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Marketing Management

The document is a project report on Marketing Management submitted by Krish Walia for Class XII Commerce at Springdales School, New Delhi. It outlines the objectives of the project, which include selecting a product and analyzing competitors' Unique Selling Propositions. The report also includes acknowledgments to the supervising teacher, Dr. Abhishek Kumar, for his guidance and support.

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20 views5 pages

Marketing Management

The document is a project report on Marketing Management submitted by Krish Walia for Class XII Commerce at Springdales School, New Delhi. It outlines the objectives of the project, which include selecting a product and analyzing competitors' Unique Selling Propositions. The report also includes acknowledgments to the supervising teacher, Dr. Abhishek Kumar, for his guidance and support.

Uploaded by

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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MARKETING MANAGEMENT

A
PROJECT REPORT
IN BUSINESS STUDIES

For Class XII


Commerce
Submitted in Partial fulfilment of the requirement of CBSE
by

KRISH WALIA
Boards Roll No:
Under the Supervision of
DR. ABHISHEK KUMAR
(P.G.T COMMERCE)

SPRINGDALES SCHOOL
PUSA ROAD, UPPER RIDGE ROAD JUNCTION, NEW
DELHI-110005
Year of Submission
2020.
Title of the Project Work
MARKETING MANAGEMENT
Location:
NEW DELHI
Period of Study:
May 2020 – June 2020
Source of Information
https://www.mbaskool.com/brandguide/food-and-beverages/427
-cadburys-oreo.html
https://www.indianmirror.com/indian-industries/biscuit.html

Objective of Project Work


 Selecting a product/service and providing the
required information about it.
 Selecting five competitors' of the chosen
product and finding out there Unique Selling
Proposition[U.S.P].
Analytical tools used
CERTIFICATE

It is certified that

The Project Work titled

MARKETING MANAGEMENT

Submitted by

KRISH WALIA
CLASS- 12-D
BOARD ROLL NUMBER-

Is an original piece of work carried out by the candidate under


my supervision.

Literary presentation is satisfactory and the work is in a form


suitable for evaluation.

Work evinces the capacity of the candidate for critical


examination and independent judgment.

(DR. ABHISHEK KUMAR)


Dated-

Name of the teacher- Dr. Abhishek Kumar


Name of the school- Springdales School
Address of the school- PUSA ROAD, UPPER RIDGE ROAD JUNCTION, NEW
DELHI-110005

ACKNOWLEDGEMENT

KRISH WALIA of SPRINGDALES SCHOOL, PUSA ROAD feels great


pleasure in submitting the Project of MARKETING MANAGEMENT which is
an outcome of my continuous efforts of deep study of the subject and its various
perspectives.

The satisfaction and euphoria that accompany the successful completion of my


project work would be incomplete without mentioning some of the people who
made it possible and whose constant guidance, support and encouragement
crowned my efforts with success.

I sincerely wish to acknowledge the support of all those, without whose help and
cooperation, this project work could not have been completed.

At the very outset, I would like to express my heartfelt gratitude


to
DR. ABHISHEK KUMAR (P.G.T COMMERCE) under whose able
guidance and supervision, this work has seen the light of the day.
I am indeed grateful to my teacher for continuous support,
encouragement, and his expert advice, throughout the study.

He has been extremely kind and patient in seeing the study


through. I owe my deepest respect to him and shall always be
indebted to him.

(KRISH WALIA)

Name of the student- Krish Walia


Class&section- 12-D
Board roll number-
Name of the school- Springdales school
Address of the school- PUSA ROAD, UPPER RIDGE ROAD
JUNCTION, NEW DELHI-110005

Index

S.N TABLE OF CONTENT Page.no Teachers T.Sign


O Remarks

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