STATEMENT OF PURPOSE

Name : Sadu Jithendra

“The price of success is hard work, dedication to job at hand and the determination that we aim
to win always matters”.

Computers and information technology play an important role in human lives as we proceed
further into the twenty-first century. Every new research gives us hope to shape our future in the
most powerful manner. While working as a business development executive, I was surprised to
know how Business Analytics is related to the effective functioning of business processes in
every field. I have chosen a Master’s degree in Business Analytics program to acquire deep
knowledge of all the areas and parts of technology that encompasses Business growth. It is a
great opportunity for me to study at your university as I believe that it can provide me with a
comprehensive learning opportunity and skills that are required for a successful profession in
Business Analytics.

I am about to set forth on a career that I hope will help me realize the full potential of my innate
talents and be simulating and challenging, But before I embark, I must equip myself with the
necessary skills and achieve this, study will be the essential tool in the kit and not fancy
decoration. Everyone is a pioneer, but only few realize it. I am one of the few who has
pertinently realize the need for having a revolutionary perspective and vision on the forthcoming
creations of science and business strategies that would give our living in more than one way.

Development of barren to fecund lands supported by huge structures has always intensified my
thoughts towards being a civil engineer, An initiative towards my aim has begun once I had
completed my schooling from Ratnam High school and intermediate from Sri Chaitanya Junior
College, Passing both in first class with distinction. Then I joined JNTU Anantapur College of
Engineering, Kalikiri prioritizing Civil Engineering as the streamline to accomplish my dream.
Although, the main motivation towards being a Civil Engineer was started by talking my brother
as an inspiration because I have grown up looking at his magnanimous construction skills and
works towards his passion in civil engineering. Getting acquainted with fundamentals of Civil
Engineering during my course has been a refined way to enhance my aim.

I have successfully completed my Bachelors of graduation in the year of 2019. Totally, I have 25
months of work experience, and I have started my career working with sales executive. Soon
after my undergraduate studies, I got an opportunity to work as an Sales Representative in IA
Technologies. For improving the sales, I followed various strategies by working with different
clients and engaged with customers to satisfy their price and product quality. With my innate
talent and experience, I moved to Cubic Associates Private limited as a Business development
executive where I exploited business growth opportunities by analysing existing marketing
process and also collaborated with marketing experts for improving the business profit and
stabilization. After working for 11 months, I was keen on learning Business and Marketing skills
like how the branding of the product is done and how to make a strategic approach in
establishing the brand. To gain knowledge about all these aspects, I decided to do Masters
Program in Business Analytics.

As a part of the curriculum, I was introduced to, and enjoyed learning various subjects across the
streams. I gave presentation on STABILIZATION OF SOIL USING BIO-ENZYME by
incorporating more practical examples and theoretical knowledge at district level competition in
which I attained first prize. Along with focusing on streamlined courses, I was also excelled in
Python, Google workspace, Adobe InDesign and all Microsoft office software. During my third
year bachelor’s degree, I developed a Two wheeler showroom management project in Python
by using various libraries. With my superficial communication and technical skills in project, I
grabbed attention to the college board members and bagged second prize in the project expo. I
am currently pursuing 6 months DATA SCIENCE certification course which will add a great
advantage for me to achieve my goal.

I have also indulged myself into various extracurricular activities. With my intension to discover
various dimensions, I also volunteered in organizing various events at our university – all of
which helped me develop my organizational skills and enhance the knowledge in various facets
of life. I participated in National level Cyber Olympiad and secured state 51st rank. Cricket
being a game of brain and brawn has always grabbed my interest and I was the key player and
captain in my college team, my passion in cricket does not stop in my masters program. I won
multiple prizes in cultural, literary and sports events in school and college level. I am an active
participant in various essay writings, drawings competitions and science exhibitions.

In this rapidly progressing world, higher knowledge, wider exposure to practical experience and
involvement in more extensive research to the development of well rounded person. I wanted the
opportunity to explore my career option to make a well-informed decision as the area of my
interest. Master program in XYZ University would not only stand as the manifestation of my
burning desire of academic achievement with professional competence provide me with unique
change to rest of my ability to cope with the transition to a new setting, acquire new skills and
improve my communication skills towards Business professionals. I feel very much essential to
make your university experience a real and invaluable benefit. In your estimated university by
the opportunity to establish the basis of multifarious professionals, commercial and cultural links
between the people of an enlarge international community.

To surmise, seeking an admission in your prominent university will surely supplement my

Thank you for your time in considering my application and giving me the opportunity to express
myself.