My internship with Media Binding Relations served as an enriching corporate interface, offering

firsthand exposure to the intricate workings of a Social Media agency. Throughout my tenure as a

Social Media Intern, I developed essential skills in content creation and on-ground execution,

achieving my objectives with efficiency and precision.

Internship Experience and Learnings:

1. Corporate Exposure – Gained first-hand experience in the operations of a PR and Social

Media agency.

2. Content Creation & Execution – Developed skills in crafting engaging content and

implementing PR strategies.

3. Time Management – Ensured timely completion of assignments within the given

timeframe.

4. Practical Learning – Experienced a hands-on work environment different from theoretical

classroom learning.

5. Team Collaboration – Worked in a friendly and dynamic office setting, fostering

continuous learning.

6. Leadership & Communication – Enhanced leadership qualities, teamwork, and

professional communication.

7. Technical Proficiency – Familiarized with social media management tools and analytics

platforms.

8. Overall Growth – Strengthened critical thinking, creativity, and strategic execution in

social media.
 Third Year

Semester: 6

Media Management and Entrepreneurship

1. Understanding Media Industries – Learn about print, broadcast, digital, and new media

platforms.

2. Media Business Models – Explore advertising, subscription, and hybrid revenue models.

3. Strategic Management – Analyze markets, identify growth opportunities, and create

business strategies.

4. Leadership & Teamwork – Develop skills to lead teams, encourage creativity, and foster

collaboration.

5. Financial Management – Understand budgeting, financial planning, and revenue

generation in media.

6. Audience Engagement & Content Strategy – Learn how to attract, engage, and retain

audiences.

7. Media Marketing & Promotion – Gain expertise in branding, advertising, and public

relations.

8. Media Entrepreneurship – Discover how to start, fund, and grow a media business.

9. Innovation & Technology – Adapt to technological changes and use emerging media

tools.

10. Global Perspectives – Understand international media trends and expand businesses

globally.

11. Critical Thinking & Problem-Solving – Develop skills to solve challenges in media

management.
Global Media: An Overview

1. Global Media Systems – Understand how media industries worldwide have evolved, their

structures, and key players shaping the industry.

2. Media & Culture – Learn how media influences cultural identities, values, and

representations of race, gender, and class across societies.

3. Transnational Media – Explore how media content moves across borders and its effects

on globalization, digitalization, and audience consumption.

4. Media Policies & Regulations – Study the role of governments, international bodies, and

policies in controlling media ownership and content.

5. Media Ownership – Analyze media monopolies, mergers, and their impact on content

diversity, democracy, and cultural representation.

6. Media Technologies – Examine how digital tools, satellite communication, and internet

infrastructure shape global media production and access.

7. Media Industries – Gain insights into the global film, television, music, journalism,

advertising, and gaming industries and their influence.

8. Media & Globalization – Understand how global media shapes public perceptions of

different cultures, nations, and international relations.

9. Media Activism – Explore grassroots media movements and activism that challenge

dominant narratives and promote social change.

10. Ethical & Intercultural Communication – Develop skills to engage in ethical, diverse,

and cross-cultural communication in media contexts.

Environment Communication
1. Understanding Environmental Issues – Learn about key environmental problems like

climate change, pollution, and resource depletion.

2. Media & Environment – Understand how media influences public opinions on

environmental issues through news, ads, and social media.

3. Science Communication – Develop skills to explain complex environmental topics in a

simple and engaging way for everyone.

4. Audience Awareness & Action – Learn how to educate and motivate people to adopt

sustainable habits.

5. Environmental Activism – Explore how media can support environmental campaigns and

influence policymakers.

6. Community Involvement – Learn how to work with local communities to address

environmental issues together.

7. Storytelling for Impact – Use photos, videos, and design to create powerful stories about

the environment.

8. Policy & Advocacy – Understand how communication plays a role in shaping

environmental laws and policies.

9. CSR & Sustainability – Learn how businesses communicate their environmental efforts

to customers and stakeholders.

10. Ethics & Fair Representation – Focus on accurate, fair, and culturally sensitive

communication about environmental topics.

11. Evaluating Impact – Measure the success of environmental campaigns and their effect on

people’s behaviour.
Entrepreneurial Mindset

1. Understanding Entrepreneurship – Learn the meaning, definitions, and key theories of

entrepreneurship.

2. Developing an Entrepreneurial Mindset – Gain skills in creativity, innovation, and

problem-solving to generate new business ideas.

3. Traits of a Successful Entrepreneur – Identify the key characteristics like leadership,

risk-taking, and adaptability.

4. Business Planning & Strategy – Learn how to generate business ideas, conduct SWOT
& PEST analysis, and draft a business plan.

5. Investment & Fundraising – Understand different funding options such as angel

investors, venture capitalists, and crowdfunding.

6. Government & Institutional Support – Explore various government schemes,

Entrepreneurship Development Programs (EDPs), and institutional support for start-ups.

7. Networking & Growth in Media Entrepreneurship – Understand the importance of

networking, collaboration, and business expansion in the media industry.

8. Role of Entrepreneurship in Economic Growth – Learn how start-ups contribute to job

creation, innovation, and overall economic development.
Final Project and Comprehensive Viva

Final project on any of the disciplines that is Print Media/ Electronic Media (Radio &

TV) New Media/ Integrated Marketing (Ad. PR & Event).

I Choose Integrated Marketing (Ad. PR & Event)